This week sees the launch of the new Halfords summer campaign by DLKW Lowe.
The campaign centres around a 60” TVC execution, written by DLKW Lowe’s Executive Creative Directors Richard Denney and David Henderson and directed by Academy’s Frederic Planchon. The story follows 4 children on a summer family trip. A boy and girl…
Canvas is increasingly the holiday shelter of choice for many Britons with tent sales and site bookings up before the season has even begun.
Bookings for the Easter bank holiday, next weekend, are 28% up on 2010 and 5% up on last year, reports the Camping and Caravanning Club.
Cycling and leisure retailer Halfords have seen sales…
The ever-changing world of children’s birthday parties has a new craze – camping sleepovers.
Cash-strapped parents, fed up with spending hundreds of pounds hiring professional entertainers and caterers, are opting for a night under canvas and the excitement of the great outdoors to get their children in the party mood.
The new “camp-over” trend has boosted sales…