Nation’s first in-store brewery launching Post Oak Pale Ale in locations across Texas
Houston, 2015-7-27 — /EPR Retail News/ — Whole Foods Market Brewing Company, the first craft brewery in a grocery store, will begin distribution of its first draft beer in two phases, starting with the Greater Houston area on Aug. 8, followed by the launch of statewide distribution in Texas on Sept. 18. Both launches will be celebrated by special tapping events, including a tapping event in Austin on Sept. 18 at the Lamar Whole Foods Market, hosted by Dave Ohmer, brewmaster of Whole Foods Market Brewing Company.
Guests are invited to visit any Houston-area Whole Foods Market store on Saturday, Aug. 8, at noon and help tap the first keg of Whole Foods Market Brewing Company beer. All 10 Houston-area Whole Foods Market stores will tap kegs simultaneously.
The first beer for Houston distribution will be a Post Oak Pale Ale, a deep golden beer that starts off with an orange marmalade sweetness and rolls directly into tangerine, grapefruit, and tropical tones. The hoppy bitterness continues to build all the way through, finishing dry, and inviting you to take that next sip.
Post Oak Pale Ale is one of 38 beers produced by the Whole Foods Market Brewing Company, located inside the company’s Post Oak store in Houston. To date, more than 5,220 gallons of beer have been produced in Houston, and a Whole Foods Market store in San Jose, California, has opened the company’s second onsite brewery.
Beer enthusiasts will have another opportunity to meet Ohmer at the 2015 Texas Craft Brewers Festival on Sept. 19, where Whole Foods Market Brewing Company will be featured throughout the day as a presenting sponsor of the event.