JCPenney launches innovative selection of smartwatches just in time for the holiday season

JCPenney launches innovative selection of smartwatches just in time for the holiday season

Retailer unveils new Modern Bride® experience within rebranded fine jewelry department

PLANO, Texas, 2017-Oct-23 — /EPR Retail News/ — The fine jewelry department at JCPenney [NYSE: JCP] just got a little brighter. Beginning Oct. 30, the Company is launching an innovative selection of smartwatches in 245 stores and from top brands, including Samsung, LG and Garmin®, just in time for the holiday season. The Company has also rebranded its fine jewelry department to reflect its classic heritage and established history with a new trademark, JCPenney Co. Fine Jewelry, Est. 1902. Within the fine jewelry assortment, JCPenney has unveiled a reinvigorated Modern Bride concept that offers today’s bridal customers designer styles at a value. By highlighting the glittering selection and innovation found in its selection of fine jewelry and premium watches, the Company is underscoring the importance of its brick-and-mortar locations when attracting customers to stores for a unique, personalized experience.

“Fine jewelry is an extremely personal purchase, boasting some of the most loyal customers in our store. By bringing the latest trends in smartwatch technology into our assortment, we have the chance to attract new customers and introduce them to other areas inside JCPenney,” said Pam Mortensen, senior vice president of fine and fashion jewelry and watches at JCPenney. “Our research tells us that fine jewelry is one of the best opportunities for cross-shopping at JCPenney as shoppers may initially come in for a smartwatch, and then discover a captivating mix of fashion, beauty, salon, shoes and accessories. As JCPenney focuses on driving sales and increasing revenue per customer, fine jewelry is a shining opportunity amid an ever-changing retail environment.”

Tapping into Smartwatch Technology
Shoppers seek a blend of function and style when choosing a smartwatch, and the new assortment of wearables at JCPenney offers both at an incredible value. In select stores, smartwatches from Samsung, LG, Garmin, MisFit and Relic® will be presented as an interactive customer experience where shoppers are encouraged to touch, play and discover the features and benefits of each watch. To deliver the best service possible, JCPenney is developing an all-new Watch Professional program that will train fine jewelry associates on the technical aspects and characteristics of each brand, including the new smartwatch assortment. Prices for the innovative collection of wearables range from $155 to $349.99, with an expanded assortment available at

A Brilliant New Modern Bride Experience
The Modern Bride concept is a unique collaboration that started with Condé Nast in 2011, and is designed to offer an elevated shopping experience inside JCPenney that caters to today’s bridal customer. To match the sparkling diamonds found in this collection of engagement and wedding rings, the Modern Bride presentation has been refreshed in all JCPenney locations. Brides and grooms will find inspiring graphics, updated fixtures and glittering in-case presentations in a modern, fresh environment. Through Modern Bride, JCPenney can offer shoppers dazzling diamonds available in popular ring styles and settings. An all-new engagement guide highlights the expansive assortment of wedding jewelry found at JCPenney, including five collections within the Modern Bride concept.

New to Modern Bride this spring, the Company unveiled Hallmark Bridal featuring affordable, luxurious bridal jewelry for millennial couples with styles that can only be found at JCPenney. For the ultimate fairy tale, Enchanted Disney Fine Jewelry is a magical addition to Modern Bride and incorporates the essence of some of Disney’s most beloved masterpieces into elegant pieces for her wedding day and beyond.

Clear-Cut Training
JCPenney associates play an extremely important role in helping a customer choose the perfect ring, which is why the Company has revamped its comprehensive training program for fine jewelry professionals. Associates are specially trained and educated on the quality and characteristics of the diamonds, gemstones and precious metals found in collections throughout the department, and the updated training tools provide the product knowledge needed to strengthen and refine the associate’s ability to provide the best customer service possible.

“The wedding ring purchase is a gateway to the rest of the store and Modern Bride represents a significant opportunity to develop a life-long customer relationship as she gets married, buys a house and starts a family. She is a budget-conscious customer and comes to JCPenney for the value that we offer – without sacrificing design or quality. We already know that Modern Bride customers shop twice as often and spend significantly more than the average JCPenney shopper, and this beautiful new fine jewelry experience will introduce more brides and grooms to JCPenney,” added Mortensen.

For images, please visit


JCPenney Media Relations:
(972) 431-3400 or

About JCPenney:
J. C. Penney Company, Inc. (NYSE: JCP), one of the nation’s largest apparel and home furnishings retailers, combines an expansive footprint of approximately 875 stores across the United States and Puerto Rico with a powerful e-commerce site,, to connect with shoppers how, when and where they prefer to shop. At every customer touchpoint, she will get her Penney’s worth of a broad assortment of products from an extensive portfolio of private, exclusive and national brands. Powering this shopping experience is the customer service and warrior spirit of over 100,000 associates across the globe, all driving toward the Company’s three strategic priorities of strengthening private brands, becoming a world-class omnichannel retailer and increasing revenue per customer. For additional information, please visit

SOURCE:  J.C. Penney Corporation, Inc.


JCPenney showcases spring style in both new and beloved brands

Spring trends influence collection of shoes, handbags and fashion jewelry as part of center core revitalization

PLANO, Texas, 2015-3-5 — /EPR Retail News/ — With spring just around the corner, JCPenney is replacing cozy winter wear with a fresh arrangement of spring fashion, sandals and accessories that epitomize the season’s most coveted looks. The Company is showcasing spring style in both new and beloved brands, while revealing an updated assortment of shoes, handbags and accessories that will entice weather weary shoppers on the hunt for this season’s most wearable trends.

“This spring is about bold, colorful and compelling designs that inspire our customers. JCPenney merchant teams partner with our in-house design and trend teams to determine how these looks will come to life in our portfolio of private and exclusive brands,” said Siiri Dougherty, senior vice president of women’s apparel at JCPenney. “The result is an impressive display of women’s apparel, shoes, handbags and fashion jewelry that work together to create a cohesive collection for spring.”

One brand that will soon be making a pivotal style statement for women is a new private brand called Stylus™. Formerly known as jcp™, Stylus will continue basic essentials that customers love, but with a renewed emphasis on details, colors and patterns. Stylus, along with other brands found only at JCPenney, such as Liz Claiborne®, a.n.a®, Worthington®, Arizona®, St. John’s Bay® and Decree®, will feature an all-new spring set that’s inspired by the following style trends:

• Femme & Floral – Lace, drape detailing, illusion sheers and floral prints are infused with soft yellows, minty greens and rose-hued pinks to create a romantic feminine statement. Examples include the Liz Claiborne sleeveless belted floral dress,Bisou Bisou’s lace-sleeve tees and floral print soft pants.

• Sporty & Chic –Athleisure takes a more sophisticated turn this season with modern athletic wear that incorporates clean lines, sport- inspired knits, soft blazers and contrasting stripes. This popular look is reflected in Stylus sweaters, a.n.a jogger pants and Liz Claiborne Weekend, a new line that offers casual separates for the classic woman.

• Bold & Graphic –Daring uses of rich citrus hues and traditional black and white are classic examples of art influencing fashion. Prominent stripes and retro-inspired prints paired with classic silhouettes are essential to making this trend relevant.Worthington’s color block tee, black and white peplum top and matching cropped pants provide an updated rendition of this nod to artistic flare.

• Retro Boho –Characterized by the free-spirited Bohemian style, this trend offers fashion that is flowy, yet functional, with earthy tones such as indigo and bronze accented by tribal-inspired patterns.
Examples of this look include Arizona roll-cuff jean shorts, St. John’s Bay vertical lace skirt, and the Decree long-sleeve envelope-back peasant top.

These brands and trends are spotlighted on and in the JCPenney spring mailer that depicts this season’s must-have items and provides tips on how to mix and match various pieces with unique prints and colors to create a personal statement. The Spring Style Sale runs now through March 15.

Finishing the Look
JCPenney will be testing center core updates in select stores this spring to promote greater cross shopping between fashion jewelry, shoes and handbags. Fashion jewelry will boast a new accessories presentation organized by brand, color and trend. Merchandise will be displayed on modern white fixtures, complete with dedicated forms and stylized black lacquer mannequins to create a dazzling display of necklaces, bracelets, earrings and scarves.

“Every woman knows accessories make the outfit. To help our customers complete their overall look, we’ve selected a wide array of beautiful accent pieces, from architectural jewelry to graphic kimono scarves, that will complement her wardrobe,” said Pam Mortensen, senior vice president of fine jewelry and accessories. “We are excited to bring our jewelry and accessories to life in a bright, new in-store presentation, where we know she will be inspired and feel confident in creating a look that’s uniquely hers.”

In addition to an accessories revamp, handbags will also receive a similar update in test stores, with all-new fixtures and tables, graphic displays and a wider product selection that includes totes, crossbody and small leather bags. The handbags area delivers distinct brand presentations, giving Liz Claiborne greater prominence and space to showcase a spring line that reflects an extended color palette, along with enhanced quality and details that elevate the brand.

Women’s shoes have stepped up in style and function this season, while providing a robust assortment of fashion, comfort and athletic footwear options in all her favorite brands. St. John’s Bay and Liz Claiborne shoes are making a comeback this spring with more styles and the addition of performance features such as memory foam and stretch fabrics that are consistent with the sporty and chic trend.

JCPenney will be highlighting its spring accessories through a specialty mailer promoting a unique shoe and handbag event planned March 12-21. Each page showcases a selection of top statement pieces curated by the Company’s leading design teams.

“Our spring floor takes the guesswork out of shopping by closely aligning our shoes and handbags with this season’s apparel trends. Whether she is looking for metallic city sandals, a hobo bag in a trendy hue or a fresh neutral, we have the styles and colors she needs to finish the look.” said Jodie Johnson, senior vice president of footwear and handbags at JCPenney. “We’re taking a holistic approach to how our merchandise fits together to create a style statement that sets JCPenney apart from the competition.”

For b-roll and images related to spring merchandise, please visit

JCPenney Media Relations
972-431-3400 or

About JCPenney
J. C. Penney Company, Inc. (NYSE: JCP), one of the nation’s largest apparel and home furnishing retailers, is dedicated to fitting the diversity of America with unparalleled style, quality and value. Across approximately 1,060 stores and at, customers will discover a broad assortment of national, private and exclusive brands to fit all shapes, sizes, colors and wallets. For more information, please visit

Liz Claiborne belted floral dress

Liz Claiborne belted floral dress

JCPenney showcases its Modern Bride® Signature Collection for couples that are hearing wedding bells over jingle bells

Unique Experience Allows Customers to Design Custom Jewelry

PLANO, Texas, 2014-11-5— /EPR Retail News/ — This holiday season, JCPenney [NYSE: JCP] is showcasing its Modern Bride® Signature Collection for couples that are hearing wedding bells over jingle bells. This elevated line of engagement and wedding rings offers more than 20 styles with sophisticated designs that cater to today’s bride. JCPenney has also launched the Modern Bride Diamond Vault experience on, enabling customers to create an original piece of custom jewelry from a vast selection of fine, loose diamonds.

“Our bridal customers have been asking for more aspirational engagement rings and the Modern Bride Signature Collection, designed exclusively for JCPenney, offers a premium assortment of certified diamond rings set in 14 karat gold,” said Pam Mortensen, senior vice president and general merchandise manager of fine and fashion jewelry for JCPenney. “With December being the most popular month for proposals, an engagement ring is one of the most meaningful gifts to purchase during the holiday season. Couples who trust JCPenney for this important occasion are more likely to shop with us for many years to come.”

Every Modern Bride Signature ring features a hidden, color-enhanced blue diamond discreetly placed beneath the center stone to reinforce the bridal tradition of wearing “something blue” on her wedding day. Two interlocking infinity symbols embrace the blue diamond, creating a personal symbol of everlasting love.

The Modern Bride concept first launched inside the Fine Jewelry Store at JCPenney in 2011 as a result of a unique collaboration with Condé Nast. Since its inception, Modern Bride has been devoted to providing a special shopping experience catering to today’s bridal customer. Various brands available through Modern Bride offer engagement rings at an average retail price of $1,000. With most styles retailing from $2,500 to $10,000 within the Modern Bride Signature Collection, JCPenney is entering a higher market tier within the bridal business.

A Dazzling Array of Options
The Modern Bride Diamond Vault experience on gives customers access to a vast selection of diamonds available in a variety of shapes, sizes and styles to create the perfect ring, pendant or earrings. Customers can hand-select their diamonds – a solitaire or multi-stone design – and then choose their favorite setting, which comes in platinum, white and yellow gold. The Modern Bride Diamond Vault also features a resource guide with helpful information on how to distinguish a diamond’s quality by evaluating the range of cuts, clarity, colors and carat weight.

Certified Brilliance
The fine jewelry professionals at JCPenney are specially trained on the quality and characteristics of gemstones, diamonds and precious metals. As part of their education, associates receive dedicated diamond training on the integrity, grading and analysis of these precious stones. All diamonds in the Modern Bride Signature collection are certified by the Independent Gemological Laboratories, which uses a scientific system to evaluate a diamond’s cut and then issues a certificate documenting the characteristics of the stone. Whether it’s an engagement ring or anniversary pendant, customers can feel confident in the extensive product knowledge and background of the Modern Bride professional assisting with their purchase.

As a certified member of the Responsible Jewellery Council for more than seven years, JCPenney adheres to responsible sourcing business practices.

For Modern Bride Signature product images, visit

For media interested in stories on holiday proposals, contact JCPenney Media Relations at (972) 431-3400 or to coordinate an in-store interview with a fine jewelry professional.

About JCPenney:
J. C. Penney Company, Inc. (NYSE: JCP), one of the nation’s largest apparel and home furnishing retailers, is dedicated to fitting the diversity of America with unparalleled style, quality and value. Across approximately 1,060 stores and at, customers will discover a broad assortment of national, private and exclusive brands to fit all shapes, sizes, colors and wallets. For more information, please visit


JCPenney showcases its Modern Bride® Signature Collection for couples that are hearing wedding bells over jingle bells

JCPenney showcases its Modern Bride® Signature Collection for couples that are hearing wedding bells over jingle bells