QVC and Ovarian Cancer Research Fund Promote National Awareness During the “QVC Presents Super Saturday LIVE” Broadcast
WEST CHESTER, Pa., 2014-7-23 — /EPR Retail News/ — Shop for a cure with designer bargains galore. QVC and Ovarian Cancer Research Fund (OCRF) are joining forces once again for “QVC Presents Super Saturday LIVE,” an annual “designer charity sale” scheduled to be broadcast live from the Hamptons on Saturday, July 26 at 2 PM (ET). During the two-hour shopping extravaganza, premier fashion, beauty, jewelry and more will be offered for HALF the manufacturer’s suggested retail price* with 80 percent of the purchase price** of donated merchandise benefitting OCRF’s research programs. These proceeds will also benefit Woman to Woman, OCRF’s nationwide patient program designed to support women currently undergoing treatment for gynecologic cancers.
The live broadcast from OCRF’s Super Saturday 17, one of the Hamptons’ most fabulous fetes, will feature a variety of designer deals from top brands including philosophy, Alex and Ani, JAI by John Hardy, Amrita Singh, Honora, orYANYand many others. For viewers who crave an added air of excitement, the “QVC Presents Super Saturday LIVE” broadcast will offer a behind-the-scenes look at the star-studded soiree with exclusive celebrity interviews straight from the red carpet.
To help promote QVC’s efforts, Kelly Ripa, a longtime supporter of OCRF’s Super Saturday and co-star of “LIVE with Kelly and Michael,” is featured in both the print and television public service announcements for “QVC Presents Super Saturday LIVE.” Ripa will also lend her voice once again as the host of the charitable event.
“QVC is dedicated to spreading OCRF’s message in the hopes that we will one day find a way to eradicate this deadly disease,” said Claire Watts, CEO, QVC, U.S. “This year, we are excited to incorporate our new toGather initiative which makes it easier than ever to raise awareness for such an important cause.”
Adding a new twist to the power of social media, toGather, QVC’s discovery shopping experience, and Lisa Robertson, QVC host of the “QVC Presents Super Saturday LIVE” broadcast, will launch a new Super Saturday collection featuring this year’s designer goods. Shoppers will be encouraged to “Heart for Hope” by hearting and sharing items and social stickers to help spread awareness for ovarian cancer research.
“Ovarian cancer is one of the deadliest diseases women face, and more needs to be done to raise awareness and funds to support both research and women undergoing treatment,” said Audra Moran, CEO, OCRF. “QVC’s Super Saturday broadcast has been a tremendous help in spreading OCRF’s message beyond the Hamptons community and into millions of homes across the U.S.”
It’s all part of QVC’s charitable commitment to support causes that promote the success and wellness of women through the power of relationships. “QVC Presents Super Saturday LIVE”product will be available through the QVC apps, by calling 800.345.1515 or by visiting QVC.com/SuperSaturday, while supplies last.
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About QVC
QVC, Inc., a wholly owned subsidiary of Liberty Interactive Corporation (NASDAQ: LINTA, LINTB), is the world’s leading video and ecommerce retailer. QVC is committed to providing its customers with thousands of the most innovative and contemporary beauty, fashion, jewelry and home products. Its programming is distributed to approximately 300 million homes worldwide through operations in the U.S., Japan, Germany, United Kingdom, Italy and a joint venture in China. West Chester, Pa.-based QVC has shipped more than a billion packages in its 27-year history and the company’s website, QVC.com, is ranked among the top general merchant Internet sites. QVC, Q, and the Q Ribbon Logo are registered service marks of ER Marks, Inc.
About OCRF
Ovarian Cancer Research Fund (OCRF) is the oldest and largest charity in the United States funding ovarian cancer research. Our mission is to fund scientific research that leads to more effective identification, treatment, and ultimately a cure for ovarian cancer, as well as related educational and support initiatives. Each year there will be approximately 22,000 new cases of ovarian cancer in the United States, and about 15,500 women will die of the disease. Currently there is no effective means of early detection.
Since 1998, OCRF has awarded 217 grants to scientists at more than 65 leading medical centers in the U.S., an investment of nearly $60 million for ovarian cancer research. Thanks to the generosity of our donors, OCRF-sponsored investigators are developing innovative strategies for early detection; exploring the genetics that increase risk for ovarian cancer; understanding the underlying molecular biology of the disease; identifying new and better targets for treatment; and deciphering how and why ovarian cancer spreads, and how to stop it. To learn more or join us in the fight, please visit www.ocrf.org.
*The manufacturer’s suggested retail price is based upon the supplier’s representation of value. No sales may have been made at these prices.
**Purchase price excludes shipping, handling and tax.
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