AUCKLAND, NEW ZEALAND, 2015-10-15 — /EPR Retail News/ — A Winning in January toolkit has been launched by FGC and Foodstuffs in conjunction with Efficient Consumer Response Australasia.
The toolkit is aimed at improving stock positions over key seasonal times such as January, but can also apply at times such as Easter.
It is based on the ECRA model, which has been reviewed and developed further to New Zealand conditions by FGC’s representative on ECRA, Kelly Smith, Shannon Kelly of Foodstuffs North Island, and Dave Pawson of Foodstuffs South Island.
The toolkit provides guidance for improving product availability and delivering improved shopper satisfaction in the summer period, and is an addition, not an alternative, to detailed internal and trading partner planning and deployment. It offers a clear and simple framework for planning and optimising a key sales period.
SOURCE: FOODSTUFFS NEW ZEALAND