Commissary industry partners collaborate with stores to offer promotional discounts for the holidays

FORT LEE, Va., 2016-Dec-12 — /EPR Retail News/ — Somewhere between the holiday decorations, the ripping of wrapping paper, the college bowl games and the hopeful New Year’s resolutions, there are a few holiday meals in the mix.

If you’re a commissary patron, you’ll have plenty to cheer about over the holidays as you count your savings while shopping for your festive menus, said Defense Commissary Agency Sales Director Tracie L. Russ.

“We encourage our patrons to use their commissary benefit to save their hard-earned pay when planning holiday meals,” Russ said. “And whether you need snacks for the bowl games or munchies for the children while they’re out of school, your commissary has what you need without breaking your festive budget in the process.”

Throughout December and into the New Year, commissary industry partners – vendors, suppliers and brokers – are collaborating with stores to offer promotional discounts beyond everyday savings for the holidays.

Commissary patrons can maximize their shopping trip simply by visiting the Sales and Events page, where they can find the “Deals for the Holidays” flyer featuring savings through Dec. 25 on the following items: various cooking and baking ingredients, smoked hams, dinner rolls, coffees, candies, cookies, juices, aluminum foil, storage and garbage bags, plastic dinnerware, paper plates, cake and pie pans, batteries and wrapping tape. The website also has recipes and cooking tips.

Although Thanksgiving has come and gone, one of the commissary’s largest worldwide promotions, the Free Turkey Coupon Booklet, continues through Dec. 31 allowing patrons to save on their holiday turkey dinners.

These industry partners have combined their efforts to help patrons earn a free fresh or frozen whole turkey when they buy holiday meal items: Kraft Heinz Company, Kellogg’s, General Mills, P&G, Heinz, Nabisco, Hefty/Reynolds Wrap, Fresh Express, Johnsonville, Ocean Spray, Pepperidge Farms, Chinet, Quaker, Del Monte, College Inn, Persil, French’s, Entemann’s, Nexium, Kimberly-Clark and Frito Lay. This coupon booklet also includes preparation tips and holiday recipes.

Commissary patrons will see another holiday promotion, “Celebrate the Holidays with General Mills – Time to cook and bake!” supported by store displays throughout December highlighting deeply discounted items with high value, in-store coupons.

And patrons with a Commissary Rewards Card have a special deal: With any purchase of four Campbell’s Chunky soup or chili can items, they can enter for a chance to win a $100 NFL Gift Card when they use their rewards card. This worldwide promotion runs through Jan. 3.

“There are plenty of things to worry about as you plan to celebrate the holidays, but saving money on your groceries won’t be one of them when you shop the commissary,” Russ said. “As always, we wish everyone a peaceful, festive holiday season, especially our men and women in uniform serving overseas.”

About DeCA: The Defense Commissary Agency operates a worldwide chain of commissaries providing groceries to military personnel, retirees and their families in a safe and secure shopping environment. Commissaries provide a military benefit and make no profit on the sale of merchandise. Authorized patrons purchase items at cost plus a 5-percent surcharge, which covers the costs of building new commissaries and modernizing existing ones. By shopping regularly in the commissary, patrons save thousands of dollars annually. A core military family support element, and a valued part of military pay and benefits, commissaries contribute to family readiness, enhance the quality of life for America’s military and their families, and help recruit and retain the best and brightest men and women to serve their country.

Media Contact:
Kevin L. Robinson
(804) 734-8000, Ext. 4-8773
kevin.robinson@deca.mil

Source:  Defense Commissary Agency

Commissary industry partners to offer promotional discounts beyond everyday savings for the Thanksgiving holidays

 

 

FORT LEE, Va., 2016-Nov-16 — /EPR Retail News/ — Turkey, dressing, cranberry sauce, candied yams, greens, macaroni and cheese, rolls and sweet potato pie or pumpkin pie – depending on where you’re from, of course.

These are some of the core items for many a traditional Thanksgiving menu. And if you’re a commissary patron, you’ll find sweet savings on these and more at your local store, said Defense Commissary Agency Sales Director Tracie L. Russ.

“There’s enough anxiety surrounding the Thanksgiving meal – how many people are coming to dinner, and how do we plan time to eat around the football games?” Russ said. “Well, if you remember to shop your commissary, stretching the holiday meal dollar will not be a concern.

“We have reduced prices on high-quality, name-brand ingredients for the perfect holiday meal plus we even offer recipes and tips on our website, www.commissaries.com, for preparing that big ol’ bird.”

Throughout November, commissary industry partners – vendors, suppliers and brokers – are collaborating with stores to offer promotional discounts beyond everyday savings for the Thanksgiving holidays.

One of the largest promotions is the worldwide “Your Turkey Could Be Free” recipe/coupon booklet. Available in commissaries, this 24-page recipe booklet has coupons valued at more than $59, and they’re good through Dec. 31. The coupons provide commissary shoppers significant savings or free turkeys when purchasing holiday meal essentials. Vendors include Kraft Foods, Kellogg’s, Campbell’s, Pepperidge Farms, Frito Lay, Chinet, General Mills, Hefty/Reynolds Wrap, Fresh Express, Nabisco, Quaker, Del Monte, College Inn, Persil, French’s, Entenmann’s, Nexium, Kimberly-Clark, Ocean Spray, P&G, Heinz and Johnsonville.

Beginning Nov. 19, stateside commissaries will be offering fresh turkeys at low prices while supplies last. Patrons can go to the Sales & Events page for more details on fresh turkeys in the latest Sales Flyer and for discounted items in “Deals for the Holidays” and “Exclusive Savings.” Shoppers can also get a Sales Flyer at their store.

Commissaries are also offering a “Celebrate the Holidays” promotion with General Mills that features high value in-store coupons related to holiday cooking and baking.

And for anyone facing the prospect of preparing their first turkey, go to our Cooking Tips page. Patrons can also check out the website’s Recipes page and browse through the Main Courses section for traditional fare such as basted turkey, unstuffed oven roasted turkey, collard greens, macaroni and cheese; visit the Sides and Garnishes page for dishes like corn bread and bacon dressing, classic potato salad, sweet potato casserole; Vegetables for recipes on classic herb stuffing, zesty holiday stuffing, oven candied sweet potatoes and more; and Desserts for ideas to make sweets such as pumpkin pie, sweet potato pie, pecan pie, peach and apple cobbler.

“Whatever your taste is for Thanksgiving – traditional roast turkey and potatoes or a vegetarian meal with organic fruits and vegetables – we have it at your commissary,” Russ said. “And, remember, ‘it’s worth the trip’ to pocket those savings.”

About DeCA: The Defense Commissary Agency operates a worldwide chain of commissaries providing groceries to military personnel, retirees and their families in a safe and secure shopping environment. Commissaries provide a military benefit and make no profit on the sale of merchandise. Authorized patrons purchase items at cost plus a 5-percent surcharge, which covers the costs of building new commissaries and modernizing existing ones. By shopping regularly in the commissary, patrons save thousands of dollars annually. A core military family support element, and a valued part of military pay and benefits, commissaries contribute to family readiness, enhance the quality of life for America’s military and their families, and help recruit and retain the best and brightest men and women to serve their country.

Media Contact:
Kevin L. Robinson
(804) 734-8000, Ext. 4-8773
kevin.robinson@deca.mil

Source: The Defense Commissary Agency

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Defense Commissary Agency to re-energizing Commissary Value Brand in response to growing patron demand for products comparable to the low-cost private label items

FORT LEE, Va., 2014-11-24 — /EPR Retail News/ — In response to growing patron demand for products comparable to the low-cost private label items sold in civilian stores, the Defense Commissary Agency is re-energizing an “old friend” known as Commissary Value Brand.

Starting in December, commissaries worldwide will highlight about 300 Value Brand products in 33 categories such as frozen vegetables, pizza and entrees; pet foods; health and beauty care; cereals; cleaning supplies; soft drinks; coffee; canned fruit, soup and fish; disposable lunch and storage bags; condiments and more.

The average savings for Commissary Value Brand items will be about 25 percent when compared to the store brand and private label items found in commercial retail stores, said DeCA Director and CEO Joseph H. Jeu. In some instances, savings will be as much as 50 percent.

“We are rolling out a renewed program that will offer consistent, quality, everyday low-cost pricing on name brand products equal to or better than private label items in commercial stores,” said DeCA Director and CEO Joseph H. Jeu. “In essence, we are a making a good deal of a commissary benefit even better.”

Now when customers venture into their commissary they will see select items on the shelf identified by an orange “Value” sign. They will also see posters, banners, buttons and danglers that point the way to these extra savings.

The resurgence of the Commissary Value Brand comes as more and more customers are asking their commissaries to have products at prices similar to the private label savings they see off post, said DeCA Sales Director Tracie L. Russ.

“We first began what was then known as the ‘Best Value Item’ program 14 years ago, and now the time is right for a comeback,” Russ said. “Over the years, what we called BVI took on many forms and eventually splintered into many individual savings venues. Today, we have once again gathered the best of the best under one ‘Commissary Value Brand’ sign.”

Russ said this program wouldn’t be possible without the agency’s industry partners – manufacturers, vendors and suppliers – whose representatives worked with her category managers to identify the brands from industry proposals that best met the Commissary Value Brand criteria. Every six months, patrons may see products added or subtracted to DeCA’s Value Brand inventory based on price, sales performance and market changes.

“Those products are subsequently guaranteed to be on our shelves at everyday prices for a minimum of six months that’s consistently equal to or lower than the store brand and private label products downtown,” Russ said.

Commissary patrons looking for Commissary Value Brand items will see new shelf signage and, in some instances, special displays. Shoppers who venture on DeCA’s website, commissaries.com, or stay tuned to the agency’s social media outlets, especially Facebook and Twitter, will also be able to get a heads up on value deals before they hit the store.

In addition to Commissary Value Brand items, shoppers will continue to see biweekly promotions and other special sales that offer targeted discounts.

However, when it comes to comparing prices with commercial store brand or private label products, the Commissary Value Brand will take savings to a consistent, everyday low price, Jeu said. “Some things never go out of style and our Commissary Value Brand program is one of them,” he said. “So we’re dusting it off, giving it a new look and bringing back even more savings for our service members and their families who’ve earned this benefit.”

NOTE: To see photos and graphics related to Commissary Value Brand, please visit our Flickr page. For a video of the program, go to YouTube. Commissary patrons can also access a list of Value Brand items and FAQs on the Value Brand page.

About DeCA: The Defense Commissary Agency operates a worldwide chain of commissaries providing groceries to military personnel, retirees and their families in a safe and secure shopping environment. Authorized patrons purchase items at cost plus a 5-percent surcharge, which covers the costs of building new commissaries and modernizing existing ones. Shoppers save an average of more than 30 percent on their purchases compared to commercial prices – savings amounting to thousands of dollars annually. A core military family support element, and a valued part of military pay and benefits, commissaries contribute to family readiness, enhance the quality of life for America’s military and their families, and help recruit and retain the best and brightest men and women to serve their country.

Media Contact:
Kevin L. Robinson
(804) 734-8000, Ext. 4-8773
kevin.robinson@deca.mil