Sephora moves into its new headquarters in Neuilly-sur-Seine

Sephora moves into its new headquarters in Neuilly-sur-Seine

 

Paris, 2017-Nov-27 — /EPR Retail News/ — With exceptional growth and a presence in 34 countries around the world, Sephora is embarking on an exciting new phase in its development with the inauguration of a new headquarters building in Neuilly-sur-Seine, on the western edge of Paris. This new international hub will support all Sephora activities, with an emphasis on training for team members.  Discover a stunning site that embodies the creativity and dynamism synonymous with the Maison.

Sephora has left its legacy headquarters in Boulogne-Billancourt and moved to Neuilly-sur-Seine. Located on rue d’Ybry, the new 15,000-square-meter headquarters spans eight levels and will welcome 700 employees.

The move gives Sephora an opportunity to reaffirm its distinctive corporate culture with an emphasis on agility. Workspaces are designed to encourage the special creativity that defines Sephora. The Maison has also focused special attention on training and education to continually sharpen the service, fragrance and makeup skills of the brand’s teams. “Our new headquarters is an inspiring place for exchanges and sharing that’s true to the inclusive spirit of Sephora,” says Chris de Lapuente, CEO of Sephora and a member of the LVMH Executive Committee.

The building’s central atrium is emblematic of this commitment to collaborative creativity, along with open spaces that encourage colleagues to mingle and nurture cross-cutting approaches to their work. The new headquarters also functions as an innovation accelerator thanks to a 150-square-meter “store lab”, a replica of retail spaces to test new ways to surprise and delight customers before rollout in Sephora stores.

Contact:

LVMH Moët Hennessy – Louis Vuitton
22, avenue Montaigne, 75008 Paris – France
Tel: +33 (0)1 44 13 22 22
Fax: +33 (0)1 44 13 22 23

Source: LVMH

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Sephora rolls out new store concept in Spain

Sephora rolls out new store concept in Spain

PARIS, 2017-Sep-27 — /EPR Retail News/ — First introduced in France, the new Sephora store concept is now available in Spain at two new flagship stores. Featuring innovative design, these hyper-connected stores bring customers a unique beauty experience in an unprecedented service-driven environment, perfectly expressing the beauty retailer’s Play, Share and Shop philosophy. 

Following the tremendous success of two pilot stores opened in March in Nantes and Val d’Europe in France, Sephora has brought its new store concept to Spain. This new concept revolves around a fascinating variety of services, letting Sephora offer a groundbreaking beauty experience, transforming beauty shopping in Spain, where the brand has been present since 1998. 

The unprecedented customer experience debuts right from the entrance with a giant slide for shoppers who eschew escalators or a piano stairway. As at the two French pilot stores, these newest concept stores include a Trend Zone with a selection of hot new products, a Beauty Hub for personalized advice and Beauty Classes to learn about specific makeup topics. With four distinct experience spaces – compared with one or two at classic stores – the new concept stores give customers access to an expanded range of brands, from the latest on-trend products from South Korea to para-pharmaceutical products, and engage with a broader audience, especially Millennials. 

New services include the Dry Bar by Rizos for a 15-minute hairstyle touch-up and the DROPS fragrance experience, designed to introduce younger customers to perfume by letting them personalize the bottle of their chosen fragrance in a fun, interactive way.

With these two new concept stores Sephora introduces a groundbreaking shopping experience in Spain, as the brand continues to expand the concept throughout Europe, adapting it to each country for an even more exclusive experience. 

SOURCE: LVMH

Rihanna launches her Fenty Beauty makeup line available exclusively at Sephora

Rihanna launches her Fenty Beauty makeup line available exclusively at Sephora

 

Paris, 2017-Sep-20 — /EPR Retail News/ — Rihanna has launched her Fenty Beauty makeup line for all shades of skin, unveiling the line simultaneously around the world on September 8. Fenty Beauty spans 91 products, available exclusively at Sephora!

Working with Kendo, the LVMH Group incubator for beauty brands, Rihanna has created her own makeup range, Fenty Beauty. Unveiled simultaneously at 1,600 stores in 17 countries, the new line is designed for women of all shades.

With 91 different products – available exclusively at Sephora and on the beauty retailer’s website – Fenty Beauty offers a vast choice of lightweight products for all skin types and tones: 40 foundation shades, 30 Match Stix skinsticks to contour, correct, conceal or create a shimmer, a blotting powder, plus a range of beauty accessories.

Rihanna has chosen three prestigious makeup artists – James Kaliardos, Priscilla Ono and Hector Espinal – as international brand ambassadors. The launch of the new makeup brand was accompanied by an ad campaign featuring Rihanna herself, with display ads and a film that features all the different types of women for whom Fenty Beauty was created.

Contact:

LVMH Moët Hennessy – Louis Vuitton
22, avenue Montaigne, 75008 Paris – France
Tel: +33 (0)1 44 13 22 22
Fax: +33 (0)1 44 13 22 23

Source: LVMH

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Sephora promises a more intense customer experience with exciting new store concept

Sephora promises a more intense customer experience with exciting new store concept

 

Paris, 2017-May-11 — /EPR Retail News/ — Sephora is reinventing the customer experience with the “New Sephora Experience”, featuring the Beauty Hub with digital apps to  test products, shoppable connected terminals, a table for beauty tutorials and more.  The digitally-enabled experience is bold and non-conformist…in other words, totally Sephora!

Behind the windows of two pilot stores opened in March 2017 in Nantes and Val d’Europe, outside Paris, Sephora has unveiled an exciting new concept that promises a more intense customer experience.

At the entrance customers are greeted by a display table with the latest trends, tutorials, plus new Made in Sephora and Exclusives offerings, updated around a different theme each month. The journey continues with Sephora Loves, showcasing Sephora’s current crushes, hot new brands and their signature products.

The nerve center of this innovation is the Beauty Hub, introducing a unique beauty shopping experience. A virtual look book provides a catalog that gives inspiration for a personalized beauty program, while the Virtual Artist service is a way to test looks on an iPad or a connected mirror equipped with thousands of looks. Developed with Pantone, the Color Profile application helps choose the right foundation shade with almost scientific precision. Recommendations are made from all the complexion products available at Sephora. Faithful to its mission of making its stores spaces for freedom, fun and personal expression, Sephora has also created the Beauty Board, a social media platform to like a look, tag the products used and share them with the Sephora beauty community.

To complete the experience, Sephora also offers Beauty Classes with makeup lessons and workshops led by beauty professionals at the Beauty Hub, plus skincare services for a personal diagnostic.

Taking digital innovation even further, Sephora has created Snapchat    geofilters featuring highlights at its 327 stores in France. With the New Sephora Experience, beauty shopping has never been this much fun!

Contact:

LVMH Moët Hennessy – Louis Vuitton
22, avenue Montaigne, 75008 Paris – France
Tel: +33 (0)1 44 13 22 22
Fax: +33 (0)1 44 13 22 23

Source: LVMH

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JCPenney, SEPHORA add 70 new SEPHORA inside JCPenney locations and 32 expansions

JCPenney, SEPHORA add 70 new SEPHORA inside JCPenney locations and 32 expansions

 

  • SEPHORA inside JCPenney Stores Offer Same-Day Pick Up of Online Orders
  • Growth Spurs Expanded Assortment Online and the Hiring of Over 800 Beauty Consultants

PLANO, Texas, 2017-Apr-25 — /EPR Retail News/ — JCPenney [NYSE: JCP] and SEPHORA are making beauty accessible to even more customers across the country with the addition of 70 new SEPHORA inside JCPenney locations and 32 expansions beginning May 5. Introduced in 2006, SEPHORA inside JCPenney is an exclusive beauty destination offering a curated selection of leading makeup, fragrances, skin and haircare brands that will be available in nearly 650 JCPenney stores in 2017.

“Creating a best-in-class beauty experience in stores is one of our biggest advantages over the competition. Since establishing the first Sephora inside JCPenney over 10 years ago, beauty has become a formidable growth strategy that makes our brick and mortar stores a dynamic and inspiring place to shop,” said Marvin R. Ellison, chairman and CEO of JCPenney. “We are also taking an omnichannel approach to shopping Sephora inside JCPenney by strengthening our technology and infrastructure to reach new beauty customers through JCPenney.com. We’ve launched the ability for customers to purchase Sephora online and pick up their order at a JCPenney store the same day. This is one example of how we’re delivering on the customer’s expectations for accessibility and convenience.”

With new innovations inspiring constant demand for beauty, JCPenney has significantly expanded its SEPHORA offering to include a broader assortment of products, tools, shades, colors and fragrances available at JCPenney.com. And soon, JCPenney will also introduce a new online feature that will enable clients to book a comprehensive custom makeover with a SEPHORA beauty consultant.

SEPHORA inside JCPenney shops feature a unique open-sell environment encompassing up to 2,600 square feet of cosmetics, skincare, fragrance and beauty accessories. In addition to the 70 new locations opening over the next few months, 32 existing SEPHORA inside JCPenney shops will expand in size by nearly 50 percent to accommodate more products and client services, such as Benefit Brow Bars, which will be introduced to 25 new and existing SEPHORA inside JCPenney locations. A key component of the SEPHORA inside JCPenney experience are the beauty consultants who provide unbiased expert advice on color trends, skincare and grooming solutions. As part of the beauty expansion, the Company will hire an additional 800 consultants nationwide.

SEPHORA inside JCPenney features an expansive array of more than 50 brands including Origins®, SEPHORA Collection, Kat Von D®, Make Up For Ever®, Nars®, Urban Decay® and Kate Somerville®. Starting this spring, Clinique®, one of America’s leading cosmetic brands, as well as, Anastasia Beverly Hills, belif, Laura Mercier®, Caudalie®, Farmacy®, Fresh® and Tarte® will expand to additional SEPHORA inside JCPenney locations. SEPHORA inside JCPenney also has new haircare brands such as Dry Bar®, Living Proof® and Bumble and bumble® now available in stores. To discover which brands meet their needs, clients are encouraged to try and test product samples as specially trained beauty consultants provide recommendations.

“We are exceptionally proud of our SEPHORA inside JCPenney partnership. JCPenney is a powerhouse retailer, and we are excited to share the SEPHORA experience with even more JCPenney customers this year,” said Satish Malhotra, executive vice president and chief operating officer of Sephora Americas. “As we celebrate 10 years together, we look forward to serving more markets that we have not yet reached, inspiring our new and existing clients to learn, play and get inspired by beauty.”

JCPenney is one of the only retailers to offer a comprehensive beauty and fashion solution that addresses women’s aspirations for a pulled together head-to-toe look. To encourage cross-promotion within the store, JCPenney salons and SEPHORA inside JCPenney will support a special “Love Mom” event planned for May 6, in participating stores. The dedicated Mother’s Day event will provide complimentary skin and hair consultations, including Xpress Bar salon touch-ups.

For a complete list of SEPHORA inside JCPenney 2017 openings, expansions and images, please visit jcpnewsroom.com/SephorainsideJCPenney.

About JCPenney:
J. C. Penney Company, Inc. (NYSE:JCP), one of the nation’s largest apparel and home furnishings retailers, is on a mission to ensure every customer’s shopping experience is worth her time, money and effort. Whether shopping jcp.com or visiting one of over 1,000 store locations across the United States and Puerto Rico, she will discover a broad assortment of products from a leading portfolio of private, exclusive and national brands. Supporting this value proposition is the warrior spirit of over 100,000 JCPenney associates worldwide, who are focused on the Company’s three strategic priorities of strengthening private brands, becoming a world-class omnichannel retailer and increasing revenue per customer. For additional information, please visit jcp.com.

About SEPHORA Americas:
Bold, Boundless, addictive – SEPHORA. A revolutionary beauty retailer, SEPHORA has been changing the face of prestige cosmetics since its industry-shaking debut in 1970s Paris. SEPHORA was acquired by leading luxury group LVMH Moët Hennessy Louis Vuitton in 1997 and launched its innovative concept stateside in 1998, where its dynamic, open-sell atmosphere evolved by merging the freedom of experimentation and product discovery with the expertise of personal consultants. Today, stores are home to a curated assortment of 200 world-class brands – including classics, cult favorites, emerging collections and SEPHORA’s own private label, SEPHORA COLLECTION – and feature more than 14,000 unique products across makeup, skincare, perfume, haircare, body, professional tools, and more. Powered by SEPHORA University, SEPHORA is the beauty education hub, offering customized consultations at the Beauty Studio, a variety of complimentary classes and one-on-one service from Personal Beauty Advisors, along with exclusive retail technology including SKINCARE IQ, COLOR IQ and Scentsa, resulting in the most expansive educational services in beauty retail. With over 1,780 locations in 29 countries – including 370 in North America and 546 SEPHORA inside JCPenney locations – SEPHORA is an international force in beauty. Adding to its global retail network, SEPHORA’s award-winning website, SEPHORA.com, and its every-growing presence on Twitter, Facebook and Pinterest, make it the world’s premier digital beauty destination. SEPHORA’s vibrant, interactive online community, Beauty Talk, amplifies the in-store experience by offering clients exclusive access to personalized beauty advice from SEPHORA’s PRO Artistry Team and provides a platform for open dialogue with beauty aficionados from around the world. For the latest in beauty, please visit SEPHORA.com.

Media Relations:
(972) 431-3400
jcpnews@jcp.com
Follow us @jcpnews

Source: J. C. Penney Company, Inc.

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Sephora announces open application for two Sephora Accelerate categories

Sephora announces open application for two Sephora Accelerate categories

 

Paris, 2017-Jan-31 — /EPR Retail News/ — A year after its launch, beauty retailer Sephora has announced the expansion of Sephora Stands, the company’s social impact strategy in the United States. Sephora Accelerate, the core program addressing the needs of women entrepreneurs, now invites open applications in both the new sustainability category and the technology category.

Sephora Accelerate is part of Sephora’s social impact strategy in the United States, called Sephora Stands. Inaugurated in 2016, Sephora Stands concretely expresses the company’s values through three core programs: Sephora Accelerate for women entrepreneurs, Classes for Confidence to support local communities, and Sephora Stands Together for Sephora employees.

Sephora Stands surpassed its key objectives in its inaugural year, providing over 300 hours of mentorship through Sephora Accelerate, conducting over 200 Classes for Confidence and inspiring over 4,000 Sephora employees to connect with their local communities.

Building on this success, Sephora has announced an open application process for two Sephora Accelerate categories, the new sustainability category and technology. A call for candidates was launched in January in the United States via a dedicated platform; the women entrepreneurs selected for the program will be announced shortly. By 2020, Sephora Accelerate aims to support more than 50 women-led beauty businesses because even in the beauty industry, female founders are underrepresented.

The Sephora Stands Classes for Confidence program is also expanding in March with the launch of the Brave Beauty in the Face of Cancer class. In the spirit of the other classes designed to help inspire confidence in women facing major life transitions, this new class shares techniques that address the visible effects of cancer treatment. By 2020, Classes for Confidence has a larger goal of inspiring confidence in 100,000 people and providing job opportunities where possible.

Contact:

LVMH Moët Hennessy – Louis Vuitton
22, avenue Montaigne, 75008 Paris – France
Tel: +33 (0)1 44 13 22 22
Fax: +33 (0)1 44

Source: LVMH

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Sephora awarded Sustainable Brand label and 2015 R Award for eco-design by Génération Responsable association

PARIS, 2015-12-18 — /EPR Retail News/ — Sephora’s sustainable development initiatives were recognized on December 8th by the association Génération Responsable, which awarded Sephora the Sustainable Brand label, as well as the 2015 R Award for eco-design.

Within the scope of the SOLUTIONS COP21 showcase, partnered by Génération Responsable, an association that promotes actions by major brands to protect the environment, Sephora was awarded the Responsible Brand label. The beauty retailer signed a voluntary commitment prepared by the association with support from the French Ecology Ministry. This engagement joins the numerous initiatives Sephora pursues to reduce its carbon footprint.

The event also included the 2015 R Awards, which recognize exemplary performance by member brands in different categories, including energy, waste management and responsible advertising. Sephora received the R Award for eco-design for a new merchandising display case now used at all the brand’s European stores. With a 30-percent lighter metal frame, the new furniture will reduce CO2 emissions by 220 metric tons.

SOURCE: LVMH

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Génération Responsable

Génération Responsable

COP21: Sephora CEO Chris de Lapuente talks about the importance of the environment

PARIS, 2015-12-9 — /EPR Retail News/ — In conjunction with the COP21 World Climate Summit, of which LVMH is a partner, we asked five CEOs from our different business sectors to talk about the importance of the environment for their respective Houses. Chris de Lapuente, CEO of Sephora, spotlights innovative solutions introduced by the beauty brand.

Why is the environment so important to Sephora?
We aim to be the best loved and most admired beauty community in the world. This means we have a responsibility to help build a better society, which is why I want Sephora to be a benchmark for exemplary environmental performance. New technologies, equipment and eco-friendly materials are being introduced all the time and impact every aspect of our business – architecture, store operations, logistics, products, etc. Environmental responsibility brings us a fantastic opportunity to show our disruptive spirit thanks to creative and innovative initiatives. It’s embedded in our DNA!

Is there one particular initiative Sephora has taken of which you’re especially proud?
There are a lot of things we can be proud of, but the most significant is the energy savings we’ve achieved thanks to LED lighting. Starting three years ago, all our new stores and renovation projects have been fitted with latest-generation LED lights, which are 15% more energy efficient. And this is a worldwide commitment. For example, by the end of 2016, our U.S. retail network will be 100% LED. We’re quite proud of this effort.

How will the creation of the LVMH Carbon Fund help Sephora reduce its greenhouse gas emissions?
The fund will at the same time change and facilitate our strategy of investing in equipment with a lower carbon footprint. We’ve identified three strategic levers to reduce our energy consumption: lighting, air-conditioning and deliveries.
The fund will allow us to test the latest eco-friendly solutions and gradually integrate the most effective ones in our operations.
My vision is for our global store network to be carbon neutral in 2020. It’s an exciting objective that really stimulates our creativity!

SOURCE” LVMH

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© Studio Kippik

© Studio Kippik

Sephora opens the first connected beauty store

PARIS, 2015-11-6 — /EPR Retail News/ — Sephora continues to pioneer digital innovations with an exciting new shopping experience, opening the first connected beauty store. Sephora Flash is a disruptive concept that blends beauty and technology.

From the introduction of self-service in beauty and cosmetics stores to its Click & Collect service, Sephora has continually innovated to take the customer experience to new levels. The groundbreaking Sephora Flash store concept introduces a new breed of ultra-connected boutiques that will progressively be rolled out around the world.

The first of these revolutionary boutiques recently opened at 66, rue de Rivoli in Paris. The 100-square-meter store (compared with the average 400 sq. meters for the brand’s boutiques) offers an unprecedented bridging of physical and digital shopping channels.  A selection of best-selling makeup and cosmetics products is proposed directly in the store, alongside a digital catalogue of more than 14,000 products from 150 brands. If a product is not in stock, customers can supplement their physical shopping basket by adding it to their digital basket, represented by a digital tag.

There are also tablets for discovery of premium perfumes, from classics to niche fragrances such as Serge Lutens, Tom Ford or Atelier Cologne. Perfume testers with an NFC (Near Field Communication) tag provide shoppers with a multitude of information on the fragrance by simply placing the tester on the connected screen. They can then instantly add it to their digital basket. Both physical and digital purchases are paid for at the checkout counter in a single action. Plus, customers can choose to have items purchased online delivered to their home or pick them up at the Sephora Flash store.

In addition to popular Sephora services like the Make Up Bar or Benefit Brow Bar, customers can have fun at the Flash Bar, equipped with a large selfie mirror, a mobile phone charger and a Mini Beautic, the smart sampler developed inhouse by the brand’s Sephora Lab.

Open since October 21st, the Sephora Flash boutique has already proved a huge success among Sephora fans!

SOURCE: LVMH

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© Sephora

© Sephora

The Sephora Lab becomes a veritable pillar of the innovation culture that defines Sephora

PARIS, 2015-10-29 — /EPR Retail News/ — Sephora has from its founding proposed a revolutionary retail concept centered on self-service, a pathsetting first in the world of selective cosmetics and perfume stores. The brand continues to innovate to enhance the customer experience through the Sephora Lab, an internal program to develop new creative concepts, fueled by ideas from Sephora employees. Spotlight on a textbook example of successful collaborative innovation.

The Sephora Lab has become a veritable pillar of the innovation culture that defines Sephora. Launched in Europe in 2012, the program is first and foremost about generating innovative ideas by stimulating the creativity of employees, who take on the role of “labmakers”. These “labmakers” come from every part of the company – European headquarters, subsidiaries, stores – and span the entire hierarchy. They come together to form teams with a rich diversity of profiles and professional backgrounds.

During a first stage of ideation, participants come up with novel ideas centered on the customer experience, forging them into a concept and then presenting their project. The focus is always to make the shopping experience even more amazing.

In 2015, the Sephora Lab embarked on an exciting new path, building on the ideation phase with a co-creation and then project production phases. The fruits of brainstorming sessions take on tangible form thanks to different digital tools provided to participants, including a 3D printer, enabling full-fledged prototypes of the concepts imagined to be created in record time. The projects are presented during an Innovation Fair, attended by Sephora Chairman and CEO Chris de Lapuente – who has championed the approach since its inception – and members of the Europe Executive Committee. The projects are then tested as quickly as possible.

It’s precisely to accelerate this “innovation project production” that Sephora Lab continues to evolve and develop its tools. The next step will be the roll-out of an internal start-up designed to drive rapid launch of projects. The program also aims to cascade the brainstorming experience to all employees thanks to a digital application.

The success of the Sephora Lab has already spawned several successful concepts since 2012. The Gift Factory, a personalized high-end gift wrapping service, is now installed in 90 stores in 13 countries across Europe, Southeast Asia and the Middle East. And the Mini Beautic Smart Sampling distributor has been deployed at two Sephora stores in France. The Sephora Lab has seen a few projects fail to gain traction, but they only underline the importance of risk-taking as part of Sephora’s innovation-driven vision. Indeed, the beauty retailer’s U.S. unit has also adopted this groundbreaking approach, inaugurating a Sephora Innovation Lab several months ago. Collaborative innovation clearly has an amazing future at Sephora!

SOURCE: LVMH

 

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The Sephora Lab becomes a veritable pillar of the innovation culture that defines Sephora

© Sephora

JCPenney to introduce SEPHORA to 25 additional stores starting May 1

PLANO, Texas, 2015-4-30 — /EPR Retail News/ — Beauty enthusiasts in markets across the country will soon have even more choices when shopping for makeup, skincare, fragrance and accessory products. Starting May 1, JCPenney will introduce SEPHORA to 25 additional stores, enabling the global beauty retailer to enter new and smaller markets, while expanding JCPenney’s reach as a premier destination for beauty. Since the exclusive partnership launched in 2006, more than 500 JCPenney stores now feature a full-service SEPHORA offering.

“SEPHORA is one of the most powerful and exciting beauty concepts in the world, and we want to leverage that reputation to drive the growth of SEPHORA inside JCPenney. SEPHORA is not only an important part of our center core strategy, but also a differentiator that helps set us apart from the competition,” said Ivy Spargo, senior vice president and general merchandise manager for SEPHORA inside JCPenney. “With the addition of these locations, we are providing clients with a unique and compelling in-store beauty experience, while generating a wealth of cross shopping appeal.”

Each SEPHORA inside JCPenney is located prominently within the center of the store and offers a unique open-sell environment encompassing 2,200 to 2,600 square feet. Customers are encouraged to touch, smell and sample products, as specially trained beauty consultants offer a completely non-biased approach when recommending brands.

In addition to the grand openings, six existing SEPHORA inside JCPenney shops will expand to meet the high customer demand for prestige cosmetics and beauty products. Expanded locations will represent an average of 3,000 total square feet of space dedicated to SEPHORA merchandise and SEPHORA Beauty Studio where clients receive complimentary mini-makeovers.

“Working with JCPenney has proven to be a valuable partnership that represents one of our largest growth initiatives in the U.S.,” said Satish Malhotra, executive vice president for SEPHORA inside JCPenney, Canada and Latin America. “With our one-of-a-kind beauty collaboration, we are able to reach more markets where SEPHORA does not exist and introduce prestige makeup, fragrance and skincare brands that may not be available in many of these cities.”

Below is the list of planned openings and expansions for 2015. For more information or for images of SEPHORA inside JCPenney, visit http://www.jcpnewsroom.com/posts/283/JCPENNEY-GROWS-ITS-SEPHORA-PRESENCE-WITH-25-NEW-LOCATIONS-AND-SIX-EXPANSIONS-

New SEPHORA inside JCPenney stores opening May 1:
• Nogales, Ariz. at Mariposa Mall
• Tucson, Ariz. at Tucson Mall
• Rogers, Ark. at Pinnacle Hills Promenade
• Merced, Calif. at Merced Mall
• Aurora, Colo. at Southlands Shopping Center
• Manchester, Conn. at The Shoppes at Buckland Hills
• Miami, Fla.at Southland Mall
• Jensen Beach, Fla. at Treasure Coast Square
• Tampa, Fla. at Westshore Plaza
• Newnan, Ga. at Newnan Crossing
• Idaho Falls, Idaho at Grand Teton Mall
• Washington, Mo.
• Raleigh, N.C. at North Hills Shopping Center
• Greenville, N.C. at Greenville Mall
• Johnson City, N.Y. at Oakdale Mall
• Tulsa, Okla. at Tulsa Promenade
• Knoxville, Tenn. at West Town Mall
• Waco, Texas at Richland Mall
• Wichita Falls, Texas at Sikes Senter Mall
• South Jordan, Utah at The District
• Roanoke, Va. at Valley View Mall
• Vienna, W.Va. at Grand Central Mall
• Madison, Wis. at East Towne Mall

Expanded SEPHORA inside JCPenney locations debuting on May 1:
• West Covina, Calif. at Westfield West Covina
• Santa Ana, Calf. at Main Place Mall
• Orlando, Fla. at The Florida Mall
• Toms River, N.J. at Ocean County Mall
• Scranton, Pa. at Viewmont Mall
• Houston, Texas at The Shops at Stone Park

New SEPHORA inside JCPenney stores opening this summer:
• Parma, Ohio at Parmatown Mall

New SEPHORA inside JCPenney store opening this fall:
• Cedar Rapids, Iowa at Westdale Mall

JCPenney Media Relations
972-431-3400 or jcpnews@jcp.com
@jcpnews

About JCPenney
J. C. Penney Company, Inc. (NYSE: JCP), one of the nation’s largest apparel and home furnishing retailers, is dedicated to fitting the diversity of America with unparalleled style, quality and value. Across approximately 1,060 stores and at jcpenney.com, customers will discover a broad assortment of national, private and exclusive brands to fit all shapes, sizes, occasions and budgets. For more information, please visit jcpenney.com

About SEPHORA Americas
Bold, Boundless, addictive – SEPHORA. A revolutionary beauty retailer, SEPHORA has been changing the face of prestige cosmetics since its industry-shaking debut in 1970s Paris. SEPHORA was acquired by leading luxury group LVMH Moëau;t Hennessy Louis Vuitton in 1997 and launched its innovative concept stateside in 1998, where its dynamic, open-sell atmosphere evolved by merging the freedom of experimentation and product discovery with the expertise of personal consultants. Today, stores are home to a curated assortment of 200 world-class brands – including classics, cult favorites, emerging collections and SEPHORA’s own private label, SEPHORA COLLECTION – and feature more than 14,000 unique products across makeup, skincare, perfume, haircare, body, professional tools, and more. Powered by SEPHORA University, SEPHORA is the beauty education hub, offering customized consultations at the Beauty Studio, a variety of complimentary classes and one-on-one service from Personal Beauty Advisors, along with exclusive retail technology including SKINCARE IQ, COLOR IQ and Scentsa, resulting in the most expansive educational services in beauty retail. With over 1,780 locations in 29 countries – including 370 in North America and 517 SEPHORA inside JCPenney locations – SEPHORA is an international force in beauty. Adding to its global retail network, SEPHORA’s award-winning website, SEPHORA.com, and its every-growing presence on Twitter, Facebook and Pinterest, make it the world’s premier digital beauty destination. SEPHORA’s vibrant, interactive online community, Beauty Talk, amplifies the in-store experience by offering clients exclusive access to personalized beauty advice from SEPHORA’s PRO Artistry Team and provides a platform for open dialogue with beauty aficionados from around the world. For the latest in beauty, please visit SEPHORA.com.

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JCPenney to introduce SEPHORA to 25 additional stores starting May 1

JCPenney to introduce SEPHORA to 25 additional stores starting May 1