H&M to provide outfits for Swedish teams for the Winter Olympics and Paralympics in PyeongChang 2018

H&M to provide outfits for Swedish teams for the Winter Olympics and Paralympics in PyeongChang 2018

 

H&M is proud to announce it will dress the Swedish teams for the Winter Olympics and Paralympics in PyeongChang 2018.

STOCKHOLM, Sweden, 2018-Feb-03 — /EPR Retail News/ — H&M will create outfits for the Opening and Closing Ceremonies. The collection will also include a full and extensive wardrobe for all the Swedish teams to wear in the Olympic village for both training and leisure. The pieces will be developed in collaboration with the Swedish Olympians, who will give their input and test the garments in the collection.

“It is such an honor for H&M to dress both the Swedish Olympians and Paralympians for the upcoming Games in PyeongChang. The designs will bring together sport, functionality and fashion and have Swedish heritage as a proud influence on the collection,”

says Pernilla Wohlfahrt, H&M’s Design Director.

The collaboration between H&M and the Swedish Olympic Committee started in 2013. Since then H&M has created the collections for the games in Sochi 2014 as well as the games in Rio 2016. H&M has also in-between these games created collections for six youth games.

“PyeongChang 2018 marks the third time H&M will dress Team Sweden. H&M brings fashion to the Olympics in a completely new manner. We are looking forward to getting dressed up in their new designs in February,” says Anna Lundin, Marketing and Communication Executive at the Swedish Olympic Committee.

“Being part of a big nations team, when all sports come together and to be representing your country; that´s what makes the Olympic Games special. The clothes are important for building that team spirit and H&M are awesome at creating that feeling. Their designs will make us want to go for gold. The Swedish team will for sure wear the clothing with pride,” says Henrik Harlaut, Swedish Olympic Team freestyle skiing, ski slopestyle.

Contact:

Head of Media Relations
Katarina Kempe
+46 8 5780 85 54

Source: H&M

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H&M announces 2017 Holiday campaign film featuring Nicki Minaj

H&M announces 2017 Holiday campaign film featuring Nicki Minaj

 

H&M is pleased to announce that the 2017 Holiday campaign film will star Nicki Minaj alongside Jesse Williams and John Turturro. Directed by Johan Renck, the film tells a story of a parallel fantasy world filled with memorable characters and a universal message of caring for one another.

STOCKHOLM, Sweden, 2017-Nov-09 — /EPR Retail News/ — A modern take on the classic fairytale, the film centres around a heroic little girl who tracks down the evil brother of Santa Claus in order to save the holiday season from his selfishness. Nicki Minaj stars as the mother of the little girl as well as the fabulous fairy named the Wisest Thingy, while Jesse Williams plays the dual role of the father and the supernatural Fastest Fairy, and John Turturro takes on the part of both Santa Claus and the evil brother of Santa Claus.

“I love the film’s over all empowering message. I love seeing this young girl become the champion that lives in all of us. There’s always magic in the air during the Holidays,”

Nicki Minaj

“It’s exciting to see our festive designs come to life together with such inspirational talents. They definitely added some extra magic to the film and we hope that our customers will love how the fashion is presented throughout the holiday season at H&M,” says Pernilla Wohlfahrt, H&M’s Head of Design and Creative Director.

A wide range of festive fashion for the whole family and selected garments seen in the film will be available in stores and online at hm.com during the Holiday campaign period, which starts November 9.

Scroll down to see the teaser film. The full version of the Holiday film will go live on hm.com November 28. For more images, please visit our Image Gallery.

Press inqueries regarding H&M group please contact:
+46 8 796 53 00
groupmediarelations@hm.com

Source: H&M group

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H&M teams up with colette for an exclusive edition of H&M Studio AW17

H&M teams up with colette for an exclusive edition of H&M Studio AW17

 

STOCKHOLM, Sweden, 2017-Jul-08 — /EPR Retail News/ — H&M has teamed up with the iconic Parisian concept store colette for an exclusive edition of H&M Studio AW17. While the nine-piece collection is rooted in the main AW17 designs, the H&M Studio x colette collection goes one step further – featuring a special colour palette based on colette’s signature blue, plus two completely unique designs. The H&M Studio x colette edition launches 21 August and will be available in-store and online at colette for two weeks, along with selected pieces from the main H&M Studio AW17 collection in advance of its global release date.

The H&M Studio x colette exclusive edition includes distinctive details such as hand-painted graffiti and jacquards with frayed edges. The street-meets-sophistication of AW17 was inspired by the creativity and energy of New York City, with strong tailoring combined with feminine silhouettes and punk influences for a hard-edged yet chic look.

“We really thought about the modern woman’s wardrobe and what she needs in it – sharp outerwear, soft dresses, flattering knits and statement accessories. For the H&M Studio x colette collection in particular, we not only combined contrasting fabrics in a garment, but also brought in more colour contrast with the signature colette blue, which created a more graphic structure and a new, fearless attitude,” says Pernilla Wohlfahrt, H&M’s Head of Design and Creative Director.

“There is a real arty yet urban vibe to the H&M Studio x colette pieces, which not only feels right for the store, but also for like-minded women all around the world. They want that combination of striking yet wearable and, of course, be completely au courant”

Sarah Andelman, founder and Creative Director of colette.

The nine pieces in the exclusive edition for colette include garments such as a navy and vibrant blue A-line anorak-poncho hybrid in a wool-nylon mix (unique design), a vibrant blue high-neck chiffon mini-dress with ruffled cuffs, ruffled hem, pin-tucks and fagotting (unique design), a fit-and-flare knee-length yarn-dyed checked dress with long sleeves, round neck, pleating from the waist and hand-painted graffiti overtop and a sleeveless round-neck mini-dress with fishtail hem, wide trim at arm holes and seams to accentuate the female form in either strong blue satin or black and white hairy jacquard.

The main H&M Studio AW17 collection will be available from 14 September in selected H&M stores around the world and online.

#HMStudio #AW17 #colette

Contact:

Sofia Jegerborn
+46 8 796 39 95

Source: H&M

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Nicki Minaj: Partnering with H&M has been an incredible and unique experience

Nicki Minaj: Partnering with H&M has been an incredible and unique experience

 

H&M designed custom looks for Nicki Minaj, Future, Ashley Graham, Joe Jonas, Jourdan Dunn, Sasha Lane and Stella Maxwell for the 2017 Metropolitan Museum of Art Costume Institute Benefit.

STOCKHOLM, Sweden, 2017-May-02 — /EPR Retail News/ — Inspired by this year’s Costume Institute exhibition Rei Kawakubo/Comme des Garçons: Art of the In-Between, the H&M design team created one-of-a-kind looks that explored many of Kawakubo’s recurring themes. These included deconstruction, subverted tradition and asymmetry, mixed with the charm of bows, flowers and polka dots, with each look made especially for this exclusive evening of fashion. Attending the Costume Institute Benefit for the third year in a row, H&M was particularly pleased with this year’s theme having collaborated with Comme des Garçons for its 2008 H&M designer collection.

“It has been our honour at H&M to create these looks inspired by Rei Kawakubo/Comme des Garçons, one of fashion’s most important and influential designers. Each H&M look has been entirely custom-made, with both Kawakubo’s creative world and the style of our guests in mind,” said Pernilla Wohlfahrt, H&M’s Head of Design and Creative Director.

“Partnering with H&M has been an incredible and unique experience. The look we have created is so special to me and I’m looking forward to sharing this moment with everyone. Together with the H&M design team, we embodied the theme; from the dramatic train to Kawakubo’s face. it’s truly inspiring!” Nicki Minaj

“It’s been such a wonderful experience with H&M for my first Met Gala. I have loved collaborating with them every step of the way and I can’t wait to show off my dress. It’s everything I could have ever dreamed of!” said Ashley Graham.

“I always love wearing H&M, so it’s been an amazing experience to have H&M create this one-off look just for me. The tailoring is sharp and perfect for this special night, and it’s all so effortless,” said Joe Jonas.

Rapper and singer ‪Nicki Minaj‪ wore a sheer tulle gown with a long train in raw-edged silk taffeta, featuring extravagant black vinyl roses trapped at the hem and beneath the train. The dress was held by an off-the-shoulder silk duchesse kimono top, its leather Obi belt featuring a mask of the face of Kawakubo. The train was decorated with rays of black and red, with one red Swarovski crystal ray extending to the front.

Rapper Future was dressed in a slim-fitted black tail-coat made from organic silk, TENCEL® and wool, its back embellished with a hand-embroidered black skull with a red Swarowski crystal heart. He wore it with a dark navy shirt in organic silk and a bow tie.

Model Ashley Graham wore a corset dress influenced by Kawakubo’s interest in revealing the inner workings of garments. An off-white corset was subtly deconstructed, while a long red silk skirt was boned and fastened by hook-and-eyes, both decorated with exuberant ruffles of dark red silk organza.

Model Jourdan Dunn wore a body-skimming dress that played with the theme of deconstructing and subverting traditional garments. A top of off-white silk taffeta shirting appeared as if falling off a calico bodice, its skirt of deconstructed navy pinstripe suiting that was cut asymmetrically and into bows.

Actress Sasha Lane wore a sheer net-like structured dress embellished with various sizes of polka dots, one of Kawakubo’s key motifs. The dress was held by a sheer, boned upper body with black Swarovski crystals, the playful dots in tactile materials such as raffia and velvet.

Singer Joe Jonas was dressed in a deep red slim fit suit in Italian double-silk satin with black stripe and lapels. His black silk shirt was in 100% organic silk, finished with a black bowtie.

Model Stella Maxwell wore a sheer organic silk chiffon dress covered in strands of pearls. Beginning as a necklace that draped the open back, the pearls crossed the chest and formed the lines of a crinoline into the dress, before falling free to play around the body.

Watch the film here.

For more images and film, please visit our Images Gallery

Contact:

Phone +46 8 796 55 00
Fax +46 8 20 99 19

Source: H&M

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H&M unveils collection with platinum-selling recording artist Zara Larsson

H&M unveils collection with platinum-selling recording artist Zara Larsson

 

H&M is thrilled to reveal its fashion collaboration with platinum-selling recording artist Zara Larsson. The capsule collection – inspired by the Swedish pop sensation’s style – features strong graphics and edgy streetwear pieces, and will be available globally in selected stores, as well as online, from 18 May.

STOCKHOLM, Sweden, 2017-Apr-25 — /EPR Retail News/ — Known for her playful and empowering songs, the Zara Larsson >< H&M capsule collection not only reflects the same messages of fierce and feminine women, but also the pop star’s personal style. Pieces such as an oversized hoodie and t-shirt dress, both emblazoned with hot pink graphics and strong feminist messages, are balanced by more body-con shorts and tops. The colour palette is dominated by a range of pinks, with silver and black as complements, while velour, denim, mesh fabrics and cotton jersey are the main materials.

“I am really excited to finally share my collection with H&M. I have had so much fun working with them to design pieces and create a campaign that reflects my personality. I can’t wait to see how girls everywhere wear the pieces to add to their own personal style” says Zara Larsson

Zara was part of the design process every step of the way, having a say in everything from the prints and colours to cut and fit. For instance, pink was chosen not only because it’s one of her favourite colours, but also because “it’s feminine, powerful and everyone looks good in it,” according to her.

“Zara is such an inspiration to fashion and music lovers all around the world. Her energy is so positive and sincere, which together with her was easy to translate into the designs. We also looked a lot at what Zara wears on and off the stage, making sure to incorporate her show-meets-street style,” says Pernilla Wohlfahrt, Head of Design and Creative Director at H&M.

#ZaraLarsson #HM

Contact:
Phone: +46 8 796 55 00
Fax: +46 8 20 99 19

Source: H&M

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H&M Studio Unveils a “See Now, Buy Now” S/S 17 Collection At Paris Fashion Week

H&M Studio Unveils a “See Now, Buy Now” S/S 17 Collection At Paris Fashion Week

 

STOCKHOLM, SWEDEN, 2017-Mar-07 — /EPR Retail News/ — Last night (1 MAR, 2017), H&M Studio unveiled its latest runway show in Paris, a “see now, buy now” S/S 2017 collection inspired by the power of love, grace, strength and passion of ballet, featuring both womenswear and for the first time, menswear.

Bringing fashion immediately from catwalk to checkout marks a new era for the fashion industry and we value the direct communication we can have with customers through a ‘see now, buy now’ collection. Anything that brings us closer to our customers and makes fashion even more accessible is very positive,” says Pernilla Wohlfahrt, H&M’s Head of Design and Creative Director.

For the show, the vast, concrete expanse of the iconic Tennis Club de Paris was transformed into a warm, inviting space broadcasting messages of love and togetherness. Guests such as Nicki Minaj, Alexa Chung, Lucky Blue Smith, Clémence Poésy and Sasha Lane were in attendance, soaking up the atmosphere.

On the catwalk, which featured a stellar cast of models including Gigi and Bella Hadid, Adwoa Aboah, Amber Valletta, Jordan Barrett and Luis Borges, a balance between tailoring and sportswear was struck – clean-cut wool garments worn with fine knits, voluminous silk and translucent nylon, while ruffles and jolts of bright pink were set against monochrome anoraks and reworked trekking sandals.

“With this collection we want to send a global message of love. There are a few pieces that carry the word again and again, kind of like a ticker tape and as a constant reminder of what is important. It feels like now, more than ever, we all need positive feelings and thoughts in our lives” Pernilla Wohlfahrt

Following the show, the over 800 guests in attendance – along with a global audience watching live at studio.hm.com and via VR on H&M’s YouTube channel – were all treated to an electrifying performance by the chart-topping singer/songwriter The Weeknd, who played hits such as Starboy, Can’t Feel My Face and I Feel It Coming.

An interactive pop-up shop was also set up for at the Paris show, while customers around the world could shop the collection online at hm.com at the same time. The collection will also be available in around 180 selected stores from today.

H&M Studio is the key seasonal collection from H&M, with its own dedicated design team.

For show images please visit H&M image gallery.
For film material, including B-roll material and celebrity quotes, click here.
The full show can be seen at YouTube here.

#HMStudio  #SS17

Contact:

Phone: +46 8 796 55 00
Fax: +46 8 20 99 19

Source: H&M

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H&M celebrates Coachella with new H&M Loves Coachella collection

H&M celebrates Coachella with new H&M Loves Coachella collection

 

STOCKHOLM, SWEDEN, 2017-Feb-17 — /EPR Retail News/ — Sheer feminine layers mixed with embellished denim for women, and the perfect graphic prints for guys, are at the heart of H&M Loves Coachella, an exclusive collection in collaboration with one of the world’s greatest festivals. It’s about capturing that festival spirit whether you’re lucky enough to be in the Californian desert, or sharing the Coachella feeling around the world. H&M Loves Coachella will be available in the US from March 23 and globally from March 30 in all H&M stores that carry Divided, as well as online.

This year’s campaign for H&M Loves Coachella will feature an exclusive new video by The Atomics, the alternative pop band of Lucky Blue Smith and his sisters Pyper America, Starlie and Daisy Clementine. In the video, The Atomics cover Let’s Live For Today by The Grass Roots, showing how the Coachella look spreads worldwide beyond the festival itself.

“We loved collaborating with the Coachella team for this collection. They gave us such great feedback on our designs,” says Pernilla Wohlfahrt, H&M’s Head of Design and Creative Director.

“H&M Loves Coachella has all the pieces to get the festival spirit, wherever you are in the world,” The Atomics.

Key pieces in this year’s H&M Loves Coachella collection include the sheer black lace spaghetti-strap dress, worn with a faux suede studded choker and pink heart sunglasses. Lace-trimmed slip-dresses have festival attitude layered over hand-drawn Coachella T’s, while the essential floral-embroidered denim jacket is perfect over a metallic body with a sheer powder-pink pleated mesh skirt – finish the look with large gold star earrings. For the ultimate in festival style, there’s the essential hoodie and also a metallic anorak, plus a black body suit with an open-laced back.

For men, it’s about the perfect tie-dye T-shirt with matching tie-dye drawstring shorts. A white cotton tank has gothic Coachella graphics on the back and the cut- off denim shorts has biker details at the knee, for a sharp Coachella mix. Meanwhile an Ikat printed short sleeve shirt makes the perfect layered look together with a pair of faded festival jeans.

For images and campaign music video visit our Image Gallery.

#HMLovesCoachella

Contact:

Phone: +46 8 796 55 00
Fax: +46 8 20 99 19

Source: H&M

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The new H&M Conscious Exclusive collection: dreamy and beautiful pieces in sustainable materials

The new H&M Conscious Exclusive collection: dreamy and beautiful pieces in sustainable materials

 

The new H&M Conscious Exclusive collection pushes forward in both sustainability and style: for 2017 the collection includes the pioneering sustainable material BIONIC® – a recycled polyester made from plastic shoreline waste. The fluid fabric used for an intricate pleated gown shows how it’s natural for the best styles to be conscious of the environment.

STOCKHOLM, SWEDEN, 2017-Feb-08 — /EPR Retail News/ —  In addition to a full collection for women and relaxed formal wear for men, the collection will for the first time include kids’ pieces, as well as a Conscious Exclusive fragrance made from organic oils. The collection will be available in around 160 stores worldwide, and online, from April 20.

Supermodel and philanthropist Natalia Vodianova is starring this year’s Conscious Exclusive in her first ever campaign for H&M.

“I am proud to appear in the H&M Conscious Exclusive campaign. It’s amazing to see the advances in sustainable fabrics that are used in the collection, pointing towards a more sustainable future for all fashion,” Natalia Vodianova

Conscious Exclusive is a collection of exquisite pieces perfect to celebrate the new season. Key is the ethereal plissé pleat gown in powder pink made from BIONIC® – recycled polyester made from recovered shoreline waste. It’s a collection of individual pieces with a sense of occasion, each one showing the many different ways that sustainable materials can create the best style.

“For the design team at H&M, this year’s Conscious Exclusive is a chance to dream and create pieces that are both quirky and beautiful. It’s great to be able to show just what is possible with sustainable materials like we have done with the delicate plissé dress made of BIONIC® ,” Pernilla Wohlfahrt, H&M’s Head of Design and Creative Director.

Conscious Exclusive is a driver in H&M’s move towards a more sustainable fashion future. Across all of H&M’s product ranges, 20% are now made from more sustainable materials (2015), with the aim each year to increase the share. H&M is one of the world’s biggest users of recycled polyester and one of the biggest buyers of organic cotton. The goal for cotton is that it is to be 100% sustainably sourced by 2020. It is part of H&M’s ambition to make sustainable, good-quality fashion accessible to as many people as possible. For more information, please visit about.hm.com/sustainability.

Contact:
Head of Media Relations
Camilla Emilsson Falk
+46 8 796 39 95

Source: H&M

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H&M debuts holiday short film “Come Together” directed by Wes Anderson and starring Adrien Brody

H&M debuts holiday short film "Come Together" directed by Wes Anderson and starring Adrien Brody
H&M debuts holiday short film “Come Together” directed by Wes Anderson and starring Adrien Brody

 

STOCKHOLM, SWEDEN, 2016-Nov-28 — /EPR Retail News/ — H&M is pleased to announce the debut of the holiday short film “Come Together”, directed by Wes Anderson and starring Adrien Brody. The story takes place on a train traveling through a snowy landscape on Christmas Eve where Brody plays the conductor.

“The winter train ride, under Wes Anderson’s direction, is the perfect setting for H&M’s holiday collection full of relaxed, wearable elegance. It’s about mixing the informal with a sense of occasion, capturing the holiday mood for both dressing up and getting cosy with loved ones,” says Pernilla Wohlfahrt, H&M’s Head of Design and Creative Director.

In the film, lone passengers are traveling to join their loved ones for the Christmas holiday, but winter weather conspires to way-lay them.
“This story may resonate more than ever at a time in the world where we could all do with giving a stranger a hug,”
Adrien Brody,  actor

Press Enquiries:

Phone: +46 8 796 53 00
Email: mediarelations@hm.com

Source: H&M

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H&M dressed celebrity guests at the Metropolitan Museum of Art Costume Institute Benefit

STOCKHOLM, Sweden, 2016-May-04 — /EPR Retail News/ — For the second year running H&M had the privilege of dressing celebrity guests at the Metropolitan Museum of Art Costume Institute Benefit. Taking the theme of this year’s exhibition “Manus x Machina: Fashion in an Age of Technology” as inspiration, the design team at H&M used hand-crafted traditions and cutting-edge techniques and materials to create each of the individual looks. As well as appearing on the red carpet and previewing the exhibition, the guests joined H&M at its table for the benefit gala itself.

“We savor every moment in creating these looks for the Costume Institute Benefit gala. Fashion is our greatest love at H&M, and it’s deeply inspiring to make outfits for such amazing guests using the most exquisite techniques and detailing,” says Pernilla Wohlfahrt, Design and Creative Director at H&M.

“I have been a huge fan of H&M for a long time and I am delighted to have been invited and also had the opportunity to create a unique gown with the team. It has truly been a special experience all the way around,” says singer Ciara.

“It’s been an amazing experience to collaborate with H&M to create a one of a kind dress. The stunning four foot train makes me feel so glamorous,” says singer and actress Jennifer Hudson.

“As a personal fan of H&M’s contributions to the fashion industry, I was especially proud to collaborate on a design that marries our tastes and highlights the theme of this year’s Met Gala. It’s been a wonderful partnership,” says actress and singer Hailee Steinfeld.

“I feel so lucky to have worked with H&M for my very first Met Gala! My dress is the perfect example of this year’s Met Gala theme, mixing intricate details and new innovative technologies but also keeping an iconic shape,” says model Pyper America Smith.

The exhibition “Manus x Machina” celebrates both the machine and man-made in fashion, looking at how the traditions have increasingly become blurred. The theme inspired the H&M design team to create looks that reflected the personality of each of its guests, using techniques such as laser-cutting, hand embroidery, feathering, stonework and crystal pleating.

Singer Ciara’s intricate and daring dress has been hand-made as if by a jeweller. Pendants of Swarovski crystals hang from a diamond grid of leaf-like metal chain, with a choker neck and sporty racer back.

Singer and actress Jennifer Hudson wore a white bodice silk dress that showed the beauty of hand-embellishment, with 3D bugle beads, French knots and hand-melted sequins. The dress is finished by a glamorous four-foot train.

Actress and singer Hailee Steinfeld wore an emerald green gown that had effortless clean-cut glamour; its corseted bodice had a grid made of navette sequins overlaid with silk organza, while the floor-length silk satin skirt had a high central split.

Model Lucky Blue Smith looked sharp in an off-white Italian wool slim tuxedo blazer with a strong shoulder worn over a white silk shirt, both fastened with Swarovski buttons. His leather trousers had a blue metallic coating.

Model Pyper America Smith’s iridescent dress brought together machine and man-made techniques, with laser-cut vinyl feathers and fringing all hand-sewn onto a silk tulle base with a sequin bodice.

Model Amber Valletta wore an elegant look in sustainable materials. The dress is made of deep blue silk taffeta, embellished with over 1,000 hand-cut and sewn organic silk petals and recycled plastic sequins. Laser-cut petals were heat-transferred with reflective vinyl. Her boyfriend Teddy Charles wore a black wool tuxedo with silk satin wide lapels and strong shoulders.

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H&M dressed celebrity guests at the Metropolitan Museum of Art Costume Institute Benefit

H&M dressed celebrity guests at the Metropolitan Museum of Art Costume Institute Benefit

 

GLOBAL MEDIA ENQUIRIES:
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Email: mediarelations@hm.com

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Email info@hm.com

Head of Communications:
Kristina Stenvinkel
+46 8 796 39 08

Head of Media Relations:
Camilla Emilsson Falk
+46 8 796 39 95

Source: H&M