Stockholm, Sweden, 2016-Apr-27 — /EPR Retail News/ — With the first few lining up almost a day in advance, the first 10 fashionistas in queue received 10 gift cards worth Rs. 4000 to celebrate the big 4000, along with goodie bags and gift cards worth Rs. 500 for the next 200 in queue.
“The opening of H&M’s 4,000th store at DLF Mall of India was incredibly fun! I’ve always liked H&M’s exciting and affordable fashion- there is plenty of inspiration in store to create your personal style.” said Parineeti Chopra.
Kick starting the launch day were DJ spin offs and exciting on-the spot dance offs and fashion contests for those in queue. The energy took to another level when the store staff and customers got to shake a leg with the celebrity.
Country Manager Janne Einola, Area Manager Mikko Alatalo and Store Manager Varun Pratap Singh, cut the red ribbon to welcome customers in the new store.
Spread over 37,000 sq. ft, the new location has 4 floors, with each floor dedicated to apparel and accessories for ladies, men, teenagers and children respectively.
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Source:H&M
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