Loro Piana opens its new store at 38 Avenue Montaigne in Paris

Loro Piana opens its new store at 38 Avenue Montaigne in Paris
Loro Piana opens its new store at 38 Avenue Montaigne in Paris

 

Paris, 2016-Sep-14 — /EPR Retail News/ — On Tuesday, September 13, Loro Piana inaugurated its new store at 38 Avenue Montaigne in Paris. Promenade Pour un Objet d’Exception, a special event created for the occasion, invites visitors to discover the unique savoir-faire of the Italian house and the story of its exceptional cashmere.

Loro Piana has changed its address in Paris, leaving 8 Avenue Montaigne for No. 38, moving up the prestigious avenue towards the Rond-point des Champs Elysées. Nestled in a historic hôtel particulier, the new store provides an intimate and sophisticated atmosphere. Exquisitely noble materials including stone and wood combine with precious cashmere and vicuña fabrics, spanning 1,200 square meters of floorspace, with a VIP room on the top floor.

Loro Piana is marking the inauguration of this new jewel with a special event entitled Promenade Pour un Objet d’Exception. A celebration of the heritage of the Maison, the event celebrates Loro Piana’s originality and creativity. Sensorial and visual experiences invite visitors on a journey through the steps in the production of Loro Piana’s renowned cashmere. On display is a bale of the finest cashmere in the world, which arrived in Paris via the “Peking to Paris” vintage automobile rally in which Loro Piana took part this summer. The route retraces the journey of this rare natural fiber from China and Mongolia to Europe.

This exclusive material has been used to create a limited, numbered edition of 110 elegant pieces, including scarves, jackets, capes and carrés, available exclusively at the Maison Loro Piana in Paris.

Contact:

LVMH Moët Hennessy – Louis Vuitton
22, avenue Montaigne, 75008 Paris – France
Tel: +33 (0)1 44 13 22 22
Fax: +33 (0)1 44 13 22 23

Source: LVMH

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Loro Piana designs the outfits of European Ryder Cup team

PARIS, 2016-Jul-07 — /EPR Retail News/ — For the first time in the brand’s history, Loro Piana has announced its collaboration with the European team of the Ryder Cup for two matches: 2016 in the U.S. (Hazeltine, Minnesota) and 2018 in France (Le Golf National, Guyancourt). The Italian house has designed the outfits that the European players will wear in all their official public appearances: travel, practice, tournament play, gala dinners and the opening and closing ceremonies.

Held every two years since its creation in 1927, the Ryder Cup alternates between Europe and the United States. It is the most prestigious team golf competition in the world. The format is unchanging as the European and American teams challenge one another in two teams of 12 professional players and one captain per side for three days of head-to-head matches.

Designed according to the instructions of Darren Clarke, captain of the European team, the Loro Piana collection reflects the spirit of the event, incorporating natural colors, technical performance, durability, and above all refined elegance and impeccable style, even on the green. To announce the agreement, the “Tuesday Practice” sportswear range was unveiled at a preview.

“We are very proud and honored to represent the European Team at The Ryder Cup. We have high hopes that Loro Piana’s elegance, quality and extensive experience in transforming the best natural fibers in the world into high performance products, in this case for sports professionals, will win us yet another important victory,” said Antoine Arnault, Chairman of Loro Piana.

Through this partnership, Loro Piana has an opportunity for hands-on experience in testing the performance of its products or new fabrics and fibers under specific harsh atmospheric conditions and situations. A Ryder Cup capsule collection will be available exclusively at selected Loro Piana stores, including Milan, Paris, Beverly Hills, and Singapore Marina Bay from mid-September 2016.

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Loro Piana designs the outfits of European Ryder Cup team
Loro Piana designs the outfits of European Ryder Cup team

Source: LVMH

Loro Piana’s Cashmere Life Salon features Sheila Hicks’ textile sculptures at the MiArt international Modern and Contemporary Art exhibition in Milan

PARIS, 2016-Apr-11 — /EPR Retail News/ — Loro Piana is spotlighting its collaboration with renowned American artist Sheila Hicks at the MiArt international Modern and Contemporary Art exhibition in Milan. Her textile sculptures are featured as part of Loro Piana’sCashmere Life Salon at the show.

Loro Piana has long had a close affinity with the values of the art world, leading to a series of memorable collaborations, including works created by artist Pae White in 2015. This year the Italian house, which draws inspiration from nature and the finest raw materials, has invited Sheila Hicks to be part of its creative process. The American artist is known for her artworks crafted with yarns and fabrics.

Sheila Hicks has reinterpreted Loro Piana’s artisanal savoir-faire, creating multi-dimensional sculptures in bright, vibrant colors, made from rare flax yarns supplied by the House. Her installations are being displayed at MiArt from April 7-10, as well as in the windows of the Loro Piana store on Via Montenapoleone in Milan until April 17th.

SOURCE: LVMH

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Loro Piana’s Cashmere Life Salon features Sheila Hicks' textile sculptures at the MiArt international Modern and Contemporary Art exhibition in Milan

© Lisa Camus

Cashmere research: Italian house Loro Piana developed method that optimizes quality while ensuring sustainable development

PARIS, 2015-10-23 — /EPR Retail News/ — For Loro Piana, uncompromising standards are an overriding imperative. The Italian house has made exquisite cashmere products since 1960, always putting quality before quantity. Now, thanks to extensive research into cashmere production, Loro Piana has developed a method that optimizes quality while ensuring sustainable development.

To obtain perfect cashmere – meaning fiber thickness of under 14 microns – Loro Piana launched an ambitious project in China in 2009 in the Alashan region, where the goats from which the fiber is obtained are bred.  Joint research by Jilin Agricultural University, Camerino University in Italy and the Italian National Agency for New Technologies, Energy and Sustainable Economic Development (ENEA) culminated in the “Loro Piana Method”.

For Loro Piana, uncompromising standards are an overriding imperative. The Italian house has made exquisite cashmere products since 1960, always putting quality before quantity. Now, thanks to extensive research into cashmere production, Loro Piana has developed a method that optimizes quality while ensuring sustainable development.

To obtain perfect cashmere – meaning fiber thickness of under 14 microns – Loro Piana launched an ambitious project in China in 2009 in the Alashan region, where the goats from which the fiber is obtained are bred.  Joint research by Jilin Agricultural University, Camerino University in Italy and the Italian National Agency for New Technologies, Energy and Sustainable Economic Development (ENEA) culminated in the “Loro Piana Method”.

SOURCE: LVMH

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Cashmere research: Italian house Loro Piana developed method that optimizes quality while ensuring sustainable development

Loro Piana