Skip to content Skip to sidebar Skip to footer

Alyson Lockley named as the new Head of Own Brand at Argos

Alyson Lockley has been appointed as the new Head of Own Brand at Argos. 

Milton Keynes, UK, 2014-8-19 — /EPR Retail News/ — Alyson will be responsible for leading the development and delivery of Argos’ own brands strategy, which is part of its transformation plan to become a digital retail leader, announced in October 2012.  Making Argos more universally appealing and attracting a broader range of customers is an important part of this strategy.

Reporting directly into Argos Marketing Director Stephen Vowles, Alyson joins from Johnson and Johnson, where she was Senior Marketing Director for Johnson’s Baby for the Europe Middle East and Africa region.

Alyson brings extensive own brand experience, including three years at Boots delivering successful campaigns for 17 Cosmetics and Botanics.  She also has a wealth of brand experience gained from other senior marketing positions across the FMCG sector including Pfizer, Virgin and L’Oreal.

Stephen Vowles, Argos Marketing Director, said: “Alyson joins us at a really exciting time for our own brand team, and one of her first priorities will be to oversee the exciting launch campaign for our new furniture and homewares power brand, Heart of House.”

Alyson Lockley said: “I am delighted to be joining Argos at such an exciting time in the business journey and building iconic own brands is a great opportunity.  Argos has some fantastic own brands on offer; I’m really looking forward to building on the great work that’s already been done, particularly for Chad Valley and Heart of House.”

Alyson will oversee a team of ten, dedicated to supporting Argos’ own brand portfolio, which includes household names such as Chad Valley and Bush.

Argos has committed to building its own brands to become a £1.5bn business which represents a third of all sales by 2018.



Notes to Editors:
For more information, please contact the Argos Press Office on 0845 120 4365 or email: Follow us on Twitter at @argos_PR.

About Argos
Argos is a leading UK digital retailer, offering around 43,000 products through, its growing mobile channels, stores and over the telephone.

Argos continues to be the UK’s largest high street retailer online with 738 million website and app visits in the 12 months to February 2014.  Argos serves around 123 million customers a year through its network of 734 stores.

In the financial year to February 2014, Argos sales were £4.1 billion and it employed some 29,000 people across the business.

Argos is part of Home Retail Group, the UK’s leading home and general merchandise retailer.


EPR Retail News