Sainsbury’s: Gemma Atkinson launches this year’s official Sport Relief merchandise

Sainsbury’s: Gemma Atkinson launches this year’s official Sport Relief merchandise

LONDON, 2018-Feb-27 — /EPR Retail News/ — Dancing queen, Gemma Atkinson, has a wheelie good time in Sainsbury’s for Sport Relief.

The stunt was promoting the Sport Relief merchandise, available now in Sainsbury’s stores and online with at least 50 per cent of every sale going to Sport Relief. Gemma put her own spin on the everyday task in a four-wheeled routine which dazzled unsuspecting Sainsbury’s shoppers.

For the first time ever, Sport Relief is challenging the nation to beat a billion steps a day, every day from 17th-23rd March, tracking their progress through the brand-new Sport Relief app and looking the part in the official merchandise.

Gemma, who racked up her steps using the app – downloadable via the app store or sportrelief.com, said: “Dancing with a trolley is not as easy as it might look! There were a few near misses, but I had a lot of fun. I hope today has shown just how easy it is to get active, raise money and change lives this Sport Relief.

“So, on your next trip to Sainsbury’s, cha-cha down those aisles to pick up your Sport Relief merchandise and look the part doing your steps.”

Gemma was paired up with one of the store’s trolley collectors in Sainsbury’s Ashton Moss store, Manchester to learn the basics, then let loose in the car park to put her coordination to the test, impressing shoppers with the unusual routine.

One Sainsbury’s colleague who Gemma put in a spin was Lee Mottershead, 23 from Ashton-under-Lyne who said: “I wasn’t expecting to be dancing when I came into work today, least of all with Gemma Atkinson! We do something for Sport Relief in store every year, but nothing quite like this. It’s been really fun, Gemma was a great dance partner.”

Rachel Carrington, Sponsorship Manager at Sainsbury’s said: “We’ve been proud partners of Sport Relief for many years. In 2016, Sainsbury’s colleagues and customers raised over £7 million, making a huge difference to those in need. We’re hoping that our efforts this year will make an even bigger difference and are delighted to have Gemma on board to give this year’s campaign an extra push.”

Sainsbury’s is the official retailer of the Sport Relief merchandise. A donation from each sale will go towards helping vulnerable people across the UK and the world to live happier, healthier and safer lives.

SOURCE: Sainsbury’s

MEDIA CONTACT

press_office@sainsburys.co.uk or call 0207 695 7295.

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