Gap launches limited-edition girls and boys apparel and accessories inspired by Sarah Jessica Parker’s childhood heirlooms

INSPIRED BY PARKER’S CHILDHOOD HEIRLOOMS, THE COLLECTION CELEBRATES LOVE, LUCK AND MAGIC

NEW YORK, 2018-Feb-23 — /EPR Retail News/ — Gap, the iconic American clothing brand, launches the Gap | Sarah Jessica Parker collection, a limited-edition assortment of girls and boys apparel and accessories. The collaboration was a natural fit as it reunites Gap and Parker, who starred in a series of Gap ads in the early aughts. Stemming from Parker’s family tradition of saying “rabbit, rabbit” on the first of every month for good luck, the collection celebrates love, luck and magic.

Inspired by Parker’s childhood heirlooms, the collection embraces prints and texture by playing with ginghams, stripes, florals and eyelet in classic Gap silhouettes. Available in toddler and kids sizing, Gap | Sarah Jessica Parker captures all the nostalgia of passing along well-loved, storied pieces to family and friends, the exuberance of starting your own story in those same pieces, and the joy inherent in wishing luck upon children as they move forward in the world. Parker also worked with Gap to help create two women’s dress styles that are available in the collection.

“Creating this collection with Gap has been such a treat as a mother, as one of eight children, and as a reconnection with the brand,” says Parker. “I hope the pieces are cherished by the children who wear them, that items are passed down among generations, and that some great memories are created while wearing them.”

Channeling Parker’s good luck tradition, there are embroidered rabbits found throughout the collection as well as special ‘property of:’ sewn-in tags to detail each wearer throughout the years which takes inspiration from her own family’s rituals. Gap | Sarah Jessica Parker collection favorites for girls include gingham dresses and separates with eyelet hems, a navy and white stripe flutter sleeve dress with pink roses, a signature rabbit embroidered light blue bomber jacket and a rabbit inspired basket weave mini handbag while boys and toddler boys can choose from graphic tees and gingham shirting with khakis. The collection will also include ‘Ebbit the backpack,’ an egg-inspired character and playful companion perfect for school, travel or towing along for a spring picnic.

“It’s been a delight to collaborate with Sarah Jessica Parker on this special collection for kids that combines her nostalgic childhood memories with signature Gap favorites,” says Wendi Goldman, Gap executive vice president and chief product officer. “We are so thrilled to have Sarah Jessica back with the Gap brand in this new collaboration capacity. Together we created a collection that we hope will be passed down from generation to generation, just as we envisioned.”

With prices starting from $16.95 up to $78, the collection will be available on March 1 through gap.com and GapKids stores in select countries including United States, Canada, United Kingdom, France, Italy, Greater China, Hong Kong and Japan.

About Gap

Gap is one of the world’s most iconic apparel and accessories brands and the authority on American casual style.  Founded in San Francisco in 1969, Gap’s collections are designed to build the foundation of modern wardrobes – all things denim, classic white shirts, khakis and must-have trends.  Beginning with the first international store in London in 1987, Gap continues to connect with customers online and across the brand’s about 1,600 company-operated and franchise retail locations around the world. Gap includes Women’s and Men’s apparel and accessories, GapKids, babyGap, GapMaternity, GapBody and GapFit collections.  The brand also serves value-conscious customers with exclusively-designed collections for Gap Outlet and Gap Factory Stores.  Gap is the namesake brand for leading global specialty retailer, Gap Inc. (NYSE: GPS) which includes Gap, Banana Republic, Old Navy, Athleta, Intermix and Weddington Way. For more information, please visit www.gapinc.com.

About Sarah Jessica Parker

Sarah Jessica Parker is the star and executive producer of “Divorce,” which recently returned to HBO for a second season. In February 2014, she launched “SJP by Sarah Jessica Parker”, a footwear, apparel and accessory label, with partner George Malkemus III.  The collection showcases the brand’s theme of colors acting as neutrals and encourages women to take risks and break away from fashion rules they imagine. Parker currently serves as the Vice-Chairman of the board of directors for the New York City ballet. She also served on the President’s Committee on the Arts and the Humanities under the Obama administration. Parker lives with her husband and three children in New York City. ​

MEDIA CONTACT:
press@gap.com

SOURCE: Gap Inc.

 

GQ’s 2017 Best New Menswear Designers goes international: The Coolest Designers on the Planet to collaborate with Gap on limited-edition collection

GQ PARTNERS WITH GAP FOR THE SIXTH YEAR TO CREATE LIMITED-EDITION COLLECTIONS

New York, N.Y., 2017-May-27 — /EPR Retail News/ — GQ announced today (05/25/2017) the return of the Best New Menswear Designers program for the eleventh year—for the first time ever with an international twist—celebrating the Coolest Designers on the Planet. The project, established in 2007, traditionally recognizes the best young menswear designers in the country and works to advance the talented up-and-comers. This year, GQ editor-in-chief Jim Nelson and creative director Jim Moore took the program international, curating young talent from Paris, Tokyo, and Brooklyn. The Coolest Designers on the Planet will be featured in the June 2017 issue of GQ, and will collaborate with Gap on a limited-edition collection, to be sold in the fall exclusively at select Gap stores around the world.

GQ’s 2017 Best New Menswear Designers:

AMI: French designer Alexander Mattiussi used to work for Dior and Givenchy, so he knows how to make clothes that look and feel luxurious, even if his own designs are looser and more playful. “When you’re a designer for a big brand, you can’t afford the pieces you’re designing. My goal is to imagine the clothes I’m designing now on real people I might come across on the street, on the subway, on the terrace at the café.”

Kinfolk: Kinfolk built their name in 2010 with an event space-slash-café and thengot into fashion, designing tees and hoodies indebted to skate crews, graffiti, and the beastie Boys. “Clothes are as much a part of our DNA as nightlife is,” says creative director Jey Perie. “It’s easier to sell a gin-and-tonic than a $1,000 jacket, but in terms of how we shine in the world, our clothing brand has a much bigger reach.”

United Arrows: Yasuto Kamoshita and the streetwear icon known as Poggy orchestrate the Tokyo shop United Arrows, where tailored suits and cutting-edge casualwear somehow happily co-exist. “Our relationship is a bit like father and son,” says Poggy. “The son, who loves recent street culture, wouldn’t talk about the latest trend with him—yet the father is a great figure for the son to rely on for advice on life and the essence of things.”

“We’re proud of the decade of support and creativity that this program has generated in the fashion world, celebrating the brightest lights and freshest talents in the business, and we intend to keep the collaborations surprising and vibrant,” says Nelson. “So to launch our next decade, we decided to take the whole thing global.”

“Gap is excited to continue our partnership with GQ and celebrate the top emerging menswear talent from all over the world,” says Wendi Goldman, Gap executive vice president and chief product officer. “As a global brand it feels like a natural evolution of our partnership with GQ to tap into emerging design talent internationally as well as within the U.S.  We look forward to bringing their unique design perspectives to our discerning customers.”

As part of the Best New Menswear Designers Coolest Designers in America project, GQ will work with each designer as they create an affordable exclusive line that will be available this fall at select Gap stores in more than seven countries, as well as at www.gap.com. Additionally, pieces from the collection will be featured in the October 2017 issue of GQ.

About GQ

GQ is the leading men’s general-interest magazine, with a monthly readership of 7 million readers. It is available in print, online at GQ.com, and as an app at iTunes.com. The magazine is published by Condé Nast, a division of Advance Publications. Condé Nast operates in twenty-five countries and is the world leader in exceptional content creation.

About Gap

Gap is one of the world’s most iconic apparel and accessories brands and the authority on American casual style.  Founded in San Francisco in 1969, Gap’s collections are designed to build the foundation of modern wardrobes – all things denim, classic white shirts, khakis and must-have trends.  Beginning with the first international store in London in 1987, Gap continues to connect with customers online and across the brand’s about 1,700 company-operated and franchise retail locations around the world. Gap includes Women’s and Men’s apparel and accessories, GapKids, babyGap, GapMaternity, GapBody and GapFit collections.  The brand also serves value-conscious customers with exclusively-designed collections for Gap Outlet and Gap Factory Stores.  Gap is the namesake brand for leading global specialty retailer, Gap Inc. (NYSE: GPS) which includes Gap, Banana Republic, Old Navy, Athleta, Intermix and Weddington Way. For more information, please visit www.gapinc.com.

Contact:
650-952-4400
investor_relations@gap.com

Source: Gap Inc.

Gap with (RED) launch utility jackets designed by renowned female artists in anticipation of World AIDS Day

THE UNISEX COLLECTION AVAILABLE FOR ADULTS AND KIDS LAUNCHES IN CONJUNCTION WITH WORLD AIDS DAY WITH PROCEEDS BENEFITTING THE GLOBAL FUND TO FIGHT AIDS, TUBERCULOSIS AND MALARIA

NEW YORK, 2016-Nov-30 — /EPR Retail News/ — Gap is continuing to commemorate (RED)’s 10thanniversary and its role as the founding apparel partner of the AIDS organization founded by Bono and Bobby Shriver. In anticipation of World AIDS Day, on December 1, Gap will launch a collection of their iconic Utility Jackets featuring custom designs by six of the most renowned female street artists from around the world. The talented group of women is notable for their exciting, thought-provoking work and for creating awareness of contributions by women in street art.

“Gap is thrilled to partner with these talented and visionary women who are each bringing their own creative aesthetic to our iconic utility jacket,” said Wendi Goldman, Gap executive vice president and chief product officer. “We worked closely with (RED) to select artists with diverse points of view who are creating meaningful work that inspires and empowers. Each jacket offers a unique expression that customers can wear with pride to show their commitment to (RED)’s important mission.”

“We are so grateful to these extraordinary artists for applying their limitless talent to further (RED)’s fight against AIDS,” said Deborah Dugan, (RED) chief executive officer. “This collaboration with Gap is truly unique and can’t fail to capture the imaginations of fashion fans this winter.”

The unisex styles for men and women will launch on November 29th, coinciding with Giving Tuesday, a day to give back and do good. A portion of proceeds of this collection will be donated to the Global Fund to Fight AIDS, Tuberculosis and Malaria, adding to the $10 million dollars that Gap has already contributed to the organization over the last 10 years.

The collection includes designs by Shiro, KASHINK, Kelsey Montague, FAITH XLVII and AIKO retailing for $198, as well as a special crochet jacket by Olek retailing for $298. Designs by Shiro and Kelsey Montague will also be offered in versions for boys and girls for $128.

Olek

Olek is a Polish-born street artist and activist whose preferred medium — crochet — captivates audiences all over the world. Inspired by everything from personal text messages to train travel, she believes that life and art are inseparable.

Shiro

An internationally recognized graffiti artist from Japan. She loves music, people, and culture.  Shiro travels by herself and paints wall all over the world.

KASHINK

KASHINK is an internationally recognized street artist and social activist from Paris. Her large-scale murals celebrate the beauty of human diversity.

Kelsey Montague

Kelsey Montague is an international street artist and coloring book author known for intricate pen-and-ink drawings and a thriving social media campaign that transforms her interactive public murals into living works of art.

FAITH XLVII

A prolific, internationally acclaimed South African visual artist, FAITH XLVII is known for her street paintings, which explore the human condition. Her work spans many mediums, from painting and printmaking to video.

AIKO

Since moving from her native Tokyo to NYC in the late 90’s, AIKO has become a well-respected contemporary artist in the international street art scene, where her feminine, Pop Art-inspired graffiti has a global following.

About Gap
Gap is one of the world’s most iconic apparel and accessories brands and the authority on American casual style.  Founded in San Francisco in 1969, Gap’s collections are designed to build the foundation of modern wardrobes – all things denim, classic white shirts, khakis and must-have trends.  Beginning with the first international store in London in 1987, Gap continues to connect with customers online and across the brand’s about 1,700 company-operated and franchise retail locations around the world. Gap includes Women’s and Men’s apparel and accessories, GapKids, babyGap, GapMaternity, GapBody and GapFit collections.  The brand also serves value-conscious customers with exclusively-designed collections for Gap Outlet and Gap Factory Stores.  Gap is the namesake brand for leading global specialty retailer, Gap Inc. (NYSE: GPS) which includes Gap, Banana Republic, Old Navy, Athleta and Intermix. For more information, please visit www.gapinc.com.

About (RED)
(RED) was founded in 2006 to engage businesses and people in the fight against AIDS. (RED) partners with the world’s most iconic brands that contribute up to 50% of profits from (RED)-branded goods and services to the Global Fund. (RED) Proud Partners include: Apple, Bank of America, Beats by Dr. Dre, Belvedere, Claro, The Coca-Cola Company, GAP, Lokai, MCM, NetJets, Salesforce, SAP, Starbucks, Telcel. (RED) Special Edition partners include: aden+anais, Alessi, ALEX AND ANI, Fatboy USA, Fresh, Girl Skateboards, Gretsch, HEAD, Le Creuset, Live Nation Entertainment, Moleskine, Mophie, Piaggio and Wolfnoir.

To date, (RED) has generated $360 million for the Global Fund to fight AIDS, Tuberculosis and Malaria, to support HIV/AIDS grants in Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania and Zambia. 100 percent of that money goes to work on the ground – no overhead is taken. Global Fund grants that (RED) supports have impacted more than 70 million people with prevention, treatment, counseling, HIV testing and care services.

(RED) is a division of The ONE Campaign. Learn more at www.red.org

SOURCE: Gap Inc.

PRESS CONTACT
Gap_Press@gap.com