Price Rite Supermarkets introduces Wholesome Pantry, a new private-label line of free-from and organic products

Price Rite Supermarkets introduces Wholesome Pantry, a new private-label line of free-from and organic products


Keasbey, NJ, 2017-Jul-03 — /EPR Retail News/ — Price Rite Supermarkets, known for its everyday low prices and shopper friendly format, is making it easy for customers to find affordable organic and nutritious products.  The supermarket today (June 30, 2017) announced the addition of Wholesome Pantry, a new private-label line of free-from products, including a variety of USDA-certified organic products, available at all of its more than 60 Price Rite stores in Connecticut, Massachusetts, New York, Pennsylvania, Rhode Island, Maryland, Virginia and New Jersey.

The Wholesome Pantry line features food items made with simple, clean ingredients without artificial additives, flavors, colors and preservatives and packaged with easy-to-read labels. Wholesome Pantry includes organic foods that comply with standards set by the USDA National Organic Program, and the entire product line-up offers shoppers more wholesome, nutritious options to fuel their families at the affordable price points that Price Rite is known for.

“Price Rite is committed to providing our customers with outstanding customer service, variety, value and low prices,” said Neil Duffy, president of Price Rite Supermarkets. “With the introduction of Wholesome Pantry to our stores, we are able to give shoppers accessible, convenient products that they can feel good about giving to their families, without breaking the bank.”

From snacks to frozen foods to pantry staples, Wholesome Pantry extends across the store, with over 30 products currently available on shelves – including almond butter, peanut butter, milk and a variety of frozen fruit and leafy greens – with more slated to be introduced over the course of this year.

Price Rite stores feature a wide selection of fresh produce, organic products and a variety of private label and national grocery brands – at about half the cost of a traditional supermarket. The supermarket chain employs a shopper-friendly, convenient format, including packaged meats; baked goods; a variety of private label and national grocery brands; and dairy and frozen food.

For more information, please visit

About Price Rite
Price Rite is a registered trademark of Wakefern Food Corp., a retailer owned cooperative based in Keasbey, NJ and the largest supermarket cooperative in the United States. Price Rite opened its first store in West Springfield, MA in 1995 and currently operates 63 grocery stores while employing more than 4,000 people in Connecticut, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, Maryland, and Virginia. Price Rite offers expanded produce departments and a curated selection of quality food products at exceptional prices. Through its support of local food banks, the annual Check-Out Hunger fundraising campaign and partnership with Feed The Children, Price Rite is a committed member of its local community.  For more information, please visit


Karen O’Shea
Phone: 732-906-5932
Communications Specialist

Maureen Gillespie
Phone: 732-906-5295

Source:  Price Rite Supermarkets


ShopRite launches new private label line of free-from and organic products — Wholesome Pantry

Keasbey, NJ, 2016-Dec-28 — /EPR Retail News/ — ShopRite has announced the launch of Wholesome Pantry, a new private label line of free-from and organic products available exclusively at all of its more than 270 stores located in New Jersey, New York, Connecticut, Maryland, Delaware and Pennsylvania.

The new brand, marketed as Wholesome Pantry and Wholesome Pantry Organic, is designed as an accessible alternative for customers seeking cleaner ingredients and simpler labeling.  Wholesome Pantry’s free-from line includes products void of 110 ingredients and contains no artificial additives, flavors or preservatives. The organic line is USDA-certified organic and complies with standards set by the USDA National Organic Program.

The Wholesome Pantry lineup includes products found in nearly every aisle, including frozen, produce, dairy, and meat, along with more than 35 wholesome snack varieties, such as Almond Energy Mix and Organic Banana Chips. Over 100 Wholesome Pantry items are available on shelves now, with that number expected to triple in the coming months. The products are also available to customers who shop online via ShopRite’s popular ShopRite from Home service.

“We know there’s a growing demand for simple foods that are free from artificial ingredients, and we also know that our customers want these foods to be accessible and convenient,” said Chris Lane, executive vice president, Wakefern Food Corp. “With Wholesome Pantry on our shelves, we can offer products that embrace the free-from and organic food trends, and deliver the exceptional quality our customers trust and expect from ShopRite.”

A multi-tiered marketing campaign, in-store signage and shelf-talkers will inform shoppers about the new brand. In addition, the retailer is working with the company’s team of over 130 in-store dietitians to host demonstrations and provide product suggestions and recipes featuring Wholesome Pantry items.

ShopRite first began offering organic items in 1999. Wholesome Pantry is its newest entry into ShopRite’s ever-increasing portfolio of better-for-you products.

“Supporting customers with their individual health and wellness needs is a top priority at ShopRite,” said Natalie Menza-Crowe, MS, RD, director of ShopRite’s Health and Wellness department. “We’re proud to offer Wholesome Pantry as an option that allows our customers to eat well and feel good about the products they are serving their family.”

Visit for more information about Wholesome Pantry.

About ShopRite
ShopRite is the registered trademark of Wakefern Food Corp., a retailer-owned cooperative based in Keasbey, NJ, and the largest supermarket cooperative in the United States.  With more than 270 ShopRite supermarkets located throughout New Jersey, New York, Pennsylvania, Connecticut, Delaware and Maryland, ShopRite serves more than six million customers each week.  A long-time supporter of key community efforts, ShopRite is dedicated to fighting hunger in the communities it serves.  Through its ShopRite Partners In Caring program, ShopRite has donated more than $39 million to 1,700 worthy charities and food banks since the program began in 1999.  For more information, please visit

PR Contacts:

Karen O’Shea
Communications Specialist
Phone: 732-906-5932
Fax: 732-906-5160

Karen Meleta
Vice President
Consumer and Corporate Communications
Phone: 732-906-5356

Source: ShopRite

Wegmans to host “Celebrate Organic” event on April 23, 2016

ROCHESTER, NY, 2016-Apr-20 — /EPR Retail News/ —

WHAT: “Celebrate Organic” at all Wegmans Food Markets. At this fun event our employees will teach our customers about the best of organics and offer samples of our favorites.

WHEN: 11 a.m. to 3 p.m. on Saturday April 23, 2016

WHERE: All Wegmans Food Markets stores

Wegmans offers over 3,000 organic items throughout the store – from popcorn to mushrooms and chicken to hand soap – customers are invited to explore the variety of organic products available and learn the benefits of buying organic. The “Celebrate Organics” passport will guide customers throughout the store toward tasting and cooking demo stations. Live recipe prep will highlight the benefits of organic products and give customers the option to try products before they buy them. Customers can also enter a drawing to win a gift bag filled with more than $30 worth of organic products. Children can also join the fun with a special farm coloring page and temporary tattoos.

Samples will be offered in a variety of departments, some of the highlights include:

Organic Mushroom Blend:  A mix of white, portabella, and shiitake mushrooms, this convenient pre-sliced blend is perfect for sautéing as a side dish, adding to a stir fry, or grilling in a grill basket. Find them in Produce.

Organic Lemon & Garlic Marinated Chicken: Our great-tasting, naturally juicy organic free-range chicken comes from the Sechler family in Fredericksburg, Va. Try a sample in Meat.

Organic Super Greens Salad: A perfect salad for enjoying on its own or paired with soup, a sandwich, or sushi. Look for the demo in Prepared Foods.

E.U. Organic Shrimp: This meaty, sweet shrimp is raised in mostly inland ponds on a family-owned farm in Ecuador. Have a taste in Seafood.

Wegmans Organic Kefir: Available in five flavors, this healthy smoothie has 12 live and active cultures, is high in calcium and vitamin D, supports digestive and immune system health, is an excellent source of protein and is naturally 99% lactose free. Look for it in Dairy.

Sonoma Organic 5 Year Cheddar: This organic, aged cheddar has a rich creamy texture with a nutty and buttery taste. Grab a sample in the Cheese Shop.

Wegmans Organic Costa Rican Coffee: Costa Rican coffee has mild fruity-berry notes and lower acidity. It is a light roast with a light body to make a sweet, smooth coffee drink. Take a sip in Nature’s Marketplace.

Organic Body Wash and Organic Hand Wash: Love your skin! Aloe Vera is the number one ingredient in these indulgent body and hand wash products. Seek them out in the Health & Beauty Care department.


Wegmans Food Markets, Inc. is an 88-store supermarket chain with stores in New York, Pennsylvania, New Jersey, Virginia, Maryland, and Massachusetts. The family-owned company, recognized as an industry leader and innovator, is celebrating its 100th anniversary in 2016. Wegmans has been named one of the ‘100 Best Companies to Work For’ by FORTUNE magazine for 19 consecutive years, ranking #4 in 2016.

Contact Information:  Jo Natale, vice president of media relations, 585-429-3627

Carrefour Bio opens 6th store in Paris

Boulogne-Billancourt, FRANCE, 2016-Mar-31 — /EPR Retail News/ — On 24 March, the 6th Carrefour Bio opened in Paris, Bolivar street. With a sales area of 238m², the store stocks some 4000 products.

Its opening has created 4 new jobs.

This opening complements the Bio campaign which has been on television screens since 20 March – the follow-up to the “I am optimism” manifesto film released earlier this year.  The campaign – which is being rolled out in the press, on television and over the Internet – showcases all of Carrefour’s organic worlds (food, clothing, cosmetics, etc.), and is a reference to the recent Nielsen study which ranks Carrefour as the number one general retailer in France for organic products.

For more than 20 years, Carrefour has been a pioneering company in bringing organic products to the masses in France, undertaking to produce and sell them in all of its various sales formats. The retailer launched its Boule Bio bread in 1992 and is seen as a forerunner.

The graphic below shows key data about Bio products at Carrefour in France:


Carrefour Bio opens 6th store in Paris

Carrefour Bio opens 6th store in Paris

Waitrose, Provides Clarence Court Eggs To Rocco Forte’s Brown’s Hotel In An Attempt To Produce The World’s Largest Scotch Egg

Waitrose, in collaboration with Rocco Forte’s Brown’s Hotel, has helped make the largest recorded Scotch egg. The supermarket chain supplied special exclusive Clarence Court Ostrich eggs to create the meaty mélange which weighed in at 6.2kg, the equivalent to a bowling ball.

In order to break the previous record, Clarence Court called upon Lee Streeton, Executive Chef at Rocco Forte’s Brown’s Hotel. Using a number of fresh groceries including 1.7kg ostrich egg, 4kg of Gloucester Old Spot sausage-meat, 940g of haggis and 800g of breadcrumbs for the coating, the entire cooking process took more than eight hours, with ninety minutes alone spent boiling the egg.

The ultimate picnic food, the Scotch egg is a prime example of authentic, indigenous, hearty British produce. Contrary to popular belief, it was not invented by the Scots but rather the London food shop Fortnum & Mason, who first concocted this portable version of sausage and eggs in 1738.

Clarence Court Director, Lisa Rowe, said, “As industry innovators, we are delighted to be able to work with Rocco Forte’s Brown’s Hotel to produce this super-sized snack. The ostrich egg is the latest – and largest – addition to our range, so it only seemed fitting to let Lee Streeton have a bit of fun with it and cook up something rather different for The Albemarle carving trolley.”

Streeton added, “Genuine Scotch eggs epitomise good, honest food, so what could be better than making an extra large version using the best of British? As a chef that is passionate about sourcing local fresh foods, it has been enormous fun to re-create this much-loved picnic staple and champion a food that has been part of our history for hundreds of years.”

About Waitrose:
Waitrose has 191 branches in its estate including stores in Wales and Scotland and has just been named Britain’s Best High Street Retailer at the Which? Awards 2008 and Supermarket of the Year by the RSPCA at its Good Business Awards in 2008. The food shop has won more major wine awards than any other retailer and was named Supermarket of the Year 2007 at the Decanter World Wine Awards.

Waitrose sells over 1,700 organic products, over 60 different types of fish and seafood and more than 100 different cheeses. The food shop also enjoys one of the best reputations for dealing with farmers and suppliers

Via EPR Network
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