WEST CHESTER, Pa. , 2016-Apr-27 — /EPR Retail News/ — QVC and Cosmetic Executive Women (CEW) are joining forces for the fourth consecutive year for “QVC and CEW Present Beauty with Benefits.” During the two-hour live charitable broadcast on QVC Thursday, April 28 at 7 PM (ET), beauty buffs have the opportunity to shop for a cause and find the beauty in making a difference.
The broadcast offers prestige beauty brands including skin care, color cosmetics, fragrance and hair care with 80 percent of the purchase price* of donated merchandise benefitting Cancer and Careers, a charitable program of the CEW Foundation. This year’s lineup includes products from NARS, Bobbi Brown, Clinique, Givenchy, Shiseido, bareMinerals®, Algenist, philosophy and many more. As an added bonus, each shopper will receive a gift with purchase,** which includes one full-size product and four deluxe samples from participating brands in a Sonia Kashuk-designed cosmetic bag created especially for “Beauty with Benefits.”
The broadcast will benefit Cancer and Careers, which empowers, educates and provides essential tools to people with cancer so they can thrive in the workplace. Viewers will be shown the impact that each purchase can make to the lives of those affected by cancer and industry experts will share beauty tips and tricks that will leave everyone feeling beautiful. Inspiring segments will also be showcased throughout the broadcast to highlight survivor stories and those who have benefitted from the valuable resources provided by Cancers and Careers.
“Teaming up with CEW once again gives viewers the opportunity to shop for a cause, while also inspiring them to positively impact lives across the country through Cancer and Careers,” said Rachel Ungaro, vice president, fashion and beauty merchandising, QVC. “This initiative aligns with our charitable mission to support the success and wellness of women through the power of relationships. By working with CEW and their strong network, we aim to bring together the beauty industry to build more awareness and support for Cancer and Careers.”
To help raise awareness for this year’s broadcast, longtime friends Cindy Crawford, model and entrepreneur, and Sonia Kashuk, founder of Sonia Kashuk Beauty, teamed up for the second year in a row as the Public Service Announcements spokeswomen. Cindy Crawford’s sister, Chris Bohnsak, and Sonia Kashuk’s daughter, Sadye Kaner, lent their support to enforce the social campaign “Better Together.” This simple but powerful phrase reinforces the collective goal of “Beauty with Benefits,” which is to bring people, products and expertise together to make life better for cancer survivors on the job. QVC viewers, with or without a direct connection to cancer, will be encouraged to post about someone who makes life better for them, whether it is a friend, family member, colleague, teacher or doctor using the hashtag #BeautywithBenefits.
This year, viewers are also invited to participate in a sweepstakes, running now through April 28. The sweepstakes will give one lucky shopper the chance to win every product in the broadcast for themselves and a friend of their choice. Visit qvc.com/BeautyWithBenefits to sign up and for additional information on “QVC and CEW Present Beauty with Benefits.” Beginning April 28, the entire “Beauty with Benefits” product assortment will be available, while supplies last, through QVC.com, the QVC apps or by calling 800.345.1515.
QVC, Inc., a wholly owned subsidiary of Liberty Interactive Corporation (NASDAQ: QVCA, QVCB), is the world’s leading video and ecommerce retailer. QVC is committed to providing its customers with thousands of the most innovative and contemporary beauty, fashion, jewelry and home products. Its programming is distributed to approximately 340 million homes worldwide through operations in the U.S., Japan, Germany, United Kingdom, Italy, France and a joint venture in China. Based in West Chester, Pa. and founded in 1986, QVC has evolved from a TV shopping company to a leading ecommerce and mobile commerce retailer. The company’s website, QVC.com, is ranked among the top general merchant Internet sites. QVC, Q, and the Q Ribbon Logo are registered service marks of ER Marks, Inc.
Xcel Brands, Inc. (NASDAQ:XELB) is a brand development and media company engaged in the design, production, licensing, marketing and direct-to-consumer sales of branded apparel, footwear, accessories, jewelry, home goods, and other consumer products, and the acquisition of dynamic consumer lifestyle brands. Xcel was founded by Robert W. D’Loren in 2011 with a vision to reimagine shopping, entertainment and social as one. Xcel owns and manages the Isaac Mizrahi, Judith Ripka, H Halston, and C. Wonder brands, pioneering an omnichannel sales strategy which includes the promotion and sale of products under its brands through direct-response television, internet, brick and mortar retail, and e-commerce channels. Headquartered in New York City, Xcel Brands is led by an executive team with significant retailing, licensing, design, and marketing experience, and a proven track record of success in elevating branded consumer products companies. With a team of over 70 designers and social media focused marketing executives, Xcel maintains control of product quality and promotion across all of its product categories and distribution channels. Xcel differentiates by design. www.xcelbrands.com