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H&M Foundation unveils 500 outstanding female business leaders in Foundation 500 list

H&M Foundation unveils 500 outstanding female business leaders in Foundation 500 list


STOCKHOLM, Sweden, 2017-Jun-08 — /EPR Retail News/ — 500 outstanding business leaders growing their companies in the harshest of startup environments. No, we’re not talking about Silicon Valley. With Foundation 500 – a list of successful female business leaders from emerging markets – the non-profit H&M Foundation and humanitarian agency CARE want to challenge stereotypes and re-define what a business leader looks like. Why? It can help reduce poverty and achieve the UN Sustainable Development Goals on Women’s Empowerment and Gender Equality.

Launched today at, the list is a reference to the famous Fortune 500 list by Fortune Magazine. But the Foundation 500 reveals a different story. By presenting power portraits and stories of women entrepreneurs from emerging markets in the same manner business magazines usually portray male business leaders, H&M Foundation and CARE’s message is that empowering women is one of the most effective ways to break the cycle of poverty and create economic growth. Entire economies lose out when a substantial part of the population can´t realize its full potential.

“The entrepreneur is the hero of our time, and it is estimated that over the coming years over 1 billion women will enter the workforce – a majority through entrepreneurship. But, you can’t be what you can’t see. Women rarely make the covers of business magazines, in fact the last time a woman was on the cover of Fortune Magazine was October 2014. With the Foundation 500 list we want to re-define what a business leader looks like,” says Diana Amini, Global Manager at H&M Foundation.

The Foundation 500 list includes the owner of West Ivory Coast’s first bus company, a CEO from Indonesia growing her business by the means of Facebook and the President of a Peruvian Trout Farmers Association. The global public and media are invited to explore and share the stories, images and behind the scenes material available at

”Born with zero privilege, the women portrayed in the Foundation 500 list have made their own fortunes in the harshest of startup-environments. Yet, their stories often go untold. I wish I had seen women like these on the cover of business magazines when I grew up in South Sudan.”

Alek Wek, British/Sudanese Supermodel, Entrepreneur and H&M Foundation Ambassador

The backbone of the Foundation 500 is the learnings from the Global Program on Empowering Women through Enterprise Development initiated by H&M Foundation and CARE in 2014. The women on the Foundation 500 list are part of this program, which in its first phase has reached over 100,000 women in Burundi, Côte d’Ivoire, Guatemala, Indonesia, Jordan, Nepal, Peru, Philippines, Sierra Leone, Sri Lanka, Yemen and Zambia. In Burundi, the average rate of increase in income among women in the program was 202.8%, the lowest being 104% and the highest 401%. Due to the success, a renewed three-year commitment is made.

“During 2014-2020, H&M Foundation pledges 120 million Swedish krona ($14 million/€12 million) to support over 200,000 women entrepreneurs from emerging markets with seed capital and skills training to start and expand their businesses. If the world is to achieve the UN Sustainable Development Goals on Women’s Empowerment and Gender Equality, the time to act is now,” says Karl-Johan Persson, Board member H&M Foundation and CEO H & M Hennes & Mauritz AB.


  • In 2016, Gender Equality and the Empowerment of Women and Girls became a stand-alone goal included in the 2030 Agenda for Sustainable Development adopted by world leaders at a UN Summit.
  • Economic empowerment of women minimizes their dependency but also improves the lives of the society surrounding them, since women tend to reinvest money in their families, children and communities.
  • The portraits included in the Foundation 500 list have been shot by Malin Fezehai, a New York based photographer and filmmaker that has been the recipient of a 2015 World Press Photo Award, the Wallis Annenberg Prize and was named one of the 30 Emerging Photographers to watch in 2015 by Photo District News.
  • The mix of the 500 women on the list is a representation of all 100,000 women participating in the Global Program. Some of them have just established their business, some have been running their business for a while and some are experienced CEO´s by now with expansion plans. There´s no ranking – they all do tremendous work, and have established businesses in the harshest of startup-environments, often in sectors traditionally dominated by men.
  • A Global Report on Women Entrepreneurs can be downloaded at The report is developed by CARE in collaboration with H&M Foundation and is a framework on what needs to be in place for women entrepreneurs to reach their full potential.
  • Hi-resolution images can be found at and are free to publish both in print and online.
  • B-roll for video editors, including portraits and behind the scenes material, can be downloaded here.



Hashtags: #Foundation500, #HMFoundation


Foundation 500 is an initiative by the non-profit H&M Foundation and humanitarian agency CARE. By gathering portraits and stories of entrepreneurs enrolled in its Global Program on Empowerment of Women, the Foundation 500 is an all-female list of entrepreneurs in emerging markets. Empowering women is one of the most effective ways to break the cycle of poverty and create economic growth in societies at large. The list includes 500 women from 11 countries portrayed in the style most often used when portraying male business leaders: strong, confident – in power-positions. The H&M Foundation is privately funded by the Stefan Persson family, founders and the main owners of H&M. It’s an independent legal entity operating beyond the company´s value chain with its own staff, strategy and board. Since 2013, the family has donated 1.3 billion Swedish krona ($177 million/€144 million) to drive positive change on a global scale. For further information, please visit and


Malin Björne
PR & Communications Manager, H&M Foundation
+46 (0)70 796 39 75

Source: H&M


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