Piperlime reveals new online shopping experience featuring inspirational social media feeds

Introducing the New, Exclusive Piperlime Collection

SAN FRANCISCO, 2014-8-18 — /EPR Retail News/ — Piperlime, the online boutique known for being shoppers’ connection to chic, is excited to reveal a new online shopping experience, featuring inspirational social media feeds, and introduce the first-ever Piperlime Collection.

Since Piperlime’s launch in 2006, the brand has sought to meet customers’ desire to always be street-style ready. Inspired by their always-evolving, social media-savvy girl, Piperlime has enhanced its website to include streams of images filtered directly from Instagram providing customers with endless inspiration from fashion “it” girls to everyday women with effortless style. Shoppers will be able to click on these social images and shop the items to make these looks their own. Piperlime now feels like you are shopping the social feeds of the girl who always gets it right. Piperlime product pages will also feature styling ideas from bloggers and influencers, showing unique ways to style the same must-have pieces for each season.

“We’re excited to integrate social media into our customers’ shopping experiences,” says Lexi Tawes, Vice President and General Manager of Piperlime. “Interweaving technology into our incredible mix of product and fashion expertise is making Piperlime more than a shopping destination; we’ve become a style resource.”

Piperlime will continue to feature the most influential contemporary brands while introducing new up-and-coming labels – emulating the way its customer likes to dress with a mix of brands and price points.  In addition to the site updates, the brand is revealing a new logo that embodies Piperlime as a true, elevated fashion destination.

“Our customer is the contemporary girl who loves to curate her own looks,” says Jamie Lewin, Director of Design and Trend. “While we are always inspired by the runway, our girl looks more to street style and social media for tips on how to mix and match all of the pieces in her own way.  She blends investment and affordable pieces in a way that’s cool, feminine and always true to herself.”

Lewin leads the design team for the first-ever Piperlime Collection, an elevated assortment of apparel inspired by the chic and covetable style of the Piperlime girl.  It will be available on www.piperlime.com and at the Piperlime SoHo store in September 2014.  The trend-driven collection will feature 68 classic pieces ranging in price from $34-$170, and will evolve each season, complementing the other brands offered on the site.

Already known for providing access to celebrity style icons such as Piperlime Guest Editor Olivia Palermo, the brand will celebrate the evolution of the Guest Editor Program by featuring 25 “It Girls” whose social media feeds are just the type the Piperlime customer wants to shop. The program, which will kick-off with Supermodel Chrissy Teigen, will provide Piperlime customers with advice and tips from style stars such as Socialite Poppy Delevingne, Fashion Designer Claire Vivier, Blogger Julia Engel of Gal Meets Glam, Musician ZZ Ward, NYC Influencer Christina Tosi of Momofuku Milk Bar and many more.

Piperlime carries more than 300 apparel, footwear and accessories brands ranging from casual to designer. Piperlime customers receive free shipping and free returns on every order, along with 24-hour customer service via phone or email. Gap, Banana Republic and Old Navy credit cards are accepted, and customers can earn and redeem reward points at piperlime.com. Customers can also shop four other Gap Inc. online stores using the same shopping bag and one easy check out.

About Piperlime

Piperlime is a women’s apparel and accessories brand offering a unique mix of products, labels and price points, including the brand’s own line, Piperlime Collection. The online shopping site features fashion inspiration, curated picks and exclusive tips on how to wear the season’s trends – from the site’s popular Piperlime Guest Editor program to its one-of-a-kind social feed featuring social-savvy fashionistas. Piperlime is the connection to chic. Launched in 2006, Piperlime is part of the Growth, Innovation and Digital division of Gap Inc. (NYSE: GPS).

About Gap Inc.

Gap Inc. (NYSE: GPS) is a leading global retailer offering clothing, accessories, and personal care products for men, women, and children under the Gap, Banana Republic, Old Navy, Piperlime, Athleta, and Intermix brands. Fiscal year 2013 net sales were $16.1 billion. Gap Inc. products are available for purchase in more than 90 countries worldwide through more than 3,100 company-operated stores, over 350 franchise stores, and e-commerce sites. For more information, please visitwww.gapinc.com.

Morrisons announced 230 stores extend opening hours between 6am and 11pm UK-wide

Bradford, England, 2014-8-18 — /EPR Retail News/ — New research has established the emergence of a ‘dawn and dusk’ shopper, with one in five consumers now regularly shopping before 9am in the morning and after 8pm at night.

Morrisons is responding to the growing trend by introducing an extra 1,600 hours of trading a week – with 230 stores moving to between 6am and 11pm UK-wide today.

Twenty per cent of shoppers now usually visit a store between 6-9am or 8pm-11pm. Just under half of these early morning or late evening shoppers say they prefer these ‘quieter’ times . Almost a quarter (24%)* claim it better suits their working hours, and one in 20 say they want to put kids to bed before heading down to store. The motivation behind shopper visits at later times varied, with 22% doing their regular weekly shop, 18% picking up food for that evening’s meals and 15% making trips for forgotten items.

Morrisons Chief Executive, Dalton Philips said:

“Modern family life, flexible working hours and busy schedules mean customers want to shop earlier and later. Therefore we need to be open for longer. The extension of our opening hours is one of many changes we are making – to make shopping trips easier at our stores.”

The activity forms part of a significant investment programme to make shopping trips easier for customers. Additional improvements include the removal of trolley locks, the redesign of over 277 store layouts, the refurbishment of store cafes, the building of new petrol stations, the refurbishment of baby change and toilet facilities, and the updating of car park controls.

* who shop in the evening or during the night

The Co-operative Group announced 207 farms will share £4,928,627.46 in premium payments

MANCHESTER, UK, 2014-8-18 — /EPR Retail News/ — The Co-operative announced today (Saturday, 16 August) an almost £5m shot in the arm for British farmers, who supply its own-brand fresh meat, poultry and milk.

The premiums will go to members of The Co-operative’s farming groups which were launched in order to back British farmers and agriculture, and to cement relationships with producers, deliver a continued investment in quality and provide shoppers with a more consistent and transparent supply chain.

They also help maintain The Co-operative’s strict animal welfare policies and encourage long-term investment in, and improvements to, farm efficiencies, training and sustainability.

The five protein farming groups, which launched in June 2013, are based on five pillars of achievement: “health, welfare and quality”, “Co-operative brand”, “sustainability”, “environmental” and “ethical and training” – two of which are mandatory. There are six farming groups in total, including dairy – which is not aligned to the pillar model – who will all share the premium payment.

All the farms need to meet strict and sustained “health, welfare and quality” standards for the first pillar, and also attend events with other farmers and representatives from The Co-operative, to discuss and exchange best practice, as part of the “Co-operative brand” pillar. Farms that meet these two mandatory pillars are classed as “Bronze” farms.

The further three pillars represent sustainability (which includes alternative energy and energy conservation), the environment (which includes carbon footprint self-assessments) and ethical and training (which includes apprenticeships and memberships to professional bodies, such as the PIPR). Farms need to meet four pillars to secure silver standard and all five to achieve gold.

Almost 10 per cent (55 farms out of 599) of the five protein farming group farms have progressed through the pillars to achieve “silver” or “gold” status, since it launched last year. They, along with the dairy group, which launched in 2011 and now includes 207 farms, will share £4,928,627.46 in premium payments.

Steve Murrells, Chief Executive – Food Retail, The Co-operative Group, said:

“The Co-operative has a long history of supporting the UK’s farming industry, and is committed to backing British farmers by continuing to work closely with them to drive quality, consistency and value. Our farming groups initiative has been a resounding success and these farmers, who are just as passionate about British meat, poultry and milk as we are, and are committed to our standards for quality, health and welfare, are starting to reap their just rewards. The scheme has delivered significant benefits to the farmers, The Co-operative and its customers, and ensures our fresh British protein and milk is delivered to the highest standards possible. The farming groups are also improving and demonstrating best practice, whilst also delivering profitable returns for farmers and high quality, traceable, fresh British meat, poultry and milk for our customers.”

All The Co-operative’s own-brand fresh standard chicken, fresh standard pork, Hampshire breed pork, Hereford and Aberdeen Angus premium beef and premium Cambrian lamb are all now sourced from the five protein farming groups. Further incentives, such as inclusion in bulk feed schemes and medicine groups, which may result in cheaper and better deals for these items, are also available for all the tiered farms achieving silver and gold.

NFU President, Meurig Raymond, said:

“The Co-operative’s launch last year of five farming groups for beef, lamb and poultry suppliers has been a positive step for the industry. Producer groups like these foster stronger relationships with the farmers involved and ensure that retailers are able to provide more consistent products for consumers, which in turn, guarantees more British food on more British plates. It is good to see the Co-operative rewarding their producers for their achievements against the standards set last year.

“It is important that retailers continue to ensure that these initiatives are applied across other farming sectors, including fresh produce. Horticulture is one of the most important visible and profitable categories for retailers and the NFU will be working with retailers, including The Co-operative, to ensure that these values are upheld across all UK farming sectors.”


Foodstuffs: Pams and Budget to adopt Government’s Health Star Rating on all packaging

Foodstuffs has today announced that Pams and Budget product packaging will include the Government’s Health Star Rating.

Whakatane, New Zealand, 2014-8-18 — /EPR Retail News/ — Dave McAteer,  General Manager, Foodstuffs Own Brands Ltd says, “We support the principles behind the Health Star Rating System as it provides customers with an easily understandable way to identify the relevant nutritional information about the products they are purchasing. We will begin to incorporate the Health Star Ratings onto our Pams and Budget brand packaging from early 2015, as contracts are renewed and packaging updated.”

According to the Ministry for Primary Industries (MPI), the purpose of the Health Star Rating System is to provide convenient, relevant and readily understood nutrition information and/or guidance on food packs to assist consumers to make informed food purchases and healthier eating choices.1

“As one of the biggest food retailers in New Zealand, Foodstuffs supermarkets (New World, PAK’nSAVE and Four Square) are committed to ensuring customers have access to healthy eating initiatives and by adopting the Health Star Rating on our own brand products we can play our part in helping Kiwis make good nutritional choices,” says McAteer.

“Foodstuffs is looking forward to providing our customers with enough information to help them make healthy food choices should they wish to do so, and through our flag ship brands, Pams and Budget, we are thrilled to be proceeding with the Health Star Rating System on our packaging,” says McAteer.


1 Ministry for Primary Industries; Health Star Rating System Style Guide, 30 June 2014.

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Big Lots to celebrate the grand opening of its newest store in Reynoldsburg, Ohio on August 22, 2014

OSU Great Archie Griffin to Sign Autographs at Reynoldsburg Grand Opening

Columbus, OH, 2014-8-18 — /EPR Retail News/ — Big Lots announced today that it will celebrate the grand opening of its newest store at 9 a.m. on August 22, 2014. The 30,055 square foot Reynoldsburg, Ohio, store is located in the Century City Shopping Center at 6300 Livingston Avenue.

As part of the grand opening celebration, Big Lots will make a $1,500 donation to Reynoldsburg High School Bell Early College Academy and Health Science and Human Services Academy (HS2) during its ribbon-cutting ceremony. “We are proud to be able to make this donation to Bell Early College Academy and HS2 to further the education of their students and reaffirm our commitment to the surrounding Reynoldsburg community,” said David Campisi, Big Lots Chief Executive Officer and President.

An iconic figure from Ohio State University sports history, Archie Griffin thrilled Buckeye fans during his football career and will make an appearance for a free autograph session from 10 a.m. to 12 p.m. Friday, August 22, during the grand opening. Griffin is the only two-time winner of the prestigious Heisman Trophy, symbolic of “The Outstanding College Football Player in the
Country.” After seven seasons in the NFL, Griffin returned to his alma mater in 1984 and is currently Chief Executive Officer and President of the Ohio State Alumni Association.

As the nation’s largest broadline closeout retailer, Big Lots is best known for bringing customers a one-of-a-kind shopping experience filled with great products at an amazing value. This new easy-to-shop store will carry thousands of products available from everyday food and consumables to seasonal goods, home decor, electronics, toys, brand-name furniture, Serta
mattresses and extraordinary one-time closeouts.

“When shoppers visit this new store they will find crazy good deals and low prices on name brands and quality products along with a team of associates dedicated to exceptional customer service. We hope new and old shoppers alike will find shopping this new Big Lots is always worth the trip,” said Campisi. “We encourage Buckeye fans to join us on this exciting day. This
event is our way of saying thank you to the customers of all our stores in our hometown Columbus area. We look forward to seeing everyone come to check out this location, as well as welcoming OSU legend Archie Griffin to this new store.”

This new store will replace the store located at 1900 Brice Road, Reynoldsburg. The new Reynoldsburg store will be open from 9 a.m. to 9 p.m. Monday through Saturday and 10 a.m. to 7 p.m. on Sunday. To learn more about Big Lots, arrange a store visit, photography or speak with a company
representative, contact Toni Fink at (440) 785-4514.

About Big Lots, Inc.
Big Lots is America’s largest broadline closeout retailer. We currently operate 1,494 BIG LOTS stores in 48 states. For more information, contact MediaRelations@biglots.com or visit www.biglots.com.

Media Contact: Toni Fink – (440) 785-4514

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