Albert Heijn to open its first checkout-free AH to go store in Amsterdam this summer

Albert Heijn to open its first checkout-free AH to go store in Amsterdam this summer

Zaandam, The Netherlands, 2018-Feb-15 — /EPR Retail News/ — Albert Heijn will this summer open its first checkout-free AH to go store as it looks to make the shopping experience more convenient and personal. The store, the first of its kind in the Netherlands, will be located at a high-traffic location in Amsterdam and will be deployed with “tap to go” technology that allows customers to pay for groceries with a card or a smartphone without going through the register.

The planned opening follows a successful trial at an AH to go site at Ahold Delhaize’s support office in Zaandam, which saw a slight increase in sales after the pilot was launched. Nearly 80 AH to goconvenience stores in the Netherlands are scheduled to be equipped with the “tap to go” technology, making it available for thousands of customers every day.

Ahold Delhaize’s brands are constantly looking to make the shopping experience more seamless, propelled by new technologies and innovations. Brands across the U.S. and Europe are testing and experimenting with other innovative shopping methods to further ease the checkout process.

View a video of Albert Heijn’s “tap to go” here.

SOURCE: Ahold Delhaize

MEDIA CONTACT

Ellen van Ginkel
Director External Communications
media.relations@aholddelhaize.com
+31 88 6595134

Albert Heijn trials “tap to go” technology allowing customers to pay without going through the checkout

Albert Heijn trials “tap to go” technology allowing customers to pay without going through the checkout

Zaandam, The Netherlands, 2017-Dec-27 — /EPR Retail News/ — Albert Heijn, our leading supermarket brand in the Netherlands, is taking grab-and-go convenience to the next level. Beginning this month, Albert Heijn is testing “tap to go” technology at one of its AH to go stores, allowing customers to pay for items without going through the checkout.

The technology, which is being piloted at the AH to go store at Ahold Delhaize’s support office in Zaandam, provides customers with a fast, efficient shopping experience by using a card or, in the near future, a smartphone.

After registering via an app, customers can select an item, tap an electronic shelf card, and go. Within 10 minutes, the money will be automatically transferred from their bank account.

The test started less than six months after the plan was announced, faster than previously anticipated. “Technology is changing rapidly. So why wait?” said Jan-Willem Dockheer, Managing Director of AH to go. “The sooner we can start, the more we can learn.”

“Tap to go” is being developed in collaboration with technology providers and a bank. It will be rolled out to other AH to go stores in the Netherlands by June 2018.

AH to go is the convenience store format of Albert Heijn, offering high-quality, healthy and delicious food on the go. The format was launched 15 years ago, with 76 locations across the Netherlands.

SOURCE: Ahold Delhaize

MEDIA CONTACT

Ellen van Ginkel
Director External Communications
media.relations@aholddelhaize.com
+31 88 6595134