Tag Archives: “QVC and CEW Present Beauty with Benefits”

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QVC and Cosmetic Executive Women (CEW) join forces for the 4th consecutive year for “QVC and CEW Present Beauty with Benefits”

WEST CHESTER, Pa. , 2016-Apr-27 — /EPR Retail News/ — QVC and Cosmetic Executive Women (CEW) are joining forces for the fourth consecutive year for “QVC and CEW Present Beauty with Benefits.” During the two-hour live charitable broadcast on QVC Thursday, April 28 at 7 PM (ET), beauty buffs have the opportunity to shop for a cause and find the beauty in making a difference.

The broadcast offers prestige beauty brands including skin care, color cosmetics, fragrance and hair care with 80 percent of the purchase price* of donated merchandise benefitting Cancer and Careers, a charitable program of the CEW Foundation. This year’s lineup includes products from NARS, Bobbi Brown, Clinique, Givenchy, Shiseido, bareMinerals®, Algenist, philosophy and many more. As an added bonus, each shopper will receive a gift with purchase,** which includes one full-size product and four deluxe samples from participating brands in a Sonia Kashuk-designed cosmetic bag created especially for “Beauty with Benefits.”

The broadcast will benefit Cancer and Careers, which empowers, educates and provides essential tools to people with cancer so they can thrive in the workplace. Viewers will be shown the impact that each purchase can make to the lives of those affected by cancer and industry experts will share beauty tips and tricks that will leave everyone feeling beautiful. Inspiring segments will also be showcased throughout the broadcast to highlight survivor stories and those who have benefitted from the valuable resources provided by Cancers and Careers.

“Teaming up with CEW once again gives viewers the opportunity to shop for a cause, while also inspiring them to positively impact lives across the country through Cancer and Careers,” said Rachel Ungaro, vice president, fashion and beauty merchandising, QVC. “This initiative aligns with our charitable mission to support the success and wellness of women through the power of relationships. By working with CEW and their strong network, we aim to bring together the beauty industry to build more awareness and support for Cancer and Careers.”

To help raise awareness for this year’s broadcast, longtime friends Cindy Crawford, model and entrepreneur, and Sonia Kashuk, founder of Sonia Kashuk Beauty, teamed up for the second year in a row as the Public Service Announcements spokeswomen. Cindy Crawford’s sister, Chris Bohnsak, and Sonia Kashuk’s daughter, Sadye Kaner, lent their support to enforce the social campaign “Better Together.” This simple but powerful phrase reinforces the collective goal of “Beauty with Benefits,” which is to bring people, products and expertise together to make life better for cancer survivors on the job. QVC viewers, with or without a direct connection to cancer, will be encouraged to post about someone who makes life better for them, whether it is a friend, family member, colleague, teacher or doctor using the hashtag #BeautywithBenefits.

This year, viewers are also invited to participate in a sweepstakes, running now through April 28. The sweepstakes will give one lucky shopper the chance to win every product in the broadcast for themselves and a friend of their choice. Visit qvc.com/BeautyWithBenefits to sign up and for additional information on “QVC and CEW Present Beauty with Benefits.” Beginning April 28, the entire “Beauty with Benefits” product assortment will be available, while supplies last, through QVC.com, the QVC apps or by calling 800.345.1515.

About QVC
QVC, Inc., a wholly owned subsidiary of Liberty Interactive Corporation (NASDAQ: QVCA, QVCB), is the world’s leading video and ecommerce retailer. QVC is committed to providing its customers with thousands of the most innovative and contemporary beauty, fashion, jewelry and home products. Its programming is distributed to approximately 340 million homes worldwide through operations in the U.S., Japan, Germany, United Kingdom, Italy, France and a joint venture in China. Based in West Chester, Pa. and founded in 1986, QVC has evolved from a TV shopping company to a leading ecommerce and mobile commerce retailer. The company’s website, QVC.com, is ranked among the top general merchant Internet sites. QVC, Q, and the Q Ribbon Logo are registered service marks of ER Marks, Inc.

Xcel Brands, Inc. (NASDAQ:XELB) is a brand development and media company engaged in the design, production, licensing, marketing and direct-to-consumer sales of branded apparel, footwear, accessories, jewelry, home goods, and other consumer products, and the acquisition of dynamic consumer lifestyle brands. Xcel was founded by Robert W. D’Loren in 2011 with a vision to reimagine shopping, entertainment and social as one. Xcel owns and manages the Isaac Mizrahi, Judith Ripka, H Halston, and C. Wonder brands, pioneering an omnichannel sales strategy which includes the promotion and sale of products under its brands through direct-response television, internet, brick and mortar retail, and e-commerce channels. Headquartered in New York City, Xcel Brands is led by an executive team with significant retailing, licensing, design, and marketing experience, and a proven track record of success in elevating branded consumer products companies. With a team of over 70 designers and social media focused marketing executives, Xcel maintains control of product quality and promotion across all of its product categories and distribution channels. Xcel differentiates by design. www.xcelbrands.com

Media Inquiries:
484.701.1647
media.relations@qvc.com

Source: QVC

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Cindy Crawford and Sonia Kashuk to appear in public service announcement for “QVC and CEW Present Beauty with Benefits”

Longtime friends come together to appear in a Public Service Announcement for “QVC and CEW Present Beauty with Benefits” to benefit Cancer and Careers

WEST CHESTER, Pa., 2015-3-18 — /EPR Retail News/ — Model and entrepreneur Cindy Crawford and makeup artist and entrepreneur Sonia Kashuk have not only shared years of friendship, but also a passion for beauty. Now the two beauty mavens have united their passion to prove that a little makeup can make a big difference by appearing in both a print and television public service announcement for “QVC and CEW Present Beauty with Benefits.”

QVC and Cosmetic Executive Women (CEW) are once again joining forces for a two-hour live charitable broadcast to provide shoppers with a special opportunity to feel beautiful while giving back. “QVC and CEW Present Beauty with Benefits” is scheduled to air on QVC Wednesday, April 15 at 10 PM (ET) and will feature prestige beauty brands including Laura Mercier, Clinique, Laura Geller, Shiseido, Josie Maran, philosophy and more.

“Cindy and Sonia have each been inspiring women for years with their ambition and passionate spirits,” said Ken O’Brien, senior vice president of merchandising for QVC. “We are honored to have them as our spokespeople this year and are confident that together, they will inspire viewers to make a difference.”

During the event, beauty enthusiasts can choose from a selection of color cosmetics, fragrance, skin-care and hair-care products, and 80 percent of the purchase price* of donated merchandise will benefit Cancer and Careers, a charitable program of the CEW Foundation that is dedicated to the empowerment of people living and working with cancer. Since 2013, “QVC and CEW Present Beauty with Benefits” has generated $2.2 million to benefit Cancer and Careers, which is part of QVC’s ongoing commitment to support charitable causes that promote the success and wellness of women through the power of relationships.

“Cancer has affected so many lives, but the challenges of living and working with cancer is often an aspect of the diagnosis that rarely gets attention,” said Crawford. “That is why I wanted to be a part of this great cause with my dear friend Sonia. Beauty is not just about the way you look, but also about the way you feel inside, and this is an opportunity for beauty to make a difference in people’s lives.”

“As a cancer survivor and beauty industry veteran, I am thrilled to be a part of Beauty with Benefits,” added Kashuk. “It’s wonderful to see so many leading names in beauty come together to support such a powerful cause that will impact the lives of so many.”

“Cindy and Sonia embody what it means to be beautiful,” said Carlotta Jacobson, president of Cosmetic Executive Women. “They have supported each other in friendship for so many years, so it’s only fitting that they would come together to support a cause that means so much to both of them.”

For additional information on “QVC and CEW Present Beauty with Benefits,” visit http://qvc.co/-Beauty-With-Benefits.

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About QVC
QVC, Inc., a wholly owned subsidiary of Liberty Interactive Corporation (NASDAQ: QVCA, QVCB), is the world’s leading video and ecommerce retailer. QVC is committed to providing its customers with thousands of the most innovative and contemporary beauty, fashion, jewelry and home products. Its programming is distributed to approximately 300 million homes worldwide through operations in the U.S., Japan, Germany, United Kingdom, Italy and a joint venture in China. Based in West Chester, Pa. and founded in 1986, QVC has evolved from a TV shopping company to a leading ecommerce and mobile commerce retailer. The company’s website, QVC.com, is ranked among the top general merchant Internet sites. QVC, Q, and the Q Ribbon Logo are registered service marks of ER Marks, Inc.

About  Cosmetic Executive Women
Cosmetic Executive Women, Inc. (CEW) is a nonprofit professional organization with over 5,000 female and male executives in the beauty, cosmetics, fragrance, and related industries. For more information, log on to www.cew.org. The CEW Foundation is the philanthropic arm of CEW, Inc., which runs Cancer and Careers, a groundbreaking initiative dedicated to empowering and educating people with cancer to thrive in their workplace by providing expert advice, interactive tools and educational events. For more information, see www.CancerandCareers.org.

*Purchase price excludes shipping, handling and tax.