The Bleak weather outlook at the Christmas rush sees many stay indoors to do their Christmas shopping, with record sales recorded at Purekit.com
Two weeks of bitter cold, snow and ice has kept many Christmas shoppers indoors, however the current thaw has seen shoppers head out in their droves to make up for lost time with shopping centres and high streets inundated. However with a further cold front fast approaching, and more subzero temperatures expected later this week, anyone looking to leave Christmas shopping until the weekend could well be in for a miserable time. With a few days still left to post in time for Christmas, the sales rush is being felt at PureKit.com, the nation’s favourite online supplier of outdoor clothing and footwear.
Whilst many head out and brave the queues and cold weather, online stores such as Purekit.com have enjoyed record visitors and sales, as many shoppers choose to ease the burden this year by ordering their presents and warm winter clothing online. The website has long been a popular choice in the run up to Christmas, with the full range of outdoor footwear and equipment the natural place to shop for lovers of the great outdoors. However more and more shoppers are taking advantage of the convenience of internet shopping with the conditions outdoors being an extra incentive to buy many presents online this year.
With temperatures plummeting as low as -10ºC over the past days, and much of the east of the country looking to have more of the same later this week, Purekit.com has seen an extraordinary rise in sales of warm winter apparel. Brands well known for their protection from extreme temperatures such as Berghaus and Icebreaker merino clothing have been the most popular choice during the recent cold snap, providing thin and warm layers, with exceptional weather protection. “Icebreaker underwear and performance outerwear is selling particularly well” claims Purekit.com MD Richard Gundle, when asked about customer trends at the online store.