Sephora rolls out new store concept in Spain

PARIS, 2017-Sep-27 — /EPR Retail News/ — First introduced in France, the new Sephora store concept is now available in Spain at two new flagship stores. Featuring innovative design, these hyper-connected stores bring customers a unique beauty experience in an unprecedented service-driven environment, perfectly expressing the beauty retailer’s Play, Share and Shop philosophy.  Following the tremendous success of […]

Rihanna launches her Fenty Beauty makeup line available exclusively at Sephora

Rihanna launches her Fenty Beauty makeup line available exclusively at Sephora   Paris, 2017-Sep-20 — /EPR Retail News/ — Rihanna has launched her Fenty Beauty makeup line for all shades of skin, unveiling the line simultaneously around the world on September 8. Fenty Beauty spans 91 products, available exclusively at Sephora! Working with Kendo, the LVMH Group […]

Sephora promises a more intense customer experience with exciting new store concept

Sephora promises a more intense customer experience with exciting new store concept   Paris, 2017-May-11 — /EPR Retail News/ — Sephora is reinventing the customer experience with the “New Sephora Experience”, featuring the Beauty Hub with digital apps to  test products, shoppable connected terminals, a table for beauty tutorials and more.  The digitally-enabled experience is bold […]

JCPenney, SEPHORA add 70 new SEPHORA inside JCPenney locations and 32 expansions

JCPenney, SEPHORA add 70 new SEPHORA inside JCPenney locations and 32 expansions   SEPHORA inside JCPenney Stores Offer Same-Day Pick Up of Online Orders Growth Spurs Expanded Assortment Online and the Hiring of Over 800 Beauty Consultants PLANO, Texas, 2017-Apr-25 — /EPR Retail News/ — JCPenney [NYSE: JCP] and SEPHORA are making beauty accessible to […]

Sephora announces open application for two Sephora Accelerate categories

Sephora announces open application for two Sephora Accelerate categories   Paris, 2017-Jan-31 — /EPR Retail News/ — A year after its launch, beauty retailer Sephora has announced the expansion of Sephora Stands, the company’s social impact strategy in the United States. Sephora Accelerate, the core program addressing the needs of women entrepreneurs, now invites open applications […]

Sephora awarded Sustainable Brand label and 2015 R Award for eco-design by Génération Responsable association

PARIS, 2015-12-18 — /EPR Retail News/ — Sephora’s sustainable development initiatives were recognized on December 8th by the association Génération Responsable, which awarded Sephora the Sustainable Brand label, as well as the 2015 R Award for eco-design. Within the scope of the SOLUTIONS COP21 showcase, partnered by Génération Responsable, an association that promotes actions by major brands […]

COP21: Sephora CEO Chris de Lapuente talks about the importance of the environment

PARIS, 2015-12-9 — /EPR Retail News/ — In conjunction with the COP21 World Climate Summit, of which LVMH is a partner, we asked five CEOs from our different business sectors to talk about the importance of the environment for their respective Houses. Chris de Lapuente, CEO of Sephora, spotlights innovative solutions introduced by the beauty […]

Sephora opens the first connected beauty store

PARIS, 2015-11-6 — /EPR Retail News/ — Sephora continues to pioneer digital innovations with an exciting new shopping experience, opening the first connected beauty store. Sephora Flash is a disruptive concept that blends beauty and technology. From the introduction of self-service in beauty and cosmetics stores to its Click & Collect service, Sephora has continually innovated […]

The Sephora Lab becomes a veritable pillar of the innovation culture that defines Sephora

PARIS, 2015-10-29 — /EPR Retail News/ — Sephora has from its founding proposed a revolutionary retail concept centered on self-service, a pathsetting first in the world of selective cosmetics and perfume stores. The brand continues to innovate to enhance the customer experience through the Sephora Lab, an internal program to develop new creative concepts, fueled by ideas […]

JCPenney to introduce SEPHORA to 25 additional stores starting May 1

PLANO, Texas, 2015-4-30 — /EPR Retail News/ — Beauty enthusiasts in markets across the country will soon have even more choices when shopping for makeup, skincare, fragrance and accessory products. Starting May 1, JCPenney will introduce SEPHORA to 25 additional stores, enabling the global beauty retailer to enter new and smaller markets, while expanding JCPenney’s reach as […]