Blackwell Delivers The Pleasure Of Buying And Browsing In A Bookshop Thru Its New Digital Strategy

Blackwell has announced the launch of the first phase of its new digital strategy. This phase sees the UK’s leading book retail chain refreshing its online presence www.blackwell.co.uk

The update aims to deliver a more customer focused experience by drawing on the pleasure of buying and browsing in a bookshop and translating this into the site’s navigational journeys. From title recommendations on the new feature carousels to rich new book reviews, Blackwell draws knowledge and opinion from its community of bookselling specialists and experts. Blackwell has created a new browsing experience where regular podcasts and author interviews are supported and enriched by local shop promotions and featured favourites chosen by expert Blackwell booksellers.

Blackwell bookshop has also taken the opportunity to extend the range of products available to their online customers. As well as own brand stationery and book accessories, the latest updates herald the arrival of the entertainment section for CDs, audio books and DVDs.

Blackwell is keen to take its services and offer them to new audiences and so it has also established an attractive new online bookshop affiliate programme, with rates set to be more competitive than Amazon’s, which is being managed by Equator.

On the launch Claire Zuurbier, director of e-commerce, said, “This refreshed presentation is just the first stage of a number of releases planned over the next twelve months. Forthcoming phases incorporate a variety of digital media and social networking tools but all will have the customer at the heart of the changes and will continue to maximise and reflect the multi-channelled nature of Blackwell’s business”.

About Blackwell
Blackwell is the leading book seller of medical and education texts in the UK with over 60 outlets across England, Scotland and Wales. It has built an international reputation for bookselling excellence with links to academic institutions and libraries around the globe and has continued to expand its UK base on high streets and in university campuses up and down the country.

In 1995, www.blackwell.co.uk became the first transactional online bookstore in the UK, giving people across the world access to over 150, 000 titles. In 1998, Blackwell opened its central London flagship store in Charing Cross Road, the book-lovers’ Mecca. Since this time, two flagship stores, Broad Street and Charing Cross Road, have both won Chain Bookseller of the Year at the Nibbies, the annual British Book Awards.

Blackwell has now been trading for over 125 years from its world-famous flagship store at Broad Street in Oxford. Its staff continues to be renowned for their expertise, depth of knowledge and love of books since the first Blackwell shop opened its doors.

Via EPR Network
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The 10 year anniversary of the Tesco Baby & Toddler Clubis marked by the launch of a new online service

For the last 10 years, the phenomenally successful Tesco Baby & Toddler Club has helped over 1m parents throughout the UK by providing them with support at just the time they need it most. Now, to mark its 10th birthday, the Club has launched a compelling new set of member benefits and a fantastic new website.

Celebrating a new arrival – Baby & Toddler Club online in keeping with the Tesco ‘Every Little Helps’ philosophy, and in direct response to the 98% of Baby & Toddler Club members who asked Tesco for support through an online service.

“Our members told us that while they really valued the information we gave them through the Club magazines, they wanted an online offering as well. This allows us to provide support when parents need it most – even if that is at 3am with a screaming baby“, says Jenna Copeland, Tesco Baby & Toddler Club Manager.

“Our new website means that mums can instantly access the information they need and, if they need further reassurance, can contact other mums in our Chat Room. This new initiative is just part of the commitment is putting behind providing our customers with the very best in online services and we know it is something that will be welcomed not only by our members, but by parents throughout the UK.” Tesco

The Baby & Toddler Club online will offer a wealth of information at parents’ fingertips, as well as being a genuine 24/7 club where mums can make new friends online, share experiences and offer each other support. Other features include:

– ‘You and Your Baby’ – a comprehensive guide to all the ups and downs of pregnancy and the first 3 years of parenthood & childhood.

– Recipes– recipes for pregnant women, babies & toddlers.

– Baby Diaries – true life diaries of a pregnant mum, a new mum and a dad of two toddlers.

– Ask an expert – FAQ on topics from nutrition and development to child psychology and relationships. An opportunity to post a question to be answered by one of 10 Baby & Toddler Club experts.

– Baby forums – customers who register their interest for the baby forum will be automatically entered into a prize draw to win a year’s supply of nappies.

– About the Club – an opportunity for parents to join the Tesco Baby & Toddler Club online, including the latest Mums’ Choice information and winning products, a guide to what’s on in store.

A bonanza of fantastic benefits for club members

The new website isn’t the only exciting new development. New Club members will be able to gain up to 10,000 Tesco Clubcard Points (over the lifetime of their membership) by redeeming Points Coupons in their club mailings, as well as receiving a free parking permit that allows them to park in ‘Parent and Child’ spaces closest to the store. And the Club’s new Welcome Brochure is packed with other exclusive special offers:

Customers shopping with Tesco Direct save 10% off any purchase for their baby through Tesco Direct. This service is particularly useful for large items such as cots, buggies, high chairs, car seats and bathroom accessories and everything is delivered straight to the customer’s door. There are over 8,000 new products available, with more than 1,000 especially for babies and toddlers.

RAC discount: There’s nothing more important when traveling with a little one than feeling safe in the knowledge that your car is in tip-top condition – but it can be expensive. That’s why Tesco has teamed up with RAC to offer a 20% discount over the lifetime of the membership, plus a £30 Tesco gift card.

Free Huggies Baby Beginnings Basket: For that little something extra, when new members buy a pack of Huggies Newborn Size 1 nappies in Tesco stores, they can redeem a basket of goodies, including wipes, powder, tissues, Baby’s First record book, money-saving coupons, a Huggies teddy bear and a muslin cloth.

Tesco Baby & Toddler Club is the longest running retailer Club for pregnant women and parents of children under the age of three. Over 320,000 members are proof of its popularity – and this number is increasing daily as more expectant mums and new parents join Baby & Toddler Club. Absolutely free to join, members receive tailored magazines every 3-6 months packed full of relevant, useful information and provide the ultimate helping hand when they need it most. This will also help family finances as each magazine comes with Points Coupons on many baby essentials and treats for members!

Via EPR Network
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