Kellogg’s and M&S Join Forces To Sell The Special K Red Dress

Kellogg’s has signed a deal with Marks & Spencer to create the first ever Special K red dress to go on sale to the general public.

The dress will be available in M&S stores and online from the end of March and is a unique agreement for both UK brands.

Kellogg's and M&S Join Forces To Sell The Special K Red Dress

Special K, which is the largest cereal brand in the UK with sales of £120 million, is famous for its iconic advertising featuring the ‘Special K girl’ dressed in red.

The venture into fashion by Special K, which celebrated its 50th anniversary last year, is a commercial first for the brand which is targeted at shape watching women.

Greg Peterson, managing director, Kellogg’s UK Marketing & Sales, explained: “Special K consumers have been asking us for years where they can buy the dresses featured in our advertising and this partnership with M&S has given us the opportunity to finally be able to offer women the chance to do so.

“The marriage between Special K and fashion is a natural fit – linking up with M&S has given both brands a unique commercial opportunity to joins forces to meet the needs of both our consumers.”

M&S announced in November last year that it was to roll out plans to stock branded FMCG goods at its stores nationwide – including Kellogg’s Special K.

A spokesperson from M&S said: “The M&S red dress is an extremely versatile summer essential which can be dressed up or down and is sure to flatter any figure. The Special K dress has become a fashion icon in its own right so we are proud to be the first retailer to offer this famous dress to customers.”

The Special K red dress at M&S is featured on pack and is worn by the Special K girl in the cereal’s latest £3m “Love Your Summer Shape” advertising campaign and will be available at selected stores throughout the UK and online.

Via EPR Network
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House of Fraser Introduces Karen Millen Online

House of Fraser has introduced the new 2010 spring/summer collection from Karen Millen to its online store.

House of Fraser Introduces Karen Millen Online

The collection heralds in a new, relaxed mood with elegant, draped pieces tailor-made for the season’s artful layering. Fluid fabrics, easy cuts and feminine details are combined with a cool palette of calm neutrals. The lighter theme continues with pretty lingerie detailing while slick sporty pieces add a modern, urban twist. Hot tropical colours and dazzling prints bring vibrancy to the mix. Customers can now purchase their favourite fashion pieces from Karen Millen, online at House of Fraser.

The Karen Millen collection at houseoffraser.co.uk incorporates the latest trends for fashion conscious women. Collections range from edgy black and white monochrome prints to vibrant tropical shades for the coming summer months.

Underwear becomes outerwear as lingerie and corsetry details appear in elegant tops and dresses within the Karen Millen collection. A sculpted black jumpsuit and form-fitting dresses are cut with corsetry details and peek-a-boo chiffon panels. Vintage slips inspire a nude silk halter-top trimmed with delicate lace. Beautiful French lace is cut into a delicate jacket to dress up or down, or into feminine dresses with seductive drape details.

Via EPR Network
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