- Asda introduces NEW Extra Special Triple Lamb Crown
Leeds, UK, 2017-Nov-27 — /EPR Retail News/ — Fare-thee-well to mediocre cuts of meat this Christmas and welcome the mother of all show-stopping festive centrepieces, Asda’s NEW Extra Special Triple Lamb Crown. The medieval meat masterpiece is inspired by the opulent feasting banquets seen on popular TV series Game of Thrones and inspired by the trend for ‘tear and share’ style dining.
The lavish creation consists of three Welsh-sourced lamb racks that form the structure of a Christmas crown, filled with festive fruit stuffing, drizzled with a pork and mint jus and decorated with botanical rosemary sprigs for the final flourish. The sumptuous showstopper is best devoured alongside golden roast potatoes, parsnips and paired with a goblet of robust red wine.
An Asda spokesperson, said: “The fictional banquet halls of Game of Thrones and times gone by are set to inspire festive feasting this Christmas and impressive joints of meat will take centre stage. Our Triple Lamb Crown is a striking showstopper that will be sure to knock the socks off your loved ones and add a whole new level of luxury and indulgence to your Christmas banquet.”
The mouth-watering creation is the brainchild of the winner of the 2017 Golden Apron competition, 18-year-old Zacharias Abbot from York. The competition seeks to find
Yorkshire’s best young chef and the win gave Zacharias the opportunity to design a range of Christmas products for Asda, and so the Triple Lamb Crown was born.
Asda’s Extra Special Triple Lamb Crown with festive Fruit Stuffing & Port & Mint Jus is available from XXX November nationwide with an RRP of £XXX.
For more information on the inspiration behind the product, head to Asda’s blog INSERT LINK.
About Asda Stores Ltd.
Founded in the 1960s in Yorkshire, Asda is one of Britain’s leading retailers and helps customers save money and live better in stores, online and through their mobile devices.
Each week more than 18 million customers visit its 645 stores – including 30 Supercentres, 392 Superstores, 155 Supermarkets, 33 Asda Living stores, and 35 standalone petrol stations – and websites, and are served by 153,000 colleagues. www.asda.com and www.george.com deliver to 99% of the UK’s homes and to its 538 click and collect sites across the UK.
Its main office is in Leeds, Yorkshire and its George clothing division is in Lutterworth, Leicestershire. Asda joined Walmart, the world’s number one retailer, in 1999.
MEDIA CONTACT:
0113 826 2829
Source: Asda Stores Ltd.
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