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PetSmart and Adventure Cats partner on curated line of products suited for the adventurous pet cat Co-founded by Laura Moss as Resource for Adventurous Pet Parents Highlighting Cats Who Hike, Camp, Canoe, Sail and Kayak

PHOENIX, 2017-Sep-22 — /EPR Retail News/ — With the recent launch of’s book, Adventure Cats: Living Nine Lives to the Fullest (Workman Publishing Company, 2017), PetSmart announced today (Sept. 20, 2017) a collaboration featuring a curated line of products well suited for this adventurous pet lifestyle, as well as social campaign with full site takeovers and book giveaways.

Adventure Cats: Living Nine Lives to the Fullest offers readers an array of jaw-dropping photographs, inspiring stories of real-world cats that camp, hike and participate in watersports, along with the how-tos a cat owner needs to expand their adventures with their cat beyond the indoors or the backyard. Laura Moss, co-founder of, wrote the new Adventure Cats bookas the ideal guide for safely introducing an indoor cat to the great outdoors, including leash training, what to pack, managing wildlife encounters, as well as tips for less adventurous cats with backyard adventures, “catios” and indoor adventurous activities.

The PetSmart-Adventure Cats collaboration will also include two one-day “takeovers” of the PetSmart Instagram account by Adventure Cats, where cats will be featured hiking, camping and sailing, among other outdoor activities. Please see Instagram and Instagram stories @PetSmart for the first takeover today.

“I’m an animal writer and active hiker, and I kept coming across more and more people who were leash walking their cats and bringing them along for adventures – whether it was in the backyard or out on the trail,” said Moss, author of Adventure Cats. “I thought that spotlighting these felines would be a great way to challenge negative stereotypes we have about cats being lazy and aloof animals. I’m thrilled to team up with PetSmart to show cat owners new ways they can engage with their pets both indoors and out.”

More than a third of all U.S. households own a cat, and nearly half of all Americans participate in outdoor recreation activities each year, according to the Outdoor Foundation. The Adventure Cats lifestyle aims to merge the two.

“At PetSmart, we love pets and know they make us better people. We want pets and pet parents to enjoy all of life’s cherished moments together and for some that may mean a hike or a canoe trip!” said Eran Cohen, chief customer experience officer, PetSmart. “Working with Adventure Cats creates an opportunity to foster an even closer bond between pet parents and their cats, whether they’re hiking, paddling or simply relaxing together at a campground.”

To help cats travel, play and relax with maximum enjoyment and ease, PetSmart has curated a special collection of products, including the following:

Hike, Camp, Canoe, Fish and Sail

  • Whisker City Reflective Cat Leash
  • Grreat Choice Cat Harness
  • Top Paw Life Jacket
  • Wacky Paws Pet Backpack Carrier
  • Top Paw Travel Water Bottle
  • Top Paw Travel Bowl
  • TagWorks Sport Collection Gold Fish Pet ID Tag

Car Travel

  • Whisker City Flower Soft Sided Cat Carrier
  • Grreat Choice Microfiber Rear Seat Cover
  • Petmate 19” 2-Door Top Load Kennel

At the Campsite

  • Whisker City Interchangeable Tip Laser Cat Toy
  • Wild Salmon Bite Cat Treats
  • Whisker City Slicker Cat Brush
  • Seresto Flea & Tick Cat Collar
  • Whisker City Tearless Non-Rinse Waterless Cat Shampoo
  • GNC Pets Hypoallergenic Cat Wipes
  • Capstar 2-25 lb. Dog & Cat Flea Treatment
  • Kurgo First Aid Kit
  • ExquisiCat Naturals Disposable Litter Tray & Cat Litter
  • NATURE’S MIRACLE® Pre-Filled Crystal Disposable Cat Litter Pan

Indoor Adventures

  • WARE Cat Condo
  • Laser Cat Toy
  • Jackson Galaxy Air Prey Wand & Laser Cat Toy

See the full collection at

About PetSmart®
PetSmart, Inc. is the largest specialty pet retailer of services and solutions for the lifetime needs of pets. At PetSmart, we love pets, and we believe pets make us better people. Every day with every connection, PetSmart’s passionate associates help bring pet parents closer to their pets so they, together, can live more fulfilled lives. This vision impacts everything we do for our customers, the way we support our associates and how we give back to our communities. We employ approximately 55,000 associates, operate more than 1,500 pet stores in the United States, Canada and Puerto Rico, as well as more than 200 in-store PetSmart® PetsHotel™ dog and cat boarding facilities. PetSmart provides a broad range of competitively priced pet food and products, as well as pet-focused services such as dog training, pet grooming, pet boarding, PetSmart® Doggie Day Camp™ and pet adoption. PetSmart, together with non-profits PetSmart Charities® and PetSmart Charities® of Canada, invite more than 3,500 animal welfare organizations to bring adoptable pets into stores so they have the best chance possible of finding a forever home. Through this in-store adoption program and other signature events, PetSmart has facilitated more than 7.6 million adoptions – more than any other brick-and-mortar organization. The company’s portfolio of digital resources for pet parents includes,,,, AllPaws, an online pet adoption platform that helps potential pet parents find the perfect pet to adopt based on their home, family and lifestyle, as well as BlogPaws, the world’s first pet blogger and influencer network. Through these digital platforms, PetSmart offers the most comprehensive online pet supplies and pet care information in the U.S. In celebration of its 30th anniversary, PetSmart launched its Buy a Bag, Give a Meal™ program in March 2017. For every bag of cat or dog food purchased March 1 – Dec. 31, 2017, PetSmart will donate a meal to pets in need and expects to donate more than 60 million meals in 2017*. In May 2017, PetSmart acquired, a leading online retailer of pet food and products in the U.S., which operates as an independent subsidiary.

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*Ends 12/31/17.  5 oz. dog food, 1.5 oz. cat food donated to PetSmart Charities to feed dogs and cats in need.  See details at The actual number of meals donated is based on dog and cat food bags sold.  The meal donation estimate is based on historic sales for similar time periods. No guaranteed amount. Rescue Bank and Feeding America will help distribute a large portion of the pet food donation in the U.S., while four large animal welfare agencies will distribute it in Canada.

About Adventure Cats
Adventure Cats is a group of outdoorsy cat lovers who started as a resource for people looking for safe ways to explore the great outdoors with their feline friends. The organization also wants to challenge negative stereotypes about cats and the people who love them in order to increase shelter cat adoptions. The Adventure Cats book is available through as well as Amazon, Barnes & Noble, Books-A-Million, and IndieBound.

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Source: PetSmart, Inc.

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