The Waitrose Food & Drink Report 2017-18 reveals top food, drink and shopping trends

London, 2017-Nov-02 — /EPR Retail News/ — The Waitrose Food & Drink Report 2017-18 shows today’s consumer is firmly in the driving seat. Whether shopping or eating, we do what we want, when we want.

Three quarters of Brits say dining out alone is more socially acceptable than it was five years ago, with a third eating out alone in the last month. When it comes to diet a common-sense approach now rules; strict plans or cutting entire food groups has fallen out of favour and carbs are well and truly back on the menu.

Released today (1 November) the fifth annual report is based on a year’s worth of Waitrose sales, with comprehensive new consumer research and insight from its food and retail experts.

Says Managing Director Rob Collins: ‘Today’s shoppers exercise unprecedented control over when they shop, what they buy and how they consume it.

‘Our research found people have become more flexible in their shopping patterns, more price-savvy and more single-minded than ever before. For example a staggering 65% of Britons visit a supermarket more than once a day on a regular or occasional basis. Over half of us don’t decide what we’re having for dinner until lunchtime; one in 10 of us will decide just before we eat. The consumer is in charge of their domain.’

Highlights include

  • Could we see the end of the big supermarket trolley? Waitrose has seen a move to small, shallow trolleys, as many move away from doing one big weekly shop. With supermarket shopping habits continuing to shift in this way, could we see an end to the supersize trolley in years to come? (more predictions on p.8 – trends for 2018 and beyond)
  • Going up – what was in favour in 2017. This is the year that turmeric became the best-selling Waitrose spice, that blueberries finally knocked strawberries off the top berry slot, and more us of discovered a liking for brunch. (Other trends p.2 – barometer)
  • Dining solo. Three quarters of us say eating out alone is more acceptable than it was – with top reasons cited as changes in society and restaurants being more single-person friendly. More than a fifth of Brits say their smart phone provides the company – rising to 34% of 18-24 year olds. (p.4 –dining solo)
  • How the nation drinks. Which region drinks the most bag-in-a-box wine, where in the country are you most likely to be served a local beer, and who is most likely to enjoy a port or sherry? (Drinks map of Britain, p.7)
  • Pie charts. Which filling is Britain’s favourite, with which sauce and what on the side? A definitive guide to Britain’s love of pies and regional preferences (p.8 – pie charts).

Notes to editors

The Waitrose Food & Drink Report 2017-18 is released on Wednesday 1 November.

Research for the Report has been carried out throughout 2017. Focus group research and OnePoll consumer research supports Waitrose own retail and sales data.

Please contact us for high resolution images, more information or interviews.

Enquiries:
For further information please contact:
Waitrose Communications team
Telephone: 01344 825 080

Source: Waitrose

Waitrose releases Food & Drink Report

London, 2016-Nov-02 — /EPR Retail News/ — Top trends of the year revealed in the Waitrose Food & Drink Report

The four key trends in the report all outline different ways in which people are increasingly seeing food as a part of our identity, taking pride in what and how we eat. Says Waitrose Managing Director Rob Collins: ‘As a nation we’re expressing ourselves through food as never before. From healthy eating, to the explosion of food photography on social media, to our desire to entertain others through cooking – food is today’s hottest social currency; through it, we tell others about ourselves.’

The fourth annual report, published on 2 November, is based on millions of purchases in shops and online, with comprehensive new consumer research and insight from Waitrose buyers and experts.

Findings include:

Social media has fundamentally changed our relationship with food (page 4)

  • One in five Britons has posted a picture of their food on social media or sent it to a friend, in the last month
  • Over 2% of us have shared a picture in the last day, and 44% of us make more effort with our cooking if we think a photo of it may be posted. Spiralisers were the top selling gadget in Waitrose this summer, and Instagram-friendly dishes such as charred food, picanha, bao buns and churros all make it into this year’s barometer (page 2)

Britons now see healthy eating and looking after ourselves as ‘just a part of who we are’ (page 3)

  • There was a time when healthy eating involved calorie counting, effort and sacrifice. But now nearly three quarters (71%) say it’s just a part of who we are, a part of everyday life
  • 60% of us say the food we choose to eat is naturally lighter and fresher than five years ago, for example. swapping potatoes for aubergines in cooking (up 18% this year), or choosing mini treats instead of full-size options, such as mini hot cross buns at Easter (up 165%)
  • Products including seeds and grains, coconut flour, cactus water and seaweed – and a ‘veggan’ diet (vegan but with eggs) are all top food trends of the year (barometer, page 2)

‘Doing the right thing’ has become second nature (page 8)

  • Conscious consumption is now a part of everyday life; 80% of us actively consider how and where our food is sourced, and 30% say we think more about the environment and society than five years ago
  • 46% of us throw away less food than we did, and a third of us are using our freezers more. Nearly half say shopping more frequently for smaller baskets of food has helped manage our waste at home
  • Sales of class 2 (‘wonky’) vegetables, organic beauty products and food storage containers are all on the rise

The lines between eating out and eating in are blurring (page 10)

  • Four in 10 of us see eating out as less of a treat than we used to. Cheaper and healthier casual dining when we’re out means that we’re increasingly choosing to stay in when we want to treat ourselves
  • When we do stay in we’re making it an event. In the last year, 40% of us have either been to or hosted a Come Dine With Me-style revolving dinner party, or a dinner party where everyone brings a dish, or a themed evening based around a holiday destination or cooking style
  • Demand for Waitrose Entertaining food ordering service is up 14% this year. And olive wood serving boards and posh cutlery sets are up by 60% and 40%, as people entertain more at home

Also in the report…

  • How Britain Shops – which regions are the most likely to use a shopping list, shop online, buy organic or shop every day of the week? Waitrose has assessed the shopping habits of the nation in 2016 (page 5)
  • The Lunchtime Lowdown – an in-depth look at the nation’s lunchtime habits. For example almost 60% of office workers now eat at their desks, and teachers are d workers from London are most likely to choose salad, while people from the Midlands prefer sushi (page 6)
  • The great plastic bag survey – One year on from the carrier bag charge, 42% of people now claim to rarely forget to take a bag shopping with them, and a further 21% of people say they never forget (page 9)
  • Technology through the decades – some of the ways technology has changed the way we shop over the last 40 years (page 10)
  • How has shopping changed in the past 20 years – a look back at how we shopped in 1996 versus today (page 11)
  • Every home a multiplex – multiscreening has become a way of life, with the average Briton using three electronic devices during an evening, whether streaming shows or shopping online (page 11)
  • What we’ll be eating and drinking in 2017 (page 11)
  • Our favourite drinks – the top drinks trends of 2016 (page 12).

Notes to editors

The Waitrose Food & Drink Report is released on Wednesday 2 November. Illustrations from the report are available to use free of charge – please ask us for high resolution versions. Waitrose interviewees are available.

Research for the Report has been carried out throughout 2016. Based on millions of purchases in shops and online, along with comprehensive new consumer research and insight from Waitrose food and retail experts, the report uncovers Britain’s top shopping, eating and drinking habits for 2016.

Contact:

Waitrose Communications team,
Telephone: 01344 825 080

Source: John Lewis

Waitrose becomes the first UK retailer to introduce responsibly sourced non-GM soya for animal feed from Europe

London, 2016-Nov-02 — /EPR Retail News/ — Waitrose has become the first UK retailer to introduce responsibly sourced non-GM soya for animal feed from Europe, reducing its reliance upon South American supply.

In October the grocer landed its first shipment of soya grown in the Danube Region of Europe – an area stretching from the Black Forest to the Black Sea – for use as a source of protein in pig feed used by the retailer’s dedicated pork supplier, Dalehead Foods.

The move marks the start of the retailer’s plans to replace responsibly sourced soya beans from non-deforested land in Brazil, lowering the risk to its supply chain as demand for South American Soya from the developing world increases.

Waitrose Managing Director Rob Collins will outline the initiative to the Waitrose Farming Partnership – the grocer’s dedicated farming group – at a conference today (Tuesday, November 1).

Collins will say: ‘This is fantastic, innovative and determined thinking and the result of three years’ work by our agriculture team. It fits perfectly into our strategy to improve our supply chain security by sourcing animal feed from raw materials grown at home or within the UK and Europe. This is an example of Waitrose working with our supplier groups to deliver a real benefit to our farmers, our global environment, our business and our customers.’

In its 2016 scorecard on the use of responsibly sourced soya in supply chains, the World Wildlife Fund (WWF) gave Waitrose its top score, saying the retailer was well on the way to using 100% sustainable soya by 2020*.

In taking the first step towards a completely sustainable animal feed supply chain by opening up a supply route from Europe, Waitrose worked closely with the Danube Soya Producers Association (Donau Soja**), a group made up of European soya growers, millers and end users.

Andrew Saunders, Director of Agriculture at Dalehead Foods, adds: ‘We have recently taken our first delivery of European soya.  A number of Waitrose supply chains have carried out trials on the use of European soya, and we are excited to be the first supply chain to use this source.”

Commenting on the retailer’s decision, Peter Melchett, Policy Director of the Soil Association, says: ‘We warmly welcome this very important development. GM soya from Latin America is linked to rainforest destruction, so sourcing from the Danube Region and using more UK-grown protein crops, is good for the climate, good for UK farmers, and good for consumers.’

This latest development is part of Waitrose’s work to source livestock feed raw materials closer to the UK. In the ruminant supply chain (beef, lamb and dairy) suppliers are using clovers and other forage proteins to replace imported soya. With monogastric livestock (such as pigs, chickens and duck), soy alternatives such as faba beans are being trialled as a long term soya replacement.

Notes to editors

*For full details please see http://soyscorecard.panda.org/check-the-scores/retail-and-food-services-companies/waitrose.

**Donau Soja (The Danube Soya Growers Association) represents GM-free, origin-controlled quality soya from the Danube region, making a valuable contribution to the European supply of protein.

The project’s most important objectives are the promotion and expedition of regional soya bean cultivation according to clearly defined quality criteria, as well as the expansion of infrastructure in order to attain these objectives. For more information please visit: http://www.donausoja.org/en/donau-soja/about-us/main-objectives/

Photos of Danube Region Soya fields are available here:

http://www.donausoja.org/en/press/press-photos/soya-field-and-beans/

Waitrose – winner of the Best Supermarket1 and Best Food Retailer2 awards- currently has 350 shops in England, Scotland, Wales and the Channel Islands, including 61 convenience branches, and another 27 shops at Welcome Break locations. It combines the convenience of a supermarket with the expertise and service of a specialist shop – dedicated to offering quality food that has been responsibly sourced, combined with high standards of customer service.  Waitrose also exports its products to 58 countries worldwide and has seven shops which operate under licence in the Middle East. Waitrose’s omnichannel business includes the online grocery service Waitrose.com, as well as specialist online shops including waitrosecellar.com for wine and waitrosekitchen.com for cookware, utensils and kithchen gadgets.

¹ Which? Customer Survey
² Verdict Customer Satisfaction Awards

Contact:

Waitrose Press Office
Telephone: 01344 825080

Source: John Lewis

Waitrose Commercial Director Mark Williamson to retire

London, 2016-Sep-13 — /EPR Retail News/ — Mark Williamson, Commercial Director at Waitrose, is to retire at the end of January 2017.

Rupert Thomas, currently Marketing Director at Waitrose, will move into the Commercial Director role from February 2017.  Rupert’s replacement will be announced at a later date.

Mark joined Waitrose in 2004 and has been on its Management Board for 10 years.  He will continue as Chair of the Leckford Estate – the Waitrose Farm – a role he took up earlier this year.

Rob Collins, Managing Director, said:  ‘Mark has done a fantastic job and achieved  great things on the commercial front; he’s been a valued board colleague, bringing wisdom and experience to our work.  I’m delighted that he continues as Chairman of Leckford  so that we will still benefit from his contribution to our business.

‘Rupert, our very successful Marketing Director, also has strong commercial experience.  He joined Waitrose in 2003 having spent over ten years in various commercial and marketing roles; his first job with us was heading our Grocery and Fruit buying teams.  He is the ideal candidate to pick up the baton from Mark and I wish them both well for the future.’

Waitrose – winner of the Best Supermarket1 and Best Food Retailer2 awards- currently has 350 shops in England, Scotland, Wales and the Channel Islands, including 61 convenience branches, and another 27 shops at Welcome Break locations. It combines the convenience of a supermarket with the expertise and service of a specialist shop – dedicated to offering quality food that has been responsibly sourced, combined with high standards of customer service.  Waitrose also exports its products to countries worldwide and has eight shops which operate under licence in the Middle East. Waitrose’s omnichannel business includes the online grocery service Waitrose.com, as well as specialist online shops including waitrosecellar.com for wine and waitrosekitchen.com for cookware, utensils and kithchen gadgets.

¹ Which? Customer Survey
² Verdict Customer Satisfaction Awards

Enquiries:

For further information, please contact:

Gill Smith
Senior PR Manager (Corporate)
Telephone: 01344 825165
Email: gill.smith@waitrose.co.uk

Source: John Lewis Partnership

Waitrose names Ben Stimson as Retail Director

LONDON, 2016-Mar-08 — /EPR Retail News/ — Waitrose today announced that Ben Stimson will become Retail Director on 27 March 2016, moving into the role vacated by Rob Collins who becomes Managing Director on 4 April following the departure of Mark Price to become Minister of State for Trade & Investment.

Ben joined the John Lewis Partnership in 2010, and has held a number of senior roles in both John Lewis and Waitrose. He is currently a member of the John Lewis Management Board and, immediately prior to that, he had been Director of Retail Operations at Waitrose for two years from 2013.

Rob Collins said: ‘Ben is a talented individual who has already made a great contribution to the Partnership. He’ll be a terrific Retail Director and an effective member of the Waitrose Management Board.’

After graduating, Ben worked as a management consultant and from 2001 – 2009 he held a number of senior marketing and communications positions at Sky. Ben has been on the Board of the Nationwide Building Society’s charitable Foundation since 2008 and became Chair in 2012. He lives in Teddington, Middlesex with his wife and two young children.

Notes to editors

Waitrose – winner of the best Supermarket¹ and Best Food and Grocery Retailer² awards – currently has 346 shops in England, Scotland, Wales and the Channel Islands, including 62 convenience branches, and another 27 shops at Welcome Break locations. It combines the convenience of a supermarket with the expertise and service of a specialist shop – dedicated to offering quality food that has been responsibly sourced, combined with high standards of customer service.  Waitrose also exports its products to 51 countries worldwide and has seven shops which operate under licence in the Middle East. Waitrose’s omnichannel business includes the online grocery service Waitrose.com, as well as specialist online shops including waitrosecellar.com for wine, and waitrosekitchen.com for cookware, utensils and kitchen gadgets.

¹ Which? Customer surevey
² Verdict Customer Satisfaction Awards

Enquiries

For further information please contact:

Gill Smith, Senior Manager, Corporate PR
Telephone: 01344 825165

Mark Price to step down as Managing Director of Waitrose and Deputy Chairman and to leave the Partnership on 3 April 2016

Rob Collins appointed new Managing Director of Waitrose

LONDON, 2015-10-21 — /EPR Retail News/ — The John Lewis Partnership announces today that, after a 33 year career, Mark Price has set out his intention to step down as Managing Director of Waitrose and Deputy Chairman and to leave the Partnership on 3 April 2016.  Mark has worked with Sir Charlie Mayfield, the Partnership’s Chairman, to agree the timing of his leaving in the best interests of the Partnership.

Rob Collins, Waitrose’s Retail Director, has been appointed to succeed Mark when he steps down.  Rob has been with the Partnership for 22 years, initially with John Lewis in a number of senior roles before moving to Waitrose in 2007 to establish its e-commerce business.  In 2010 Rob was appointed Personnel Director and in early 2012 was appointed Retail Director.

Sir Charlie Mayfield said: ‘Mark is pursuing new opportunities, but he will remain a passionate advocate of the Partnership and its ownership model.  He has had a long and distinguished career with the Partnership and his leadership of Waitrose has seen outstanding success.  As a member of the Partnership Board for 11 years and Deputy Chairman since 2013, Mark has played a key role in steering the Partnership and has been a valued and trusted colleague.

‘Rob Collins has been a central figure in Waitrose’s management team for a number of years and his strong leadership skills and operational success have ensured that he has been a central part of the Board’s thinking on succession planning for some time.  I’m confident that he will make the step-up to the Managing Director role quickly and effectively.’

The John Lewis Partnership – The John Lewis Partnership operates 45 John Lewis shops across the UK (32 department stores, 11 John Lewis at home and shops at St Pancras International and Heathrow Terminal 2), johnlewis.com, 342 Waitrose shops, waitrose.com and business to business contracts in the UK and abroad. The business has annual gross sales of over £10bn. It is the UK’s largest example of worker co-ownership where all 88,700 staff are Partners in the business.

John Lewis – John Lewis operates 45 John Lewis shops across the UK (32 department stores, 11 John Lewis at home and shops at St Pancras International and Heathrow Terminal 2) as well as johnlewis.com. It is part of the John Lewis Partnership, the UK’s largest example of worker co-ownership and all 30,000 John Lewis staff are Partners in the business. John Lewis, ‘Best Clothing Retailer 2015’ , ‘Best Electricals Retailer 2015’ and ‘Best Homewares Retailer 2015’¹, typically stocks more than 350,000 separate lines in its department stores across fashion, home and technology. Johnlewis.com stocks over 280,000 products, and is consistently ranked one of the top online shopping destinations in the UK. John Lewis Insurance offers a range of comprehensive insurance products – home, car, wedding and event, travel and pet insurance and life cover – delivering the values of expertise, trust and customer service expected from the John Lewis brand.

¹ Verdict Consumer Satisfaction Awards 2015

You can follow John Lewis on the following social media channels:
www.johnlewis.com/twitter
www.johnlewis.com/facebook
www.johnlewis.com/youtube.

Waitrose – the Nation’s Favourite Supermarket¹ and winner of the Best Supermarket² and Best Food and Grocery Retailer³ awards – currently has 342 shops in England, Scotland, Wales and the Channel Islands, including 61 convenience branches, and another 28 shops at Welcome Break locations. It combines the convenience of a supermarket with the expertise and service of a specialist shop – dedicated to offering quality food that has been responsibly sourced, combined with high standards of customer service.  Waitrose also exports its products to 50 countries worldwide and has seven shops in the Middle East. (www.waitrose.com)

¹ Conlumino Awards, 2014
² Good Housekeeping Best Supermarket 2014, Which? Best Supermarket 2014
³ Verdict Best Food and Grocery Retailer 2014

Enquiries

For further information please contact:

John Lewis Partnership
Andrew Moys, Director of Communications
Telephone: 020 7592 6292

Citigate Dewe Rogerson
Simon Rigby
Telephone: 020 7638 9571