SRC-KPMG SCOTTISH RETAIL SALES MONITOR JUNE 2014 – FASHION: In June 2014 total Scottish sales decreased by 1.1% compared with June 2013

LONDON, 2014-7-24 — /EPR Retail News/ — In June 2014 total Scottish sales decreased by 1.1% compared with June 2013, when they had increased by 2.8%. Like-for-like sales decreased by 2.6% on last June, when they had increased by 0.3%. Taking account of shop price deflation, June’s total sales were up 0.7% in real terms, the highest real term growth this year, excluding January and Easter.

Total Food sales were 1.4% down on June 2013, when they had increased 4.0%. Over the last three months, total Food sales declined by 0.8%, in contrast with a twelve-month average growth of 0.8%

Total Non-Food sales decreased by 0.8% on a year earlier when they had increased 1.8%. Adjusted for the estimated effect of online sales in Scotland, total Non-Food sales would have increased by 0.5%. Over the last three months, adjusted Non-Food sales increased 1.3% against 2.5% over the last twelve months.

Total Scottish sales growth was below the UK in June. When adjusted for the effect of online, Scottish Non-Food sales were 2.2% on a year-to-date basis, compared to 4.3% for the UK.

David Martin, Head of Policy and External Affairs, Scottish Retail Consortium, said: “Despite June’s retail figures showing a slight improvement on the previous month they rounded off a disappointingly weak second quarter.

“Warmer weather at the start of the month helped to get shoppers out, but as the weather cooled down so did sales.

“It is clear that cash conscious consumers have grown comfortable with value, especially on food, and continue to benefit from competitive pricing driven by stiff competition between the major grocery retailers. The continued decline in like-for-like food sales in June is suggestive that last month wasn’t any different.

“Despite a slight set back in consumer confidence in June, overall consumer confidence has rebounded significantly throughout 2014 and where consumers have made savings, they now have the confidence to loosen their belts and increase spending on those discretionary non-food items.

“Fashion continues to benefit from this confidence, with clothing and footwear the best performing category in June and the only category to report positive total sales growth now for two consecutive months.”
David McCorquodale, Head of Retail at KPMG, said: “What the consumer is saving in the battle of the grocers is not necessarily being recycled into the non-food categories.
“The decline in food sales in Scotland is similar to that in the rest of the UKý and is more reflective of price reductions from the grocers as they battle for share of wallet than significant volume shifts.

“In non-food, it is encouraging to see the fashion and footwear category performing well and with less discounting than recent years. However, the uplift in household and furniture sales seen earlier in the year has regressed with confidence levels receding again, perhaps caused by wage rate inflation not rising in real terms as hoped or through fears around a rise in interest rates. A few key months lie ahead to inject confidence in the economic recoveryý and translate that through the tills.”

British Retail Consortium, 21 Dartmouth Street, Westminster, London, SW1H 9BP. 020 7854 8900. info@brc.org.uk.