WOMbat Starts 2010 With Fairtrade Sales Surge

Sales of Fairtrade T-shirts and sweatshirts have shot up in recent weeks according to adventure clothing retailer WOMbat.

The Cheshire-based company has reported a 9% like-for-like rise in the number of Fairtrade branded goods sold so far during February along with an overall growth of 45% with the addition of their new stores.

The news follows hot on the heels of an announcement by the Fairtrade Foundation this week, which revealed a 12 per cent year-on-year increase in the volume of Fairtrade products sold in the UK. Despite the recession, it is estimated that consumers spent £800m on ethically-sourced items such as clothing, tea, chocolate and coffee in 2009.

WOMbat, which has four shops and an online outlet, said it has seen an increase in demand for Men and Women’s Fairtrade Clothing products across its range of clothing, although fair trade cotton T-shirts have been proving particularly popular.

WOMbat’s Victoria Tingey said: “Ethical clothing is the cornerstone of our business, so it is fantastic to see this month’s sales increase. WOMbat is a supplier of adventure clothing, but we feel just as strongly about the concept of fair trade as we do about the outdoors.

“There has been a considerable increase over recent years when it comes to recognition of the Fairtrade brand and what it stands for and consumers are now far more aware of the issues surrounding fair trade and the environment.

“It is encouraging to see that even in the face of a recession, people are committed to purchasing ethically-sourced goods. The global recession has made it more critical than ever that we support producers in developing countries.”

The new summer Fairtrade clothing lines are due to hit WOMbat’s website and its retail stores in Cambridge, Chester, Abersoch and Bristol within the next couple of weeks. And in an attempt to get more shoppers to try ethical clothing, the firm is offering a 10 per cent discount on all Fairtrade cotton clothing until March 7.

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Fabulous 5 Bridal Shower Game

SimplyWeddingStuff.com, a leading online provider of unique wedding favors and bridal shower invitations, introduces the addition of Fabulous 5 Bridal Shower game to its product offering. The Fabulous 5 bridal shower game provides five fun-to-play bridal shower games on one, beautifully printed sheet, and is available in elegant black and white, brown or pink colors.

“Our Fabulous 5 game is a modern spin on traditional bridal shower games. It is beautifully designed with a gorgeous bridal silhouette, a cute whimsical poem and the option to personalize the game with the bride-to-be’s name,” says Sherri Yukel, founder of BigDotOfHappiness.com.” The best part is that the hostess does not have to do a lot of preparation work. We also offer a variety of prizes for the winner of the games and favors for the guests to create the perfect bridal shower.”

The Fabulous 5 shower games comes with five games: “Famous Couples” challenges guests to match the famous celebrity bride with her groom; “Heavy or Light Purse” is a fun way to see which guest has the most items on the list in her purse; “Who’s Your Mate?” tests shower goers on the name of each animal’s mate. The “Wedding Word Unscramble” is a great marriage related brain teaser, while “How Well Does The Bride Know Her Man?” is a bridal shower favorite. The minimum order for Fabulous 5 is 20 cards.

In addition to the new Fabulous 5 game, SimplyWeddingStuff.com carries a wide variety of original wedding theme styles, wedding favors, bridal shower favors, bridal shower invitations and bridal shower party supplies to suit many different tastes and styles. SimplyWeddingStuff.com also features a Design Concierge Service that allows wedding and party planners to get even more creative with additional customization options to create the perfect bridal shower or wedding.

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House of Fraser Announce Online Availability Of La Prairie

House of Fraser has announced that, prestigious beauty brand, La Prairie, is now available to buy online at houseoffraser.co.uk..

House of Fraser Announce Online Availability Of La Prairie

La Prairie skincare gives the skin an incomparable soft splendour from the moment of application. Customers can find La Prairie makeup, skincare and fragrance collections online at House of Fraser, including the Advanced Marine Biology range, Radiance and Anti-aging collections as well as Skin Caviar and the new Platinum range.

The extremely popular Advanced Marine Biology Cream combines five deep-sea extracts in a protective treatment that both women and men can use to counteract the earliest signs of aging.

La Prairie has formulated Cellular Cream Platinum Rare with a unique complex of active ingredients including peptides, vitamins and anti-oxidants. These work in synergy to reduce the visibility of lines and wrinkles, with a noticeable improvement in the skin’s resilience and the restoration of youthful tone and texture.

The Anti-Aging Anti-Wrinkle Eye Line Filler is the latest addition to the La Prairie Anti-Aging Collection. It plumps the skin, instantly filling in lines and smoothing out wrinkles. A non-invasive extract, derived from trees grown in India, the eye liner filler increases tissue volume by boosting adipocyte (fat) storage in depressed areas of the skin to even out its surface. It rebuilds and re-organises the skin, improving the skin’s overall tone and texture. Customers can finish their skin-perfecting regime with Anti-Aging Eye Cream SPF 15, the perfect partner to the Anti-Aging Anti-Wrinkle Eye Line Filler. The cream will intensely hydrate the delicate skin around the eyes.

Customers can shop online at House of Fraser to purchase La Prairie skincare products and have them delivered direct to any address in the UK mainland (terms and conditions apply).

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Pre-Printed, Customizable Baby Shower Game Comes In Boy, Girl And Gender Neutral Options For Hassle-Free Shower Games

SimplyBabyStuff.com, a leading online retailer of baby shower invitations, baby shower decorations and baby shower favors, introduces Fabulous 5, a new baby shower game that provides five fun-to-play baby shower games on one, beautifully printed sheet, in “it’s a girl” pink, “it’s a boy” blue or neutral lime, for those keeping baby’s gender a surprise.

“We have put a modern spin on baby shower games with our Fabulous 5 game by adding personalization and having 5 games printed on one beautifully designed sheet,” says Sherri Yukel, founder, BigDotOfHappiness.com. “With our Fabulous 5 personalized, pre-printed baby shower game, the hostess spends less time organizing games and more time enjoying the party. In addition, we offer great ideas for prizes and gifts to create the perfect baby shower.”

The Fabulous 5 shower games can be personalized with the name of the mom-to-be and each game sheet comes with five games: Famous Families – Match the famous celebrity with their child; Oh Baby! – See how many songs, phrases, or movies your can think of that use the word baby; Who’s Your Mommy? – Guess the name of each of the animal baby’s mommy; What’s Mommy Wearing? – Be the best at remembering what the new mommy is wearing and Baby Busters – Decide if the 20 pregnancy statements listed are fact or myth. The minimum order for Fabulous 5 is 20 cards.

In addition to the Fabulous 5, SimplyBabyStuff.com features a variety of unique baby shower games. “Sweet Mess” baby shower game comes with four candy bars for melting in diapers and 24 player sheets. “Bun in the Oven” pull-tab game includes 20 cards per pack and is the hottest new baby shower game in town. Always a favorite among shower goers, “The Clothespin Game” includes 24 clothespins in colors to complement any shower.

Baby shower themes, banners and tableware in a variety of styles add that extra special touch and because no shower is complete without gifts and party favors, SimplyBabyStuff.com offers some of the most unique shower favors, gifts and prizes available on one site.

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Bobbi Brown Cosmetics Unveils Pretty Powerful Spring Campaign Featuring Friends of Bobbi

Bobbi Brown has been sought out for years by women wanting Bobbi to provide them with beauty solutions, application tips and product suggestions. All of these women have ultimately inspired Bobbi in her daily life and work. Now Bobbi has finally brought many of these women together-including her friends, and those of her staff-for a 3-day shoot where she transformed women from ‘Pretty’ to ‘Powerful.’

Bobbi Brown Cosmetics Unveils Pretty Powerful Spring Campaign Featuring Friends of Bobbi

Pretty Powerful symbolizes Bobbi’s belief that all women possess natural beauty, and with the right tools, are empowered to a higher level of pretty – Pretty Powerful, Pretty Amazing, Pretty Gorgeous, etc. Bobbi Brown Cosmetics has captured their before/after photos, videos and testimonials as the centerpiece content of the Pretty Powerful campaign.

The content will live on BobbiBrown.co.uk/PrettyPowerful, but will be infused throughout the season to include on-counter collateral, postcards, and direct mail pieces all featuring ‘Friends of Bobbi.’ Additionally, Pretty Powerful in-store events with the Bobbi Brown Beauty Team are scheduled at various major department stores.

On the dedicated website, Bobbi Brown real women will be featured, accompanied by their profiles, testimonials, video portraits, face chart, application tips and behind the scenes footage of the shoot with Bobbi. Videos and photos will emphasize transformation and link back to the beauty problem the collection/product launch will solve.

BobbiBrown.co.uk/PrettyPowerful will also serve as an anchor for online PR outreach and activities. The strategy is targeted towards online/viral marketing and will include engagement activity on the Bobbi Brown UK Facebook page where consumers will be encouraged to ‘Tell us how your makeup feels?’. Bobbi Brown will also be holding its first ever live chat ‘Ask an Artist’ session on Facebook, where consumers will be invited to ask a Bobbi Brown Makeup Artist their beauty questions and receive instant tips and advice.

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