OVERWHELMING CUSTOMER RESPONSE TO BLACK FRIDAY COZY SOCK TRIGGER DONATION FUNDS FIRST JOBS PROGRAM FOR CLUB TEENS
SAN FRANCISCO, 2017-Nov-29 — /EPR Retail News/ — Timed to Giving Tuesday, Old Navy is donating $1 million to Boys & Girls Clubs after a successful Black Friday trigger donation campaign.
On Black Friday, Old Navy offered customers the opportunity to get cozy while giving back. For every pair of $1 Cozy Socks purchased in-store on Black Friday, Old Navy pledged $1 to Boys & Girls Clubs, up to $1 million. Customers paid it forward and stocked up on the playful novelty print socks. Over 2 million pairs of cozy socks were sold, enough to line the entire coastline of California.1
“At Old Navy, we believe in paying it forward. Opening doors for youth and helping them build promising futures is just one of the ways we give back,” said Sonia Syngal, president & CEO, Old Navy. “We are in this together – our teams, our families, our communities. That’s why this Black Friday, we welcomed shoppers to join us in that mission through our Cozy Sock trigger donation campaign. And we are so proud to make this $1 million donation to Boys & Girls Clubs as part of our continuing ONward! program.”
Through its cause platform ONward!, Old Navy is committed to taking the next generation to the next level, and has long supported Boys & Girls Clubs to help turn learners into leaders. The $1 million donation will go to creating an employment program for Boys & Girls Club youth2, offering them career mentoring and a first job at Old Navy stores.
“We are grateful for Old Navy’s partnership and their continued commitment to supporting America’s youth,” said Jim Clark, president and CEO of Boys & Girls Clubs of America. “Old Navy’s donation will help our young people reach their full potential as productive and responsible citizens.”
Old Navy believes in giving the next generation a foot in the door for the future. Through the This Way Ahead job training program, Gap Inc. has committed to providing 10,000 jobs for youth from local nonprofits by 2020. The partnership with Boys & Girls Clubs will help expand the program to impact more young adults in additional cities. Learn more about Old Navy’s cause work at Oldnavy.com/ONward.
About Old Navy
Old Navy is a global apparel and accessories brand that makes current American essentials accessible to every family. Originated in 1994, the brand celebrates the democracy of style through on-trend, playfully optimistic, affordable and high-quality product. A division of San Francisco-based Gap Inc. (NYSE: GPS), Old Navy brings a fun, energizing shopping environment to its customers in more than 1,000 stores around the world. For more information, please visit www.oldnavy.com.
About Boys & Girls Clubs of America
For more than 150 years, Boys & Girls Clubs of America (BGCA.org) has enabled young people most in need to achieve great futures as productive, caring, responsible citizens. Today, 4,300 Clubs serve 4 million young people through Club membership and community outreach. Clubs are located in cities, towns, public housing and on Native lands throughout the country, and serve military families in BGCA-affiliated Youth Centers on U.S. military installations worldwide. They provide a safe place, caring adult mentors, fun and friendship, and high-impact youth development programs on a daily basis during critical non-school hours. Club programs promote academic success, good character and citizenship, and healthy lifestyles. In a Harris Survey of alumni, 54 percent said the Club saved their lives. National headquarters are located in Atlanta. Learn more at on Facebook and Twitter.
1General coastline of California is 840 miles according to the Congressional Research Service https://fas.org/sgp/crs/misc/RS21729.pdf. At 26 inches per pair and over 2.2 million pairs sold on Black Friday (Nov. 24, 2017), the socks would line over 900 miles.
2Funds will be divided proportionally between Boys & Girls Clubs of America (“BGCA”) and Boys & Girls Clubs of Canada (“BGCC”) based on the respective sales in the US and Canada.
SOURCE: Gap Inc.