Sainsbury’s: Gemma Atkinson launches this year’s official Sport Relief merchandise

Sainsbury’s: Gemma Atkinson launches this year’s official Sport Relief merchandise

LONDON, 2018-Feb-27 — /EPR Retail News/ — Dancing queen, Gemma Atkinson, has a wheelie good time in Sainsbury’s for Sport Relief.

The stunt was promoting the Sport Relief merchandise, available now in Sainsbury’s stores and online with at least 50 per cent of every sale going to Sport Relief. Gemma put her own spin on the everyday task in a four-wheeled routine which dazzled unsuspecting Sainsbury’s shoppers.

For the first time ever, Sport Relief is challenging the nation to beat a billion steps a day, every day from 17th-23rd March, tracking their progress through the brand-new Sport Relief app and looking the part in the official merchandise.

Gemma, who racked up her steps using the app – downloadable via the app store or, said: “Dancing with a trolley is not as easy as it might look! There were a few near misses, but I had a lot of fun. I hope today has shown just how easy it is to get active, raise money and change lives this Sport Relief.

“So, on your next trip to Sainsbury’s, cha-cha down those aisles to pick up your Sport Relief merchandise and look the part doing your steps.”

Gemma was paired up with one of the store’s trolley collectors in Sainsbury’s Ashton Moss store, Manchester to learn the basics, then let loose in the car park to put her coordination to the test, impressing shoppers with the unusual routine.

One Sainsbury’s colleague who Gemma put in a spin was Lee Mottershead, 23 from Ashton-under-Lyne who said: “I wasn’t expecting to be dancing when I came into work today, least of all with Gemma Atkinson! We do something for Sport Relief in store every year, but nothing quite like this. It’s been really fun, Gemma was a great dance partner.”

Rachel Carrington, Sponsorship Manager at Sainsbury’s said: “We’ve been proud partners of Sport Relief for many years. In 2016, Sainsbury’s colleagues and customers raised over £7 million, making a huge difference to those in need. We’re hoping that our efforts this year will make an even bigger difference and are delighted to have Gemma on board to give this year’s campaign an extra push.”

Sainsbury’s is the official retailer of the Sport Relief merchandise. A donation from each sale will go towards helping vulnerable people across the UK and the world to live happier, healthier and safer lives.

SOURCE: Sainsbury’s

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Sainsbury’s kicks off this year’s Active Kids programme to encourage children to eat well and exercise more

Sainsbury’s kicks off this year’s Active Kids programme to encourage children to eat well and exercise more


London, 2017-Feb-01 — /EPR Retail News/ — Skipping meals (19%) and cutting out food groups (43%) are both factors which 11-14 year olds believe can contribute towards leading a healthy lifestyle. In addition, when looking at how to make their lifestyles healthier, they do not consider limiting the amount of fast food (21%), fried food (58%) or sweets and chocolate (23%) they eat.

  • While 84% of 11-14yrs olds believe being healthy is important and 69% think they are already healthy, their lifestyle choices indicate that in reality they are not doing enough to stay healthy
  • Over one fifth refer to social media, YouTube stars and bloggers to find information on healthy eating
  • 41% of kids believe they should ‘probably do more’ when it comes to exercise
  • 43% of kids think that cutting out a food group will lead to a healthy lifestyle

The findings come from a Sainsbury’s report which launched today (31 January 2017) in line with the start of this year’s Active Kids programme, in a bid to encourage children to eat well and exercise more.

Sainsbury’s polled 2,000 11-14 year olds to find out more about their attitudes towards health, nutrition and fitness, and the findings revealed that 84% of young people do believe that being healthy is important and 69% also think their lifestyle is healthy. These youngsters know it’s important to maintain a balanced diet (95%), eat their 5-a-day (95%), have an hour of exercise a day (93%), get enough sleep (91%) and drink 6-8 glasses of water (87%). However, despite this, 11-14 year olds rarely put this into practice, with the most concerning results including:

  • Nearly three quarters (75%) do not limit the amount of sweets or chocolate they eat
  • Over half (58%) will only occasionally or never limit their intake of fried food
  • Over a quarter of children (27%) have a fizzy drink with their evening meal

The research also found that over one fifth (21%) of young people refer to social media, YouTube stars, bloggers and online forums to find information on healthy eating. As vloggers, Instagrammers and other social media “stars” are often not qualified experts in nutrition and their advice is not monitored, it can be potentially misleading or simply wrong. It is therefore not surprising that so many young people are skipping meals, eating fast food and cutting out food groups, and those statistics increase significantly when it comes to social media users (from 43% to 50% when looking at whether cutting out a food group can lead to a healthy lifestyle).

Furthermore, when it comes to exercise the report found that surprisingly 81% of those polled enjoy being active with girls being motivated by looking good (31%) and boys by celebrities and sports stars (28%). However, despite the positive attitude, 28% do not exercise for an hour or more a day outside of their compulsory sessions at school and find barriers such as bad weather (43%) and not being good at sport (26%) stop them doing more.

Rachel Carrington, Sainsbury’s Active Kids Manager, said “The 11-14 year old period is the time when children make the transition from primary to secondary school and have more freedom to make their own decisions about what they eat and the exercise they do. We commissioned this report to delve into the current issues surrounding young people’s health and fitness so we can continue to evolve our Active Kids programme to address the pressure points facing children and young teens today. Our ambition is to equip young people with the knowledge and support to make changes that allow them to eat well and live well both now and in the future. It’s clear from the findings that we must find solutions to ensure these trends do not become the new normal in society.”

The Sainsbury’s Active Kids voucher collection scheme, now in its thirteenth year, kicks off this month and is a long standing programme which donates millions of pounds worth of equipment and experiences to UK schools and kids’ clubs. So far the scheme has invested £170 million and recruited ambassadors from the world of health and fitness such as footballer Daniel Sturridge and Paralympian Jonnie Peacock, to promote a healthier way of life.

Talking about the programme, England and Liverpool striker Daniel Sturridge said: “Encouraging children to participate in sport and to educate them about eating well is a real passion of mine. I helped in the kitchen from a young age and my dad and uncles were professional footballers so they taught me about the nutrition required for a professional athlete to perform at their best.”

As part of Sainsbury’s’ role to promote healthy living the brand will be working with businesses and public organisations to empower young people. From giving a greater availability of sports and facilities outside of school to ensuring responsible product promotion and clearer labelling and portion size guidelines, there is plenty that can be done help shift the dial when it comes to children’s current and future state of health.

Press Enquiries:
020 7695 7295.

Source: Sainsbury


Paralympic gold medalist Ellie Simmonds OBE opens brand new cookery centre at Knypersley First School in Staffordshire

Paralympic gold medalist Ellie Simmonds OBE opens brand new cookery centre at Knypersley First School in Staffordshire a
Paralympic gold medalist Ellie Simmonds OBE opens brand new cookery centre at Knypersley First School in Staffordshire

London, 2016-Oct-14 — /EPR Retail News/ — Ellie’s visit marks the great success of the 2016 Active Kids voucher collection programme, which saw Sainsbury’s donate £11 million worth of sports and cookery equipment to over 30,000 schools and clubs across the UK – helping more children to eat well, move well and live well.

Having first visited Knypersley First School in November 2015 to deliver Sainsbury’s Active Kids sports and cookery equipment – from footballs to tennis rackets and rolling pins – Ellie was back today to lead a cookery lesson and launch Knypersley’s brand new cooking facility. Knypersley First School was randomly selected from over 34,000 participating schools and clubs to receive the special cookery experience from Active Kids ambassador, Ellie.

Ellie Simmonds, Paralympic Champion and Active Kids ambassador, said: “I was so pleased to be invited back to Knypersley First School, having already seen the great passion the staff and students have for sport and healthy eating. It’s so important to learn about nutrition and healthy eating from a young age – the new cooking facilities at the school and the Active Kids cookery equipment they’ve received will enable them to teach just that.”

Rachel Carrington, Active Kids Manager at Sainsbury’s, said: “Active Kids has a long heritage of helping to inspire schoolchildren of all ages and abilities to get active. Building a cookery equipment element into the program two years ago was a great extension to the scheme, to show kids that eating well is just as important as moving well, and we will continue to focus on as part of Active Kids for 2017.”

Mrs A Rourke, Head Teacher at Knypersley First School, said: “We want to thank all the parents and children for their huge effort and commitment to collecting Active Kids vouchers. They make such a difference to our school and provide much-needed equipment that we otherwise wouldn’t have access to. We’re delighted to welcome Ellie back to our school, she is a great inspiration to the pupils here, and there is lots of excitement for her cookery lesson.”

Ellie Simmonds is an ambassador for Sainsbury’s Active Kids, alongside fellow Team GB Paralympic hero Jonnie Peacock, Liverpool footballer Daniel Sturridge and England Women’s footballer Lucy Bronze.

Since 2005, Sainsbury’s Active Kids scheme has provided children with the opportunity to have a go at activities like cooking, martial arts and dance encouraging kids to lead healthier and more active lives from a young age.  Sainsbury’s is committed to making a real difference to the lives of young people by supporting children to eat well, move well and live well.

To find out more about Sainsbury’s Active Kids go to

Press Enquiries please contact:
020 7695 7295.

Source: Sainsbury