Littlewoods Europe has announced the addition of a wish lists feature to its website

The wish list service is new to the Littlewoods Europe site and it allows customers to save items they are interested in and then come back later and purchase the items directly from their wish list, with the list keeping a record of the items which have been purchased and the items which are still to be bought.

The wish list service also allows the creation and naming of multiple lists for one account. This means that customers can organise lists in the way that is best suited for them, with a different list for different occasions or for different departments within the Littlewoods Europe online store.

The new wish list service offers a greater level of convenience for the shopper as items can be saved and returned to at a later time without having to search for them again or remember what item was previously searched for.

A spokesperson for Littlewoods Europe said: “We are very pleased to introduce wish lists on Littlewoods Europe. When shopping, you can’t always buy something as soon as you see it, whether it’s time or financial restraints. The addition of wish lists to our site means customers can save items they like and come back to them at a later time. There is also the option for multiple lists so you can get your shopping organised in no time. We hope this added functionality on the site will mean a better shopping experience for the customer.”

Via EPR Network
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Debenhams Exposes The Cougar Effect Driving Sexy Lingerie Sales

Debenhams, leading lingerie retailer, is reporting sales of sultry lingerie among women of a ‘certain age’ are booming thanks to the glamorous 40-somethings of Sex and the City 2 and Cougar Town.

The hit TV show, and forthcoming movie, showing the bedroom antics of women in their 40’s and 50’s and their much younger partners, is being credited by Debenhams with the rise in demand from women of the same age.

A nationwide analysis of the most popular lingerie styles from October 2009 to April 2010, by the high street store, revealed that empowered 40 plus women have given the more seductive side of the lingerie industry a big boost.

These women are rediscovering their figures, often after having children or getting divorced, and are enjoying the confidence boost that a great fitting bra can give.

Previously the peak purchasers of cleavage enhancing bras, basques, thongs, stockings and suspenders, have been women in their early 20s. However, the survey showed that women aged 40 plus are spending more time and money in the lingerie department.

Head Lingerie Buyer for Debenhams, Annette Warburton said: “It’s important that women at any age feel fantastic in their underwear.

“Over the last six months, our lingerie fitters have reported a sharp rise in the number of women in their 40’s and 50’s booking consultations to overhaul their lingerie wardrobes.

“We currently bra fit over 250,000 women a year and the 40 plus age group is now our fastest growing market.

Via EPR Network
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