The current Arctic weather conditions in the UK have triggered a surge in visitors at Onshoes.com, looking for warm yet stylish footwear to cope with the cold.
Onshoes.com is a relatively new website catering to fashionable footwear lovers keen to find out the latest news and gossip from the world’s elite fashion designers. The site offers news, reviews and comment on the latest footwear to be spotted at glitzy ceremonies around up and down the country. However it is warm winter boots which are the biggest attraction this month, as the brutal winter weather grips the whole country. Lovers of Jimmy Choo and Christian Audigier are turning to the brands such as Hunter and Emu, drawn by their fashionable styling and highly protective design, with thoughts of strappy stilettos placed to the back of the mind until the weather abates.
“Hunter wellies are always popular when the snow starts to fall” claims Onshoes.com MD Luke Barlow. They have been big sellers over the past couple of weeks, with the design perfect for snowy conditions and even better when it finally turns to slush. Sales have been high at Onshoes.com, along with warm winter boots and heavy duty winter walking footwear which normally seeks sales peak well into January.
The bitterly cold conditions have brought forward many winter purchases, with visitors snapping up boots following the dismal weather prediction for the coming weeks. Anyone stuck with ideas for Christmas presents has been able to turn to warm winter wear, and it’s unlikely that any gift will be better appreciated. on Christmas morning with the snowy and icy conditions looking set to continue well into the festive period. At Onshoes.com, Merrell has been a popular choice, with its rugged trainers and boots being ideal to deal with snow and ice, and the Outbound boot being irresistible according to the sites visitor numbers. For the women, waterproof ankle and calf boots are the most popular choices, with the Merrell Oslo one of the most popular styles. With temperatures dropping to as low as -19ºC in some parts of the UK over the weekend, it is no surprise that PolarTec insulation is taking precedence over Christian Louboutin.
“Footwear trends closely follow the weather, and as soon as the first icy spell arrives, warm winter boots sales go through the roof” says Barlow, although few would have predicted that the sales rush would arrive this side of Christmas. Onshoes.com is certainly looking forward to the weather easing, and the return of the designer strappy high heels to celebrity’s feet once again, although it would seem that few visitors are entertaining the thought of lightweight sexy shoes this week.
Via EPR Network
More Retail press releases