Expanded program includes over 32 options for an affordable price
Fair Oaks, CA, 2017-Nov-08 — /EPR Retail News/ — According to USDA data, on an average day, Americans spend 37 minutes preparing and cleaning up their meals and some say it can range up to almost 1.5 hours. However, when purchasing fast food, that preparation time decreases by 31 minutes. As the trend for convenience grows, along with the demand for healthier options outside of fast food, today Raley’s announces the expansion of their Ready-To-Go meal options (first launched in 2010) with new sizes, flavors and packaging. The new and improved Ready-To-Go program includes 32 different meals, all made with fresh, premium ingredients that can be found in the fresh deli department in grab and go displays.
The new program and meal selections were driven by trending flavors, fruits and vegetables as well as Raley’s customer favorites. Ready-to-Go focuses on higher quality and “Better for You” options that include unique, global flavors like Chicken Fajitas (Family Meal), Moroccan Style Couscous (Mini Side) and Beef with Chimichurri Sauce (Mini Meal).
“Our customers are in for a real treat with Raley’s new Ready-To-Go meals,” said Keith Knopf, Raley’s President & Chief Operating Officer. “We understand the importance of convenient, healthy food options at a value and believe our customers will enjoy the new meals, made with quality ingredients that taste great!”
Raley’s Ready-To-Go Meals can be heated up in as little as 2 minutes and range from $3.99 for a single serving to $16.99 for the family size. In addition to adding more modern flavors, Raley’s has improved the size and packaging. The new package is modern and functional; customers can heat the aluminum trays directly in the microwave or oven. Ready-to-Go meals come in three different convenient sizes for breakfast, lunch and dinner, including mini, entrée size, and large family size.
- Mini size: includes 15 different offerings that are the perfect size for customers looking for weekday breakfasts, office lunches or after-school kids snacks. The size ranges from 6 to 11 ounces and includes breakfast options such as scrambles, sandwiches and burritos.
- Entrée size: includes 12 different offerings and serves 1-2 people for lunch or dinner. The size ranges from 8 to 16 ounces.
- Family size: includes 5 different offerings and serves a family of 4-6. This new line is now 50% larger than the previous version. The size ranges from 48 to 54 ounces.
In addition to the packaging, which shows that these meals contain only clean and fresh ingredients, Raley’s took label transparency a stet further, by tapping its recently launched labeling system for the product line. The Raley’s Shelf Guide is a one-of-a-kind shelf tag program that helps customers combat label confusion to find options that meet their personal dietary needs. In this case, Raley’s new Ready-to-Go meals will offer customers clear descriptions, including “Nutrient Dense,” “Calorie Conscious,” “Vegan” and “Vegetarian” directly on the package.
Raley’s Ready-to-Go program is the latest addition to the company’s commitment to providing customers with “Better for You” products, with healthy, nutritious options customers can feel good about eating.
For information about our stores, please contact Chelsea Minor, Director of PR and Public Affairs at CMinor1@raleys.com.