With two stores set to open later this year, the travel retailer is poised to debut this dynamic fashion concept in travel retail in Australia.
Sydney, AUSTRALIA, 2015-7-20 — /EPR Retail News/ — Opening in Sydney Airport’s Terminal 2 and Melbourne Airport’s new Terminal 4, the new stores will be the first standalone Desigual stores in Australia. The partnership is an exciting development for both LS travel retail Pacific and Desigual, as both companies look to expand their presence in luxury travel retail.
Firmly focused on female fashion, the Desigual stores will make a vibrant and welcome addition to each of the domestic Terminals. Known for their bright, forward-thinking product offer, their colourful multicultural spirit and eye-catching store designs, fans of the Spanish brand will welcome LS travel retail Pacific’s new partnership.
Speaking of the news, LS travel retail Pacific’s CEO Matthieu Mercier said, “We are enormously pleased to be bringing this dynamic fashion brand to the Australian travel retail market. Desigual is a vibrant addition to our portfolio of partner brands, and will certainly go a long way to seeing the “life is cool” spirit in Sydney and Melbourne when the new stores open later this year.”
Desigual’s Head of Travel Retail, Marco Gadola said of the new partnership, “Sydney and Melbourne are two vibrant, colourful cities – a perfect match for Desigual. We’re extremely excited to open our first two boutiques in Australia and see great potential in this region. Our partnership with LS travel retail continues to go from strength to strength as we work together to seek new opportunities in travel retail. We look forward to opening our doors to shoppers and bringing our unique proposition to Australian travel retail later this year.”
The Desigual stores will open in Sydney and Melbourne Airports in October.
Notes to the editor:
About LS travel retail
Operating in 29 countries throughout Europe, North America, Asia and the Pacific, LS travel retail, a division of Lagardère Services, is a world leader in Travel Retail. Lagardère Services operates more than 4,100 stores across the world, including a presence at over 150 airports and 700 stations. It runs the largest international network of duty free and luxury, travel essentials and foodservice stores.
Throughout Asia Pacific LS travel retail operates more than 250 outlets, partnering with over 16 airports in Australia, New Zealand, New Caledonia, Singapore, Malaysia, China, Hong Kong and India.
Desigual is characterised by its different, optimistic and colourful designs. The company began operating in 1984. La Vida es Chula (Life is Cool) is Desigual’s slogan and way of looking at fashion and life. It’s an enthusiastic and positive message that truly nails its colours to the mast. The fashion brand has eight product categories: WOMAN, MAN, KIDS, ACCESSORIES, SHOES, LIVING, SPORT and BEAUTY and 17 distribution channels. It operates in 109 countries and has 526 of its own stores, 8,000 multi-brand stores and 2,800 corner concessions in department stores. Desigual’s global turnover reached €963.5 million in 2014 (+16.2% versus 2013).
CEO, LS travel retail Pacific
Ph: +61 2 8218 1105
Corporate Communications Manager, LS travel retail Pacific
P: +61 2 8218 1142