Marks & Spencer appoints Starcount to help enhance customer understanding and predict future buying behaviour

LONDON, 2018-Mar-09 — /EPR Retail News/ — Marks & Spencer today (06 February 2018) announces the appointment of data science company, Starcount, as part of its ongoing programme of change under its five-year transformation plans. The partnership will help enhance customer understanding and insight through personalisation of M&S’ loyalty and CRM programmes including M&S’s Sparks Card. […]

Marks & Spencer announces partnership with data science company, Starcount

LONDON, 2018-Feb-07 — /EPR Retail News/ — Marks & Spencer today (06 February 2018) announces the appointment of data science company, Starcount, as part of its ongoing programme of change under its five-year transformation plans. The partnership will help enhance customer understanding and insight through personalisation of M&S’ loyalty and CRM programmes including M&S’s Sparks Card. […]

M&S unveils Christmas campaign for 2017 with British icon Paddington

Partnering together for a family focused campaign ahead of the release of Paddington 2 In a first for M&S, the advert has also been turned into a storybook with all profits being donated to the NSPCC London, 2017-Nov-08 — /EPR Retail News/ — This festive season, M&S has teamed up with a treasured British icon […]