Asda offers the perfect frozen feast for only £4.29 per head

Take the pressure out of prepping Christmas dinner with Asda’s Frozen family feast for only £4.29 per head Leeds, UK, 2017-Dec-07 — /EPR Retail News/ — The Christmas day feast is the most anticipated meal of the year, but for those preparing the seasonal spread; Christmas day can also be quite stressful. With a table […]

Asda introduces vegan friendly mince pies

Asda introduces vegan friendly mince pies   Carrying the Vegan Trademark, the pies are an accessible festive dessert or snack for the growing British vegan population Leeds, UK, 2017-Dec-07 — /EPR Retail News/ — Christmas wouldn’t be Christmas without mince pies. This year, Asda is ensuring there is a pie for every plate with the […]

Asda introduces the ultimate showstopping dessert — the NEW Foot-Long Chocolate Éclair

Asda introduces the ultimate showstopping dessert — the NEW Foot-Long Chocolate Éclair   Leeds, UK, 2017-Nov-28 — /EPR Retail News/ — The colossal choux pastry creation lands just in time for Christmas. Inspired by an emerging trend spotted in the crème de la crème of Parisian patisseries. The decadent dessert is the ultimate showstopping centrepiece […]

Asda introduces NEW Extra Special Triple Lamb Crown

Asda introduces NEW Extra Special Triple Lamb Crown   Leeds, UK, 2017-Nov-27 — /EPR Retail News/ — Fare-thee-well to mediocre cuts of meat this Christmas and welcome the mother of all show-stopping festive centrepieces, Asda’s NEW Extra Special Triple Lamb Crown. The medieval meat masterpiece is inspired by the opulent feasting banquets seen on popular TV […]

Asda introduces six show-stopping Magnums including the award-winning Châteauneuf Du Pape

The rich, premium red joins a line-up of six Magnum-sized bottles for the festive season Leeds, UK, 2017-Nov-22 — /EPR Retail News/ — There’s nothing worse than pouring glasses for guests to find that halfway around the table, the bottle is already empty. To ensure there’s enough for everyone this festive season, Asda is introducing […]

Asda introduces new snore shattering Pineapple Plant to its range

Asda introduces new snore shattering Pineapple Plant to its range   Leeds, UK,2017-Nov-15 — /EPR Retail News/ — Pineapple Plants are said to have snore-reducing qualities thanks to their night-time oxygen production. Exclusive to Asda, the plant could be a stylish snoring solution, according to NASA. Ideal gift for a snore-free Christmas. There’s nothing more […]

Asda introduces Camel Milk

Asda introduces Camel Milk   Leeds, UK, 2017-Nov-14 — /EPR Retail News/ — Asda is the first supermarket to introduce Camel Milk. Becoming a new celebrity trend, it’s being lapped up by well-known stars. The product is suitable for those who are lactose-intolerant. Got a hankering for a camel milk smoothie? Or perhaps a splash […]

Asda introduces Extra Special Wagyu Beef Dripping Roast Potatoes

Asda introduces Extra Special Wagyu Beef Dripping Roast Potatoes   Make room for the most luxurious spuds yet – Asda’s NEW Wagyu Beef Dripping Potatoes Leeds, UK, 2017-Nov-09 — /EPR Retail News/ — Just when you thought peak potato perfection had been reached with goose fat potatoes, Asda has raised its spud game to divine […]

Asda unveils its Christmas Imaginarium

Leeds, UK, 2017-Nov-06 — /EPR Retail News/ — ‘Tis the season for festive adverts and this Sunday evening (5th November), Asda is set to unveil its offer for 2017 with a journey into the magical world of Asda’s very own Christmas workshop – the Imaginarium. The 60 second ad will launch in the first ad break […]

Asda named UK Supermarket Retailer of the year at People’s Choice Wine Awards

Leeds, UK, 2017-Nov-01 — /EPR Retail News/ — Asda has been named UK Supermarket Retailer of the year at the inaugural People’s Choice Wine Awards, pipping Waitrose to the post. Known for producing high quality, affordable wines, Asda was also named winner in four categories: Bargain Buys, Food Friendly Wines, Out of the Ordinary and […]

Asda announces the appointment of Roger Burnley as President and CEO

Asda announces the appointment of Roger Burnley as President and CEO   Leeds, UK, 2017-Nov-01 — /EPR Retail News/ — Today (30th October 2017) CEO of Walmart International, Dave Cheesewright announced that Roger Burnley is to take on the role of Asda’s President and CEO from 1st January 2018. Roger returned to Asda as Chief Operating Officer […]

Asda research reveals 40% of Brits would rather give up chocolate than cheese

LEEDS, UK, 2017-Oct-17 — /EPR Retail News/ — A fromage frenzy is sweeping the nation – 40% of Brits reveal they would rather give up chocolate than cheese. Half of Brits would sacrifice social media for cheese. Nearly one in five admit they can’t live without cheese and find themselves regularly craving it. It’s one […]

Asda launches NEW duck range

Watch out! There’s a new meat in town and it’s set to reinvent family mealtime favourites! Asda’s NEW duck range is taking centre stage in Sunday roasts and succulent steak dinners – you’ll wonder why you’ve never had it before! LEEDS, UK, 2017-Oct-17 — /EPR Retail News/ — Asda Extra Special Duck Breast Steaks Sink […]

Asda unveils Tickled Pink campaign to support Breast Cancer Care and Breast Cancer Now

LEEDS, UK, 2017-Oct-12 — /EPR Retail News/ — World-famous fashion photographer Rankin has captured portraits of UK celebrities, including TV Presenter Amanda Holden and Saturday’s pop star Frankie Bridge for Asda’s Tickled Pink campaign raising money to support Breast Cancer Care and Breast Cancer Now. They are joined by fashion darling and daughter of Rock legend Noel Gallagher, Anais Gallagher; alongside Cora […]

Asda: ‘Audrey’s Tiger Bread’ named after loyal 85-year-old customer Audrey Bond

Asda: ‘Audrey’s Tiger Bread’ named after loyal 85-year-old customer Audrey Bond   Audrey’s Tiger Bread’ named after loyal 85-year-old customer, Audrey Bond, who has been giving tips and hints to Asda bakers for years on how to improve the product. Audrey captured the hearts of customers after her story hit social media, with fans of […]

Asda: Customers can enjoy British tomatoes all-year-round thanks to innovative LED technology

Asda: Customers can enjoy British tomatoes all-year-round thanks to innovative LED technology   Asda leads the way in technological innovation for tomatoes, which will see British tomatoes available all-year-round. Just over 200 million tomatoes are plucked from the LED-laden vines for Asda each year LEEDS, UK, 2017-Oct-10 — /EPR Retail News/ — Customers can enjoy […]

Asda introduces the Cheese Advent Calendar this Christmas

Asda introduces the Cheese Advent Calendar this Christmas   Fromage lovers rejoice as Asda launches Cheese Advent Calendar Complete with 24 delicious cheeses, including Applewood, Mexicana and Jarlsberg LEEDS, UK, 2017-Oct-10 — /EPR Retail News/ — From chocolate to beauty and even gin – it’s not a true Christmas without an advent calendar. And now, […]

Asda unveils NEW fishy favourites

LEEDS, UK, 2017-Oct-04 — /EPR Retail News/ — Fish can sometimes be tricky to get into mealtimes, but Asda’s NEW fishy favourites will go down a storm with the whole family. Salt and Chilli calamari rings pack a flavourful punch and succulent chunky cod fish fingers are set to be a sandwich game-changer. A totally new […]

ASDA announces new sweet treats this Halloween

LEEDS, UK, 2017-Oct-04 — /EPR Retail News/ — From Pumpkin Crumpets to Day of the Dead Biscuits, Asda’s got Halloween parties and trick or treating covered this year. These new sweet treats are so terrifically terrifying and delicious that they won’t haunt kitchen cupboards for long and will keep hungry guests entertained. Day of the Dead […]

ASDA to host National Curry Week with new range of authentic Indian dishes starting 9 October

GET YOUR SPICE ON WITH ASDA’S NEW CURRY RANGE LEEDS, UK, 2017-Oct-04 — /EPR Retail News/ — National Curry Week (starting 9 October) is only one week away! Asda’s NEW range of authentic Indian mains and sides has landed to help Brits rustle-up a curry night spread that packs a punch! What’s more, all the curries […]

Asda introduces the NEW Takeaway Cheesy Chips Mega Pizza

LEEDS, UK, 2017-Oct-04 — /EPR Retail News/ — Asda introduces its most deliciously decadent pizza yet. The NEW Takeaway Cheesy Chips Mega Pizza is inspired by one of the nation’s favourite guilty pleasures. The novel creation follows the recent food frenzy around extravagant inventions such as the Mac ‘N’ Cheese Pizza and Lotta-Chocca Pizza What could […]

Asda launches an adorable Unicorn Cake for just £10

LEEDS, UK, 2017-Oct-04 — /EPR Retail News/ — The Unicorn trend painted the nation technicolour this summer. To keep the magic going, Asda has launched an adorable Unicorn Cake, and it’s ready to take home for just £10. The stuff that childhood dreams are made of, the cute creation is set to turn a party spread […]

ASDA introduces Roddy the Reindeer cake — sure to bring magic to homes this Christmas season

HE’S AVAILABLE AS FREE FROM TOO!  LEEDS, UK, 2017-Oct-04 — /EPR Retail News/ — Forget Rudolph, this Christmas another red button-nosed reindeer is set to bring magic to homes, and he comes in cake form and Good Housekeeping Magazine has pipped him as “a new rival to Colin the Caterpillar.” Introducing Roddy the Reindeer, he’s made […]

ASDA predicts over two million British pumpkins to be sold this year

ASDA predicts over two million British pumpkins to be sold this yea A good summer has helped Asda pumpkin growers produce a bumper crop already being harvested, almost a month earlier than normal Sales of British pumpkins expected to be 61% higher than in 2015 LEEDS, UK, 2017-Sep-19 — /EPR Retail News/ — Trick or treaters […]

Asda launches ‘Crash Cake’ — a cake inspired by much-loved 70s board game

LEEDS, UK, 2017-Sep-12 — /EPR Retail News/ — Leading retailer launches a cake inspired by much-loved 70s board game – The cake hits Asda stores in the same week that board game biscuits appeared on the Great British Bake Off – Asda ‘Crash Cakes’ available in stores nationwide now A retro board game inspired cake has […]

Asda: sales of Ginersoity help fund six placements for disadvantaged young adults across the UK

Asda: sales of Ginersoity help fund six placements for disadvantaged young adults across the UK   Social enterprise gin, Ginersoity become the world’s first social enterprise to distill gin LEEDS, England, 2017-Aug-24 — /EPR Retail News/ — Social enterprise gin, Ginersoity – the world’s first social enterprise gin distilled by Pickerings is celebrating after money […]

Asda reaffirms commitment to offering ‘not for profit’ IVF service in its Pharmacies across the UK

Asda Pharmacy’s not-for-profit IVF drugs cost £1374 per cycle With over 255 in store pharmacies offering the service nationwide, potential parents across the UK are able to access treatment Not for profit service ensures affordable and accessible IVF medication is available to everyone LEEDS, England, 2017-Aug-09 — /EPR Retail News/ — As cuts to NHS […]

Asda: a further 35% of UK customers claim they prefer eating international foods over classic British meals

Brits travel the world with their taste buds every day, eating 6 international dishes – Fajitas knock curry off the top spot as the nation’s favourite international meal – Sales of international foods have increased 40% in the last 12 weeks at one leading retailer LEEDS, England, 2017-Aug-08 — /EPR Retail News/ — On average, […]

Asda reveals its THREE Christmas trends, and unveils over 150 new products in preparation for the season

Asda reveals its THREE Christmas trends, and unveils over 150 new products in preparation for the season   Asda reveals its top three Christmas trends Try Christmas feasts infused with botanical gin Move over pigs in blankets, deer in duvets are coming! Bring on the Christmas pudding stuffing LEEDS, England, 2017-Jul-21 — /EPR Retail News/ […]

Asda appoints the world’s first ‘Sommeasier’ and created the ‘Sommeasier’s Guide to Wine’

Asda appoints the world’s first ‘Sommeasier’ and created the ‘Sommeasier’s Guide to Wine’   Over a third of UK drinkers always stick to the same bottle of wine 15% of us spend less than 10 seconds picking a bottle as ‘wine fright’ takes over 42% find wine jargon confusing and misunderstand commonly used terms Asda […]