Missguided took the honour ahead of illustrious competition such as Very (very.co.uk) and Glam Boutique (glamboutique.co.uk).
Since its launch 18 months ago, Missguided has offered a fresh and vibrant product range, including leading brands and a wide range of party dresses, which is regularly updated to create constant appeal among fashion-conscious womenswear shoppers. Its reputation for affordable, up-to-the minute style, packaged together with tips and advice, has made it the ultimate online shopping destination in its sector.
Lakestar Media, Missguided’s online marketing agency, has worked with the etailer to roll out an effective Search Engine Optimisation strategy and develop a robust Affiliate Marketing programme. These strategies, together with a strong offline campaign, have facilitated firm relationships with key media titles, helped to keep the brand at the forefront of shoppers’ minds, and contributed to the tangible results that impressed the Drapers judging panel.
Founder and Chief Executive of Missguided.co.uk Nitin Passi commented: “We set out to offer something fresh and vibrant for the trend-conscious shopper and, as this award testifies, have rapidly established Missguided.co.uk as a leader in its sector.
“We will continue to innovate throughout 2011, delivering all the best runway and celebrity-inspired looks at affordable prices, extending our beauty range and developing new ways to offer our customers an easy but exciting shopping experience online.”
Neil McKay, Lakestar Media’s CEO said “This is a very exciting time for Missguided, and we are extremely proud to be their digital marketing partner. We are looking forward to helping them go from strength to strength in the future”.