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Belk marks the grand opening of its new home store at Friendly Center in Greensboro, North Carolina

Unique Stand-Alone Store Includes Expanded Home Offerings

CHARLOTTE, NC, 2014-7-28 — /EPR Retail News/ — Belk today celebrated the grand opening of its new home store at Friendly Center in Greensboro, North Carolina. The home department has moved into a brand-new 29,000-square foot building across the street from the existing location at Friendly Center. The new store will allow Belk to expand its assortments of brand merchandise and offer a larger selection of home merchandise to customers in the Triad area.

The new store, located at 604 Green Valley Road, incorporates the latest in retail design, lighting, visual presentation and décor. Along with this improved design comes expanded space for Belk to increase its offering of premium home brands. This store is part of a $9.2 million project that also includes a renovation of the main store at Friendly Center, which will celebrate its grand opening on October 15.

“We look forward to providing our Triad customers with a completely new shopping experience,” said Bill Roberts, chair of Belk Northern Division based in Raleigh, North Carolina. “With expanded space and modern improvements, we will better be able to serve our Triad customers not only for their fashion and apparel needs, but for their home and gift needs as well.”

At the grand opening, Belk also presented a $2,500 donation to the Family Service of the Piedmont to assist in their efforts to help strengthen the community. Belk is proud to invest in the communities where its customers and associates live and work.

The grand opening of this new store will be celebrated with several events over the coming days:

  • Friday, July 25: Grand Opening celebration at 9:30 a.m. with a ribbon-cutting ceremony and gift card giveaways for the first 80 customers. Vietri founder Susan Gravely will be on-hand to showcase the Vietri boutique.
  • Friday, July 25: Reidel and Biltmore Wine Tasting, 6-8 p.m.
  • Friday, July 25-Sunday, July 27: Three days of giveaways, including a Keurig mini brewer, a Vitamix blender, luggage by Samsonsite, All Clad cookware and much more!
  • Sunday, Aug. 3: Sponsor of The Carolina Weddings Show at Greensboro Coliseum 11 a.m.-4 p.m.
  • Thursday, Aug. 7: Vietri Engagement Party 5-8 p.m.

The new store will feature a wide assortment of premium, national and Belk private brand merchandise, including new and favorite brands such as:


All Clad


Biltmore for Your Home





Kate Spade



Le Creuset






Rachael Ray

Ralph Lauren


Trina Turk


Vera Wang




About Belk, Inc. 
Charlotte, N.C.-based Belk, Inc. ( is the nation’s largest family owned and operated department store company with 300 Belk stores located in 16 Southern states and a growing digital presence.  Its website offers a wide assortment of national brands and private label fashion apparel, shoes and accessories for the entire family along with top name cosmetics, a wedding registry and a large selection of quality merchandise for the home. Founded in 1888 by William Henry Belk in Monroe, N.C., the company is in the third generation of Belk family leadership and has been committed to community involvement since its inception. In the fiscal year ended Feb. 1, 2014, the company and its associates, customers and vendors donated more than $20.9 million to communities within Belk market areas.

Belk offers many ways to connect via digital and social media, including Facebook, Pinterest, Twitter, YouTube, Google Plus and Belk Blog, and provides exclusive offers, fashion updates, sales notifications and coupons via email or mobile phone text messages. Customers can also download the latest Belk mobile apps for the iPad, iPhone or Android.

EPR Retail News