DFS Group and Parfums Christian Dior hosted a Rouge Dior Exceptional Makeup Event to unveil two brand new Dior Rouge novelties

DFS Group and Parfums Christian Dior hosted a Rouge Dior Exceptional Makeup Event to unveil two brand new Dior Rouge novelties

HONG KONG, 2017-Sep-28 — /EPR Retail News/ —DFS Group and Parfums Christian Dior celebrated their partnership with a Rouge Dior Exceptional Makeup Event to reveal two brand new Dior Rouge novelties – Dior Double Rouge, and the travel retail exclusive Dior Rouge Liquid – at Galleria Beauty by DFS, Causeway Bay on September 6.

Synonymous with reinvention, the iconic Dior Rouge has continuously evolved, using new techniques to enhance a woman’s smile. Dior Double Rouge is the first Dior lipstick with a matte metallic effect, enveloping a metallic core with a highly pigmented matte outer ring to deliver an ombré effect with just one application. The two shades and effects harmonize to create a perfect illusion of both dimension and volume. Dior Rouge Liquid is the first Dior liquid lip stain with a long-wear intense couture color, delivering a trio of pure and vibrant finishes in matte, metal and satin, perfect for the traveler on the go.

These two stunning Dior Rouge novelties are now available at Galleria Beauty by DFS, Causeway Bay, Hong Kong’s must-see shopping destination, with other DFS locations soon to follow.

“We would like to thank all the stakeholders who have partnered with us to set up this unique and spectacular event. The Rouge Dior event conveys Dior’s strong color statement, with the launch of Double Rouge and Rouge Liquid. We trust that this event will provide a memorable and colorful experience for all customers,” said Alireza Danai, Regional Travel Retail Director, Parfums Christian Dior.

In celebration of this global launch, an exclusive multi-sensorial journey provided guests with an exciting one-of-a-kind experience. Guests were able to explore the Dior Rouge collection within the event’s stunning setup, including the ‘Lip Studio’, an artfully constructed “piano” featuring all the shades of Double Rouge and Rouge Liquid. In addition, an extraordinary virtual reality headset, ‘Dior Eyes’, used immersive digital technology to transport guests backstage at Christian Dior’s Spring/Summer 2017 show, one of the iconic brand’s biggest events of the year.

“At DFS, we want to capitalize even further on the lips category which continues to be our fastest beauty trend,” said Christophe Marque, Senior Vice President Beauty, DFS Group.  “We are delighted to partner with Parfums Christian Dior to feature these two new products at this amazing pop-up, which are sure to become new icons, at T Galleria Beauty by DFS, Causeway Bay.”

Parfums Christian Dior also introduced a team of dedicated makeup artists from Korea and Hong Kong, offering customers professional flash or full makeovers as a part of the Dior Exceptional Makeup Event between September 5 and 14. Four exclusive Dior looks – Rouge Ombré, This Miss Has a Crush, Metal is the New Matte, and Iconic 999 – were demonstrated live, with details amplified on a big screen for guests to observe and learn from. Customers were also able to sign up for exclusive services by professional make-up artists, adding to the unique experience of the Rouge Dior Collection launch at T Galleria Beauty by DFS, Causeway Bay.

Download high resolution images from the ribbon cutting ceremony and product images here.

FOR FURTHER INFORMATION, PLEASE CONTACT: 
852WEST | CONTACT LIVI HAY| TEL +852 2812 9893 | EMAIL: LIVI@852WEST.COM

852WEST | CONTACT STEPHANIE LAI | TEL +852 2812 9040 | EMAIL: STEPHANIE@852WEST.COM

SOURCE: DFS Group Limited

Parfums Christian Dior unveils film for its new fragrance, Miss Dior Eau de Parfum with actress Natalie Portman

© Parfums Christian Dior

PARIS, 2017-Sep-12 — /EPR Retail News/ — Parfums Christian Dior has released a captivating film for its new fragrance, Miss Dior Eau de Parfum. Embodied by actress Natalie Portman, the fragrance is a hymn to love.

In a galvanizing film about the feeling of true love featuring Natalie Portman, the actress provocatively asks viewers: “And you, what would you do for love?” The muse of Maison Parfums Christian Dior since 2010, Natalie Portman embodies this newest facet of the iconic range, Miss Dior Eau de Parfum.

In the film – shot in Paris and Los Angeles – she reveals a full gamut of feelings. With fiery ardor, passion and even flashes of anger, the new Miss Dior explores extremes. Sensual, amorous and provocative, she would do anything – and more – for love, going so far as to plunge unhesitatingly into the sea. A declaration of absolute love, the new film recounts how love is about proving and challenging.

Created for a decisive, passionate and free woman, Miss Dior expresses the multiple facets of love, captured in a film directed by Emmanuel Cossu – also known for his music videos for Gesaffelstein and Sebastien Tellier –  in his first collaboration with Maison Parfums Christian Dior.

SOURCE: LVMH

Parfums Christian Dior participates for the first time in the Arles photography festival

Parfums Christian Dior participates for the first time in the Arles photography festival

 

Paris, 2017-Aug-04 — /EPR Retail News/ — As part of the Rencontres Internationales de la Photographie photography festival in Arles from July 3 to September 24, Parfums Christian Dior is a sponsor of the LUMA Foundation archive program, which this year spotlights Annie Leibovitz. For its first time participating in this major international photography event, the Maison is also featuring an exclusive exhibition at the Galerie du Cloître called Dior, The Art of Color.

Parfums Christian Dior is participating for the first time in the Arles photography festival as a sponsor of a retrospective honoring Annie Leibovitz, produced by the LUMA Foundation archive program. The exhibition Annie Leibovitz Archive Project #1: The Early Years 1970-1983 features 8,000 black and white photos from her New York series.

Also during the festival, Parfums Christian Dior is presenting the exhibition Dior, The Art of Color in a pop-up space at the Galerie du Cloître. This chromatic journey dedicated to Dior’s passion for color echoes the book of the same title, showcasing the fantastic colors employed to create looks by Serge Lutens, Tyen and Peter Philips, the current Creative and Image Director of Dior Make-up.

Practical Information :
Annie Leibovitz Archive Project #1: The Early Years 1970-1983

Parc des Ateliers, May 27 – September 24, 2017
33, chemin des Minimes – Arles
Produced by the LUMA Foundation

Dior, The Art of Color
Galerie du Cloître,
July 3 – September 24, 2017

Free admission.

Contact:

LVMH Moët Hennessy – Louis Vuitton
22, avenue Montaigne, 75008 Paris – France
Tel: +33 (0)1 44 13 22 22
Fax: +33 (0)1 44 13 22 23

Source: LVMH

###