BERLIN, 2015-10-28 — /EPR Retail News/ — Zalando launches Brand Diaries: three brands, three ambassadors and three stories. Following in the footsteps of the Share Your Style campaign, where influencers such as Lucky Blue Smith and Caroline de Maigret shared their style insights, Zalando launches Brand Diaries – a video series featuring Polo Ralph Lauren, TOPSHOP and Levi’s®. Europe’s biggest online platform for fashion invited key representatives of these three iconic fashion brands to talk about their style in the context of a different city: New York, London and San Francisco.
To portrait Polo Ralph Lauren, the American heritage brand selected international men’s influencer Adam Gallagher. Exclusively for the Brand Diaries, Adam talks about his career, style evolution as well as the influence New York has on his lifestyle. Working out in Washington Square Park, admiring the Flatiron building or getting a quick coffee at Ralph’s Café are just a few of the things that contribute to Adam’s style. His modern gentleman and dapper looks, in photoshoots taken next to iconic NYC landmarks, accentuate the current Polo Ralph Lauren collection for men.
TOPSHOP Global Design Director, Jacqui Markham, reveals how London and British style inspires the brand’s collections, what her exciting job entails, whose style she admires and how she’d describe her own personal style. In her closing words Jacqui says: “fashion should not be serious. It is about having fun, just experiment”.
On the other side of the Atlantic, Jonathan Cheung – Senior Vice President Design Levi’s – shares his favourite spots in San Francisco, the world’s denim capital. Straight cut, boot cut or flares – Jonathan explains us what is trending this season and how Northern California is part of the brand´s DNA. The Levi´s® Brand has invented jeans for men over 150 years ago, and also brought the first ever jeans for women to the world 80 years ago. This Autumn´s Levi’s collection is paying homage to California’s “Lost Coast”, a wild and secluded part of the Northern California area.
Brand Diaries will launch on the 21st October 2015 in Germany, Switzerland, France, Belgium, Luxembourg, the Netherlands, Sweden, Denmark, Norway and Finland. On zalando.com’s #shareyourstyle hub customers will find a range of inspirational digital and mobile-friendly content.
#shareyourstyle
Notes to Editors
CAMPAIGN CREDITS
BRAND DIARIES
Concept: Zalando
Art direction: Zalando
POLO RALPH LAUREN
Videographer: Cycy Sanders
Photographer: Nick Pierce / GALLA
TOPSHOP
Video/Photographer: Alick Cotterill
LEVI’S
Video/Photographer: Matthew Justus
About Zalando
Zalando (https://corporate.zalando.com) is Europe’s leading online fashion platform for women, men and children. We offer our customers a one-stop, convenient shopping experience with an extensive selection of fashion articles including shoes, apparel and accessories, with free delivery and returns. Our assortment of over 1,500 international brands ranges from popular global brands, fast fashion and local brands, and is complemented by our private label products. Our localized offering addresses the distinct preferences of our customers in each of the 15 European markets we serve: Austria, Belgium, Denmark, Finland, France, Germany, Italy, Luxembourg, the Netherlands, Norway, Spain, Sweden, Switzerland, Poland and the United Kingdom. Our logistics network with three centrally located fulfillment centers in Germany allows us to efficiently serve our customers throughout Europe. We believe that our integration of fashion, operations and online technology give us the capability to deliver a compelling value proposition to both our customers and fashion brand partners. Zalando’s shops attract over 135 million visits per month. In the second quarter of 2015, around 57 percent of traffic came from mobile devices, resulting in close to 16.4 million active customers by the end of the quarter.
Contact Zalando
Jolanda Smit
Head of Global PR
jolanda.smit@zalando.de
+49 176 12759223
SOURCE: Zalando
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