PARIS, 2015-10-23 — /EPR Retail News/ — For Loro Piana, uncompromising standards are an overriding imperative. The Italian house has made exquisite cashmere products since 1960, always putting quality before quantity. Now, thanks to extensive research into cashmere production, Loro Piana has developed a method that optimizes quality while ensuring sustainable development.
To obtain perfect cashmere – meaning fiber thickness of under 14 microns – Loro Piana launched an ambitious project in China in 2009 in the Alashan region, where the goats from which the fiber is obtained are bred. Joint research by Jilin Agricultural University, Camerino University in Italy and the Italian National Agency for New Technologies, Energy and Sustainable Economic Development (ENEA) culminated in the “Loro Piana Method”.
For Loro Piana, uncompromising standards are an overriding imperative. The Italian house has made exquisite cashmere products since 1960, always putting quality before quantity. Now, thanks to extensive research into cashmere production, Loro Piana has developed a method that optimizes quality while ensuring sustainable development.
To obtain perfect cashmere – meaning fiber thickness of under 14 microns – Loro Piana launched an ambitious project in China in 2009 in the Alashan region, where the goats from which the fiber is obtained are bred. Joint research by Jilin Agricultural University, Camerino University in Italy and the Italian National Agency for New Technologies, Energy and Sustainable Economic Development (ENEA) culminated in the “Loro Piana Method”.
SOURCE: LVMH
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