New Research Reveals That 31 Million (73%) Shoppers Are Taking Matters Into Their Own Hands By Opting For Supermarket Own Brand Labels In Order to Save Money

As food price increases start to slow down, it’s not just the supermarkets that are busy battling the pricing war. New research from uSwitch.com reveals that 31 million (73%) shoppers are taking matters into their own hands by opting for supermarket own brand labels in a bid to save money on the weekly shop. This figure has tripled since August 2008 when just a quarter (25%) of shoppers were ditching premium labels to lighten the financial load of the weekly trolley dash.

Much of this increase can be attributed to supermarkets expanding their own brand products in a bid to stop consumers switching to cheaper chains. This includes the launch of the Waitrose ‘Essentials’ own label range, Tesco’s ‘Discounter’ range and Sainsbury’s ‘switch and save campaign’ which calculates own brand savings. Not only has this activity secured repeat visits from existing customers, according to the recent TNS Worldpanel report it has also slowed the rapid growth of overseas competitors such as Aldi, Iceland and Lidl over the past few months.

Overall, this research has revealed that nine out of ten (90%) UK adults now use recession-busting shopping strategies when they do the weekly shop. Money off vouchers have also reached the top of the shopping list with the number of frugal consumers’ regularly using these has also shot up to 74%, compared with 26% last year. In addition, a fifth of shoppers (20%) now compare prices online before taking a trip down the aisles, this has more than tripled from just 6% in August 2008.

When it comes to shopping online 6.4 million consumers now claim to avoid the hustle bustle of their local supermarket by carrying out their weekly food shop online. Again, this has tripled from just 5% of consumers in August 2008. In fact, this is becoming so popular with consumers, industry commentators predict that the value of online food sales could hit £8 billion by 2011.

These recessionary cut backs could also have positive lifestyle implications for many savvy shoppers as they revert to the good life. Almost a fifth of consumers have now taken to growing their own fruit and vegetables, up from just 8% in August 2008. This has created a waiting list for allotments across the country amongst those who do not have the option at home. Just this week, Tesco has applied for planning permission to create allotments for rent at its Dobbies Garden Centre – they also plan to sell allotment starter kits.

As a result of ‘pinching the pennies’ becoming very much the new ‘splashing the cash’, figures suggest supermarkets may turn out to be one of the few winners in the recession. For example, Morrisons has just surprised the market with an unscheduled trading update indicating full year profits would be £70 million ahead of expectations. Share prices in Sainsbury’s and Tesco have also experienced a rise.

Rumina Hassam, personal finance expert at uSwitch.com, says: “In the face of uncertain economic forecasts, continued volatility in the housing market, and worrying increases in national unemployment, Brits are making savvy cutbacks to their fundamental spending routine to beat the recession at its own game.

“The number of Brits making basic changes to their weekly food shopping patterns has increased dramatically since last year, as the effects of the recession continue to amplify. However, despite the economic outlook remaining uncertain, consumers may find they have the last laugh – as the lessons learnt from the schooling in savviness they are currently experiencing as a result of the recession will remain vital, even long after the economy recovers.”

About uSwitch:
uSwitch.com is a free, impartial online and telephone-based comparison and switching service, helping consumers compare prices on gas, electricity, water, heating cover, home telephone, broadband, digital television, mobile phones, personal finance products and car insurance.

Via EPR Network
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The UK’s Leading Retail Display Provider, Is Hoping To Tap Into The Wave Of Celebrity Success By Launching A “Celebrity I-Doll” Mannequin Competition For The Summer

Displaysense who sells a wide variety of literature holders and other shop fittings, has received requests in the past for alternative mannequin styles such as mannequins with bigger rear ends, but never has the company considered celebrity style imitation mannequins.

The retail display provider is set to launch the competition over the coming months by emailing existing customers, encouraging them to email and write in to Displaysense and state which celebrity they would most like a mannequin designed to look like and their reasons why.

The idea for the competition came about after an eager customer who had previously purchased a display cabinet from Displaysense, wrote in half way through July asking if a Marilyn Monroe mannequin could be created so he could kiss and fantasise over the fibreglass celebrity imitation.

Steve Whittle the marketing manager at Displaysense commented on the unusual competition by saying “We are hoping that our customers will see the funny side of the celebrity I-doll competition, especially during the summer holidays where kids are also encouraged to take part, although we feel that it is the parents that might be more occupied with the competition than the kids. As for the inspiration behind the competition, we are happy that customers are using our mannequins for a number of uses but we do not recommend getting too personal with a mannequin as there could be some undesired side effects”

Once the competition winner is announced, Displaysense will be contacting the celebrities agent to discuss the possibilities of producing mannequins of the celebrity.

According to numerous online celebrity polls, Displaysense could expect to receive requests for the likes of Megan Fox, Jennifer Aniston, George Clooney and Jude Law mannequins, thanks to their award winning legs, bums, tums and good looks. There can however only be one winner in the search for the UK’s first and only “celebrity I-doll” mannequin competition and entrants who feel they can supply Displaysense with that star quality, will need to email or write in to see if they can be this year’s winner.

About Displaysense
Displaysense was established in September of 1978 as a manufacturer of quality point of sale displays. Displaysense has a wealth of experience in design and manufacturing and has been able to develop an ever growing standard range of more than 5,000 displays for retail, exhibitions, office and home. The range is now hugely diverse including literature displays, display cabinets mannequins, office displays, exhibition stands, catering supplies and even items for the home.

Via EPR Network
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