JACK & JONES sponsors Haas F1 Team in the FIA Formula One World Championship

JACK & JONES sponsors Haas F1 Team in the FIA Formula One World Championship


JACK & JONES announces a new partnership with the only American team competing in the FIA Formula One World Championship.

BRANDE, Denmark, 2018-Feb-03 — /EPR Retail News/ — During the 2018 season, JACK & JONES will be featured on Haas F1 Team’s racecars and team personnel as the two brands join forces on several initiatives throughout the season. With this partnership, JACK & JONES aims to demonstrate its denim superiority together with Haas F1 Team.

At the track, JACK & JONES will appear on the back of the rear wing of Haas F1 Team’s racecars and on the drivers Romain Grosjean and Kevin Magnussen.

JACK & JONES is not new to Formula One. The brand’s longstanding commitment to current Haas F1 team driver Magnussen and former team sponsorships attest to that. The partnership with Haas F1 Team is a natural continuation of a strong company history within motorsports and Formula One in particular. Henning Nielsen, Head of E-Commerce & Marketing, JACK & JONES, explains:

“The dedication and professionalism it takes to be in Formula One aligns with the values we apply in our everyday approach to denim and menswear. We strive to be the best, just like Haas F1 Team. That’s why we have supported Kevin Magnussen throughout his career and why we have decided to join Haas F1 Team this season.”

Denim is the backbone of JACK & JONES, created with meticulous craftsmanship and preparation. One single pair of JACK & JONES jeans goes through 50 pairs of hands before it reaches the end consumer in the store.

“At JACK & JONES, we’re as dedicated to denim as a Formula One driver is to their racing, and that’s why our new partnership with Haas F1 Team makes so much sense for our brand,” Henning Nielsen elaborates; “Just as Haas F1 Team pushes its cars, drivers and crewmen to extract maximum performance, we do the same with our denim to ensure quality and comfort.”

During the 2018 season JACK & JONES and Haas F1 Team will set up several creative initiatives that explore the similarities between the two industries. Both brands promise to push the boundaries within both Formula One and Denim.

Guenther Steiner, team principal, Haas F1 Team, is pleased with the sponsorship;

“We’re very proud to announce our new partnership with JACK & JONES. It’s a brand built on hard work and attention to detail that has grown very quickly and delivers a quality product. While we are still relatively new in Formula One, our objectives and work ethics are very similar to JACK & JONES. The recognition JACK & JONES has in its marketplace is what we strive for in Formula One.”

For further information, please contact:
Malene Louise Lehmann Jensen
Public Relations, JACK & JONES
+45 5215 4875

+45 99 42 16 62

Source: BestSeller


Lowe’s Canada sponsors Tagliani Autosport’s #18 racecar for the 2017 NASCAR Pinty’s Series (NPS) season

Lowe’s Canada sponsors Tagliani Autosport’s #18 racecar for the 2017 NASCAR Pinty’s Series (NPS) season


Boucherville (Québec), 2017-Mar-22 — /EPR Retail News/ — Lowe’s Canada is proud to announce its sponsorship of Tagliani Autosport’s #18 racecar for the 2017 NASCAR Pinty’s Series (NPS) season. In 2016, Alex Tagliani enjoyed his best season ever in the NASCAR Canada division and Lowe’s Canada looks forward to a very exhilarating new season ahead.

“We are very excited to support Alex Tagliani, a driver who holds an exceptional track record in the racing world and who shares the same values as Lowe’s Canada in terms of excellence and integrity,” commented Mr. Sylvain Prud’homme, President and CEO of Lowe’s Canada. “We look forward to a very exciting NASCAR Pinty’s Series season with Alex and his entire team.”

“I am very excited about our newest sponsor, Lowe’s Canada,” mentioned Alex Tagliani. “As someone who really enjoys home renovation and construction, carrying the Lowe’s logo is a huge honour for me. It’s no secret that I spend as much time as I can in Lowe’s various banners and can often be found there while my wife is running some other errands! It’s not every day that you can find such a personal connection with the brands you represent. I can’t wait to start interacting with our new fans, customers and Lowe’s employees across Canada.”

Between May and September, Alex Tagliani and his #18 racecar will visit stores across Lowe’s Canada banners, including Lowe’s, RONA and Réno-Dépôt, where he will meet fans and sign autographs. Lowe’s Canada will also work closely with EpiPen — another one of Alex Tagliani’s sponsors — in variety of promotional events to further promote a safe environment and raise awareness not only for racers who suffer from food allergies, such as Alex Tagliani, but all those who live with that reality.

About Lowe’s Canada

Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving more than 17 million customers a week in the United States, Canada and Mexico. With fiscal year 2015 sales of $59.1 billion, Lowe’s and its related businesses operate or service more than 2,355 home improvement and hardware stores and employ over 285,000 employees. Based in Boucherville, Quebec, Lowe’s Canadian business, together with its wholly owned subsidiary, RONA, inc., operates over 535 corporate and independent affiliate dealer stores in a number of complementary formats under different banners. These include Lowe’s, RONA, Réno-Dépôt, Marcil, Dick’s Lumber and Ace. In Canada, the companies have more than 24,000 employees, as well as more than 5,000 employees in the stores of RONA’s independent affiliate dealers. For more information, visit Lowes.ca.

For more information, please contact:

Valérie Gonzalo
Media Relations
Lowe’s Canada – RONA
Tel 514.626.6976

Source: Lowe’s Companies, Inc.


7‑Eleven sponsors Tony Kanaan’s No. 10 Indy car in four races in the 2017 Verizon IndyCar Series

7‑Eleven Returns as Veteran INDYCAR Driver Tony Kanaan Sponsor

IRVING, TEXAS, 2017-Feb-01 — /EPR Retail News/ — 7‑Eleven, Inc. will join with Chip Ganassi Racing (CGR)to sponsor popular Verizon IndyCar Series driver Tony Kanaan 14 years after first backing him at the start of his record-breaking career. 7‑Eleven will be an associate sponsor for Kanaan’s No. 10 Indy car in four races in the 2017 Verizon IndyCar Series – St. Petersburg (March 12), Long Beach (April 9), Indianapolis 500 (May 28) and Texas Motor Speedway (June 10). The 7‑Eleven logo will appear on Kanaan’s racing suit throughout the season.

“It’s an unbelievable feeling to be back in the 7‑Eleven family,” said Kanaan. “7‑Eleven was my home for most of my career in INDYCAR and they were with me for 14 out of my 17 wins. It’s definitely special to have them with me to celebrate my 20th INDYCAR season and I’m looking forward to getting them to victory circle again like we did many times in the past.”

The driving force of this collaboration was the strong relationship between the retailer and the racecar driver. 7‑Eleven was Kanaan’s primary sponsor in 2003, his first full year as an INDYCAR driver, and continued through the 2010 season. Kanaan won the 2004 Verizon IndyCar Series Championship and would eventually earn the “Iron Man” title of racing. He is also the only INDYCAR driver to complete every lap of every race during a season, all 3,305 of them, and holds the record for most consecutive starts with 265.

The partnership provides an opportunity to use the enthusiasm around auto racing to connect with customers and fans in a meaningful way. Kanaan is as popular off the track as he is a winning driver while on it. In 2014, he won “Most Popular Driver,” an honor voted by racing fans and one 7‑Eleven President and CEO Joe DePinto recognized long ago.

“Tony has proven himself to be an enthusiastic brand ambassador, both for the sport of racing and for 7‑Eleven,” DePinto said. “Whenever he and the show car made a store appearance, crowds of customers would turn out to meet him. Tony would stay and sign photographs and talk to 7‑Eleven customers for hours. He is a winner in everything he does.”

Kanaan’s first appearance for 7‑Eleven this go-round will be at the 7‑Eleven Experience in Las Vegas, an annual conference for the company’s franchisees.  A show car with the 7‑Eleven logo will be featured at the event being held Feb. 1-2.

“We’re really excited to have 7‑Eleven joining the team for the 2017 season and it’s great to see them back in the sport. They have such a strong history with Tony and we’re just glad that we can be a part of bringing that relationship back into racing,” said CGR President Steve Lauletta. “It’s a huge milestone for Tony to be celebrating his 20th season in INDYCAR and I think 7‑Eleven is a perfect partner to come on board and be a part of the celebration.”

A few things have changed since 7‑Eleven first sponsored Kanaan more than a decade ago. For one thing, the popular driver stays in touch with his fans on social media with hundreds of thousands of followers on Twitter, Facebook and Instagram. And instead of being the new kid on the block, Kanaan is now a veteran driver on the Verizon IndyCar Series circuit. Many of his fans now have families, and their children follow him as well.

“The 7‑Eleven car was a staple in the Verizon IndyCar Series for years and most of my fans still come to me and talk about how great of a run we had together,” said Kanaan. “It’s natural for me to be excited that we are reuniting forces now at Chip Ganassi Racing.”

Kanaan’s favorite 7‑Eleven products? Coffee, great for long drives, sports drinks and better-for-you items like protein bars and fresh fruit.

About 7‑Eleven, Inc.

7‑Eleven, Inc. is the premier name and largest chain in the convenience-retailing industry. Based in Irving, Texas, 7‑Eleven® operates, franchises or licenses more than 61,000 stores in 17 countries, including 10,900 in North America. Known for its iconic brands such as Slurpee®, Big Bite® and Big Gulp®, 7‑Eleven has expanded into high-quality salads, side dishes, cut fruit and protein boxes, as well as pizza, chicken wings, cheeseburgers and hot chicken sandwiches. 7‑Eleven offers customers industry-leading private brand products under the 7-Select® brand including healthy options, decadent treats and everyday favorites, at an outstanding value. Customers also count on 7‑Eleven for payment services, self-service lockers and other convenient services. Find out more online at www.7‑Eleven.com, via the 7Rewards® customer loyalty platform on the 7‑Eleven mobile app, or on social media at FacebookTwitter and Instagram.


7‑Eleven, Inc.
Corporate Communications

Source: 7‑Eleven, Inc.