Tag Archives: Teavana

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Starbucks to sell assets of the Tazo brand to Unilever for $384 million

Starbucks to sharpen its focus on its up-leveled tea strategy with Teavana, furthering its growth and innovation in the super premium tea category

Seattle, 2017-Nov-06 — /EPR Retail News/ — Starbucks (NASDAQ: SBUX) today announced entry into a definitive agreement for Unilever to acquire the assets of the Tazo brand including its signature recipes, intellectual property and inventory for $384 million. In turn, Starbucks will drive a single tea brand strategy and focus with its super premium tea brand, Teavana.

Founded in 1994, and purchased by Starbucks in 1999 for $8.1 million, Tazo is an iconic tea brand sold primarily in grocery, mass and convenience channels, offered in formats including packaged teas, K-Cup® pods, and bottled ready-to-drink teas.

Starbucks will continue to invest in the growth, innovation and development of the Teavana brand of teas in its stores and in channels outside its stores. The tea category in Starbucks stores continues to grow double-digits globally, with Starbucks well on its way to building the Teavana business to over $3B over the next five years. In the past 12 months alone, Starbucks has sold more than $1.6B of Teavana beverages in Starbucks stores, launched ready-to-drink premium Teavana® Craft Iced Teas through its partnership with Anheuser-Busch InBev and plans to enter the packaged tea category in 2018.

“Over the past five years, we have established Teavana as our primary global brand focused on the premium tea segment. With our growth strategy for premium tea exclusively focused on Teavana, we are pleased to transition our Tazo business to Unilever,” said Kevin Johnson, president and chief executive officer, Starbucks. “We continue to see significant growth in our tea business through our Teavana brand, and this transition supports our strategy to elevate the premium tea experience for our customers.”

The transaction is expected to close during the fourth calendar quarter of 2017, with complete transition between the two companies by the end of calendar year 2018, subject to regulatory approval.

About Starbucks
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with more than 25,000 stores around the globe, Starbucks is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit our stores or online at news.starbucks.com and Starbucks.com.

For more information on this press release, contact us

SOURCE: Starbucks Corporation

MEDIA CONTACT

Phone: 206 318 7100
Email: press@starbucks.com

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Teavana® celebrates National Iced Tea Day on June 10

Teavana® celebrates National Iced Tea Day on June 10

 

Seattle, 2017-Jun-08 — /EPR Retail News/ — Whether you’re on the way to the beach or just out for a stroll in the sun, swing by participating Teavana® specialty retail stores on Saturday, June 10, to get a taste of what Teavana’s National Iced Tea Day celebration is all about.

From open to 2 p.m. on June 10, customers will receive a free 24-fluid-ounce Beach Bellini™ handcrafted iced tea when they join a demo for the Perfectea® Maker at participating Teavana specialty retail stores in the U.S. and Canada. While supplies last and one per customer.

A returning customer favorite, Beach Bellini is available for a limited time and has notes of papaya, pineapple and citrus create a bright, tropical splash. This delicious iced tea is perfectly suited for warm summer days and nights – and National Iced Tea Day.

The signature Teavana Perfectea® Maker helps create a perfectly steeped cup of loose-leaf tea just like tea experts brew at Teavana specialty retail stores.

National Iced Tea Day, which is celebrated every June 10, happens to fall on a Saturday this year, providing ample leisure time for iced tea lovers to sip and savor a summertime staple.  Ice tea’s history in America traces to the mid-19th century, and became widely popular after it was introduced at the 1904 World’s Fair in St. Louis.

MEDIA CONTACT:

Global
Phone: 206 318 7100
Email: press@starbucks.com

SOURCE: Starbucks Corporation

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Teavana launches new line of summer cocktail-inspired iced teas

Teavana launches new line of summer cocktail-inspired iced teas

 

Seattle, 2017-May-25 — /EPR Retail News/ — When summer weekends beckon, there’s no better feeling that comes from the end of a hectic work week. With Memorial Day on the horizon, many of us start thinking about flip flops, sunshine and outdoor fun. Teavana is helping iced tea drinkers slip into the summer mood and kick start their weekends with the launch of a new line of summer cocktail-inspired iced teas, the return of customer-favorite Beach Bellini™ and the declaration of the first summer “Fri-YAY” on Friday, May 26th with a free, select iced tea.

During happy hour (3-7 p.m.) on May 26, customers can enjoy a free 24-fluid-ounce handcrafted featured iced tea at participating Teavana® stores in the U.S. and Canada. Customers can choose from three iced tea flavors, including Beach Bellini™, Strawberry Daquiri and Pina Colada. Use the code FriYAY or show this exclusive Summer Fri-YAY invitation in-store to redeem the free iced tea, while supplies last.

“This summer, we’re kick-starting weekends with Summer Fri-YAYs,” said Michelle Chin, vice president, Category and Integrated Marketing, Teavana. “We are thrilled to invite our customers to enjoy refreshing and inventive Teavana iced tea blends that have been specially crafted to transport your taste buds and inspire care-free, summer moments.”

Inspired by sun-drenched summer parties and the popularity of craft cocktails, Teavana is taking over happy hour all summer with new iced tea blends, layering inventive flavors made of the highest-quality herbs and botanicals. Teavana is also celebrating summer “Fri-YAYs” every Friday, starting June 2 through August 11, from 3-7 p.m. Customers who buy one 24-fluid-ounce handcrafted featured iced tea beverage will get a second beverage of equal or lesser value for free to share with a friend. Customers can choose from three iced tea flavors, including Beach Bellini™, Strawberry Daquiri and Pina Colada.

Teavana’s summer cocktail tea blends are available as handcrafted brewed iced teas and as loose-leaf tea blends for purchase at Teavana retail stores and at www.Teavana.com:

  • Beach Bellini ™, has notes of papaya, pineapple and citrus that make a bright, tropical splash.
  • Strawberry Daiquiri, combines sweet strawberry, smooth vanilla and rose petals.
  • Piña Colada, brings you to paradise with coconut, pineapple and vanilla-kissed tropical fruit.
  • Mandarin Mimosa, a breezy, citrus-brightened blend that combines mandarin orange, mango, papaya and lemongrass.

According to the Tea Association of the USA, 80 percent of tea consumed in America is iced tea. Enjoying loose leaf iced tea is easy with Teavana’s Perfectea Maker. It brews the perfect cup of iced tea in minutes. Just scoop, steep and serve.

Visit Teavana.com/Summer to discover Teavana’s cocktail-inspired blends and iced tea merchandise.

MEDIA CONTACT:

Global
Phone: 206 318 7100
Email: press@starbucks.com

SOURCE: Starbucks Corporation

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Teavana introduces new dessert teas

teavana-introduces-new-dessert-teas
Teavana introduces new dessert teas

 

Seattle, 2016-Oct-11 — /EPR Retail News/ — Teavana is offering a collection of new hot teas that taste like dessert in a cup.

Starting today (October 10), customers will find Apple Pie á la Mode Herbal Infusion, Tiramisu Black Tea and Caramel Truffle Herbal Infusion in Teavana specialty retail stores across North America and online at Teavana.com.

“I look at these teas as an alternative to eating dessert,” said Jason Adams, Teavana brand manager. “You get the same flavors, but in a warm, soothing and indulgent tea.”

To create the new dessert teas, Adams and team considered a wide array of ingredients and flavors from more than a dozen popular treats, exploring how they could be combined to create the perfect indulgent tea blends. The team landed on three classic flavors.

Apple Pie à la Mode Herbal Infusion

This tea is a blend of apples, caramel, raisins and rose hips, a touch of rooibos tea and notes of cardamom-dusted hazelnut. Teavana highlights the flavor of apple varieties from Turkey, Austria and Germany, caramel pieces from Switzerland, and Red Rooibos tea that is harvested by hand in the Cederberg Mountains of South Africa.

“We were inspired by the taste of green apple pie, so this tea has a really pleasant balance of tart and sweet apples,” Adams said. “The caramel pieces dissolve in the tea, which offers a delicious taste.”

Tiramisu Black Tea

Inspired by the classic Italian dessert, this tea is a blend of European white and dark chocolate pieces, a touch of real Scotch Whiskey for subtle flavor and a full-bodied Chinese black tea. Teavana used different sizes and types of chocolate because they infuse differently in the tea. Dark chocolate adds more bite and white chocolate adds a creamy sweetness. Cocoa shells add body and rich flavor.

“There’s something about the combination of chocolate, the hint of whiskey as well as vanilla and cream that has a taste similar to espresso,” said Adams. “This allows us to create the rich, complex flavors usually found in a classic Tiramisu.”

Caramel Truffle Herbal Infusion

This tea features chocolate and caramel, complemented by sweet cinnamon and coconut. Teavana used real chocolate flakes and cocoa kernels, apples from Turkey and cinnamon from Southeast Asia to create this blend.

“Surprisingly, the apples contributed to much of the caramel flavor,” said Adams. “The coconut is toasted, which adds to the bold creamy flavor.”

Tea Collections

A Sweet Treat Tea Sampler, which includes two ounces each of Apple Pie á la Mode Herbal Infusion, Tiramisu Black Tea and Caramel Truffle Herbal Infusion, is available exclusively on Teavana.com.

In addition to the sampler, Teavana offers other tea collections that include samples of pure teas and herbal infusions with similar characteristics. This allows customers to taste a wide variety of teas and discover new favorites. Six new collections with samples of multiple teas are now available in Teavana specialty retail stores and online, including:

A Sprig in Your Step – Jade Citrus Mint Green Tea, Blackberry Mojito Green Tea, Moroccan Mint Green Tea and Mint Majesty® Herbal Tea

Get Your Groove On – Passion Tango®, Pineapple Kona Pop® Herbal Tea, Dragonfruit Devotion™ Herbal Tea and Peach Tranquility® Herbal Tea

The Classics – Black Dragon Pearl Black Tea, Earl Grey White Tea, Jeju Island Green Tea and Dragonwell Green Tea

The Jam – Youthberry® White Tea, Strawberry Grapefruit Xue Long Green Tea, Blueberry Bliss® Rooibos Tea and Strawberry Lemonade Herbal Tea

Cozy Up – Maharaja® Chai Oolong Tea, Zingiber Ginger Coconut Rooibos Tea, Lemon Ginger Herbal Tea and Samurai Chai Mate® Tea

Smash Hits – Youthberry® White Tea, Wild Orange Blossom Herbal Tea, Maharaja® Chai Oolong Tea and Samurai Chai Mate® Tea

Media contact:

Global
Phone: 206 318 7100
Email: press@starbucks.com

Source: Starbucks

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Teavana and Evolution Fresh offer variety of options to celebrate National Lemonade Day on August 20

Teavana and Evolution Fresh offer variety of options to celebrate National Lemonade Day on August 20
Teavana and Evolution Fresh offer variety of options to celebrate National Lemonade Day on August 20

 

Seattle, 2016-Aug-18 — /EPR Retail News/ — From loose leaf tea lemonade to fruity, organic lemonade drinks, Teavana and Evolution Fresh offer U.S. customers a variety of options to celebrate National Lemonade Day on August 20.

Teavana® specialty retail locations offer a trio of caffeine-free loose leaf tea lemonades that are an excellent source of Vitamin C. They can be brewed and enjoyed alone or blended with other teas to create customized flavors.

From loose leaf tea lemonade to fruity, organic lemonade drinks, Teavana and Evolution Fresh offer U.S. customers a variety of options to celebrate National Lemonade Day on August 20.

Teavana® specialty retail locations offer a trio of caffeine-free loose leaf tea lemonades that are an excellent source of Vitamin C. They can be brewed and enjoyed alone or blended with other teas to create customized flavors.

Blueberry Lemonade Herbal Tea – This tea features sweet blueberries, strawberries and cranberries balanced with tart citrus lemon highlights. Blueberry Lemonade blends well with Berry Kiwi Colada Herbal Tea, Monkey Picked Oolong Tea and Hot Pink Lemonade Herbal Tea.

Summer Lemonade Herbal Tea – Well-balanced citrus with the perfect amount of sweet, makes the ultimate summer iced tea. This tea blends well with Emperor’s Clouds and Mist® Green Tea, Mango Black Flavored Tea and Berry Kiwi Colada Herbal Tea.

Hot Pink Lemonade Herbal Tea – Tangy lemon notes and lemongrass with sweet pineapple and vibrant hibiscus add a pink hue to a classic revival. For a refreshing variation of Hot Pink Lemonade, try blending with Beach Bellini Herbal Tea, Limeade Twist Herbal Tea or Monkey Picked Oolong Tea.

Lemonade Tea Sampler – Try all three caffeine-free lemonade teas in this sampler kit that includes two ounces each of Summer Lemonade Herbal Tea, Blueberry Lemonade Herbal Tea and Hot Pink Lemonade Herbal Tea. The sampler is currently available online at Teavana.com.

Juice Meets Lemonade
Evolution Fresh offers a ready-to-drink bottled lemonade beverage that features cold-pressed organic fruit and is available at Starbucks® stores across the U.S.

Organic Strawberry Lemonade – Sweet strawberries and tangy lemons join together in this balanced blend.

For creative ways to enjoy the taste of lemonade, Evolution Fresh collaborated with lifestyle bloggers from Peaches to Pearls and Eat Drink Shop Love to create two recipes featuring Organic Strawberry Lemonade – one for kids of all ages and the other specifically for adults.

Strawberry Lemonade Fruit Pops

Strawberry Lemonade Wine Slushie

Media contact:

Global
Phone: 206 318 7100
Email: press@starbucks.com

Source: Starbucks

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Teavana introduces Beach Bellini herbal tea

Seattle, 2016-Jul-02 — /EPR Retail News/ — The latest herbal tea from Teavana was inspired by a popular cocktail that originated in Venice, Italy.

Starting today (June 27), Beach Bellini herbal tea will be available at Teavana specialty retail stores across the U.S. and Canada as well as Teavana.com. It’s a blend of papaya, pineapple, mango, golden berry, tangerine, and pink rose buds and petals.

“The Beach Bellini tea has a peachy flavor similar to a Bellini cocktail,” said Jason Adams, category manager for Teavana. “A Bellini cocktail is a mixture of prosecco sparkling wine and peach purée or nectar. Anyone who likes iced tea and is looking for refreshment will love this tea. It’s perfect for warm summer days and nights.”

Beach Bellini can be served alone or blended with other Teavana® teas. It pairs well with Jasmine Dragon Phoenix Pearls Green Tea and Mango Black Flavored Black Tea.

While cocktails can provide inspiration for tea flavors like Beach Bellini, tea can also serve as an ideal ingredient in alcoholic beverages.Teavana worked with Jane Danger, a New York City mixologist and beverage director at Cienfuegos and Mother of Pearl, to create tea cocktails perfect for summer entertaining.

“It’s fun to use tea to spice up spirits like a clean rum or vodka because it gives them dimension,” said Danger. “Tea is very versatile. You can infuse a gin with tea or make syrup out of it. It’s the perfect setting for cocktails.”

When serving cocktails with food, Danger recommends pairing fruitier cocktails with meat dishes. “In general, the more acidic cocktails go with heavier foods and the lighter ones go with desserts,” she said.

Danger and Teavana developed the following recipes to serve when dining at home.

Media contact:

Global
Phone: 206 318 7100
Email: press@starbucks.com

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Teavana introduces Beach Bellini herbal tea
Teavana introduces Beach Bellini herbal tea

 

Source: Starbucks

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Teavana celebrates National Hot Tea Day with the launch of new seven wellness teas

Teavana unveils its new line of seven wellness teas that aid in supporting a healthy lifestyle, just in time to celebrate with customers on the first ever National Hot Tea Day

SEATTLE, 2016-1-12 — /EPR Retail News/ — Americans consumed more than 80 billion servings of tea in 2014 and their interest in the health benefits of tea continues to grow, according to the Tea Council of the USA, which recently named January 12th National Hot Tea Day.

Today, Teavana® is introducing seven new loose-leaf wellness teas that are an easy and delicious way to support a healthy lifestyle, with blends like Purify, Defense and Rev Up.

“We know our customers are looking to incorporate health and wellness rituals into their everyday life, so this is the perfect time for Teavana to introduce a new line of wellness teas,” said Bernard Acoca, president, Teavana. “Enjoying a flavorful cup of Rejuvenate tea in the morning or Serenity tea in the evening is something our customers can feel good about and a wellness ritual that is easy to sustain throughout the year.”

Teavana partners (employees) are finding that customers commonly explore teas to support and enhance a healthy lifestyle. “On a regular basis, Teavana customers come to our stores asking for teas with specific ingredients,” said Naoko Tsunoda, director of Tea Development at Teavana. “They might be looking for a tea that is calming, one that may be energizing or an excellent source of the antioxidant vitamin C for overall wellness.”

With these customer requests in mind, the tea blending experts at Teavana created seven wellness teas as a permanent part of the company’s core lineup. The new loose-leaf blends are made from high-quality tea leaves, fruits and botanicals. The seven new teas (photos below the tea names) are:

Defense, a blend of white tea, blackberry leaves and amaranth grain, plus 50 percent of recommended daily value of vitamin C

Purify, a mix of white tea scented with jasmine and orange petals to promote hydration and an inner glow

Rev Up, a blend of second-flush Darjeeling black tea, green tea, and high quality Chinese oolong with notes of peach, apricot, and mango to help support a healthy metabolism

Serenity, a blend of chamomile, orange and rose petals that will help unwind before bed

Rejuvenate, a blend of black tea and yerba maté to help invigorate

Recover, a detoxifying blend of green tea and mint, plus 50 percent of recommended daily value of vitamin C

Comfort, a blend of ginger, spearmint and peppermint to help balance your being

“We chose different varieties of teas and botanicals regularly sought after by consumers in the wellness category such as chamomile, ginger, lavender and peppermint,” Tsunoda said. The Teavana team also carefully blended the teas to provide a striking balance of flavor.

In addition to the new wellness teas, Teavana offers a line of USDA Certified Organic Imperial Grade Matcha, which provides catechins and antioxidants from vitamins A and C. Teavana recently launched new organic Matcha Singles, which can be instantly brewed by simply adding hot or cold water, for customers on the go.

The wellness and matcha teas in addition to a full lineup of specialty teas are available at 350 Teavana stores across North America or online at Teavana.com.

For more information on this news release, contact the Starbucks Newsroom.

SOURCE:  Starbucks Corporation

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Teavana celebrates National Hot Tea Day with the launch of new seven wellness teas

Teavana celebrates National Hot Tea Day with the launch of new seven wellness teas

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Starbucks and Teavana offer premium gifts ideas this holiday season

SEATTLE, 2015-12-10 — /EPR Retail News/ — Exquisite designs and the finest materials make Starbucks and Teavana premium gifts special this holiday season. Customers can select from limited-edition tumblers, ornaments, Starbucks Cards and tea sets as memorable gifts for family and friends.

Starbucks Brilliant Collection

Here are a few extraordinary pieces that are part of the Starbucks Brilliant Collection, found in select U.S. and Canada stores and online at store.starbucks.com. Merchandise in collection is packaged in an elegant red box, ready for gift giving.

Red Ceramic Ornament Adorned with Swarovski® Crystals: This collectible ceramic cup ornament has a red center dot sparkling with Swarovski® crystals. It is accented with a metallic red lid and makes a sparkling addition to any tree.

Black Double Wall Traveler Adorned with Swarovski® Crystals: Swarovski® crystals give this black ceramic, double-walled coffee mug its holiday sparkle. It holds 12 fluid-ounces and includes a shiny silver lid that helps reduce spills. The mug also features Starbucks® name printed in silver.

Gold Zipper Double Wall Traveler: A zipper painted in real gold adds cool texture and style to this double-walled ceramic travel mug that holds 10 fluid-ounces. It also features a raised center dot on the front and a press-in lid with a silicone seal to help avoid spills.

S’well® Water Bottle in Gold: Starbucks collaborated with S’well to introduce this exclusive 25 fluid-ounce water bottle in a gold metallic color. Insulated to prevent condensation and to keep hands dry, this fashionable and functional water bottle helps keep beverages cold for 24 hours or hot for 12. It is BPA-free, toxin-free and made of the highest grade 18/8 stainless steel. “S’well + Starbucks” is printed on the side of the bottle that includes a gold twist cap with a silicone seal.

Black Stainless Steel Tumbler Adorned with Swarovski® Crystals: Stylish in matte black, this double-walled coffee tumbler helps beverages stay hot while hands stay cool, and its flip-top lid helps prevent spills. It features Starbucks® name on the side and holds 16 fluid-ounces.

Gold Chevron Double Wall Traveler: Gold brushstrokes on this travel mug create a simple yet shining pattern like a forest of golden trees. The welcoming Siren adds deep green color to the gold-on-white design. This double-walled mug holds 12 fluid-ounces and features a press-in lid with a silicone seal.

Gold Swarovski Tumbler: Embellish any gifting occasion with this gold stainless steel tumbler that shimmers with Swarovski® crystals. The tumbler’s insulating double wall helps beverages stay hot and its flip-top lid decreases spills. The tumbler comes gift-ready in a dark wood box with a sliding lid engraved with the Starbucks Siren logo.

White Double Wall Traveler Adorned with Swarovski® Crystals: White Swarovski® crystals form shimmering lines around an etched Siren logo on this ceramic travel mug with a shiny silver lid to help minimize spills. The mug holds 12 fluid-ounces and features Starbucks® name etched on the side.

Deep Blue Starbucks Card Adorned with Swarovski® Crystals: This limited edition, wallet-sized, deep blue Starbucks Card is embellished with Swarovski® Crystals. The card comes loaded with $50 and will be available in limited quantities starting Monday, December 14.

Teavana Premium Merchandise

Teavana® Multicolor “Viv” Teapot Set: Classic colors and real-gold accents give these tea sets a retro feel, proving once again that good taste never goes out of style. This nine-piece set includes one 32-ounce teapot, four 6-ounce tea cups and four saucers and is packaged in a festive gift box.

Teavana® Baroque Gold Mug: This 12-ounce mug is hand-painted in real gold for the ultimate gilded gift. The mug is made of new bone china, clear-glossed and hand-painted in gold.

Additional Teavana gifts are available at Teavana stores in the U.S. and through Teavana.com.

For more information on this news release, contact the Starbucks Newsroom.

SOURCE: Starbucks Corporation

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Starbucks and Teavana offer premium gifts ideas this holiday season

Starbucks and Teavana offer premium gifts ideas this holiday season

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Teavana stores receive makeovers to create special experience for tea connoisseurs

SEATTLE, 2015-11-18 — /EPR Retail News/ — A team of Teavana and Starbucks partners (employees) have created a special experience for tea connoisseurs in two Seattle-area locations.

“We selected one of our Teavana stores and completely transformed the customers experience,” said Dan Karches, director, Marketing and Category for Teavana. “A tight partnership between tea, design and merchandise partners was the only way we were able to develop this unique concept that makes meaningful changes to how customers will experience our Teavana brand.”

Color-corrected LED lights create a spotlight on 75 varieties of tea in vibrant pink, yellow and traditional grey tones at the store, which reopened on November 10 in Westfield Southcenter in Tukwila.  A second location with a similar design opened November 16 at Bellevue Square, a high-end shopping center in Bellevue.

Crossing the Threshold

Anthony Perez, director, Americas Concepts and Pacific Northwest Store Design for Starbucks and Teavana, and a team of designers altered the store layout and put tea front and center.

“We know that it takes about three seconds for a customer to decide to come into the store or not,” said Perez. “Our goal was for the intention of the store to be immediately and clearly understood, that this is a vibrant and exciting new store absolutely all about tea.”

Teavana partners are on hand to answer questions or provide assistance to customers with tea blending, sampling and merchandise demonstrations.

“We wanted to turn the original store experience inside out, so it’s more invitational,” said Perez. “You can experience the store through a self-guided tour or learn about tea alongside one of our tea experts.”

Interacting with Tea

The Southcenter store features a matcha green tea wall, a hot tea demonstration section and a self-serve wet bar with six flavors of signature fresh-brewed iced tea. Customers can order iced tea by the glass or fill a glass growler to enjoy at home. In addition, pure teas as well as epicurean tea blends are available in loose leaf and pre-packed sachets.

A 23-foot-long concrete table known as the “make table” runs nearly the length of the Teavana location. It’s the store’s centerpiece where people can come together to taste and blend tea.

“We’ve created an experience that is like going behind the bar with your favorite bartender or spending time in a restaurant kitchen with your favorite chef,” said Jason Adams, Teavana category manager. “This community table provides an interactive space where you can gain a greater understanding of tea and customize a signature blend.”

The Southcenter and Bellevue locations will be the only Teavana stores to offer 14 microlot or small-batch teas.

“These teas are the best of the best, hand plucked from backyard gardens and small farms,” said Adams. “We are excited to offer them exclusively at these two newly designed stores.”

Creative Gifting

Ben Nelson, Starbucks director, Creative and Merchandise Design, ensured the look and feel of the merchandise appropriately complemented the store’s contemporary design. At Southcenter and Bellevue, one will find tea pots, tins, cups and other merchandise not available at any other Teavana store.

“I thought about our existing customers as well as those who are new to tea when I assembled our collection,” said Nelson.

Moving away from bundled gift packs allows for customization and personalized gift options.

“We pushed for a mix of high-design, fashion and fun,” he said. “We tried to straddle that mix of what a museum art design store might carry, while also staying fun and youthful with colors and patterns.”

Holiday shopping online through Teavana.com

For more information on this news release, contact the Starbucks Newsroom.

SOURCE:  Starbucks Corporation

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Teavana stores receive makeovers to create special experience for tea connoisseurs

Teavana stores receive makeovers to create special experience for tea connoisseurs

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Teavana unveils its 2015 Holiday Collection of more than 80 epicurean tea gifts

  • Created by Epicurean Experts at Teavana and Celebrating the Growing Popularity of Tea –Trendsetters Share Their Top Picks for Teavana® Tea Gifts this Holiday Season
  • New Teavana® Ecommerce Site Makes Finding a Unique Gift Educational, Fun and Easy

SEATTLE, 2015-11-6 — /EPR Retail News/ — As millions of Americans begin their holiday shopping, Teavana (NASDAQ:SBUX) unveils its 2015 Holiday Collection – an array of more than 80 epicurean tea gifts. Teavana’s premium loose leaf teas are the perfect way to share a thoughtful gift, create a tea ritual that can last a lifetime, and bring the benefits of tea to friends and family.

“We know that the popularity of tea in America is expanding[1] making this holiday season the perfect time to share the gift of a premium tea experience from Teavana,” said Bernard Acoca, president, Teavana. “We believe a gift from Teavana is more than tea. It’s the opportunity to experience ritual, relaxation, wellness and decadent flavors that delight the senses.”

To introduce the new collection, Teavana enlisted the help of top tastemakers in lifestyle, fashion and food to curate a list of the Top Tea Gifts of 2015:

Share One of Oprah’s Favorite Things

Today, the editors of O, The Oprah Magazine announced the Teavana® Oprah Chai Steep Good Thoughts Set is one of Oprah’s Favorite Things. Co-created by Oprah Winfrey, the gift set features a ceramic tea-for-one stacking mug and teapot, and the distinctive spice of Teavana® Oprah Chai including a tin of both Oprah’s original Teavana® Oprah Chai blend and the Teavana® Oprah Chai Herbal blend. Socially-conscious gift givers will love that for each set purchased, $4 will be donated to support educational opportunities for young people.**

Make a Statement with the Most Stylish Afternoon Tea 

As an avid tea drinker, style blogger Julia Dzafic of Lemon Stripes recommends[2] gifting tea sets that match a recipient’s style. Her picks for the season are the Multicolor ‘Viv’ Teapot Set and indulgent White Chocolate Peppermint Rooibos Tea to prepare holiday entertaining with beautiful seasonal tablescapes.

“I love the bright mix and match colors of this tea set. Its modern design is perfect for friends and family that love bold and beautiful statement pieces,” said Dzafic. “I’m excited to host a holiday afternoon tea for my girlfriends with the Multicolor Viv Teapot set since it brings a beautiful pop of color to my otherwise neutral kitchen. Paired with Teavana’s White Chocolate Peppermint blend, I can serve the flavors of the season without the guilt.”

Ignite Your Senses

Naomi Robinson of Baker’s Royale recommends[3] giving a gift of tea that ignites the senses with the smells and tastes of the season. The Cheer + Revelry Sampler Collection features indulgent teas, including White Chocolate Peppermint Rooibos Tea, CocoCaramel Sea Salt Herbal Tea, Chocolate Chai Black Tea and Gingerbread Black Tea.

“The holidays are all about aromas and flavors. Gingerbread is a must this time of year and a classic seasonal choice for baking – something my family will be enjoying all winter,” Robinson said. “Along with the Gingerbread Black Tea, Teavana’s Cheer + Revelry Sampler Collection includes three delicious flavors to keep the holidays festive and cheerful.”

For the perfect gift, pair any one of Teavana’s sampler collections with an infuser mug. Robinson recommends the Gold Dot Infuser Mug for festive flair.

Become a Tea Artisan

Teavana Tea Director Dan Karches says the Artisanal Brewing Collection Kit makes the ultimate hostess gift. The collection includes everything a host needs to brew the perfect cup of tea plus a selection of Teavana’s most popular teas including Youthberry® with Wild Orange Blossom, Maharaja™ Chai with Samurai Chai Mate®, Peach Tranquility® and Jade Citrus Mint.

Create a personalized gift that will delight recipients with something tailored just for them.

Pick a Tea and Tin: Uncover a new favorite flavor from the Teavana® Tea Wall or design a custom blend by starting with an herbal blend – such as citrus, berry, or floral.  Karches recommends trying the three recommended blending options listed on the back of each tea tin. Once the blend is complete, purchase atea tin of your choice to go with it.

Select a Steeper: Choose from a variety of effortless loose-leaf tea brewing methods from a stainless steelinfuser with charm to the Teavana Perfectea® Maker, a quick and easy way to steep loose leaf tea. The patented tea dispenser mechanism strains tea simply into a cup, keeping the leaves in the tea maker.

Add the Finishing Touches: Don’t forget to include Perfectea Belgium Rock Sugar, a Perfectea Spoon, cocktail napkins and a card. Then, thanks to Teavana’s complimentary holiday gift packaging, one can leave the store with a ready-to give gift – perfect for any last-minute holiday shopping.

For gift givers who prefer to let Karches and his tea experts pick a gift for them, Teavana® Tea Subscriptions (available in monthly and in three-month subscriptions on Teavana.com) are available, featuring an assortment of teas hand-picked by Teavana, including one pure tea and two other teas to complement it.

Show Off Your Creativi-tea on Teavana.com (or in store) and Save

Tea-savvy customers can create gift sets on Teavana.com and in store and receive special savings.

Share Teavana’s festive array of holiday dessert teas – returning seasonal favorite White Chocolate Peppermint Rooibos Tea, CocoCaramel Sea Salt Herbal Tea, Chocolate Chai Black Tea and Gingerbread Black Tea – all in the Cheer + Revelry Collection Sampler and pick one of three Holiday Infuser Mugs for $50 – now through December 23.

Pick the White Chocolate Peppermint Rooibos pre-filled Tea Tin or the Gingerbread Black Tea pre-filled Tea Tin, and then add one of ten Contour Tumblers to save $10 – now through November 22.

The holiday collection, as well as Teavana’s collection of more than 100 epicurean teas, are now available in Teavana’s specialty stores and at teavana.com.

About Teavana
Teavana offers high quality teas and a unique in-store experience to new tea drinkers and tea connoisseurs alike. Acquired by Starbucks (NASDAQ:SBUX) in 2012, Teavana immerses customers in a full tea experience where they can learn more about the ritual and enjoyment of tea with products available in more than 350 Teavana specialty store locations and Teavana tea bars, as well as in Starbucks® stores across the U.S. and Canada.  Teavana offers premium tea accessories and an array of loose leaf teas, including Teavana® Oprah Chai, created in partnership with Ms. Oprah Winfrey.

[1] The total wholesale value of tea sold in the USA grew from less than $2 billion in 1990 to more than $10 billion today. Tea Association of the USA http://www.teausa.com/14654/state-of-the-industry

[2] 100 percent of all proceeds made to the Oprah Winfrey Leadership Academy Foundation from Teavana® Oprah Chai goes to the Foundation, which in turn provides further funding to Girls Inc., National CARES Mentoring Movement, Pathways to College and U.S. Dream Academy. Find more information aboutTeavana® Oprah Chai charities here.

[3] Starbucks compensated Lemon Stripes and Baker’s Royale to share their gift ideas.

For more information on this news release, contact us.

SOURCE: Starbucks Corporation

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Teavana unveils its 2015 Holiday Collection of more than 80 epicurean tea gifts

Teavana unveils its 2015 Holiday Collection of more than 80 epicurean tea gifts

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Teavana announced national partnership with Girls Inc.

  • Teavana Partners with Girls Inc. in Support of Youth Education, Mentorship, College Readiness and Training
  • Continuing with Starbucks Long-term Commitment to Provide Pathways to Opportunity for Young People, Teavana Donates $100,000 to Benefit Young Women across the U.S. and Canada

Seattle, 2015-7-8 — /EPR Retail News/ — Teavana (NASDAQ: SBUX) today announced a national partnership with Girls Inc., a nonprofit organization that inspires all girls to be strong, smart, and bold, while providing life-changing experiences and solutions to address challenges girls face as they look to higher education and career paths. The partnership, which is the beginning of a longer term relationship between the two organizations, will help support specific programming for college readiness and life skills training across six affiliate organizations in the U.S.

Beginning with Atlanta, Georgia; Holyoke and Worcester, Massachusetts; Orange County, California; New York City and Westchester County, New York, Teavana’s initial investment in Girls Inc. will support hundreds of young women, primarily ages 14-17, as they prepare for the transition from high school to college or from high school to a career. Girls will learn about college during summer camps and workshops, develop into strong leaders through community service and training, and be supported and honored by caring mentors, their peers, and their communities. Girls Inc. supports diverse young women ages 6 – 18 and provides tailored support for these young women of underserved communities.

To celebrate the beginning of this partnership, Annie Young-Scrivner, president, Teavana and Judy Vredenburgh, President and CEO, Girls Inc. hosted a mentoring session for New York-based Girls Inc. girls at the 9th & Broadway Teavana tea bar in New York City. The event was attended by female media correspondents and bloggers, who also participated in the speed mentoring session, providing advice to young women on how to be successful during the college years and aspire to a fulfilling career. Starbucks and Teavana partners (employees), as well as Girls Inc. staff were at the tea bar to celebrate the partnership and provide mentoring support for the girls in attendance.

“It has always been a core value of Teavana to give back to the communities it serves and this newly formed partnership with Girls Inc. further supports that commitment to encourage our youth and ensure that we are engaging in the needs of the young people in local communities,” stated Annie-Young Scrivner, president, Teavana.

“Through Starbucks and Teavana we will continue to create pathways to education, mentorship, and training by hiring youth and developing the critical life skills necessary to being a productive contributor to the economic workforce. We are so proud to be partnering with Girls Inc. to support the future leaders of our communities,” she added.

“Girls Inc. is honored to be partnering with Teavana to further deepen our programming for young women in the areas of college readiness, mentoring and training, advancing the opportunities for hundreds of girls with this first investment,” said Judy Vredenburgh, President and CEO, Girls Inc. “We are committed to inspiring girls to be strong, smart, and bold and to promote the ability of all girls to achieve academic success and higher education. We are so thankful for Teavana’s leadership in supporting our mission.”

Teavana’s awareness of the great work by Girls Inc. began more than a year ago through Starbucks partnership with Oprah Winfrey and Teavana Oprah Chai Tea. A portion of the proceeds from Teavana Oprah Chai benefits the Oprah Winfrey Leadership Academy Foundation, which in turn provides funding to Girls Inc., among several other youth education organizations.*

Starbucks and Teavana are more committed than ever to giving back to local communities and serving young people. Starbucks recently made a commitment to hire 10,000 young people who are not in school or are unemployed over the next 3 years. Starbucks is also making college education possible for thousands of employees through the Starbucks College Achievement Plan, which has 2,000 partners enrolled in the program with a goal to graduate 25,000 partners by 2025.

As the relationship between Teavana and Girls Inc. evolves, the two organizations will look for opportunities to provide full and part-time jobs at Starbucks and Teavana through job fairs and other networking sessions, giving the girls who become employed by Starbucks and meet eligibility requirements access to health benefits, Bean Stock, and access to a college education through the Starbucks College Achievement Plan.

*Starbucks donates US $0.10 from the sale of Teavana® Oprah Chai beverages, and US $1.00 for every 2 oz. of Teavana® Oprah Chai loose leaf tea sold from participating stores in the US and Canada. To learn more, visit www.oprah.com/OprahChai.

About Teavana
Teavana offers high quality teas and a unique in-store experience to new tea drinkers and tea connoisseurs alike. Acquired by Starbucks (NASDAQ:SBUX) in 2012, Teavana immerses customers in a full tea experience where they can learn more about the ritual and enjoyment of tea with products available in more than 300 locations including Teavana tea bars, shopping malls, and Starbucks® stores.  Teavana offers premium tea accessories and an array of loose leaf teas, including Teavana Oprah Chai, created in partnership with Ms. Oprah Winfrey. For more information, visit www.teavana.com.

About Oprah Winfrey Leadership Academy Foundation
The Oprah Winfrey Leadership Academy Foundation provides funding for the Oprah Winfrey Leadership Academy for Girls – South Africa and is dedicated to helping its graduates attend colleges and universities. In December 2000, during a visit with Nelson Mandela, Oprah Winfrey pledged to build a school for girls in South Africa. In January 2007, the doors opened to the Oprah Winfrey Leadership Academy for Girls – South Africa. Through the Foundation, Oprah has contributed to the empowerment of scores of girls and their families.

About Girls Inc.
Girls Inc. inspires all girls to be strong, smart, and bold, providing more than 140,000 girls across the U.S. and Canada with life-changing experiences and solutions to the unique challenges girls face. The Girls Inc. Experience consists of people, an environment, and programming that, together, empower girls to succeed. Trained staff and volunteers build lasting, mentoring relationships in girls-only spaces that are physically and emotionally safe and where girls find a sisterhood of support with shared drive, mutual respect, and high expectations. Hands-on, research-based programs provide girls with the skills and knowledge to set goals, overcome obstacles, and improve academic performance.  Informed by girls and their families, Girls Inc. also works with policymakers to advocate for legislation and initiatives that increase opportunities for girls. At Girls Inc., girls grow up healthy, educated, and independent. Join us at girlsinc.org.

For more information on this news release, contact us.

 

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Teavana announced national partnership with Girls Inc.

Teavana announced national partnership with Girls Inc.

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Product Launch: Teavana® Shaken Iced Mango Black Tea Lemonade available in participating Starbucks® stores

SEATTLE, 2015-7-7 — /EPR Retail News/ — Imagine a quiet summer evening, having dinner outside with a bright beautiful garden in view. That setting is the inspiration behind Teavana® Shaken Iced Mango Black Tea Lemonade – a new beverage being offered for a limited time in participating Starbucks® stores across the U.S. and Canada, beginning today (July 7).

“We thought about what we would be doing and eating during the summer,” said Megan Droz, Starbucks senior product developer, Beverage and R&D. “We also considered the many Teavana® tea flavors and how we could make interesting combinations with them.”

Droz and team began with a long list of summer experiences and paired them with different flavor ideas. They gradually narrowed down their ideas until they arrived at the best combination for the new beverage.

“We always start with the experience first, not the flavor,” said Droz. “That gives us a much stronger connection to the beverage we create because the flavor is rooted in a feeling, in something special that has occurred.”

The Teavana® Shaken Iced Mango Black Tea Lemonade is a delicious blend of premium black tea, juicy mango, sweet passion fruit, and a splash of lemonade. Starbucks baristas will shake the beverage a minimum of 10 times in order to release the drink’s vibrant flavors.

There are many varietals of mango, so Droz had to select the one with the best taste. She looked for other flavors to accent the taste of the mango as well. The right balance of tartness to sweetness was also very important. The ideal beverage is mouth-watering and thirst-quenching.

“When it comes to iced tea, we strive for a very refreshing beverage,” said Droz. “We also want it to be ’cravable,’ so customers come back for more.”

Thanks to collaboration with Naoko Tsunoda, tea authority and director of tea development at Teavana, Droz had the perfect black tea for the new beverage. Teavana uses premium loose leaf tea and high quality ingredients that create innovative blends.

“We are excited to learn what customers think of the Teavana® Shaken Iced Mango Black Tea Lemonade,” said Droz. “I’m proud to have been a part of its development.”

A Teavana Mango Black tea beverage is available at Teavana stores across the U.S. and Canada. In addition, a Mango Black loose leaf tea can be purchased at Teavana® stores and online at Teavana.com, so customers can easily brew premium iced tea at home, capturing the same great taste. The loose leaf tea combines Ceylon tea from Sri Lanka, Chinese Black tea from the Hunan Province, three types of mango, and passion fruit. This blend is great on its own or when combined with Teavana’s Limeade Twist, Peach Tranquility, or Golden Monkey Black Tea.

For more information on this news release, contact us.

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Product Launch: Teavana® Shaken Iced Mango Black Tea Lemonade available in participating Starbucks® stores

Product Launch: Teavana® Shaken Iced Mango Black Tea Lemonade available in participating Starbucks® stores

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Teavana celebrates National Iced Tea Day month with Iced Tea Happy Hour from June 11-14

SEATTLE, 2015-6-11 — /EPR Retail News/ — Teavana, a leader in high-quality loose leaf teas and beverages, is celebrating National Iced Tea Day month an Iced Tea Happy Hour from June 11-14.

“Tea is on the rise across America, with iced tea now the most consumed beverage at lunch time. In our Starbucks stores where Teavana tea is served; our tea sales rose 15 percent year-over-year mostly due to the popularity of our Teavana shaken iced tea,” said Annie Young-Scrivner, president, Teavana. “We have hundreds of iced tea options, and we welcome customers to join us at Starbucks or Teavana to experience some of the highest-quality and most delicious teas.”

According to the Tea Association of the USA, 85 percent of tea consumed in America is iced tea, and loose leaf iced tea is gaining in popularity. Teavana features some of the most unique and flavorful premium loose leaf teas using some of the finest full tea leaves along with ingredients like fruits, flowers and spices. Teavana loose leaf teas are made from some of the finest whole tea leaves and the epicurean blends combine the best of science and artistry to bring out bold and exotic flavors.

“High-quality, loose leaf tea allows our customers to truly experience the subtleties and the full flavor of our straight teas and epicurean blends,” said Naoko Tsunoda, tea authority and director of tea development at Teavana.  “Whether you’re new to tea or a tea enthusiast, that first sip of delicious, loose leaf iced tea immediately transforms the way one thinks about this refreshing beverage. The delicious, bold, exotic flavors are perfect for celebrating summer with family and friends.”

Iced Tea Happy Hour June 11-14

To continue the iced tea celebration, customers can visit participating Teavana stores June 11 – June 14 from 3-6pm local time for 50 percent off a 16-ounce iced tea beverage and learn how easy it is to make iced tea at home (one per customer, while supplies last). Whether enjoying a favorite tea or trying something new, customers are encouraged to share their iced tea discoveries on Twitter and Instagram using #TeavanaTime.

Bring the Loose Leaf Iced Tea Experience Home

Making homemade loose leaf iced tea is easy and delicious, and with Teavana products like the Modern Iced Teamaker, it’s simple to steep a large batch of iced tea, perfect for summer entertaining.

“When making iced tea, I recommend exploring and tasting different flavors that blend well together. Try blending fruity and fruity, fruity and floral, or even pure teas with fruity overtones using a rooibos, black or herbal tea, or a flavored or scented green tea, to serve over ice,” said Tsunoda.

To enjoy loose leaf iced tea at home, first double the amount of loose leaf tea used in a regular brew. If a sweet tea is preferred, add Perfectea® rock sugar to the brewer first and then add hot water, giving a little stir until dissolved. Then add the loose leaf tea and steep for the allotted period of time.  By adding the rock sugar first our beautiful crystallized rock sugar will dissolve evenly and elevate the natural sweetness of our blends.

“Our Perfectea rock sugar is my sweetener of choice,” said Tsunoda. “Made of Belgian beets, this sweetener elevates and maintains the integrity of the multi-layered flavor profile we designed for iced teas.”

After the hot tea is brewed, immediately pour tea into a glass or pitcher filled with ice, as the sudden cooling keeps the flavor and scent of the tea intact.

“Once you see how easy it is to brew loose leaf iced tea, there are fun ways to add your own signature elements to your beverage,” she said.

Elevate the Iced Tea Experience

Flavor Cubes: Freeze flavor cubes from an iced tea blend in the ice cubes. Instead of using water to make iced cubes, use another iced tea beverage for a layered visual dynamic and flavor profile.

Getting Fizzy with It: Make a sparkling tea for the ultimate summer refreshment. Simply brew double-strength tea with sweetener to taste; let it cool and then add sparkling water.

Iced Tea-tini: Turn a favorite iced tea into a cocktail by chilling the double-strength brewed tea sweetened to taste, then mixing it with a favorite spirit. Serve over ice or in a martini glass with garnish.

About Starbucks
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at www.starbucks.com and through the Starbucks Newsroom.

About Teavana
Teavana offers new tea enthusiasts and tea connoisseurs alike its “Heaven of Tea” retail experience where passionate and knowledgeable “Teaologists” engage and educate them about the ritual and enjoyment of tea. The company, which was founded in 1997 and joined the Starbucks family of brands in 2012, has a mission to be the most recognized and respected brand in the tea industry by expanding the culture of tea across the world. Visit www.teavana.com, and find a store near you in the U.S. here.

For more information on this news release, contact us.

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Teavana celebrates National Iced Tea Day month with Iced Tea Happy Hour from June 11-14

Teavana celebrates National Iced Tea Day month with Iced Tea Happy Hour from June 11-14

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Free 16-ounce Pineapple Berry Blue iced tea on National Iced Tea Day at Teavana®

During National Iced Tea Month, Customers are Invited to Learn About the Exquisite, Epicurean Loose Leaf Tea Blends That Create an Unparalleled Iced Tea Beverage at Teavana

Seattle, 2015-6-2 — /EPR Retail News/ — To celebrate National Iced Tea Month, Teavana (NASDAQ: SBUX), a leader in high-quality loose leaf teas and beverages, is encouraging iced tea drinkers to reimagine and up-level their iced tea experience, with an invitation to come in to a participating Teavana® store for a free 16-ounce Pineapple Berry Blue  iced tea on National Iced Tea Day, June 10, while supplies last.

According to the Tea Association of the USA, 85 percent of tea consumed in America is iced tea, and loose leaf iced tea is gaining in popularity. Teavana features some of the most unique and flavorful premium loose leaf teas using some of the finest full tea leaves along with ingredients like fruits, flowers and spices.

Reimagining the Tea Experience

Teavana loose leaf teas are made from some of the finest whole tea leaves and the epicurean blends combine the best of science and artistry to bring out bold and exotic flavors.

“High-quality, loose leaf tea allows our customers to truly experience the subtleties and the full flavor of our straight teas and epicurean blends,” said Naoko Tsunoda, tea authority and director of tea development at Teavana.  “Whether you’re new to tea or a tea enthusiast, that first sip of delicious, loose leaf iced tea immediately transforms the way one thinks about this refreshing beverage. The delicious, bold, exotic flavors are perfect for celebrating summer with family and friends.”

Free Iced Pineapple Berry Blue Tea on National Iced Tea Day

Tea lovers can visit participating Teavana stores all day on June 10 to receive a free 16-ounce Pineapple Berry Blue iced tea, no purchase required (one free Pineapple Berry Blue iced tea per customer, while supplies last). With juicy, vibrant berry flavors blended with sweet tangy pineapple, Pineapple Berry Blue is refreshing when served iced, perfect for those warm summer months.

“What I love about loose leaf iced tea is the different flavors that you can create. Sometimes I take two or three of our blends and steep them together to uncover a delicious and refreshing treat,” said Tsunoda. “Pineapple Berry Blue is a result of blending Pineapple Kona Pop and Blueberry Bliss Rooibos together.”

Inspired by the rich blueberry fruit, Blueberry Bliss uses a South African green rooibos base, as its natural citrus notes complement the sweet berry notes. Pineapple Kona Pop is an herbal blend, inspired by tropical Hawaii with its quality fruit and indigenous flowers.

Growing Popularity of Tea in the U.S.

“Tea is on the rise across America, with iced tea now the most consumed beverage at lunch time. In our Starbucks stores where Teavana tea is served; our tea sales rose 15 percent year-over-year mostly due to the popularity of our Teavana shaken iced tea,” said Annie Young-Scrivner, president, Teavana. “We have hundreds of iced tea options, and we welcome customers to join us at Starbucks or Teavana to experience some of the highest-quality and most delicious teas.”

100 Teavana Teas to Explore

“Our vibrant blends offer customers delicious refreshment and there is no better way to start the loose leaf tea journey than with one of our very own epicurean blends, like Pineapple Berry Blue,” continued Young-Scrivner. “Teavana stores offer 100 different teas for our customers to enjoy and explore.”

Iced Tea Happy Hour June 11-14

To continue the iced tea celebration, customers can visit participating Teavana stores June 11 – June 14 from 3-6pm local time for 50 percent off a 16-ounce iced tea beverage and learn how easy it is to make iced tea at home (one per customer, while supplies last). Whether enjoying a favorite tea or trying something new, customers are encouraged to share their iced tea discoveries on Twitter and Instagram using #TeavanaTime.

Bring the Loose Leaf Iced Tea Experience Home

Making homemade loose leaf iced tea is easy and delicious, and with Teavana products like the Modern Iced Teamaker, it’s simple to steep a large batch of iced tea, perfect for summer entertaining.

“When making iced tea, I recommend exploring and tasting different flavors that blend well together. Try blending fruity and fruity, fruity and floral, or even pure teas with fruity overtones using a rooibos, black or herbal tea, or a flavored or scented green tea, to serve over ice,” said Tsunoda.

Adds Tsunoda, “More than 30 percent of consumers drink iced tea at home, but only 10 percent are drinking loose leaf tea. Gone are the days of brewing iced tea from oversized tea bags or putting a jar in the sun. This is how people should be enjoying iced tea and we encourage customers to taste the difference for themselves.”

To enjoy loose leaf iced tea at home, first double the amount of loose leaf tea used in a regular brew. If a sweet tea is preferred, add Perfectea® rock sugar to the brewer first and then add hot water, giving a little stir until dissolved. Then add the loose leaf tea and steep for the allotted period of time.  By adding the rock sugar first our beautiful crystallized rock sugar will dissolve evenly and elevate the natural sweetness of our blends.

“Our Perfectea rock sugar is my sweetener of choice,” said Tsunoda. “Made of Belgian beets, this sweetener elevates and maintains the integrity of the multi-layered flavor profile we designed for iced teas.”

After the hot tea is brewed, immediately pour tea into a glass or pitcher filled with ice, as the sudden cooling keeps the flavor and scent of the tea intact.

“Once you see how easy it is to brew loose leaf iced tea, there are fun ways to add your own signature elements to your beverage,” said Tsunoda.

Tsunoda recommends trying the following to elevate the iced tea experience:

Flavor Cubes: Be the hostess with the mostess and impress guests by freezing flavor cubes from the iced tea blend in the ice cubes. Instead of using water to make iced cubes, use another iced tea beverage for a layered visual dynamic and flavor profile.

Getting Fizzy with It: Make a sparkling tea for the ultimate summer refreshment. Simply brew double-strength tea with sweetener to taste; let it cool and then add sparkling water.

Iced Tea-tini: Turn a favorite iced tea into a cocktail by chilling the double-strength brewed tea sweetened to taste, then mixing it with a favorite spirit. Serve over ice or in a martini glass with garnish.

About Starbucks
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at www.starbucks.com and through the Starbucks Newsroom.

About Teavana
Teavana offers new tea enthusiasts and tea connoisseurs alike its “Heaven of Tea” retail experience where passionate and knowledgeable “Teaologists” engage and educate them about the ritual and enjoyment of tea. The company, which was founded in 1997 and joined the Starbucks family of brands in 2012, has a mission to be the most recognized and respected brand in the tea industry by expanding the culture of tea across the world. Visit www.teavana.com.

For more information on this news release, contact us.

 

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Free 16-ounce Pineapple Berry Blue iced tea on National Iced Tea Day at Teavana®

Free 16-ounce Pineapple Berry Blue iced tea on National Iced Tea Day at Teavana®

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Starbucks introduces caffeine-free Teavana® Oprah Chai Herbal Blend

Introducing Teavana Oprah Chai Herbal Blend – a new, naturally caffeine-free blend with chai spices and citrusy effervescence

SEATTLE, 2015-5-6 — /EPR Retail News/ — The new caffeine-free Teavana® Oprah Chai Herbal Blend is now available in U.S. and Canada Starbucks stores as a hot brewed tea and packaged loose-leaf tea. The blend offers a naturally caffeine-free option to complement existing Teavana Oprah Chai products like the Teavana Oprah Cinnamon Chai Tea Latte and original Teavana Oprah Chai brewed tea. Teavana Oprah Chai Herbal Blend is also available in Teavana stores as a loose leaf tea and in gift sets, and online at Starbucksstore.com and Teavana.com.

Created in partnership with Oprah Winfrey, Teavana® Oprah Chai Herbal Blend offers light body, subtle spice, and layers of herbal flavors – the classic chai spices like cinnamon and ginger present but softened by lemongrass, citrus, and apple. It also offers a hint of basil, which is Oprah’s favorite herb.

“This is a very versatile tea. It’s naturally sweet and you can drink it hot or iced. Also, because it is caffeine-free it’s a great way to enjoy chai all day long,” said Naoko Tsunoda, Teavana teaologist, who worked with Oprah Winfrey on both Chai blends.

Adds Tsunoda, “We started with a handful of blends and then narrowed it down to three  – one with mango, one with pomegranate, and one with a hint of basil, and the moment Oprah tried the chai with basil, she loved it.’ ”

Since Teavana first collaborated with Oprah to create Teavana® Oprah Chai in spring 2014, sales of Teavana Oprah Chai beverages, loose leaf tea, and gift sets have raised more than $5 million to support youth education in the U.S. and Canada. For more information on these efforts, visit Starbucks.com/oprahchai.

About Teavana Oprah Chai Tea
With each purchase of a Teavana Oprah Chai Tea product, Starbucks makes a donation to the Oprah Winfrey Leadership Academy Foundation, which supports educational opportunities for young people. For every Teavana Oprah Chai beverage sold, $0.25 is donated, for every two ounces of loose leaf tea sold, $1 is donated, and for every gift set purchased (including the new Oprah-designed Steep Good Thoughts tea for one set), $4 is donated to the Oprah Winfrey Leadership Academy Foundation.

Since Teavana first collaborated with Winfrey to create Teavana® Oprah Cinnamon Chai in spring 2014, sales have raised more than $5 million for youth organizations in the U.S. and Canada. For more information on these efforts, visit Starbucks.com/oprahchai.

For more information on this news release, contact the Starbucks Newsroom.

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Starbucks introduces caffeine-free Teavana® Oprah Chai Herbal Blend

Starbucks introduces caffeine-free Teavana® Oprah Chai Herbal Blend

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Starbucks and Teavana present perfect gift for Mom this Mother’s Day

SEATTLE, 2015-4-30 — /EPR Retail News/ — This Mother’s Day, Starbucks and Teavana can help find the perfect gift for Mom. Surprise her with her favorite tea blend, a personalized coffee mug, or a teapot set.

Mother’s Day Starbucks Card

Invite Mom to a coffee date with a beautifully designed Mother’s Day Starbucks Card, starting at $5 in Starbucks® stores.

Create-Your-Own Mug and Tumblers

Starbucks Create-Your-Own travel tumblers are designed for adding photos or artwork. Use the dry-erase marker included to write notes or doodle on the outer sleeve or the tumbler. It’s available in black ($12.95) and stainless steel ($18.95). For those who enjoy their coffee at home, make a one-of-a-kind ceramic Create-Your-Own mug. The set comes with a dual-tip black-and-white glazing pen for writing a special message on the mug or expressing your creative side. Once the art is dry, bake the mug to make the words or artwork permanent ($14.95).

Starbucks Greeting Card/Gift Card Set

Starbucks makes gift giving even easier with a special Mother’s Day Starbucks Card loaded with $25. Available in participating stores and online, it comes with a matching complimentary greeting card.

Teavana Strawberry Blush Rosé Oolong Tea

Choose this perfect springtime tea for mom. The Teavana® Strawberry Blush Rosé Oolong Tea is known for its lush strawberry and soft rosé sparkle in perfect balance alongside vibrant notes of white grape ($12.98). Package it in a beautiful Pink Macaron Tin ($8.95) for an extra special touch.

Teavana Radiant Flower Gift Collection 

Give mom a gift that blossoms with flavor and beauty. Teavana’s exclusive Radiant Flower Gift Collection features Teavana’s Infuser Mug with a bright floral design ($49.95). The collection includes two decorative tea tins and two ounces of springtime teas: Jasmine Dragon Phoenix Pearls Tea and Strawberry Blush Rose Oolong Tea.

Teavana Energetic Outings Gift Set

Perfect for the mom who is on-the-go, this gift set features the Morgan Stainless Steel Tumbler and two invigorating flavors, Wild Orange Blossom and Youthberry®, stored in spring-themed Macaron Tea Tins ($66.81).

Teavana In Bloom Collection 

For the mom who loves white teas, consider the Teavana® In Bloom Collection. This gift features 3 ounces of blooming white teas, Flowering Pineapple and Lemon Marigold Blossom, both hand-tied in the Chinese tradition and packed in decorative tins. Enjoy the beautiful theater of unraveling blooming teas with a stunning glass Pagoda Teapot (32 ounces), included in this collection.

Teavana Oprah Chai Steep Good Thoughts Set 

If Mom is a fan of Oprah or just enjoys a cup of Chai, she’ll love the new Teavana® Oprah Chai Set. Co-created by Oprah Winfrey herself, this exquisite set features a specially designed ceramic tea-for-one stacking mug and teapot along with both the original Teavana® Oprah Chai blend and the new caffeine-free Teavana® Oprah Chai Herbal Blend ($89.95).

Limited-Edition Mother’s Day Premium Starbucks Card 

Treat Mom with the first ever metal and ceramic Starbucks Card. This Premium Starbucks Card makes an elegant gift with its laser-etched floral details and satin ceramic finish. It comes pre-loaded with $50 and is packaged in a beautiful gift box with matching design. This is available online only while supplies last ($200).

Find more ideas for memorable Mother’s Day gifts at StarbucksStore.com or Teavana.com

For more information on this news release, contact us.

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Starbucks and Teavana present perfect gift for Mom this Mother’s Day

Starbucks and Teavana present perfect gift for Mom this Mother’s Day

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Jason Adams, a six-year teaologist with Teavana, shares his secrets to crafting rich, multilayered tea blends

SEATTLE, 2015-2-27 — /EPR Retail News/ — Creating a new tea blend can be a way to express your personality. Jason Adams, a six-year teaologist with Teavana, shares his secrets to crafting rich, multilayered tea blends.

“When we’re creating a new tea for Teavana, we usually start with a concept,” said Adams, who started as a store manager for one of Teavana’s first stores in Atlanta. “We take inspiration from cocktails, culinary, lifestyle – anywhere. Then we get in the kitchen and start mixing.”

Adams starts his flavored tea blends with an herbal base – such as citrus, berries or floral. From there, he builds layers of flavors with tea. Dark teas go well with spice, chocolate, and indulgent flavors. Lighter teas are complemented by berries and citrus. Stone fruits, like peaches and plums, can go across the spectrum of teas.

He recommends talking with Teavana’s store partners (employees) and checking out the three recommended blending options listed on the back of each tea tin.

“Sampling a wide variety of teas is a great way to begin,” he said. “Do you like spicy or unflavored? Delicate or strong?”

Tea Basics

White tea is delicate, sweet and subtle; green tea can be grassy, mild or nutty; oolong is complex, floral and aromatic; black tea is rich and robust with a tannic sweetness; and fermented dark pu-erh tea has a smooth, mineral flavor.

Some of these flavors work well in concert with one another, as they do in some of straight tea blends, such as Body + Mind, a blend of white, green and oolong.

Flavor Pairings

The secret to blending tea is balance. Because floral and fruity flavors tend to be easily overpowered, they don’t work well with strong black teas. Instead, floral and flavors pair wonderfully with delicate white teas.

Black teas blend well with equally strong, but opposing flavors, such as spice, mint and chocolate. Classic chai teas combine warming spices with black teas.

While green tea can be more challenging to blend, citrus, lemongrass and spicy ginger all work well when paired with a mild green tea. Stronger green teas balance with fruit flavors such as berries or pomegranates.

When pairing oolong teas, keep in mind that all oolongs are different. A green oolong will work best with citrus and berry flavors, while darker oolongs work much better with spicy and sweet flavors.

“It’s about exploration,” Adams said. “If you’re just starting out, I’d buy a few different components and keep them in separate containers. Then each day, you can try new combinations until you find the perfect one for you.”

About Teavana
Teavana offers new tea enthusiasts and tea connoisseurs alike its “Heaven of Tea” retail experience where passionate and knowledgeable “Teaologists” engage and educate them about the ritual and enjoyment of tea. The company, which was founded in 1997 and joined the Starbucks family of brands in 2012, has a mission to be the most recognized and respected brand in the tea industry by expanding the culture of tea across the world. Visit www.teavana.com.

For more information on this news release, contact the Starbucks Newsroom.

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Jason Adams, a six-year teaologist with Teavana, shares his secrets to crafting rich, multilayered tea blends

Jason Adams, a six-year teaologist with Teavana, shares his secrets to crafting rich, multilayered tea blends

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Teavana features limited edition tea this Valentine’s Day, the First Blush tea

SEATTLE, 2015-2-3 — /EPR Retail News/ — Do you remember your first crush or your first blush? This Valentine’s Day, Teavana is offering a limited edition tea that might remind customers of those special moments.

First Blush tea is a poetic pairing of hand-picked and hand-rolled Jasmine green tea blended with floral orchid oolong complemented by luscious strawberries, crisp rhubarb and effervescent undertones of bubbly rosé.

“We are passionate about sharing tea as a new way to savor the moment and ignite the senses,” said Naoko Tsunoda, director of tea development for Teavana. “This Valentine’s Day, we want customers to impress their loved ones with a tea ritual that brings to life the vibrant and exotic flavors of Teavana® tea.”

Complete a Valentine’s Day gift with a limited edition Love Tin, Teavana’s Signature Red Angle Mug, and heart-emblazoned gift bag. First Blush tea and gifts are available in all Teavana® Stores and online at Teavana.com.

Teavana has also created a Strawberry Blush Rosé recipe to help spark an evening of delicious romance on Valentine’s Day.

Strawberry Blush Rosé with Sparkling Wine  

In a 32oz. Perfecta Maker, add 1/2 cup of Perfecta PerfecTea Rock sugar (or sweetener of choice)

Fill 3/4 way with hot water just off the boil

Stir to dissolve sugar

Add 1 cup of Strawberry Blush Rosé tea

Top off Perfecta Maker with hot water just off the boil

Steep for 3 minutes

Strain brewed tea over a 64 fl. oz. Teavana Iced Tea Pitcher filled with ice

Garnish 8 Champagne flutes with strawberries, cut in 1/2 lengthwise with stems still attached

Add 3 oz. Sparkling Rosé [750ml bottle] to each Champagne flute

Top off with 3 oz. of iced Strawberry Blush Rosé tea

(Makes 8 servings)

For more information on this news release, contact the Starbucks Newsroom.

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Teavana features limited edition tea this Valentine's Day, the First Blush tea

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Marie Claire magazine features Teavana president Annie Young-Scrivner

SEATTLE, 2015-1-27 — /EPR Retail News/ — The 15 million women around the world who read Marie Claire magazine are looking for fashion and beauty trends, but they want more. They’re turning the pages or checking online to find inspiration and learn from female role models.

February’s edition features a “power profile” of Annie Young-Scrivner, president of Teavana and an executive vice president at Starbucks. In addition to highlighting Young-Scrivner’s leadership roles at Starbucks – including serving as president of Starbucks Canada, president of Tazo Tea, and Starbucks global chief marketing officer – the two-page article touches on some of the challenges she’s faced on her journey to becoming a top business executive.

Young-Scrivner, now 46, was born in Taiwan to Chinese parents and moved to Seattle when she was 7 years old.

“I remember second grade, coming to the U.S., learning my ABC’s,” she told the magazine. “My dad had worked for Kodak and could speak English fluently. When he moved here, he worked for a shipping company.  My mom, who is an accountant, didn’t know any English. She had to go to community college just to learn enough so she could get back into the accounting world.”

As a teenager, Young-Scrivner began working in a department store for the health benefits and to help pay her way through college. That store is now owned by Macy’s, and Young-Scrivner serves as the youngest member of the Macy’s Board of Directors. She holds a Bachelor of Arts in Business Administration-Marketing from the University of Washington’s Foster School of Business and a Master of Business Administration degree from the Carlson School of Business at the University of Minnesota.

Her road to the top included driving a delivery truck. After graduating from college, she began a 20-year career at PepsiCo as a route sales representative. That involved loading an 18-foot truck with Frito-Lay products, then stocking grocery store shelves.

“My alarm went off at 2:30 a.m. every day, but I saw it as a huge opportunity to learn from the ground up,” she said.

In the Marie Claire article, Young-Scrivner reflects on her career path and success and shares this sentiment with readers:

“Dream big. That’s one thing my parents taught me,” she said. “I look at myself, a little Chinese girl who didn’t know a bit of English. I am here today because I was able to dream big.”

Additional advice she shares with readers, “Find something you are authentically passionate about. I was a huge fan of Starbucks way before I came to work for the company. I worked in 27 different countries and had 27 different Starbucks mugs. I was a fanatic.”

Now, as president of Teavana, she’s leading the charge to do for tea what Starbucks has done for coffee.

“We will continue to deliver an unparalleled super premium tea experience and transform our retail experience, leveraging our expertise in tea, tea blending and innovation,” said Young-Scrivner.

Teavana currently has 365 stores and 6 tea bars, with ambitions to re-imagine the tea experience for customers around the globe. Beginning in the U.S. and Canada, the Teavana team has their sights on expanding into new channels and across international markets, sharing their passion for super-premium tea, exclusive gifting and entertaining.

For more information on this news release, contact the Starbucks Newsroom.

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Marie Claire magazine features Teavana president Annie Young-Scrivner

Marie Claire magazine features Teavana president Annie Young-Scrivner

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Teavana celebrates National Hot Tea Month with the launch of the new Winterberry Green Tea Blend

Winterberry Green Tea Blend is the Newest Addition to Hot and Iced Handcrafted Beverages at Teavana Stores in the U.S. and Canada

SEATTLE, 2015-1-15 — /EPR Retail News/ — Teavana is celebrating National Hot Tea Month by encouraging customers to start a new tea ritual with the launch of the new Winterberry Green Tea Blend. Available in all Teavana stores, Winterberry is a radiant blend of high quality green tea infused with flavorful hints of strawberry and citrus. As the New Year starts and resolutions are top of mind, participating Teavana® stores are inviting customers to participate in green tea tasting experiences and receive a free handcrafted Winterberry hot (16 fl. oz) or iced tea (22 fl. oz) beverage Saturday, January 17.

“We are passionate about green tea, and we want to share how delicious and invigorating green tea can be through our new Winterberry blend,” said Annie Young-Scrivner, president, Teavana. “This winter, we welcome customers into our stores to explore the vibrant flavors and super-premium quality of Teavana teas through our handcrafted beverages. Teavana offers some of the highest quality teas with amazing taste, and we want to help customers discover their Teavana Time; their personal tea ritual.”

Handcrafted Beverages Steeped with Wellness and Delicious Flavors

The Winterberry beverages are the newest addition to the Teavana® handcrafted beverage menu, joining the selection of green, black, chai, herbal, white and oolong teas brewed hot or iced in stores by Teavana tea experts. The new Winterberry beverages are an ideal starting place for those looking to make green tea a daily ritual.

“Winterberry is a great way to get introduced to and enjoy green tea,” said Naoko Tsunoda, master teaologist, Teavana. “We know from speaking with customers that many people know about the health benefits of green tea, but are looking for a different, more appealing flavor profile. With this in mind, we created Winterberry –an invigorating green tea blended with sweet strawberry, pink grapefruit, citrus lemon and hibiscus. The green tea base is Chinese Xue Long from the famed Silver Needle cultivar from Fujian province.”

In addition to being offered in handcrafted beverages, Winterberry is also available as loose leaf tea that can be brewed at home.

Free Winterberry Beverage Offer

Customers may get their first taste of Winterberry at participating Teavana® stores offering a free handcrafted Winterberry hot tea (16 fl. oz) or iced tea (22 fl. oz) beverage on Saturday, January 17. (One free handcrafted Winterberry beverage per customer.)  Customers may also experience a variety of green teas this winter by going on a journey through our “Green Tea Islands” inside stores to taste a curated selection of Teavana’s 18 varieties of green tea, including Winterberry (a green tea/herbal tea blend), Jasmine Dragon Phoenix Pearls and Gyokuro Imperial. Once customers have found their perfect green tea blend, Teavana invites them to share their discoveries and find further inspiration about how Teavana can be enjoyed hot or iced through Twitter and Instagram using #TeavanaTime.

Teavana Hot Brewed Tea Now at Starbucks

In addition, Starbucks now offers the vibrant flavors of Teavana teas for brewed-to-order hot teas at participating Starbucks stores in the U.S. and Canada. Customers can find the blend that suits their unique taste preferences from the selection of ten classic and best-selling teas, including green, chai, black and herbal teas. Read more about Teavana in Starbucks® stores here.

About Teavana
Founded in 1997, the company offers new tea enthusiasts and tea connoisseurs alike its “Heaven of Tea” retail experience where passionate and knowledgeable “Teaologists” engage and educate them about the ritual and enjoyment of tea. The company’s mission is to establish Teavana as the most recognized and respected brand in the tea industry by expanding the culture of tea across the world. For more information, visit www.teavana.com.

For more information on this news release, contact us.

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Teavana celebrates National Hot Tea Month with the launch of the new Winterberry Green Tea Blend

Teavana celebrates National Hot Tea Month with the launch of the new Winterberry Green Tea Blend

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Starbucks: Teavana teamed up with lifestyle maven Camille Styles to create five great gift ideas for everyone on your shopping list this holiday

SEATTLE, 2014-12-22 — /EPR Retail News/ — Last-minute gifts can still be memorable ones with a few thoughtful touches. Teavana teamed up with lifestyle maven Camille Styles to create five great gift ideas for everyone on your shopping list this holiday.

1. Christmas Morning Breakfast for the Hostess

Surprise your holiday hostess with a gift basket with all the fixings for a delicious memorable Christmas morning brunch. Line a gift basket with a festive tea towel and fill with pancake mix, a jar of jam, fresh apples and Teavana Chocolate Chai Black Tea. Top with a bow, a few sprigs of greenery, and a Teavana® Perfectea® Spoon.

“There’s no better way to kick off the most wonderful day of the year,” said Styles. “Plus, any gift that lessens your recipient’s to-do list is a surefire win.”

2. Loose-Leaf Tea for Your Foodie Coworker

“For all those people on your list who have you stumped — like neighbors, clients and coworkers — we love the idea of gifting each of them with one of Teavana’s Frosted Tins.”

These hand-wrapped Japanese tins are custom designed in frost-inspired, foil-stamped paper, available in three holiday colors and are perfect for gifting. Perfect filled with five ounces of delicious loose-leaf Teavana® White Chocolate Peppermint Tea.

3. Snow Day Survival Kit for Your Bookworm Sister

“This time of year, sometimes nothing sounds better than cuddling up at home and unwinding with loved ones over card games, classic books and cozy tea,” Styles said.

To create a relaxing gift perfect for a snow day, fill a decorative container with Teavana’s Perfectea® Maker and the Holiday Tea Collection, which includes four holiday-inspired blends.  Add a pair of soft slippers, classic hardback novels and a deck of playing cards.

4. Grab-and-Go Gift Cards for Last Minute Gifting

“By adding a personal touch with a gorgeous wrapping job, a gift card can be easily transformed to be much more,” Styles said.

Styles shares her secret to transforming a Teavana Gift Card into a beautiful package:

1) Place the gift card in the center of a 6″ paper doily. Use a small piece of double-sided tape on the back of the gift card to secure it in place. 2) Fold in the right and left sides of the doily, and crease over the gift card.  3) Fold up and crease the bottom of the doily, then fold down and crease the top of the doily. 4) Wrap ribbon or twine around packaged card, and tie in a bow.

5.  Gingerbread Men in a Box for the Busy Mom

“This gift basket’s got a little something for everyone: loose leaf tea and an insulated tumbler for mom, and all the materials needed to decorate gingerbread men for the kids,” said Styles.

Bundle up gingerbread cookies, toppings like frosting and candy, and wood craft sticks with raffia or twine. For mom, add a stainless steel Snowflake Tumbler to enjoy tea on the go, and a few ounces of Teavana® Gingerbread Tea.

Starbucks compensated Camille Styles to share her gift ideas.

About Teavana
Founded in 1997, Teavana offers new tea enthusiasts and tea connoisseurs alike its “Heaven of Tea” retail experience where passionate and knowledgeable “Teaologists” engage and educate them about the ritual and enjoyment of tea. The company’s mission is to establish Teavana as the most recognized and respected brand in the tea industry by expanding the culture of tea across the world. Teavana joined the Starbucks family in December of 2012. For more information, visitwww.teavana.com.

For more information on this news release, contact the Starbucks Newsroom.

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Starbucks: Teavana teamed up with lifestyle maven Camille Styles to create five great gift ideas for everyone on your shopping list this holiday

Starbucks: Teavana teamed up with lifestyle maven Camille Styles to create five great gift ideas for everyone on your shopping list this holiday