Starbucks anticipates record purchases of Starbucks Cards on Dec. 24

SEATTLE, 2015-12-23 — /EPR Retail News/ — As customers finalize their holiday shopping, Starbucks anticipates record purchases of Starbucks Cards on Dec. 24, citing the trend for customers to make their gift card purchases at the last minute.

Last year, nearly 2.5 million Starbucks Cards were purchased in the U.S. and Canada on Christmas Eve – representing approximately 1,700 cards purchased per minute. One in seven American adults received a Starbucks Card last holiday season, and Starbucks is on track for another record performance in Starbucks Card sales.

The National Retail Federation* reports that 58.8 percent of shoppers said they would like to receive a gift card, making it the most requested gift item nine years in a row.  Since Starbucks® Card launched 15 years ago, more than $25 billion has been loaded on Starbucks Cards in the U.S. and Canada alone, with $5.1 billion loaded onto Starbucks Cards in the past fiscal year (Oct 2014 – Sept 2015), and of that total, a record $1.6 billion loaded onto Starbucks Cards in three months (October 2014 through December2014). Starbucks sees the benefits of this increased activity in stores as gift cards received over the holiday season are redeemed.

Today, more than one-third of all transactions in the U.S. and Canada are paid for with a Starbucks Card, and Starbucks Cards are available in more than 31 countries worldwide, with planned expansion in 2016. Starbucks Cards are the gift that keeps on giving. When customers register a Starbucks Card with My Starbucks Rewards® they can start earning stars for purchases at participating stores that can be redeemed year-round for Starbucks beverages and food. Some restrictions apply. Details can be found at www.starbucks.com/rewards.

Starbucks Card Assortment

This holiday season Starbucks is offering more than 60 different gift card designs, from classic holiday themes to whimsical creations from the Starbucks in-house design team. Customers can mix and match for coworkers, teachers, as stocking stuffers, and for any other Starbucks lover in their life.

For ultimate Starbucks fans looking for an exclusive gift, the Starbucks 2015 Premium Card Collection includes three stainless steel cards embellished with Swarovski Crystals. The collection includes two key-chain sized cards, the Silver Crystal Starbucks Card and Champagne Crystal Starbucks Card and a wallet-sized Deep-Blue Crystal Starbucks Card. These premium gifts and are available in limited quantities in select Starbucks® stores in the US and Canada and on Starbucks.com/shop while supplies last. All cards are $200 (plus tax) and come loaded with $50.

Beginning at $5.00, and available in customized amounts up to $500, Starbucks Cards can be purchased at any company-operated location in the U.S. or Canada in a variety of formats and designs, and digital gift cards can be given through the company’s website (www.starbucks.com/shop/card/egift) and mobile apps in the U.S.

Starbucks for Life

The chance to win Starbucks for Life is back with a twist. This holiday season the Starbucks for Life sweepstakes is open exclusively to My Starbucks Rewards® members.

When a My Starbucks Rewards® member pays for their purchase in participating U.S. and Canada stores using a registered card or the Starbucks® Mobile App, he or she receives one game play. The member then goes to starbucksforlife.com and logs in using their My Starbucks Rewards credentials. The customer will then play for the chance to win instant prizes, like bonus stars, or a game piece to place on their mobile game board for the chance to win Starbucks for a day, a week, a month or the grand prize, Starbucks for Life. The sweepstakes runs now to January 11, 2016.

Last year, over a 31-day period, more than 2.3 million customers entered the “It’s a Wonderful Card” sweepstakes, and 10 lucky customers won Starbucks for Life in the U.S. Those 10 winners also received the ultimate Starbucks Card, which not only provides them with Starbucks for Life, but is also a piece of Starbucks history. With an estimated retail value of $5,000, the card is made of 10K hammered gold and is engraved with the winner’s name. This year only seven people will win Starbucks for Life (five in the U.S. and two in Canada), and they will also receive the ultimate Starbucks Card. Only 21 ultimate Starbucks Cards have been made, making it the most exclusive Starbucks Card.

*National Retail Federation (NRF), November 17, 2015

Starbucks for Life Rules

Abbreviated rules for US: NO PURCHASE NECESSARY.  A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING.  LEGAL RESIDENTS OF THE 50 UNITED STATES (D.C) 18 AND OLDER AND WHO ARE MEMBERS OF THE MY STARBUCKS REWARDS® LOYALTY PROGRAM AT THE TIME OF ENTRY.  VOID WHERE PROHIBITED.  Participating stores only.  Promotion ends 1/11/16.  “Starbucks for Life” means the winner will receive a daily credit for 30 years for one free food or beverage item redeemable at participating Starbucks® stores in the U.S. Starbucks Evenings menu items excluded.  Winner must present a registered Starbucks Card.  Credits are non-transferrable and expire within 24 hours. For official rules, how to enter without purchase, prizes and odds, visit http://starbucksforlife.com.  Sponsor:  Starbucks Corporation, 2401 Utah Ave., S., Seattle, WA 981034.  Limit of one (1) instant-win-game prize per day.

Abbreviated rules for Canada: NO PURCHASE NECESSARY.  A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING.  LEGAL RESIDENTS OF CANADA 18 AND OLDER AND WHO ARE MEMBERS OF THE MY STARBUCKS REWARDS® LOYALTY PROGRAM AT THE TIME OF ENTRY.  VOID WHERE PROHIBITED.  Participating stores only.  Promotion ends 1/11/16.  “Starbucks for Life” means the winner will receive a daily credit for 30 years for one free food or beverage item redeemable at participating Starbucks® stores in Canada. Starbucks Evenings menu items excluded.  Winner must present a registered Starbucks Card.  Credits are non-transferrable and expire within 24 hours. For official rules, how to enter without purchase, prizes and odds, visit http://starbucksforlife.ca.  Sponsor:  Starbucks Coffee Canada, 5140 Yonge Street, Suite 1205, Toronto, ON M2N 6L7, Canada.  Limit of one (1) instant-win-game prize per day.

For more information on this news release, contact us.

SOURCE: Starbucks Corporation

 

###

Starbucks anticipates record purchases of Starbucks Cards on Dec. 24

Starbucks anticipates record purchases of Starbucks Cards on Dec. 24

Starbucks Cards with Swarovski crystals will be available in limited quantities in China, Hong Kong, Indonesia, Philippines and Thailand this Holiday

SEATTLE, 2015-11-03 — /EPR Retail News/ — Since the first Starbucks Card launched in 2001, designers have created hundreds of varieties of these collectible cards.

One of this year’s new designs, available at participating Starbucks® stores in Asia, is a Starbucks Card adorned with Swarovski® crystals. The premium mini Starbucks Card – small enough to fit on your keyring – will be available in select markets across the region.

The limited-edition mini Starbucks Card creates the feeling of a snowscape for holiday gift-giving. The design, awash in champagne and silver hues, is studded with 29 dazzling Swarovski crystals applied in Austria. This international exclusive will be available starting in November in limited quantities in China, Hong Kong, Indonesia, Philippines and Thailand.

“We continually innovate to find convenient and expressive ways to pay,” said Brady Brewer, senior vice president of Category Brand Management for Starbucks China and Asia Pacific Region. “We’ve featured premium materials like sterling silver, and of course we introduced mobile payment in several Asia markets.”

Production of the one-of-a-kind Starbucks Card with Swarovski crystals was a collaboration between the Austria-based company for crystal application and a U.S. supplier that printed the cards. The Starbucks Card features a barcode, rather than a magnetized stripe, to enable crystals to be placed across the entire face of the card. The Starbucks Card has a minimum load amount that varies by market.

“This Starbucks Card is a premium option for customers looking to give a gift to themselves or their favorite Starbucks fan with something special,” Brewer said. “This is just the beginning of what we’re going to see for the holidays at Starbucks.”

For more information on this news release, contact Starbucks Newsroom .

###

Starbucks Cards with Swarovski crystals will be available in limited quantities in China, Hong Kong, Indonesia, Philippines and Thailand this Holiday

Starbucks Cards with Swarovski crystals will be available in limited quantities in China, Hong Kong, Indonesia, Philippines and Thailand this Holiday

Starbucks to create nearly 200 unique Starbucks Cards for 30 countries around the world

SEATTLE, 2015-6-10 — /EPR Retail News/ — Starbucks will create nearly 200 unique Starbucks Cards for 30 countries around the world this year. These artful gift card designs reflect the essence of the local area and heritage for customers to bring home from a trip as a memento or to carry as a symbol of hometown pride.

“Think about all the passion and the artistry that goes into our handcrafted beverages. We put that same passion into Starbucks Cards,” said Ben Bauman, who manages the Starbucks Card program for stores in the U.S. and Canada.

It typically takes eight months to bring a design to life from the drawing board to store shelves. Designers in Starbucks Creative studio, or guest collaborators, use a variety of techniques to create a design. Some cards begin as paintings on canvas, cut paper, or wood blocks carved by hand. While the finished product is usually plastic, special limited edition cards have been crafted from etched stainless steel, jewelry-quality sterling silver, 10K gold, and birch wood.

“Starbucks Cards aren’t just gift cards with money to spend,” Bauman said. “They are a personal gift of the Starbucks experience handpicked just for our customers.”

Local Cards

Destination themed cards are among Starbucks fastest sellers, celebrating the heritage of a local city or country. Starbucks has destination cards from across the U.S. in New York, Los Angeles, Orange County, San Diego, San Francisco, Hawaii, Dallas, Houston, Chicago, Portland, Seattle and Washington, D.C.

Around the world, Canada’s card features the country’s iconic maple leaf composed of the handwritten names of Canadian provinces. Jakarta’s card was inspired by Betawi culture, weaving classic Betawi symbols with the city’s landscape. In London, Big Ben and the Houses of Parliament stand in silhouette to a waving Union Jack flag. Berlin’s card juxtaposes a romantic painting against the Berlin Wall.

Designer Collaborations

Customers can also bring style to their wallets with Starbucks Cards created by artists and fashion designers.

Stacey Bendet, founder of fashion house Alice + Olivia, designed a card with her playful “Stace Face” for Starbucks stores in the China and Asia Pacific Region. In Japan, fashion designer Mila Owen created a card with colorful stripes. The butterflies that adorn pioneering artist Asami Kiyokawa’s card come to life thanks to a mobile app.

Holidays, Events and Occasions

Starbucks Cards help ring in celebrations around the world. While Christmas and Valentine’s Day cards are available in most markets worldwide, Starbucks also offers cards for other holidays such as Diwali in India, the Sakura cherry blossom festival in Japan and Korea, and Japan’s summer fireworks festival Hanabi. Studio designers also celebrate everyday gifting occasions with graduation, birthday and seasonal cards.

What makes Starbucks Cards so collectible?

“Starbucks Cards are an enduring piece of our brand you can keep and take with you,” Bauman said. “It’s a tangible representation of the powerful connection between Starbucks customers and our brand.”

For more information on this news release, contact the Starbucks Newsroom .

###

Starbucks to create nearly 200 unique Starbucks Cards for 30 countries around the world

Starbucks Corporation reports its financial results for its 13-week fiscal first quarter ended December 28, 2014

  • Strong Holiday Performance Drives 5% Global Comp Growth, Global Traffic Increases 2%
  • Revenues rise 13% to a record $4.8 billion; EPS of $1.30 includes a gain on the acquisition of Starbucks Japan
  • Record non-GAAP EPS jumps 16% to $0.80 excluding non-routine items
  • Dollars loaded on Starbucks Cards surge 17% year-over-year to a record $1.6 billion
  • Company reaffirms FY15 growth targets

SEATTLE, 2015-1-23 — /EPR Retail News/ — Starbucks Corporation (NASDAQ: SBUX) today reported financial results for its 13-week fiscal first quarter ended December 28, 2014. Q1 FY14 GAAP results include the impact of a litigation credit related to the Kraft arbitration; Q1 FY15 GAAP results include Starbucks Japan acquisition-related items. Non-GAAP results exclude these items. Please refer to the reconciliation of GAAP measures to non-GAAP measures at the end of this release.

Q1 Fiscal 2015 Highlights:

• Consolidated net revenues increased 13% to $4.8 billion

• Global comparable store sales increased 5%, with a 2% increase in traffic

Americas comp sales increased 5%, with a 2% increase in traffic

EMEA comp sales increased 4%, driven by a 3% increase in traffic

CAP comp sales increased 8%, driven entirely by increased traffic

• Consolidated operating income reached a record $915.5 million

Non-GAAP operating income of $934.8 million grew 18% over Q1 FY14 non-GAAP operating income

• Consolidated operating margin of 19.1%

Non-GAAP operating margin of 19.5% increased 80 basis points over Q1 FY14 non-GAAP operating margin

• GAAP earnings per share of $1.30

Non-GAAP EPS of $0.80 per share grew 16% over Q1 FY14 non-GAAP EPS

• Comparable store customer transactions increased by nearly 9 million in the U.S., nearly 12 million globally, year-over-year

• The company opened 512 net new stores in Q1, including its first Starbucks Reserve® Roastery and Tasting Room

• Dollars loaded on Starbucks Cards surged to a record $1.6 billion in the quarter, up 17% over prior year Q1

• 1 in 7 Americans received a Starbucks Gift Card in Q1, up from 1 in 8 in Q1 of fiscal 2014

• The company added 896,000 new My Starbucks Rewards members in December and now has over 9 million members

“Starbucks record Q1 fiscal 2015 financial and operating performance was exceptional by every metric and standard,” said Howard Schultz, chairman, president and ceo. “Our reimagined in-store holiday experience that included a vastly expanded assortment of Starbucks Cards, new holiday food, beverage and merchandise offerings and the opportunity to win ‘Starbucks for Life’ resonated powerfully with our customers and drove both increased traffic and tremendous excitement in our stores and around the Starbucks brand,” Schultz added.

“Starbucks results in the first quarter of fiscal 2015 were very strong, with notable growth across the globe,” said Scott Maw, Starbucks cfo. “All segments contributed to our record results in the quarter, with improved traffic growth in the US, record profitability in EMEA and 8% comps in CAP. Our continued ability to drive growth through innovation, operational excellence and our unique customer connection, along with our sharp focus on financial discipline, give us confidence in reaffirming our growth targets for fiscal 2015.”

View detailed financial data here

About Starbucks
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with more than 21,000 stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at www.starbucks.com and www.news.starbucks.com.

For more information on this news release, contact us.