Zalando launches Brand Diaries – a video series featuring Polo Ralph Lauren, TOPSHOP and Levi’s®

BERLIN, 2015-10-28 — /EPR Retail News/ — Zalando launches Brand Diaries: three brands, three ambassadors and three stories. Following in the footsteps of the Share Your Style campaign, where influencers such as Lucky Blue Smith and Caroline de Maigret shared their style insights, Zalando launches Brand Diaries – a video series featuring Polo Ralph Lauren, TOPSHOP and Levi’s®. Europe’s biggest online platform for fashion invited key representatives of these three iconic fashion brands to talk about their style in the context of a different city: New York, London and San Francisco.

To portrait Polo Ralph Lauren, the American heritage brand selected international men’s influencer Adam Gallagher. Exclusively for the Brand Diaries, Adam talks about his career, style evolution as well as the influence New York has on his lifestyle. Working out in Washington Square Park, admiring the Flatiron building or getting a quick coffee at Ralph’s Café are just a few of the things that contribute to Adam’s style. His modern gentleman and dapper looks, in photoshoots taken next to iconic NYC landmarks, accentuate the current Polo Ralph Lauren collection for men.

TOPSHOP Global Design Director, Jacqui Markham, reveals how London and British style  inspires the brand’s collections, what her exciting job entails, whose style she admires and how she’d describe her own personal style. In her closing words Jacqui says: “fashion should not be serious. It is about having fun, just experiment”.

On the other side of the Atlantic, Jonathan Cheung – Senior Vice President Design Levi’s – shares his favourite spots in San Francisco, the world’s denim capital. Straight cut, boot cut or flares – Jonathan explains us what is trending this season and how Northern California is part of the brand´s DNA. The Levi´s® Brand has invented jeans for men over 150 years ago, and also brought the first ever jeans for women to the world 80 years ago.  This Autumn´s Levi’s collection is paying homage to California’s “Lost Coast”, a wild and secluded part of the Northern California area.

Brand Diaries will launch on the 21st October 2015 in Germany, Switzerland, France, Belgium, Luxembourg, the Netherlands, Sweden, Denmark, Norway and Finland. On’s #shareyourstyle hub customers will find a range of inspirational digital and mobile-friendly content.


Notes to Editors

Concept: Zalando
Art direction: Zalando

Videographer: Cycy Sanders
Photographer: Nick Pierce / GALLA

Video/Photographer: Alick Cotterill

Video/Photographer: Matthew Justus


About Zalando
Zalando ( is Europe’s leading online fashion platform for women, men and children. We offer our customers a one-stop, convenient shopping experience with an extensive selection of fashion articles including shoes, apparel and accessories, with free delivery and returns. Our assortment of over 1,500 international brands ranges from popular global brands, fast fashion and local brands, and is complemented by our private label products. Our localized offering addresses the distinct preferences of our customers in each of the 15 European markets we serve: Austria, Belgium, Denmark, Finland, France, Germany, Italy, Luxembourg, the Netherlands, Norway, Spain, Sweden, Switzerland, Poland and the United Kingdom. Our logistics network with three centrally located fulfillment centers in Germany allows us to efficiently serve our customers throughout Europe. We believe that our integration of fashion, operations and online technology give us the capability to deliver a compelling value proposition to both our customers and fashion brand partners. Zalando’s shops attract over 135 million visits per month. In the second quarter of 2015, around 57 percent of traffic came from mobile devices, resulting in close to 16.4 million active customers by the end of the quarter.


Contact Zalando

Jolanda Smit
Head of Global PR
+49 176 12759223

SOURCE: Zalando


Zalando launches Brand Diaries - a video series featuring Polo Ralph Lauren, TOPSHOP and Levi's®

From left to right: Adam Gallagher (Polo Ralph Lauren), Jacqui Markham (TOPSHOP), Jonathan Cheung (Levi´s®)

Debenhams Reports Rise of Shirtego Men’s Fashion Trend

Debenhams has revealed that the de rigueur way for British men to wear their shirts this season is with three buttons undone, otherwise known as the ‘shirtego’ trend.

Last seen on seventies lotharios such as Richard Gere in ‘American Gigolo’ and John Travolta in ‘Saturday Night Fever’, the bare chest has marked the return of the ‘machosexual’ – men who are not afraid to be masculine, confident and sexy.

Department store, Debenhams asked its customers, “how low can you go?” and found that 75 per cent of men now regularly wear their shirt with three buttons undone on a night out, 41 per cent of men will risk a four button undone look and 36 per cent of men will even risk the fashion at work.

Previously, shirts buttoned up to the neck with ties were expected for work and formal events, one button undone with a tie for the end of the working day, two undone for a good night out and three only for those rare tanned and toned few.

Paul Baldwin, Menswear Director at Debenhams said: “This is traditionally a look more commonly associated with Latin lovers, but it has now hit these shores with British men embracing the warmer weather and the salon to bear their chests.

“You only need to look at Simon Cowell vs. Louis Walsh on the X Factor to know that button-free fashion gets the girls.”

The men of ‘The Only Way is Essex’ have also brought the look celebrity status, with 62 per cent of men citing the sexy, successful reality TV stars as encouraging them to take the plunge.

Ryan Reynolds, Gerard Butler, Tom Selleck and Burt Reynolds were also stated as sartorial inspiration for the dramatic trend hitting the high street.

Debenhams’ survey found that while the exhibitionist look was most easily sported in the creative industries of advertising, marketing, PR and design, the return of dress down Fridays has brought the deep V to the more traditional industries.

Research showed that 27 per cent of pioneering accountants and lawyers would venture the look at the end of the week, but only just before leaving the office for Friday drinks.

Baldwin continued: “This research has helped us review the design of our men’s shirts. We are looking into ways to ensure the collar always sits open to display the chest when the shirt is left undone.

“Time in the gym will also help wearers pull off the look successfully, however, make no mistake, a thick chest rug and heavy gold medallion is not due to make a comeback.”

Via EPR Network
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