Bilinga Q, Australia, 2017-Sep-28 — /EPR Retail News/ — Awarded 5 sites as part of a competitive tender process held in late 2016, Lagardère Travel Retail has unveiled concessions in Gold Coast Airport’s Common User Terminal. The sites cover both International & Domestic departure lounges, as well as Arrivals.
Using the opportunity to introduce its latest Destination concepts ‘Out of Australia’ to International Departures, and ‘The Gold Coast Store’ to Domestic Departures, the travel retailer has also upgraded the Aelia Duty Free store and added the world’s largest travel essentials brand, RELAY, to the retail mix in the International lounge.
Offering passengers the best of last minute travel essentials, Lagardere Travel Retail’s global concept, RELAY, will continue to be trusted by customers as a global brand market leader.
In order to remain aligned with existing duty free offers in the Pacific region, Aelia Duty Free has been refreshed and rebranded. The revised offer showcases key brand installations including Bundaberg Rum, Sunglass Hut and tech2go to cater to the change in passenger profiles. Along with increasing its presence in an online platform, the new offers are designed to enhance the overall passenger experience.
These new developments are all in conjunction with Gold Coast Airport’s preparation for the 2018 Commonwealth Games being held on the Gold Coast.
“We’re delighted to deliver new and innovative concepts to the Gold Coast Airport, offering the passengers a complete Travel Essentials, Destination and Duty Free offer, with a strong mix of local flavour and true sense of place” said Lagardère Travel Retail CEO of Pacific region, Matthieu Mercier. “We have enjoyed a long and successful partnership with the airport since 2002, so are excited to be part of this redevelopment phase.”
Deborah Price, General Manager Commercial of Gold Coast Airport commented: “Gold Coast Airport is delighted with the new Lagardère Travel Retail concepts that are innovative and have captured the essence of a sense of place. The yellow coloured kombi van is the centre piece of the store merchandised with locally sourced apparel along with the Movie World and Commonwealth Games concept area has been a huge success. The Out Of Australia store in the International terminal brings a different dimension with a more sophisticated souvenir offer and has been designed with warmth and feel of the Outback. This is all part of upgrading and enhancing the passenger experience in preparation for the Commonwealth Games in April 2018.”
Lagardère Travel Retail operate Aelia Duty Free, RELAY, tech2go, Victoria’s Secret Beauty & Accessories, The Gold Coast Store, Out of Australia, M.A.C. Cosmetics, Hub Convenience and soon to open Sunglass Hut Kiosk at the Gold Coast Airport.
ABOUT LAGARDERE TRAVEL RETAIL:
With 4 billion euros 100% managed sales in 2015 and a presence in 31 countries, 220 airports and 700 train stations in EMEA, North America and ASPAC, Lagardère Travel Retail is a pioneering and leading travel retail player with global reach. Operating stores in travel essentials, duty free and luxury and foodservice, Lagardère Travel Retail offers a complete range of products and services to satisfy each and every traveller along their journey. As a multi-specialist retailer, beyond the expertise within its 3 business lines, Lagardère Travel Retail creates value-added opportunities in each location.
In Asia Pacific, Lagardère Travel Retail operates over 350 outlets in more than 16 airports, supported by professional local teams in Australia, New Zealand, New Caledonia, Singapore, Malaysia, Hong Kong, China and India.
SOURCE: Lagardère Travel Retail
Janette Doolan, Communications Manager