Debenhams Reveals Shopping Gene Exists Through Nurture Not Nature

Debenhams has revealed that the reason why women shop so much is down to nurture as opposed to nature, as women are taught to shop so much by their own mothers.

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Debenhams commissioned a study into the shopping gene following sales figures showing that baby girl’s clothing is out selling clothes for baby boys by a colossal 20%.

Research shows that by the time children reach the age of four, infant girls have a fifth more clothes possessed by a boy of similar age. This figure does not include the likes of Victoria Beckham who will have at least double this amount for her new born baby girl Harper Seven.

David Beckham has recently admitted that he is scared that his house will turn entirely pink following the arrival of his new baby daughter.

Since mothers do most of the clothes shopping for their children, this must mean that they instinctively instill a much greater need for clothes in young girls from a very young age.

This suggests that women are not born with the shopping gene but are brought up that way through years of exposure to high levels of fashion and shopping. Other mums who are sure to already have extensive wardrobes for their daughters include Abbey Clancy, Holly Willoughby and Pink.

The sales results have been interpreted for Debenhams by one of Britain’s leading psychologists.

“Human society puts a great deal of emphasis on female appearance and this will inevitably result in more clothes being purchased for girls than boys,” said Dr. Karen J. Pine, professor of developmental psychology, University of Hertfordshire.

“Parents encourage the importance of clothes through leisure activities such as shopping and play that involves dressing up.

“Whilst Dads are taking their sons out for football matches, women are taking their little girls shopping and encouraging them to take more of an interest in fashion.

“However in the animal world this pattern reverses, for example, in lions, ducks and peacocks, it’s the males who have more adornments, and the females who are plain.”

Ed Watson, Debenhams’ head of PR added: “We aim to cater equally for baby boys and baby girls but it looks like the mums the word on this one and the boys aren’t even getting a look in”.

This clearly proves that the shopping gene is nurture and not nature. Mothers are literally turning their daughters into mini-me’s by providing them with much more clothes than what they give to their sons.

Via EPR Network
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Debenhams Announces Fashion Sponsorship Of Miss Ireland Beauty Pageant 2011

Debenhams is delighted to announce that it will be one of the key sponsors of the official Miss Ireland Beauty Pageant 2011, as this year’s title fashion sponsor of the event. As the leading department store in Ireland, Debenhams will be dressing and styling all the 30 contestants from around the country throughout their pageant journey.
Karen Nason spokesperson for Debenhams Ireland said: “Debenhams is delighted to be involved in this year’s Miss Ireland event. It celebrates our country’s beautiful women and the winner has the opportunity to represent Ireland in the Miss World Beauty Pageant held in London this October. We are delighted to help them on their path to success and be involved with what could be a life changing experience.”

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Debenhams is an iconic department store group which was established over 200 years ago. Debenhams has a strong presence in Ireland with over 11 stores in Republic of Ireland and 5 stores in Northern Ireland. Debenhams products are available online at debenhams.ie and key product categories include womenswear, mens clothes, childrenswear, home, health and beauty and offers.

Its customers enjoy a unique and differentiated mix of exclusive own bought fashion brands including Designers at Debenhams, international brands and concessions. Designers at Debenhams include Ted Baker, Jeff Banks, Jasper Conran, Erickson Beamon, FrostFrench, Henry Holland, Roksanda Ilincic, Betty Jackson, Jonathan Kelsey, Ben de Lisi, Julien Macdonald, Melissa Odabash, Jane Packer, Pearce Fionda, Preen, Janet Reger, John Rocha, Jonathan Saunders, Lisa Stickley, Eric Van Peterson and Matthew Williamson.

Via EPR Network
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Music Festivals – Good News for Independent Retailers

In these testing times of ‘austerity packages’ and reports that disposable income is rapidly dwindling, independent retailers need to grasp every available opportunity to maintain a healthy trade.

One area of spending that seems to be on the increase, offering an enthusiastic and relatively captive audience, is the ever expanding line up of music and other festivals being held around the country during the summer months.

Those small businesses lucky enough to be situated close to a festival site are being urged to make the most of this surge of visitors by targeting their advertising and point of sale with special offers and promotions aimed specifically at festival goers.

Food and drink are particularly popular sellers with local businesses reporting increases in sales of up to 300% on the first day of festivals followed by a healthy steady trade for the rest of the duration.

Those retailers who show most imagination by adding to their usual stock with‘festival friendly goods’ such as vegetarian specials, all weather clothing, wellies, waterproof ponchos etc find there’s a seasonal gold mine waiting to be mined right on their doorsteps.

Here’s our guide to possible products to sell and how to best catch your festival goer’s attention:

• Special offers on vegetarian food: Freestanding acrylic signs at the till
• Wellies: Water based pavement signs outside the shop
• Sun creams: Suspended cable displays over the relevant shelves
• Toilet roll/facial wipes: ‘Sold here’ reminders in window mounted snap frames
• Emergency ponchos: A-boards outside the shop
• Glow sticks/garden flares/torches: Pavement swingers
• Disposable cameras: Special offer shelf edge ticket holders

Festivals are big business for small retailers. Make sure you’re not missing out.Call us on 0161 431 4400 to place your order today.

Via EPR Network
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The Book People Announces Its Top 10 Book Review Sites

Today the Book People, one of the UK’s fastest growing online retailers of books, announced its top 10 book review sites.

Readers of the Book People blog will already have seen the post, which went live this morning and which lists the site’s favourite book and reviews blogs of the moment. Lovereading.co.uk, Book Rabbit and Book Reviews for Mums all appear on the list, along with two sites from the world of fantasy, paranormal and science fiction.

One of The Book People’s bloggers, Nick Woolnough, writes: “We can’t resist rummaging around on the web to see just what people have to say about books – children’s books, fiction, biography books, history books…the truth is, we just can’t get enough of talking about books and hearing what others love to read!”

As well as enjoying the accolade of being picked as a top review site by such a respected book retailer, owners of the featured blogs have also been contacted with a ‘winner’s badge’ to display proudly on their site. Alongside this, the Book People have provided a personalised recommendation for each of the blogs to feature as they wish, on their site.

The Book People not only wanted to share its favourite blogs with its own fans, but it is also actively promoting affordable reading for all, something it has believed in ever since it was founded in 1988. Sign up to the Book People’s RSS feed and follow them on Facebook and Twitter to keep up to date with the latest must-reads in the world of children’s books and fiction books and to see which authors are up and coming!

Via EPR Network
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