Asda announces a cheesy twist on an Easter classic with the launch of NEW Cheester Egg

LEEDS, UK, 2018-Feb-27 — /EPR Retail News/ — It’s the eternal question that continues to grip the nation – chocolate or cheese? With recent stats revealing 60%* of Brits would choose the sandwich staple over the sweet-shop favourite, Asda has hatched a plan to make this Easter the cheesiest Britain has ever seen. A NEW Cheester Egg […]

George at Asda launches a brand new collection of unicorn inspired products for older audiences

George at Asda launches a brand new collection of unicorn inspired products for older audiences   George at Asda have launched a brand new unicorn range after seeing rise in demand from older audiences The George website saw 79,000 unicorn searches in December 2017 with another 12,700 searches in the first week of January 2018 […]

Asda introduces new range of Easter treat hot cross buns

LEEDS, UK, 2018-Feb-16 — /EPR Retail News/ — This Easter, Asda has buns for everyone to enjoy, with a variety of flavours, shapes and sizes to suit every taste bud. With the introduction of some new varieties, including fudgy and chocolatey, and the return of familiar favourites including free from and extra fruity, Asda now has […]

Asda introduces a NEW Love Heart Pizza – the perfect meal for a cheesy night in on Valentine’s Day

Asda introduces a NEW Love Heart Pizza – the perfect meal for a cheesy night in on Valentine’s Day   Asda launches Love Heart Pizzas to help customers share more love on the most romantic day of the year Leeds, UK, 2018-Feb-13 — /EPR Retail News/ — Is your other half the object of your […]

UK: Asda, FareShare and The Trussell Trust team up to help one million people out of food poverty

Leeds, UK, 2018-Feb-09 — /EPR Retail News/ — Asda and food redistribution charities FareShare and The Trussell Trust have today announced that they will be working together on a new partnership designed to help one million people out of food poverty over the next three years. The programme will be funded by Asda, and see the […]

Asda sets out plans on how it will reduce its use of plastic

Asda sets out plans on how it will reduce its use of plastic   Leeds, UK, 2018-Feb-07 — /EPR Retail News/ — Today (February 5, 2018), Asda has become the first of the “big four” supermarkets to set out detailed plans about how it will reduce its use of plastic. The supermarket, which accounts for […]

Asda launches NEW vegan food to go range

Leeds, UK, 2018-Jan-17 — /EPR Retail News/ — With Veganuary now in full-swing, Asda has announced the launch of a NEW vegan food to go range, enabling those taking part in Veganuary or following a plant based lifestyle to enjoy tasty meal options whenever, wherever. Fully accredited by the Vegan Society, the range spans lunchtime staples. With three and […]

Asda introduces Multivitamin Milk

Asda introduces Multivitamin Milk   Leeds, UK, 2018-Jan-16 — /EPR Retail News/ — To get the UK moo-ving in 2018, Asda has launched Multivitamin Milk, helping to energise Brits and get even more essential vitamins into their daily diets. Usually reserved for health and wellbeing stores, the nutrient-rich milk has now received endorsement from the Good […]

Asda installs UK’s first giant parcel vending machine

The unit dispenses online orders in less than 60 seconds and accepts returns First UK automated Parcel Tower is installed at the Trafford Park store The technology has been huge success for Asda’s parent company, Walmart across the US The unit dispenses online orders in less than 60 seconds and accepts returns Quick and easy […]

Asda offers the perfect frozen feast for only £4.29 per head

Take the pressure out of prepping Christmas dinner with Asda’s Frozen family feast for only £4.29 per head Leeds, UK, 2017-Dec-07 — /EPR Retail News/ — The Christmas day feast is the most anticipated meal of the year, but for those preparing the seasonal spread; Christmas day can also be quite stressful. With a table […]

Asda introduces vegan friendly mince pies

Asda introduces vegan friendly mince pies   Carrying the Vegan Trademark, the pies are an accessible festive dessert or snack for the growing British vegan population Leeds, UK, 2017-Dec-07 — /EPR Retail News/ — Christmas wouldn’t be Christmas without mince pies. This year, Asda is ensuring there is a pie for every plate with the […]

Asda introduces the ultimate showstopping dessert — the NEW Foot-Long Chocolate Éclair

Asda introduces the ultimate showstopping dessert — the NEW Foot-Long Chocolate Éclair   Leeds, UK, 2017-Nov-28 — /EPR Retail News/ — The colossal choux pastry creation lands just in time for Christmas. Inspired by an emerging trend spotted in the crème de la crème of Parisian patisseries. The decadent dessert is the ultimate showstopping centrepiece […]

Asda introduces NEW Extra Special Triple Lamb Crown

Asda introduces NEW Extra Special Triple Lamb Crown   Leeds, UK, 2017-Nov-27 — /EPR Retail News/ — Fare-thee-well to mediocre cuts of meat this Christmas and welcome the mother of all show-stopping festive centrepieces, Asda’s NEW Extra Special Triple Lamb Crown. The medieval meat masterpiece is inspired by the opulent feasting banquets seen on popular TV […]

Asda introduces six show-stopping Magnums including the award-winning Châteauneuf Du Pape

The rich, premium red joins a line-up of six Magnum-sized bottles for the festive season Leeds, UK, 2017-Nov-22 — /EPR Retail News/ — There’s nothing worse than pouring glasses for guests to find that halfway around the table, the bottle is already empty. To ensure there’s enough for everyone this festive season, Asda is introducing […]

Asda introduces new snore shattering Pineapple Plant to its range

Asda introduces new snore shattering Pineapple Plant to its range   Leeds, UK,2017-Nov-15 — /EPR Retail News/ — Pineapple Plants are said to have snore-reducing qualities thanks to their night-time oxygen production. Exclusive to Asda, the plant could be a stylish snoring solution, according to NASA. Ideal gift for a snore-free Christmas. There’s nothing more […]

Asda introduces Camel Milk

Asda introduces Camel Milk   Leeds, UK, 2017-Nov-14 — /EPR Retail News/ — Asda is the first supermarket to introduce Camel Milk. Becoming a new celebrity trend, it’s being lapped up by well-known stars. The product is suitable for those who are lactose-intolerant. Got a hankering for a camel milk smoothie? Or perhaps a splash […]

Asda introduces Extra Special Wagyu Beef Dripping Roast Potatoes

Asda introduces Extra Special Wagyu Beef Dripping Roast Potatoes   Make room for the most luxurious spuds yet – Asda’s NEW Wagyu Beef Dripping Potatoes Leeds, UK, 2017-Nov-09 — /EPR Retail News/ — Just when you thought peak potato perfection had been reached with goose fat potatoes, Asda has raised its spud game to divine […]

Asda unveils its Christmas Imaginarium

Leeds, UK, 2017-Nov-06 — /EPR Retail News/ — ‘Tis the season for festive adverts and this Sunday evening (5th November), Asda is set to unveil its offer for 2017 with a journey into the magical world of Asda’s very own Christmas workshop – the Imaginarium. The 60 second ad will launch in the first ad break […]

Asda named UK Supermarket Retailer of the year at People’s Choice Wine Awards

Leeds, UK, 2017-Nov-01 — /EPR Retail News/ — Asda has been named UK Supermarket Retailer of the year at the inaugural People’s Choice Wine Awards, pipping Waitrose to the post. Known for producing high quality, affordable wines, Asda was also named winner in four categories: Bargain Buys, Food Friendly Wines, Out of the Ordinary and […]

Asda announces the appointment of Roger Burnley as President and CEO

Asda announces the appointment of Roger Burnley as President and CEO   Leeds, UK, 2017-Nov-01 — /EPR Retail News/ — Today (30th October 2017) CEO of Walmart International, Dave Cheesewright announced that Roger Burnley is to take on the role of Asda’s President and CEO from 1st January 2018. Roger returned to Asda as Chief Operating Officer […]

Asda research reveals 40% of Brits would rather give up chocolate than cheese

LEEDS, UK, 2017-Oct-17 — /EPR Retail News/ — A fromage frenzy is sweeping the nation – 40% of Brits reveal they would rather give up chocolate than cheese. Half of Brits would sacrifice social media for cheese. Nearly one in five admit they can’t live without cheese and find themselves regularly craving it. It’s one […]

Asda launches NEW duck range

Watch out! There’s a new meat in town and it’s set to reinvent family mealtime favourites! Asda’s NEW duck range is taking centre stage in Sunday roasts and succulent steak dinners – you’ll wonder why you’ve never had it before! LEEDS, UK, 2017-Oct-17 — /EPR Retail News/ — Asda Extra Special Duck Breast Steaks Sink […]

Asda unveils Tickled Pink campaign to support Breast Cancer Care and Breast Cancer Now

LEEDS, UK, 2017-Oct-12 — /EPR Retail News/ — World-famous fashion photographer Rankin has captured portraits of UK celebrities, including TV Presenter Amanda Holden and Saturday’s pop star Frankie Bridge for Asda’s Tickled Pink campaign raising money to support Breast Cancer Care and Breast Cancer Now. They are joined by fashion darling and daughter of Rock legend Noel Gallagher, Anais Gallagher; alongside Cora […]

Asda: ‘Audrey’s Tiger Bread’ named after loyal 85-year-old customer Audrey Bond

Asda: ‘Audrey’s Tiger Bread’ named after loyal 85-year-old customer Audrey Bond   Audrey’s Tiger Bread’ named after loyal 85-year-old customer, Audrey Bond, who has been giving tips and hints to Asda bakers for years on how to improve the product. Audrey captured the hearts of customers after her story hit social media, with fans of […]

Asda: Customers can enjoy British tomatoes all-year-round thanks to innovative LED technology

Asda: Customers can enjoy British tomatoes all-year-round thanks to innovative LED technology   Asda leads the way in technological innovation for tomatoes, which will see British tomatoes available all-year-round. Just over 200 million tomatoes are plucked from the LED-laden vines for Asda each year LEEDS, UK, 2017-Oct-10 — /EPR Retail News/ — Customers can enjoy […]

Asda introduces the Cheese Advent Calendar this Christmas

Asda introduces the Cheese Advent Calendar this Christmas   Fromage lovers rejoice as Asda launches Cheese Advent Calendar Complete with 24 delicious cheeses, including Applewood, Mexicana and Jarlsberg LEEDS, UK, 2017-Oct-10 — /EPR Retail News/ — From chocolate to beauty and even gin – it’s not a true Christmas without an advent calendar. And now, […]

Asda unveils NEW fishy favourites

LEEDS, UK, 2017-Oct-04 — /EPR Retail News/ — Fish can sometimes be tricky to get into mealtimes, but Asda’s NEW fishy favourites will go down a storm with the whole family. Salt and Chilli calamari rings pack a flavourful punch and succulent chunky cod fish fingers are set to be a sandwich game-changer. A totally new […]

ASDA announces new sweet treats this Halloween

LEEDS, UK, 2017-Oct-04 — /EPR Retail News/ — From Pumpkin Crumpets to Day of the Dead Biscuits, Asda’s got Halloween parties and trick or treating covered this year. These new sweet treats are so terrifically terrifying and delicious that they won’t haunt kitchen cupboards for long and will keep hungry guests entertained. Day of the Dead […]

ASDA to host National Curry Week with new range of authentic Indian dishes starting 9 October

GET YOUR SPICE ON WITH ASDA’S NEW CURRY RANGE LEEDS, UK, 2017-Oct-04 — /EPR Retail News/ — National Curry Week (starting 9 October) is only one week away! Asda’s NEW range of authentic Indian mains and sides has landed to help Brits rustle-up a curry night spread that packs a punch! What’s more, all the curries […]

Asda introduces the NEW Takeaway Cheesy Chips Mega Pizza

LEEDS, UK, 2017-Oct-04 — /EPR Retail News/ — Asda introduces its most deliciously decadent pizza yet. The NEW Takeaway Cheesy Chips Mega Pizza is inspired by one of the nation’s favourite guilty pleasures. The novel creation follows the recent food frenzy around extravagant inventions such as the Mac ‘N’ Cheese Pizza and Lotta-Chocca Pizza What could […]