Tag Archives: Asda

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Asda announces a cheesy twist on an Easter classic with the launch of NEW Cheester Egg

Asda announces a cheesy twist on an Easter classic with the launch of NEW Cheester Egg

LEEDS, UK, 2018-Feb-27 — /EPR Retail News/ — It’s the eternal question that continues to grip the nation – chocolate or cheese? With recent stats revealing 60%* of Brits would choose the sandwich staple over the sweet-shop favourite, Asda has hatched a plan to make this Easter the cheesiest Britain has ever seen.

A NEW Cheester Egg – that’s right, Cheester Egg – will be available for customers to take home from Asda stores from 16th March. The half egg-shaped cheese, half condiment product will offer the entire cheeseboard egg-sperience, with crumbly mini oatcake crackers and a sachet of sweet and sticky caremelised onion chutney all included – sweet dreams really are made of cheese!

This cheesy twist on an Easter classic has been crafted using Blacksticks Blue Cheese and is made using freshly sourced milk and traditional Farmhouse Dairy methods to create a delicious (top secret) Blacksticks recipe.

Ever versatile, the soft and crumbly blue cheese can be the centerpiece of a cheeseboard, deliciously spread onto hot cross buns for egg-sperimental sweet and savoury lovers, or fit perfectly into an Easter Egg hunt for real cheese lovers.

The Cheester Egg is the latest addition to Asda’s Easter offering, complete with traditional favourites to satisfy all Easter cravings.

James Clapham, commercial manager of Butlers Farmhouse Cheeses, says: “We’re a nation of cheese fanatics, so we know consumers will love the Cheester Egg. It’s an un-expected yet delicious twist on a traditional Easter favourite, and we can’t wait for Asda customers to enjoy our handmade quality blue cheese”.

Jo Miller, Asda’s head of cheese comments: “We’re so excited to launch the Cheester Egg. Following the incredible response to our Christmas cheese advent calendar, the Cheester Egg was the obvious next step to show our customers that we’re constantly listening and ensuring there’s something for everyone at Asda this Easter.”

The NEW Blacksticks Blue Cheester Egg is available in Asda stores from 16th March. Please see http://butlerscheeses.co.uk/for further details and use @asda @ButlersCheese #BlacksticksBlue when posting on social.

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George at Asda launches a brand new collection of unicorn inspired products for older audiences

George at Asda launches a brand new collection of unicorn inspired products for older audiences

 

  • George at Asda have launched a brand new unicorn range after seeing rise in demand from older audiences
  • The George website saw 79,000 unicorn searches in December 2017 with another 12,700 searches in the first week of January 2018

LEEDS, UK, 2018-Feb-21 — /EPR Retail News/ — After seeing huge demand from older audiences and nearly 80,000 searches for the mythical creature in December, George at Asda has launched a brand new collection of unicorn inspired products, geared towards nostalgic adults.

Whilst the unicorn is still very much the focal point, stars, clouds and rainbows in addition to metallic and iridescent finishes expand the theme for this collection, making the range incredibly Instagram-worthy.

The range features everything from dinnerware, cushions, crockery and glassware, bathroom accessories and even ornaments. With an air of whimsical chic, the range is perfect for the trend orientated Millennials whose demand inspired the range.

The collection falls under ‘Cosmic Retro’, one of the six core trends for 2018 as highlighted by George Homeware Designer and Interiors Guru, Natalie Ratcliffe.

Natalie said: “This is the third unicorn range for George and we fully expect this one to be as successful, if not more so, than the previous.

“The difference in this range is that we’ve responded to the overwhelming demand for a more ‘grown-up’ selection of products, and given the customers exactly what they want – the unicorn has officially graduated, in terms of style, for 2018.

“We knew nostalgia would be a key player this year as part of Cosmic Retro but the unicorn as a standalone micro trend is still going from strength to strength, so for all those unicorn fans out there, you’ve got a lot to look forward to.”

Cosmic Retro Trend

Cosmic Retro is the unicorn of 2018 with its juxtaposition of space age and retro, think disco balls, iridescent metals, astrology and sequins, this trend provides new nostalgia. With space tourism something we could see in this lifetime and advances in tech, our interest in space, the galaxy and the stars has been renewed and this trend fully embodies a dreamlike wonderment.

The colour scheme is taken straight from the skies with black, the entire spectrum of purple and silver being the palette for the entire trend. Coloured marble, crystals, iridescent acrylic and high shine metallic metals are prominent whilst prints are inspired by horoscopes, the constellations and astronauts.

For 90s kids, it’s a revival of their childhood, for Generation Z it’s the newest in a line of social media friendly interiors, sure to be a hit on Instagram.

The new range is on-sale at Asda stores and online at www.george.com

Source: ASDA

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Asda introduces new range of Easter treat hot cross buns

Asda introduces new range of Easter treat hot cross buns

LEEDS, UK, 2018-Feb-16 — /EPR Retail News/ — This Easter, Asda has buns for everyone to enjoy, with a variety of flavours, shapes and sizes to suit every taste bud.

With the introduction of some new varieties, including fudgy and chocolatey, and the return of familiar favourites including free from and extra fruity, Asda now has something for everyone including those looking for alternative flavours of this Easter staple. The range includes:

  • Extra Special extra fruity hot cross buns
  • Extra Special all butter fudge hot cross buns
  • Extra Special Belgian chocolate mini hot cross buns
  • Extra Special triple berry hot cross buns
  • Free From hot cross buns.

From the succulent, juicy berries in the Extra Special Triple Berry Hot Cross Buns, to the rich, sweet Belgian chocolate in the Extra Special Belgian Chocolate Mini Hot Cross Buns, this year’s range provides a bun for everyone. It also sees the return of Asda’s Free From Hot Cross Bunsensuring those with a gluten and wheat intolerance can enjoy the essential Easter treat. It’s new and improved this year meaning it’s now suitable for those living a vegan lifestyle.

Sonia Collins, product developer at Asda, comments: “Hot cross buns are Easter essentials, and with even more set to be eaten this year, we want to make sure we have a bun that tickles everyone’s taste buds. Whether you’re obsessed with chocolate, prefer a fruity flavour, or live a vegan lifestyle, we’ve got mouth-watering options, ensuring something for all the family to enjoy”.

Asda’s Extra Special hot cross buns are available for £1.20 and the Free From Hot Cross Buns are available for £2. You can still pick up Asda’s Baker Selection Hot Cross Buns in-store for 65p, or 2 for £1.

Products available in selected Asda stores and from Asda.com

SOURCE: ASDA

MEDIA CONTACT
0113 826 2829

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Asda introduces a NEW Love Heart Pizza – the perfect meal for a cheesy night in on Valentine’s Day

Asda introduces a NEW Love Heart Pizza – the perfect meal for a cheesy night in on Valentine’s Day

 

Asda launches Love Heart Pizzas to help customers share more love on the most romantic day of the year

Leeds, UK, 2018-Feb-13 — /EPR Retail News/ — Is your other half the object of your desire? Or is it oozing mozzarella and rich tomato on a deliciously doughy base that has you hooked? To help the nation decide with both their hearts and their tastebuds, Asda has introduced a NEW Love Heart Pizza– the perfect meal for a cheesy night in on Valentine’s Day.

Available from the pizza counters in Asda stores, Brits can win their partners over with a crispy heart-shaped base, generously sprinkled with their loved-one’s favourite toppings for a tasty meal on the most romantic day of the year.

Launching on February 7th, Asda’s Love Heart Pizzas are available in five favourite flavours:
· Cheese Meltdown
· Pepperoni Feast
· Very Veggie Supreme
· American Sizzler
· Mighty Meat Feast

For those looking for an extra-special evening, couples can even create their own pizza topping in select Asda stores. Whether a scattering of sweetcorn, pattering of peperoni or spray of sauce, couples can show their love for one-another with a personalised pizza created from their heart.

Katherine Tunnicliffe, Pizza Product Development Manager, comments: “We are, without doubt, a nation of pizza lovers, with the teatime treat recently named the most-popular choice for Brits. Our Heart Shaped Pizza is the ideal meal to further this love for our favourite doughy dish, sure to steal hearts this Valentine’s Day.

“For those revelling in singledom, the Love Heart Pizzas are also the perfect choice for any Palentine’s Day celebrations, where Brits can share the love they have for their friends over their favourite pizza toppings.”

Starting from £2, Asda’s Love Heart Pizzas are also launching in-time for National Pizza Day on February 9th.

Source: ASDA

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UK: Asda, FareShare and The Trussell Trust team up to help one million people out of food poverty

UK: Asda, FareShare and The Trussell Trust team up to help one million people out of food poverty

Leeds, UK, 2018-Feb-09 — /EPR Retail News/ — Asda and food redistribution charities FareShare and The Trussell Trust have today announced that they will be working together on a new partnership designed to help one million people out of food poverty over the next three years.

The programme will be funded by Asda, and see the supermarket invest at least £20 million in developing the infrastructure of FareShare, which operate a distribution network for food donations and The Trussell Trust, who are the UK’s biggest operator of foodbanks.

Asda’s investment will allow the two charities to develop their infrastructure and offer better services to those in need. Currently, both charities struggle to transport and store fresh food, which needs to be chilled, and means those using food banks are reliant on mainly tinned and packet foods. The investment will also fund support services in food banks, such as debt counselling and job advice, allowing people to begin to get themselves out of food poverty.

Asda has also committed to making sure all of its shops are able to donate surplus food to food banks by 2020.

The partnership will enable FareShare and The Trussell Trust to provide an additional 24 million meals every year, give 500,000 more people access to fresh food in the UK and help one million people get themselves out of food poverty over the next three years.

In a blog post published this morning, Andy Murray, Asda’s Chief Customer Officer, said: “Right now, in the UK 8.4 million people are struggling to afford to eat. One in 10 people in the UK are missing meals to pay their bills – and one in four of those are children. And yet, four million tonnes of perfectly decent food is wasted each year in the UK. We simply cannot – and will not – accept food being wasted whilst people in our communities go hungry. We’ve listened to our customers and want to take on their challenge to fight hunger and create change.”

Lindsay Boswell, Chief Executive of FareShare UK, said: “Based on my 25 years of senior experience in the Voluntary Sector, I believe that Asda’s investment in tackling hunger and food waste in support of front line charities has the potential to create such a multiplier effect that it could well be the largest single act of support since the creation of the National Lottery or the introduction of Gift Aid.”

Sam Stapley, Head of Operations for The Trussell Trust England, said: “The scale and nature of this funding is unprecedented. Asda’s investment means they can expand their reach and develop new projects bringing very real, tangible benefits to local communities and to anyone struggling with food insecurity in a way that simply has not been possible before.”

To read the full blog post from Andy Murray and find out more about the Asda Fight Hunger Create Change programme click here.

SOURCE: ASDA

Media contact: 0113 826 2829

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Asda sets out plans on how it will reduce its use of plastic

Asda sets out plans on how it will reduce its use of plastic

 

Leeds, UK, 2018-Feb-07 — /EPR Retail News/ — Today (February 5, 2018), Asda has become the first of the “big four” supermarkets to set out detailed plans about how it will reduce its use of plastic.

The supermarket, which accounts for 15.3% of the supermarket industry in the UK has also said it wants to create a more collaborative, open environment within the retail industry to help drive innovation and “unwrap” the plastics problem.

In a document published on its website today, “Plastic Unwrapped – our pledge to use less and recycle more”, Asda has promised its customers that it will reduce the amount of plastic in its packaging by 10% this year, as well as work with its suppliers and other experts to investigate new options to replace plastic packaging and find more recyclable solutions.

What has Asda committed to doing?

  • Removing 10% of plastic from its Own Brand packaging in the next 12 months and publishing regular updates for customers to follow its progress
  • Introducing a zero profit re-usable coffee cup to give customers a great value alternative to single use cups.
  • Remove all single use cups and plastic cutlery from its offices in 2018 and all its stores and cafes by the end of 2019.
  • Phase out 5p ‘single use’ carrier bags from its shops by the end of 2018 and introduce a donation to good causes from the sale of its “bags for life” so that charities don’t lose out.
  • Work in partnership with the UK’s leading experts in packaging technology at the Leeds Beckett University Retail Institute as well as one of Asda’s biggest UK suppliers, ABP, on priority projects to develop new alternatives to plastics and more recyclable materials.
  • Creating the Asda Plastic Ideas Hub, open to all from industry to individuals, offering a £10,000 award for every scaleable, workable idea that helps Asda to tackle its top plastic challenges – such as alternatives to plastic film.

Asda’s President and Chief Executive, Roger Burnley, outlined his commitment to reducing plastic in a blog published alongside the “Plastic Unwrapped” report.

In it he says; “I truly believe that when you serve 18 million people each week and have the ability to make a difference to them, you should do it.

“I want Asda’s customers to know that they can trust us to take the lead on the issues that really matter to them. So we have challenged ourselves to look at what more we can do to reduce the amount of plastic in our business, and within our industry as a whole.”

You can read the full blog from Roger Burnley here and Asda’s ‘Plastics Unwrapped’ here.

Source: ASDA

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Asda launches NEW vegan food to go range

Asda launches NEW vegan food to go range

Leeds, UK, 2018-Jan-17 — /EPR Retail News/ — With Veganuary now in full-swing, Asda has announced the launch of a NEW vegan food to go range, enabling those taking part in Veganuary or following a plant based lifestyle to enjoy tasty meal options whenever, wherever. Fully accredited by the Vegan Society, the range spans lunchtime staples.

With three and a half times as many vegans now than a decade ago*, Asda’s new vegan lunchtime products aim to fill a gap in the market for great value, tasty on-the-go options for those living a nose to the grindstone lifestyle.

With each product priced at just £2.50, the range is one of the cheapest vegan food to go options available on the market, providing a quality, value lunch for those following a plant-based diet.

Asda’s new range of vegan products includes:
· Onion Bhaji Wrap, £2.50
· Falafel and Houmous Sandwich, £2.50
· Mexican Bean & Rice Salad, £2.50

Andrew Johnston, Asda Innovations Chef, comments: “With more and more customers going vegan, we’ve introduced a range which not only answer the dietary needs of the nation, but that also turn favourite foods in vegan-friendly, on-the-go options.

“From onion bhajis – one of the top-selling snacks in the UK – to a light Mexican bean salad, our new range ensures easy eating at any time, and delivers a punch of vibrant flavour in each bite.”

In addition to the vegan food to go range, Asda has further expanded its plant-based repertoire with the introduction of its first Vegan Cheddar Cheese (£2.00), ensuring the nation’s favourite sandwich filler and cracker topper can be enjoyed by all.

Andrew continues, “With a greater demand for vegan-friendly versions of everyday popular items, this year will see Asda expand its vegan repertoire even more, with innovative, delicious products in the pipeline for launch throughout 2018.”

For more vegan inspiration, read our blog here.

Media contact:
Russell Craig
Senior Director, Media & Community Relations
0113 826 2829

Source: ASDA

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Asda introduces Multivitamin Milk

Asda introduces Multivitamin Milk

 

Leeds, UK, 2018-Jan-16 — /EPR Retail News/ — To get the UK moo-ving in 2018, Asda has launched Multivitamin Milk, helping to energise Brits and get even more essential vitamins into their daily diets.

Usually reserved for health and wellbeing stores, the nutrient-rich milk has now received endorsement from the Good Housekeeping Institute. Tasting the same as its regular milk counterpart, every 200ml glass of milk contributes to an average adult’s daily requirement, containing the following vitamins:
· 88% of Vitamin D
· 76% of Vitamin B12
· 42% of Iodine
· 34% of Riboflavin (Vitamin B2)
· 31% of Calcium
· 28% of Phosphorus
· 20% of Vitamin A
· 17% of Iron.

In addition to the calcium found in every glass of milk, Asda’s Multivitamin Milk is packed with vitamins and minerals including Iron, to combat tiredness and fatigue, as well as Vitamin A, which plays a part in the normal function of the immune system.

An Asda spokesperson commented: “At Asda, we are always looking to develop products to make our customers’ lives easier. With the launch of Multivitamin milk, Asda will continue to support customers and their families to get more essential vitamins into their diets in a hassle-free way and leading a healthier lifestyle. It’s perfect to use every day on cereals, in tea and coffee, or as a glass on its own.”

Asda’s Multivitamin milk is available in fours pints for an introductory price of £1.25, in all major Asda supermarkets and on the Asda website.

Media contact:
Russell Craig
Senior Director, Media & Community Relations
0113 826 2829

Source: ASDA

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Asda installs UK’s first giant parcel vending machine

Asda installs UK’s first giant parcel vending machine

  • The unit dispenses online orders in less than 60 seconds and accepts returns
  • First UK automated Parcel Tower is installed at the Trafford Park store
  • The technology has been huge success for Asda’s parent company, Walmart across the US
  • The unit dispenses online orders in less than 60 seconds and accepts returns
  • Quick and easy collection of online orders from George.com and selected third party partners including Asos, Missguided and Decathlon from Asda’s ‘toyou’ delivery service.

Leeds, UK, 2018-Jan-09 — /EPR Retail News/ — In a first for the UK, a new, 16ft foot tall and 8ft wide, automated parcel tower has been installed at Asda’s Trafford Park store following a successful trial by parent company Walmart in the US.

The tower, which acts as a giant parcel vending machine, is located inside the store so customers can pick up their online order in less than 60 seconds and will also take returns.

Customers can choose from thousands of items available on www.george.com from their computer or smartphone, and select the store at checkout. When customers visit the store, they scan a barcode sent to their smartphone at the Parcel Tower to receive their order. The service is also available for selected third party partners including Asos, Missguided and Decathlon.

In November 2015, Asda launched its ‘toyou’ service, the UK’s first end-to-end parcel solution which uses minute-by-minute tracking and it allows consumers to return or collect purchases from third party online retailers at more than 600 Asda stores. Parcels can also be collected and returned from Asda petrol forecourts and Click & Collect points across the country.

This new technology offers a unique concept giving customers a quicker and more convenient way to collect parcels, which has seen over 100 parcel towers installed across Walmart in the US. Asda Trafford Park is the first store in the UK to house the new technology.

Neil Drake, Asda’s toyou – Retail Process, Systems and Innovation Manager, said: “It’s great that we’ve been able to work with our parent company Walmart in the US to bring this new exciting technology to the UK, so far it’s been a huge success for them.”

“We know speed and convenience are important factors to customers and partners of our toyou service, and we’re always looking for new ways to bring that to them. The Parcel Towers are the latest example of how we’re using new technology to save our customers time and money.”

Stephen Clinton, Store Manager at Asda Trafford Park, said: “We’re delighted to be the first store in the UK to trial the Parcel Tower for our customers. We have seen a fantastic response to the quick service in the past few days and we hope it continues.”

Trafford Park’s Parcel Tower was installed at the end of last week as a proof of concept, it can hold up to 500 parcels and has already served 1,500 local customers already.

– ends –

SOURCE: ASDA

MEDIA CONTACT
Russell Craig
Senior Director, Media & Community Relations
0113 826 2829

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Asda offers the perfect frozen feast for only £4.29 per head

Take the pressure out of prepping Christmas dinner with Asda’s Frozen family feast for only £4.29 per head

Leeds, UK, 2017-Dec-07 — /EPR Retail News/ — The Christmas day feast is the most anticipated meal of the year, but for those preparing the seasonal spread; Christmas day can also be quite stressful. With a table full of hungry people to feed, and a mountain of veg to chop and peel, it’s no wonder we feel the pressure.

To save customers the sleepless nights over peeling parsnips, Asda is offering the perfect frozen feast with all the trimmings for £17.15 – that’s just £4.29 per head for a family of four.

Not only are you getting bang for your buck, using frozen pre-prepared produce can save you hours in the kitchen, giving you more time to spend with loved ones. What’s more, you can beat the bustling crowds before the shopping frenzy hits full force and stock up early on everything you need.

Product Price
Turkey Crown (1.5kg) £10.00
Roast Potatoes £0.95
Pork Stuffing £2.50
Brussel Sprouts £0.95
Roast Parsnips £1.00
Grand Total £17.15

An Asda Spokesperson commented: “We’re always looking for ways to make life easier for our customers. Our frozen Christmas dinner means you’ll spend less time in the kitchen and more time joining in the festivities with friends and loved ones – all for less than £5 per head too!”

Turkey Crown
This class A turkey crown will get you off to a flying start this Christmas.
RRP: £10

Roast Potatoes
Ready to roast potatoes in a crispy coating, the perfect pairing for any turkey.
RRP: £0.95

Extra Special British Pork, Sage & Caramelised Onion Stuffing
Extra special Gluten free pork sausage meat stuffing with sage, caramelised onion and blossom honey – finished off with a pinch of thyme.
RRP: £2.50

Pigs in Blankets
Deliciously succulent pork sausages wrapped in smoked, streaky bacon. No festive plate is complete without them.
RRP: £1.75

Brussel Sprouts 
Keep your plate looking festive with freshly frozen Brussel Sprouts – is it really Christmas without them?
RRP: £0.95

Ready to Roast Parsnips
These ready to roast parsnips add a sweet and nutty taste to your plate.
RRP: £1.00

NOTES TO EDITORS

High res images and samples available upon request.

About Asda Stores Ltd.
Founded in the 1960s in Yorkshire, Asda is one of Britain’s leading retailers and helps customers save money and live better in stores, online and through their mobile devices.
Each week more than 18 million customers visit its 645 stores – including 30 Supercentres, 392 Superstores, 155 Supermarkets, 33 Asda Living stores, and 35 standalone petrol stations – and websites, and are served by 153,000 colleagues. www.asda.com and www.george.com deliver to 99% of the UK’s homes and to its 538 click and collect sites across the UK.
Its main office is in Leeds, Yorkshire and its George clothing division is in Lutterworth, Leicestershire. Asda joined Walmart, the world’s number one retailer, in 1999.

Please contact: asdafoodanddrink@mischiefpr.com for additional information.

Source: Asda Stores Ltd.

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Asda introduces vegan friendly mince pies

Asda introduces vegan friendly mince pies

 

Carrying the Vegan Trademark, the pies are an accessible festive dessert or snack for the growing British vegan population

Leeds, UK, 2017-Dec-07 — /EPR Retail News/ — Christmas wouldn’t be Christmas without mince pies. This year, Asda is ensuring there is a pie for every plate with the introduction of vegan friendly mince pies, providing those following a vegan diet with a taste of festive cheer.

Asda’s 6 Mince Pies are the first to carry the Vegan Trademark, the most credible vegan label on the market to help identify products that are free from animal ingredients. With the nation having already spent £4m on mince pies by mid-October*, Asda’s vegan-friendly versions aim to increase the number of national mince pie nibblers, catering to a diet previously untouched by supermarkets.

Asda predicts 18 million individual vegan mince pies will be gobbled down this Christmas.

Ciara Loker, Bakery Product Developer at Asda, said: “This festive season, Asda is proud to announce we now offer mince pies that are suitable for vegans and have been accredited by the Vegan Society.

“At Asda, we are committed to innovation and developing the best quality products that can be enjoyed by everyone.

Asda’s vegan-friendly mince pies are just 89p for a box of 6.

Asda’s mince pie range, includes:
· Extra Special Crumble Mince Pies 6pk
· Extra Special Christmas Tree Puff Pastry Mince Pies 4pk
· Extra Special Mini Mince Pies 12pk
· Extra Special Mince Pies 6pk
· Asda Mince Pies 6pk (vegan Friendly)
· Asda Iced Mince Pies 6pk

Shoppers can also purchase freshly-baked mince pies at the in-store bakery, with the pies available in 4 for £1, or £1.50 for 4 Extra Special Deep Fill.

About Asda Stores Ltd.
Founded in the 1960s in Yorkshire, Asda is one of Britain’s leading retailers and helps customers save money and live better in stores, online and through their mobile devices.
Each week more than 18 million customers visit its 645 stores – including 30 Supercentres, 392 Superstores, 155 Supermarkets, 33 Asda Living stores, and 35 standalone petrol stations – and websites, and are served by 153,000 colleagues. www.asda.com and www.george.com deliver to 99% of the UK’s homes and to its 538 click and collect sites across the UK.
Its main office is in Leeds, Yorkshire and its George clothing division is in Lutterworth, Leicestershire. Asda joined Walmart, the world’s number one retailer, in 1999.

Source: Asda Stores Ltd.

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Asda introduces the ultimate showstopping dessert — the NEW Foot-Long Chocolate Éclair

Asda introduces the ultimate showstopping dessert — the NEW Foot-Long Chocolate Éclair

 

Leeds, UK, 2017-Nov-28 — /EPR Retail News/ — The colossal choux pastry creation lands just in time for Christmas. Inspired by an emerging trend spotted in the crème de la crème of Parisian patisseries. The decadent dessert is the ultimate showstopping centrepiece for only £5.

Christmas just got choux-persized with Asda’s NEW Foot-Long Chocolate Éclair – the ultimate showstopping dessert to impress your guests this festive season.

The mammoth masterpiece is made with deliciously light choux pastry, filled with fluffy Belgian chocolate mousse and sticky caramel sauce and topped with a chocolate fondant. For the finishing touch of festive magic, it’s then drizzled with even more delectable caramel and dusted with gold.
The decadent delight is the brainchild of Asda’s bakery team, born during a recent innovation trip to Paris. Whilst chomping their way through the crème de la crème of Parisian patisseries, they uncovered an emerging trend for oversized sharing desserts. Reminiscent of pastries from the beautiful boulangeries of the Champs-Elysees, a delicate French favourite has been transformed into a celebration-sized Christmas centrepiece for the whole family to enjoy.

Building on the mania of a French meringue favourite, Asda has also launched a giant Marie Antoinette inspired Macaron cake. The pretty in pink frozen gateau is stuffed with a white chocolate mousse, topped with raspberries and a light sprinkling of pistachios for a delicious finish. Perfect for sharing, the supersized creation combines artisanal quality and instant wow-factor for a showstopper that is sure to take centre-stage this Christmas.

Claire Reed, product development manager for chilled bakery, said: “Straight from the streets of Paris to Asda shelves, traditional French favourites can now be enjoyed by the whole family this Christmas. Our experts have lovingly hand finished our striking new desserts, adding the final touch of affordable luxury to your seasonal soirée – sure to leave your loved ones saying Oh La La!”.

Asda’s new Giant Éclair will be available in Asda stores from 14th December with a RRP of £5.00.
Asda’s new Extra Special Raspberry & White Chocolate Macaron Cake will be available in Asda stores from 13th November with a RRP of £8.00.
For more on the inspiration behind Asda’s new festive desserts, head to the blog.

About Asda Stores Ltd.

Founded in the 1960s in Yorkshire, Asda is one of Britain’s leading retailers and helps customers save money and live better in stores, online and through their mobile devices.

Each week more than 18 million customers visit its 645 stores – including 30 Supercentres, 392 Superstores, 155 Supermarkets, 33 Asda Living stores, and 35 standalone petrol stations – and websites, and are served by 153,000 colleagues. www.asda.com and www.george.com deliver to 99% of the UK’s homes and to its 538 click and collect sites across the UK.

Its main office is in Leeds, Yorkshire and its George clothing division is in Lutterworth, Leicestershire. Asda joined Walmart, the world’s number one retailer, in 1999.

Please contact asdafoodanddrink@mischiefpr.com for more information.

Source: Asda Stores Ltd.

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Asda introduces NEW Extra Special Triple Lamb Crown

Asda introduces NEW Extra Special Triple Lamb Crown

 

Leeds, UK, 2017-Nov-27 — /EPR Retail News/ — Fare-thee-well to mediocre cuts of meat this Christmas and welcome the mother of all show-stopping festive centrepieces, Asda’s NEW Extra Special Triple Lamb Crown. The medieval meat masterpiece is inspired by the opulent feasting banquets seen on popular TV series Game of Thrones and inspired by the trend for ‘tear and share’ style dining.

The lavish creation consists of three Welsh-sourced lamb racks that form the structure of a Christmas crown, filled with festive fruit stuffing, drizzled with a pork and mint jus and decorated with botanical rosemary sprigs for the final flourish. The sumptuous showstopper is best devoured alongside golden roast potatoes, parsnips and paired with a goblet of robust red wine.

An Asda spokesperson, said: “The fictional banquet halls of Game of Thrones and times gone by are set to inspire festive feasting this Christmas and impressive joints of meat will take centre stage. Our Triple Lamb Crown is a striking showstopper that will be sure to knock the socks off your loved ones and add a whole new level of luxury and indulgence to your Christmas banquet.”

The mouth-watering creation is the brainchild of the winner of the 2017 Golden Apron competition, 18-year-old Zacharias Abbot from York. The competition seeks to find

Yorkshire’s best young chef and the win gave Zacharias the opportunity to design a range of Christmas products for Asda, and so the Triple Lamb Crown was born.

Asda’s Extra Special Triple Lamb Crown with festive Fruit Stuffing & Port & Mint Jus is available from XXX November nationwide with an RRP of £XXX.
For more information on the inspiration behind the product, head to Asda’s blog INSERT LINK.

About Asda Stores Ltd.
Founded in the 1960s in Yorkshire, Asda is one of Britain’s leading retailers and helps customers save money and live better in stores, online and through their mobile devices.
Each week more than 18 million customers visit its 645 stores – including 30 Supercentres, 392 Superstores, 155 Supermarkets, 33 Asda Living stores, and 35 standalone petrol stations – and websites, and are served by 153,000 colleagues. www.asda.com and www.george.com deliver to 99% of the UK’s homes and to its 538 click and collect sites across the UK.
Its main office is in Leeds, Yorkshire and its George clothing division is in Lutterworth, Leicestershire. Asda joined Walmart, the world’s number one retailer, in 1999.

MEDIA CONTACT:

0113 826 2829

Source: Asda Stores Ltd.

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Asda introduces six show-stopping Magnums including the award-winning Châteauneuf Du Pape

The rich, premium red joins a line-up of six Magnum-sized bottles for the festive season

Leeds, UK, 2017-Nov-22 — /EPR Retail News/ — There’s nothing worse than pouring glasses for guests to find that halfway around the table, the bottle is already empty. To ensure there’s enough for everyone this festive season, Asda is introducing six show-stopping Magnums, including the award-winning Châteauneuf Du Pape for £24.00.

Historically reserved for The Pope and French royalty, shoppers can drink like a King this Christmas with the indulgent, quality red – perfect for sipping with a turkey and all the trimmings.

Now available in a 1.5L bottle – pouring up to 12 glasses – the internationally-acclaimed wine comes to just £2.00 per glass, making it the perfect choice for a luxury Christmas without the price tag.

Stuart Dolby, Asda Wine Buyer, comments: “When it comes to Christmas, bigger is always better. This year, our shoppers can add a little extra sparkle to the table with six affordable, quality Magnums, including the grand Châteauneuf Du Pape – perfect to impress guests and quench the nation’s thirst for great vino.

“With intense spice and leather aromas, and hints of strawberry, raspberry and liquorice, our big bottle of red is perfect for a cold, crisp winter night or as a gift for the discerning drinker. Plucked from vines in the Southern Rhone Valley, the wine provides a sip of extravagance without the bank-busting price tag.”

Alongside the Châteauneuf du Pape, Asda’s Magnums come in two fruity reds, an award-winning prosecco, an elegant sparkling rosé and a crisp Champagne – all perfect centerpieces for any Christmas party.

See below for the list of Magnums available at Asda and price information**:
Gran Colina Rioja – £10.00
Mateus Rosé – £10.00
DOT Malbec – £11.00
Fillipo Sansovino Prosecco – £14.00
Châteauneuf Du Pape – £24.00
Louvel Fontaine Champagne – £32.00

**Prices Relevant from 16th November-3rd January 2018

For more information, please contact the Asda press office at Mischief PR on 020 3128 6600 or email asdafoodanddrink@mischiefpr.com

NOTE TO EDITORS

About Asda Stores Ltd.
Founded in the 1960s in Yorkshire, Asda is one of Britain’s leading retailers and helps customers save money and live better in stores, online and through their mobile devices.

Each week more than 18 million customers visit its 645 stores – including 30 Supercentres, 392 Superstores, 155 Supermarkets, 33 Asda Living stores, and 35 standalone petrol stations – and websites, and are served by 153,000 colleagues. www.asda.com and www.george.com deliver to 99% of the UK’s homes and to its 538 click and collect sites across the UK.

Its main office is in Leeds, Yorkshire and its George clothing division is in Lutterworth, Leicestershire. Asda joined Walmart, the world’s number one retailer, in 1999.

Source: ASDA

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Asda introduces new snore shattering Pineapple Plant to its range

Asda introduces new snore shattering Pineapple Plant to its range

 

Leeds, UK,2017-Nov-15 — /EPR Retail News/ — Pineapple Plants are said to have snore-reducing qualities thanks to their night-time oxygen production. Exclusive to Asda, the plant could be a stylish snoring solution, according to NASA. Ideal gift for a snore-free Christmas.

There’s nothing more annoying than falling into a deep sleep, only to be woken by the sound of a chainsaw reverberating from your partner’s side of the bed. So, for the 45%* of Brits who suffer with snoring, Asda has introduced a new snore shattering Pineapple Plant to its range, said to reduce those midnight motors and help snorers – and their partners – get a better night’s sleep.

As we enter the Christmas season – which for many involves numerous parties and events – snoring will become an even bigger drain on sleep, making the plant the perfect Christmas gift for any party goers out there.

According to NASA studies, Pineapple Plants produce oxygen and improve air quality throughout the night and therefore, aid better (and quieter) sleep. With almost a quarter of Brits regularly sleeping in different rooms due to their partner’s snoring, this could be the bedroom revolution British couples have been waiting for to get them out of prickly night-time situations.

Grown in Holland, the plants take between 21 and 24 months to develop to produce the inedible, miniature pineapple that adorns the top.
Phil Smith, Asda Plant Buyer, comments: “Snorts, snuffles and splutters affect a quarter of Brits, so for those 16 million snorers, Asda’s Pineapple Plant could be a dream come true – even more-so for sleep deprived partners.

“For those lucky enough to sleep through the night without the disturbance of snoring, the plant is a chic addition to the home which is easy to care for and adds a little touch of The Tropics to any room.”

Asda’s Pineapple Plants are available exclusively at Asda nationwide until January for £12.00

* YouGov, August 2015

About Asda Stores Ltd.
Founded in the 1960s in Yorkshire, Asda is one of Britain’s leading retailers and helps customers save money and live better in stores, online and through their mobile devices.

Each week more than 18 million customers visit its 645 stores – including 30 Supercentres, 392 Superstores, 155 Supermarkets, 33 Asda Living stores, and 35 standalone petrol stations – and websites, and are served by 153,000 colleagues. www.asda.com and www.george.com deliver to 99% of the UK’s homes and to its 538 click and collect sites across the UK.

Its main office is in Leeds, Yorkshire and its George clothing division is in Lutterworth, Leicestershire. Asda joined Walmart, the world’s number one retailer, in 1999.

Media contact:

0113 826 2829

Source: ASDA

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Asda introduces Camel Milk

Asda introduces Camel Milk

 

Leeds, UK, 2017-Nov-14 — /EPR Retail News/ — Asda is the first supermarket to introduce Camel Milk. Becoming a new celebrity trend, it’s being lapped up by well-known stars. The product is suitable for those who are lactose-intolerant.

Got a hankering for a camel milk smoothie? Or perhaps a splash of camel milk with your tea? Asda is the first supermarket to introduce camel milk – Camelicious – so you might be sipping on a camel cappuccino sooner than you thought.

Surfacing as a celebrity trend, well-known stars such as Kim Kardashian have been seen lapping up camel milk and it’s also suitable for those who are lactose-intolerant.

An Asda spokesperson, said: “We always aim to make sure our range is a diverse as possible and Camel Milk is something a number of customers have been asking to see on shelf. We know Arabic nomadic groups have been drinking it for centuries, and we’re excited that our customers can now enjoy the latest food trend – we think it’s set to make a big splash.”

Available now, Camelicious Long Life Whole Camel Milk is exclusive to Asda with an RRP of £2.85 for 235ml.

Source: ASDA

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Asda introduces Extra Special Wagyu Beef Dripping Roast Potatoes

Asda introduces Extra Special Wagyu Beef Dripping Roast Potatoes

 

Make room for the most luxurious spuds yet – Asda’s NEW Wagyu Beef Dripping Potatoes

Leeds, UK, 2017-Nov-09 — /EPR Retail News/ — Just when you thought peak potato perfection had been reached with goose fat potatoes, Asda has raised its spud game to divine ranks. Introducing the most indulgent, luxurious and mouth-watering spuds yet – Extra Special Wagyu Beef Dripping Roast Potatoes –providing Brits with tantalising taties to accompany their Christmas meal.

With a crisp golden outer and light, fluffy inner, the potatoes are coated in rich, juicy wagyu beef dripping from the most premium cattle reared in Scotland, where the rearing and feeding method follows tried-and-tested guidelines to make tender, buttery beef. The wagyu coating, paired with King Edward Potatoes expertly grown by fourth-generation farmers in Lincolnshire, gives a sumptuous, heavenly burst of flavour with every mouthful.

An Asda spokesperson comments: “No Christmas dinner is complete without golden roasties, and this year we want to make them extra special by pairing them with the holy grail of indulgence; wagyu beef dripping. You’ll be sure to impress your guests and have them begging for seconds with these scrumptious spuds!”

Asda’s Extra Special Wagyu Beef Dripping Roast Potatoes are available from 4th November nationwide for under £1.70.

About Asda Stores Ltd.
Founded in the 1960s in Yorkshire, Asda is one of Britain’s leading retailers and helps customers save money and live better in stores, online and through their mobile devices.

Each week more than 18 million customers visit its 645 stores – including 30 Supercentres, 392 Superstores, 155 Supermarkets, 33 Asda Living stores, and 35 standalone petrol stations – and websites, and are served by 153,000 colleagues. www.asda.com and www.george.com deliver to 99% of the UK’s homes and to its 538 click and collect sites across the UK.

Its main office is in Leeds, Yorkshire and its George clothing division is in Lutterworth, Leicestershire. Asda joined Walmart, the world’s number one retailer, in 1999.

Source: ASDA

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Asda unveils its Christmas Imaginarium

Asda unveils its Christmas Imaginarium

Leeds, UK, 2017-Nov-06 — /EPR Retail News/ — ‘Tis the season for festive adverts and this Sunday evening (5th November), Asda is set to unveil its offer for 2017 with a journey into the magical world of Asda’s very own Christmas workshop – the Imaginarium.

The 60 second ad will launch in the first ad break of X Factor on ITV on Sunday night and according to Asda’s Chief Customer Officer, Andy Murray, the idea came from seeing the reaction of Asda customers when they took part in tasting sessions of Asda’s Christmas range.

Murray explains: “Earlier in the year we held sessions with our customers to get feedback on our Christmas range. As we talked to them about Christmas we could see how much joy and happiness planning their Christmas brought them – we knew we wanted to reflect that in our ad. When we saw their reactions to our food – the way it surprised them and made them smile – as well as the incredible pride and attention to detail our product developers had put into creating it, the inspiration for the Imaginarium was born.”

The ad follows a young girl and her grandfather, who stumble across an intriguing and mysterious looking factory. As they sneak through the gates a magical world unfolds before their eyes and they discover Asda’s Christmas Imaginarium.

Eilidh Macaskill, Asda’s Vice President Creative and Media, explains: “By Combining CGI animation and some spectacular real life venues, the Imaginarium is depicted as a maze of rooms containing magical machines and enchanting experiments. From a reindeer powering an enormous food mixer making Christmas puddings, to bite-sized canapes and mince pies being assembled by miniature Imaginarium workers, and Christmas Smash Igloo cakes being tested by strapping weightlifters, the ad is a love letter to our customers and products.”

On their journey the pair discover the secrets behind Asda’s festive ranges. From a giant pop-up Christmas cookbook revealing two Asda chefs preparing a delicious Christmas dinner of roast turkey and Wagyu beef dripping roast potatoes, to an adult-only, futuristic gin room where truffles are being infused with gin by a giant ‘gin laser’ – the ad reinforces the imaginative ways Asda is working to provide the best Christmas ever for its customers.

Andy Murray, adds: “The care and attention that has gone into listening to our customers and creating our Christmas range this year is really impressiveand the Imaginarium is the perfect showcase for the excitement and ethos behind our products. Whatever your age or budget, Christmas is the time of year when you’re open to a little bit of magic and wondermentand I’m really excited that we’ve been able to do our bit to provide that for our customers this year.

In addition to the 60 second ad, Asda will also air four 30 second adverts during the festive period, revealing more mysteries of the Asda Imaginarium and showcasing more of Asda’s food, George clothing and homeware.

-ENDS-

For further details or high-res imagery, please email asda@mischiefpr.com or call 020 3128 6600.

Notes to editors

Founded in the 1960s in Yorkshire, Asda is one of Britain’s leading retailers. It has more than 160,000 dedicated Asda colleagues serving customers from 645 stores, including 3 Supercentres, 392 Superstores, 33 Asda Living stores, 155 Supermarkets, 31 depots and seven recycling centres across the UK. Its main office is in Leeds, Yorkshire and its George clothing division is in Lutterworth, Leicestershire. More than 18 million people shop at Asda stores every week and 98 per cent of UK homes are served by www.ASDA.com. Asda joined Walmart, the world’s number one retailer, in 1999.

SOURCE: ASDA

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Asda named UK Supermarket Retailer of the year at People’s Choice Wine Awards

Leeds, UK, 2017-Nov-01 — /EPR Retail News/ — Asda has been named UK Supermarket Retailer of the year at the inaugural People’s Choice Wine Awards, pipping Waitrose to the post. Known for producing high quality, affordable wines, Asda was also named winner in four categories: Bargain Buys, Food Friendly Wines, Out of the Ordinary and Boxing Clever.

Taking the top spot on the podium above Waitrose, Asda winning wines were all priced below £13, further highlighting the brand’s ‘high quality, low cost’ credentials.

The awards, which are designed to hero customer friendly, solution-based wines, were judged by a series of consumers, wine experts and members of the Wine & Spirit Education Trust, who tasted their way through 27 unique categories which reflect the buying decisions of the average consumer and cover every type of wine and occasion.

Asda’s winning wines include:
BARGAIN BUYS
WINNER: Wine Atlas Negroamaro
FOOD FRIENDLY WINES – RED FOR EASY WEEKDAY MEALS
WINNER: Asda Extra Special Montepulciano d’Abruzzo DOC
OUT OF THE ORDINARY
WINNER: Solato Lambrusco Reggiano DOC
BOXING CLEVER
WINNER: Asda Rosé Blush Box

About Asda Stores Ltd.
Founded in the 1960s in Yorkshire, Asda is one of Britain’s leading retailers and helps customers save money and live better in stores, online and through their mobile devices.

Each week more than 18 million customers visit its 645 stores – including 30 Supercentres, 392 Superstores, 155 Supermarkets, 33 Asda Living stores, and 35 standalone petrol stations – and websites, and are served by 153,000 colleagues. www.asda.com and www.george.com deliver to 99% of the UK’s homes and to its 538 click and collect sites across the UK.

Its main office is in Leeds, Yorkshire and its George clothing division is in Lutterworth, Leicestershire. Asda joined Walmart, the world’s number one retailer, in 1999.

Media contact:
Natalie Chandler
Press Officer
0113 826 2829

Source: ASDA

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Asda announces the appointment of Roger Burnley as President and CEO

Asda announces the appointment of Roger Burnley as President and CEO

 

Leeds, UK, 2017-Nov-01 — /EPR Retail News/ — Today (30th October 2017) CEO of Walmart International, Dave Cheesewright announced that Roger Burnley is to take on the role of Asda’s President and CEO from 1st January 2018.

Roger returned to Asda as Chief Operating Officer and Deputy CEO in October 2016, joining the board following Sean Clarke’s appointment as President and Chief Executive in July 2016.

At the time, Dave Cheesewright described Sean Clarke as “one of our most experienced global executives” whilst also recognising Roger as “a future CEO”.

Commenting on Roger’s appointment, Dave Cheesewright said: “Roger was purposefully brought back to Asda to partner with Sean ahead of the transition to Roger taking up the position of CEO. He and Sean have worked as a great team and I’m really confident in Roger’s ability to continue building upon our returning momentum.

“After more than 21 years with the company, Sean has worked across five international markets including serving as President and CEO of Walmart China and obviously here in the UK too. He’s continually shown the ability to lead critical transformation and the last 15 months are no exception. Sean will continue to lead Asda until the end of December after which, he’s taking some time out and will then remain engaged with Walmart.”

Roger Burnley, said: “Asda is a great business and we’ve started to realise its potential again. Sean’s focus on serving customers and simplifying the business has established a firm foundation on which we can build. Since I returned to Asda last year, I have been encouraged by the passion and professionalism of our colleagues and look forward to leading this terrific team.”

Sean Clarke, said: “Asda is moving in the right direction but there is still much more for us to do. I am excited to see the momentum continue under Roger’s leadership. Walmart has given me and my family some great opportunities. I am looking forward to taking some time out but I will always stay connected to the company.”

Sean remains Asda’s CEO until 31st December and will work closely with Roger to ensure a smooth transition and deliver the best Christmas ever for our customers.

Media contact:
Natalie Chandler
Press Officer
0113 826 2829

Source: ASDA

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Asda research reveals 40% of Brits would rather give up chocolate than cheese

LEEDS, UK, 2017-Oct-17 — /EPR Retail News/ — A fromage frenzy is sweeping the nation – 40% of Brits reveal they would rather give up chocolate than cheese. Half of Brits would sacrifice social media for cheese. Nearly one in five admit they can’t live without cheese and find themselves regularly craving it.

It’s one of the most divisive questions that splits the nation, involving two of the most addictive foods known to man – chocolate or cheese?

Now the debate has been settled, and there is clearly a fromage frenzy sweeping the country, with 40% of Brits revealing they would rather give up chocolate than cheese, according to the research from Asda to mark National Chocolate Week.

In fact, our love of cheese runs so deep, nearly half (47%) of Brits would rather sacrifice social media than ever be faced with the prospect of giving up cheese. This is followed by beer (46%), clothes shopping (45%), dining out (37%) and even hugs (27%).

Whether indulging in a mild mozzarella or salivating over a sharp stilton, nearly half of Brits (49%) admit it’s one of their favourite foods. Nearly one in five (16%) even go so far as declaring they can’t live without cheese and regularly find themselves craving it.

For those who think choosing between chocolate and cheese is an impossible predicament, Asda has come to the rescue with the launch of a genius chocolate and cheese hybrid creation, just in time for Christmas. The new Wensleydale with Chocolate and Orange Trucklecombines Award winning creamy Wensleydale with zesty orange and delicious milk and white chocolate.

An Asda spokesperson said: “It’s clear that we’re in the throes of a cheese revolution, with a new wave of innovative artisan suppliers encouraging us to think beyond conventional cheddar. Brits are experimenting more than ever and pushing the boundaries when it comes to cheese thanks to the vast array of thoughtfully crafted products available on supermarket shelves.”

Asda’s Wensleydale with Chocolate and Orange Truckle will be available in store from 23rd November with an RRP of £1.00.

Things Brits would sacrifice for cheese:
1) Social media
2) Beer
3) Clothes shopping
4) Wine
5) Dining out
6) TV
7) Phone
8) Books
9) Hugs
10) Internet

About Asda Stores Ltd.

Founded in the 1960s in Yorkshire, Asda is one of Britain’s leading retailers. It has more than 172,000 dedicated Asda colleagues serving customers from 609 stores, including 32 Supercentres, 330 Superstores, 34 Asda Living stores, 197 Supermarkets, 26 depots and seven recycling centres across the UK. Its main office is in Leeds, Yorkshire and its George clothing division is in Lutterworth, Leicestershire. More than 18 million people shop at Asda stores every week and 98 per cent of UK homes are served by www.ASDA.com. Asda joined Walmart, the world’s number one retailer, in 1999.

Contact:

email asda@mischiefpr.com
call 020 3128 6600

Source: Asda

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Asda launches NEW duck range

Watch out! There’s a new meat in town and it’s set to reinvent family mealtime favourites! Asda’s NEW duck range is taking centre stage in Sunday roasts and succulent steak dinners – you’ll wonder why you’ve never had it before!

LEEDS, UK, 2017-Oct-17 — /EPR Retail News/ —

Asda Extra Special Duck Breast Steaks
Sink your teeth into a lean juicy steak with a difference. Only at Asda, this low-fat steak alternative will sizzle in a pan and melt in your mouth paired with sour cherry or plum sauce. Rare or well-done, it’ll give your steak night an unexpected but impressive twist. RRP £6.00

Asda Extra Special Whole Duck 
Give tradition a shake-up with a roast dinner that makes duck the centrepiece. Add rosemary and garlic to Asda’s Extra Special Whole Duck to pack extra flavour into the natural sweetness of this tender bird. Serve as normal with the family’s favourite trimmings. RRP: £7.00

Asda Extra Special Duck Leg 
Take shredded duck beyond just Chinese pancakes and soy sauce at home. Shred warm onto salads, over noodles and drizzle with sticky hoisin sauce. Voila, crispy skin meets mouth-watering meat in sweet harmony. You’re more than tempted! RRP: £3.50

All products are available from selected Asda stores and Asda.com

About Asda Stores Ltd.
Founded in the 1960s in Yorkshire, Asda is one of Britain’s leading retailers and helps customers save money and live better in stores, online and through their mobile devices.
Each week more than 18 million customers visit its 645 stores – including 30 Supercentres, 392 Superstores, 155 Supermarkets, 33 Asda Living stores, and 35 standalone petrol stations – and websites, and are served by 153,000 colleagues. www.asda.com and www.george.com deliver to 99% of the UK’s homes and to its 538 click and collect sites across the UK.
Its main office is in Leeds, Yorkshire and its George clothing division is in Lutterworth, Leicestershire. Asda joined Walmart, the world’s number one retailer, in 1999.

Contact:

asdafoodanddrink@mischiefpr.com 

Source: Asda

 

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Asda unveils Tickled Pink campaign to support Breast Cancer Care and Breast Cancer Now

Asda unveils Tickled Pink campaign to support Breast Cancer Care and Breast Cancer Now

LEEDS, UK, 2017-Oct-12 — /EPR Retail News/ — World-famous fashion photographer Rankin has captured portraits of UK celebrities, including TV Presenter Amanda Holden and Saturday’s pop star Frankie Bridge for Asda’s Tickled Pink campaign raising money to support Breast Cancer Care and Breast Cancer Now.

They are joined by fashion darling and daughter of Rock legend Noel Gallagher, Anais Gallagher; alongside Cora Corre, model and granddaughter of Punk pioneer Dame Vivienne Westwood. Jacqui Ritchie, British model, mother and wife of film director Guy Ritchie also stars in the campaign, as well as British actress and presenter Donna Air. British supermodel and multiple Vogue cover star, Cecilia Chancellor also stars in the campaign, which has raised £55 million so far.

Anais Gallagher says, “It’s the first time I have joined Asda’s Tickled Pink campaign for Breast Cancer Care and Breast Cancer Now and I am so proud to be part of it. Every 10 minutes, someone in the UK is diagnosed with breast cancer. I’m encouraging everyone to buy Tickled Pink products to help everyone affected by breast cancer, the most common cancer in the UK.”

Amanda Holden says, “It’s so exciting to be part of the Tickled Pink campaign this year, and amazing to know that this will encourage people to get involved in supporting the campaign this October. I am officially ‘Proud to be Pink’ and thrilled to support such an incredible cause.”

Frankie Bridge says, “Breast cancer is still the most common cancer in the UK. I am so proud to support Asda’s Tickled Pink campaign which has transformed the work of two charities and has incredibly raised more than £55 million over the last 21 years.”

Cora Corre says, ‘I’m really proud to support a cause close to my heart and celebrate the 21st anniversary. Show your support; join us and wear your t-shirt this October!’

Jacqui Ritchie says, “Everybody knows somebody… Let’s make sure that our loved ones are supported today and that the future generation will benefit for endless tomorrows. Please show your support by wearing a Tickled Pink T-shirt, alongside us this October.”

Donna Air says, “I am immensely proud to be part of Asda’s Tickled Pink campaign which has helped the two charities to provide support and vital research. I love that Tickled Pink makes it easy for people to get involved and show their support; you can even just pick up something from the range on your weekly shop.”

Cecelia Chancellor says, “It was a pleasure and a privilege to be part of the shoot to support Asda’s Tickled Pink campaign which raises money for the charities ‘Breast Cancer Care’ and ‘Breast Cancer Now’. Please do pop into Asda to buy one of the fab Tickled Pink T shirts or other products to support this very important cause.”

Samia al Qadhi, Chief Executive of Breast Cancer Care and Baroness Delyth Morgan, Chief Executive of Breast Cancer Now said, “We would like to thank Asda’s colleagues, customers and suppliers for all they have done to support those affected by breast cancer.

“We’re so proud of everything Asda’s Tickled Pink campaign has achieved over the past 21 years. Funds raised for Tickled Pink are vital to the work of both charities; to provide specialist support and care for people living with, through and beyond breast cancer, and to invest in world-class research to stop women dying of this devastating disease once and for all.

“It’s wonderful to see this incredible line-up of celebrities supporting Tickled Pink this year and we are thrilled to have their support in helping us to raise awareness and funds for the work of both charities.”

The campaign has been raising money for Breast Cancer Care and Breast Cancer Now for 21 years, with the funds raised helping to support people diagnosed with breast cancer and helping to progress life-saving breast cancer research. Asda’s Tickled Pink campaign has helped Breast Cancer Care and Breast Cancer Now achieve improved care, support and information for anyone affected by the disease, as well as funding vital research to help stop women dying of breast cancer in the future.

The Tickled Pink T-shirt, £8, and exclusive products from George and Asda go on sale in store and online from 2nd October.

For all further information contact the George team at Lee Publicity
Tel: 020 7833 5885/ Email: GeorgeTeam@leepublicity.co.uk

Notes to Editors

About Asda Stores Ltd:
Founded in the 1960s in Yorkshire, Asda is one of Britain’s leading retailers. It has more than 165,000 dedicated Asda colleagues serving customers across 606 stores, including 33 Supercentres, 336 Superstores, 33 Asda Living stores, 204 Supermarkets, and we’ve 26 depots and 18 Stand Alone Petrol stations. Its main office is in Leeds, Yorkshire and its George clothing division is in Lutterworth, Leicestershire. More than 17 million people shop at Asda stores every week and 98 per cent of UK homes are served by www.ASDA.com. Asda joined Walmart, the world’s number one retailer, in 1999.

About Breast Cancer Care:
When you have breast cancer, everything changes. Time becomes measured in appointments. The next scan. The next results. The next challenge. At Breast Cancer Care, we understand the emotions, challenges and decisions you face every day. So, from the day you notice something’s not right to the day you begin to move forward, we’ll be here to help you through.
Whether you want to speak to our nurses, download our specialist information or connect with volunteers who have faced what you are facing now, we can help you feel more in control.

For care, support and information from day one, call our nurses free on 0808 800 6000 or visit www.breastcancercare.org.uk

About Breast Cancer Now:
Breast Cancer Now is the UK’s largest breast cancer charity.
Breast Cancer Now’s ambition is that by 2050 everyone who develops breast cancer will live. The charity is determined to stop women dying from the disease, working in a new, collaborative way and bringing together all those affected by breast cancer to fund research, share knowledge and find answers.

Breast Cancer Now’s world-class research is focused entirely on breast cancer. The charity supports nearly 450 of the world’s brightest researchers at more than 20 locations across the UK and Ireland. Together, they’re working to discover how to prevent breast cancer, how to detect it earlier and how to treat it effectively at every stage so we can stop the disease taking lives.

Breast cancer is still the most common cancer in the UK. Nearly 700,000 people living in the UK have experienced a diagnosis and one in eight women will face it in their lifetime. This year alone, more than 50,000 women will be told they have the disease.

The UK still has one of the lowest breast cancer survival rates in Western Europe and this year alone around 11,500 women and 80 men will lose their lives – that’s nearly 1,000 deaths each month. It’s time to act.

Breast Cancer Now launched in June 2015, created by the merger of leading research charities Breast Cancer Campaign and Breakthrough Breast Cancer.
For more information on Breast Cancer Now’s work, visit www.breastcancernow.org or follow us on Twitter or on Facebook.

SOURCE: ASDA

MEDIA CONTACT
0113 826 2829

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Asda: ‘Audrey’s Tiger Bread’ named after loyal 85-year-old customer Audrey Bond

Asda: ‘Audrey’s Tiger Bread’ named after loyal 85-year-old customer Audrey Bond

 

Audrey’s Tiger Bread’ named after loyal 85-year-old customer, Audrey Bond, who has been giving tips and hints to Asda bakers for years on how to improve the product. Audrey captured the hearts of customers after her story hit social media, with fans of the nan urging Asda to honour her. Recognising her keen eye for baking, the leading retailer has invited Audrey to give her stamp of approval on future products

LEEDS, UK, 2017-Oct-10 — /EPR Retail News/ — An 85-year-old Asda customer has had her favourite product named in her honour – ‘Audrey’s Tiger Bread’ – after she gave tips to her local baker, and now close friend, at the Asda Barking store. The loveable nan captured the hearts of Asda customers when her story was shared on social media, with people urging Asda to honour her.

Audrey Bond has helped baker Gary Gordon to improve his bakery teams’ Tiger Chest Bread over the last few years and thanks to her invaluable tips and advice, they have mastered ”perfect” in-store baked bread.

The keen home baker and grandmother of two spotted that some of the bread would come out of the ovens shaped more like a big kidney bean, whilst some loaves would have a parting in the middle. Audrey taught the Barking bakery team how to improve their loaves and believes they are now “as good as they possibly can be”.

Audrey gets the bus to the store pretty much every day of the week without fail and brings in her home-baked goodies for Gary and the team, with the favourite being her banana and walnut cake, which Gary says is “just the best”.

In recognition of her pivotal role in helping Gary and his team improve their products, Audrey has been invited to form part of the Asda Tasting Panel. She has given her seal of approval across the retailer’s bakery selection, including breads and cakes, selecting her favourites from the range and ensuring products meet her high standards. Some of her stand out lines are Extra Special Olive Bread which she says is “delicious” and the in-store baked lemon muffins.

Audrey said: “I can’t believe Asda have renamed their tiger bread after me – it’s such a shock! I’m looking forward to sharing the news with my son who lives in Cyprus and sending him a loaf of Audrey’s Tiger Bread. I get people stopping me on the bus on the way to Asda or saying hello to me in the store after they saw me with Gary online, it really makes my day.”.

An Asda spokesperson said: “Our colleagues often go the extra mile for customers, but on this occasion Audrey has helped us to improve our products and we can’t thank her enough. As a loyal customer and passionate baker, we were delighted to put Audrey’s name on the side of our Tiger Bread. We think we have found our very own Queen of Baking.”

About Asda Stores Ltd.
Founded in the 1960s in Yorkshire, Asda is one of Britain’s leading retailers. It has more than 165,000 dedicated Asda colleagues serving customers across 606 stores, including 33 Supercentres, 336 Superstores, 33 Asda Living stores, 204 Supermarkets, and we’ve 26 depots and 18 Stand Alone Petrol stations. Its main office is in Leeds, Yorkshire and its George clothing division is in Lutterworth, Leicestershire. More than 17 million people shop at Asda stores every week and 98 per cent of UK homes are served by https://protect-eu.mimecast.com/s/ADgYBhleJGps1?domain=protect-eu.mimecast.com. Asda joined Walmart, the world’s number one retailer, in 1999.

About Asda’s Price Guarantee
Asda’s Price Guarantee (APG), launched in 2011, gives customers the reassurance that a basket of groceries will always be 10 per cent better value than competitors, otherwise Asda will refund the difference. Powered by MySupermarket.co.uk, the APG is the only independent, transparent online grocery price-checker in the world.

For further details, interviews or high-res imagery, please contact: mailto: mailto:asda@mischiefpr.com for more details.

Source: ASDA

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Asda: Customers can enjoy British tomatoes all-year-round thanks to innovative LED technology

Asda: Customers can enjoy British tomatoes all-year-round thanks to innovative LED technology

 

Asda leads the way in technological innovation for tomatoes, which will see British tomatoes available all-year-round. Just over 200 million tomatoes are plucked from the LED-laden vines for Asda each year

LEEDS, UK, 2017-Oct-10 — /EPR Retail News/ — Customers can enjoy British tomatoes at Asda all-year-round thanks to innovative light technology, which is tipped to set the precedent for produce across the nation in the next decade. Typically, between December and March, retailer’s source tomatoes from Spain or Morocco, but this new technology will lead to thousands more tonnes of tomatoes grown on British soil every year, reducing food miles and ensuring optimum freshness on shelf.

The light technology is currently being used by a farmer in Southport across 31 acres of glasshouses growing tomatoes. Installed between the vines and coloured bright pink, the LED lighting supplements natural daylight so that crops can be grown efficiently at all times of the year, no matter what the weather.

In addition to ensuring British tomatoes can be stocked every month, the LED technology helps reduce the total energy required to run the greenhouse by up to 35% through mitigating the need for excessive heating and ventilation, meaning the tomato growing process remains environmentally friendly.

Andy Roe, Tomato Production Manager, who has supplied Asda with tomatoes for over 20 years, comments: “I can say with confidence that by using this technology, I could grow a tomato absolutely anywhere – underground, in a Tube carriage, on the Moon. The beauty of this technology is that it hands complete control over to the growers, who can monitor levels and adjust accordingly to ensure the best quality products possible are hitting Asda’s shelves. Whilst we may be the first UK growers to work with the technology, this is the way forward for horticulturalists across the globe.”

Each year, Andy and his team of growers pick just over 200 million tomatoes.

Ian Harrison, Asda Technical Director, comments: “We pride ourselves on working closely with growers to make sure together we provide the best quality produce possible for our customers. Beyond the benefits to UK growers, this forward-thinking technology means not a single ounce of quality, taste or appearance is diminished in our tomatoes. This year alone, we’ve seen 40 million punnets of tomatoes sold from our shelves.”

Asda stocks 11 different varieties of British tomato, including Extra Special Aromatico, to its award-winning Extra Special Tomkin.

Notes to editors

* Number based on average tomato yield picked for supermarket

About Asda Stores Ltd.

Founded in the 1960s in Yorkshire, Asda is one of Britain’s leading retailers and helps customers save money and live better in stores, online and through their mobile devices.
Each week more than 18 million customers visit its 645 stores – including 30 Supercentres, 392 Superstores, 155 Supermarkets, 33 Asda Living stores, and 35 standalone petrol stations – and websites, and are served by 153,000 colleagues. www.asda.com and www.george.com deliver to 99% of the UK’s homes and to its 538 click and collect sites across the UK.
Its main office is in Leeds, Yorkshire and its George clothing division is in Lutterworth, Leicestershire. Asda joined Walmart, the world’s number one retailer, in 1999.

Source: ASDA

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Asda introduces the Cheese Advent Calendar this Christmas

Asda introduces the Cheese Advent Calendar this Christmas

 

  • Fromage lovers rejoice as Asda launches Cheese Advent Calendar
  • Complete with 24 delicious cheeses, including Applewood, Mexicana and Jarlsberg

LEEDS, UK, 2017-Oct-10 — /EPR Retail News/ — From chocolate to beauty and even gin – it’s not a true Christmas without an advent calendar. And now, brie-lieve or not, all our Christmas prayers have been answered as Asda launches the holy grail of all advent calendars and it’s good, very good.

Introducing the Cheese Advent Calendar, sure to see cheese lovers around the country rejoicing this festive season. Behind each of the magical 24 doors, you’ll find a different delicious cheese variety, including Applewood, Mexicana and Jarlsberg.

An Asda spokesperson said: “The Cheese Advent Calendar is a revolution for cheese enthusiasts this Christmas. We’re becoming famous for our award-winning cheese and the Cheese Advent Calendar is the latest innovation handpicked by our team of experts.”

Asda’s new Cheese Advent Calendar will be available in Asda stores from 6th November with a RRP of £10.

More information about our award winning cheeses can be read here: https://corporate.asda.com/blog/2017/10/03/judges-at-the-global-cheese-awards-name-asda-as-retailer-of-the-year

About Asda Stores Ltd.
Founded in the 1960s in Yorkshire, Asda is one of Britain’s leading retailers and helps customers save money and live better in stores, online and through their mobile devices.

Each week more than 18 million customers visit its 645 stores – including 30 Supercentres, 392 Superstores, 155 Supermarkets, 33 Asda Living stores, and 35 standalone petrol stations – and websites, and are served by 153,000 colleagues. www.asda.com and www.george.com deliver to 99% of the UK’s homes and to its 538 click and collect sites across the UK.

Its main office is in Leeds, Yorkshire and its George clothing division is in Lutterworth, Leicestershire. Asda joined Walmart, the world’s number one retailer, in 1999.

Please contact:

asdafoodanddrink@mischiefpr.com for more information.

Source: ASDA

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Asda unveils NEW fishy favourites

Asda unveils NEW fishy favourites

LEEDS, UK, 2017-Oct-04 — /EPR Retail News/ — Fish can sometimes be tricky to get into mealtimes, but Asda’s NEW fishy favourites will go down a storm with the whole family. Salt and Chilli calamari rings pack a flavourful punch and succulent chunky cod fish fingers are set to be a sandwich game-changer. A totally new fish on the block are the ketchup breadcrumb fingers, taking tangy to a whole new level!

6 Chunky Cod Fish Fingers 
Succulent flaky cod fingers are encased in our signature crispy breadcrumbs. Serve them with tartare sauce and slices of white bread for the most delicious fish finger sandwich. This meal is a favourite for both lunch and dinner!
RRP: £2.20

Salt and Chilli Calamari 
Golden coated calamari rings are made with fresh squid caught from the Atlantic Ocean. They’re seasoned with red chilli flakes, black pepper and green parsley packing in lots of flavour.
RRP: £2.00

Cod Popcorn Trio 
Mix things up and keep tea time fresh and fishy with a trio of cod popcorn bites. There are three lip-smackingly delicious breadcrumb flavours – garlic & herb, salt & vinegar and spicy buffalo chilli.
RRP: £3.50

6 Chunky Ketchup Fish Fingers
Flaky white fish fingers are covered in golden breadcrumb that have been dunked in tomato ketchup, making the tantalisingly yummy. Ideal for a mid-week meal to feed the kids, there’s no doubt the added tanginess of the sauce will leave them licking their plates clean.
RRP: £1.80 

All products are available from selected Asda stores and Asda.com

ENDS

NOTES TO EDITORS

High res images and samples available upon request. Please contact asdafoodanddrink@mischiefpr.com for additional information.

About Asda Stores Ltd.
Founded in the 1960s in Yorkshire, Asda is one of Britain’s leading retailers and helps customers save money and live better in stores, online and through their mobile devices.

Each week more than 18 million customers visit its 645 stores – including 30 Supercentres, 392 Superstores, 155 Supermarkets, 33 Asda Living stores, and 35 standalone petrol stations – and websites, and are served by 153,000 colleagues. www.asda.com and www.george.com deliver to 99% of the UK’s homes and to its 538 click and collect sites across the UK.

Its main office is in Leeds, Yorkshire and its George clothing division is in Lutterworth, Leicestershire. Asda joined Walmart, the world’s number one retailer, in 1999.

SOURCE: ASDA

MEDIA CONTACT
0113 826 2829

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ASDA announces new sweet treats this Halloween

ASDA announces new sweet treats this Halloween

LEEDS, UK, 2017-Oct-04 — /EPR Retail News/ — From Pumpkin Crumpets to Day of the Dead Biscuits, Asda’s got Halloween parties and trick or treating covered this year. These new sweet treats are so terrifically terrifying and delicious that they won’t haunt kitchen cupboards for long and will keep hungry guests entertained.

Day of the Dead Shortbread Kit 
These scary DIY Day of the Dead DIY shortbread biscuits are perfect for a little family fun. Simply add butter to the rich shortbread biscuit mix and once cooked cut the skeleton skulls with the stencils and decorate with the ghostly white icing sugar and creepy Halloween features. They are sure to scare even the bravest of people.
RRP of £2.50

Pumpkin Crumpets 
A family favourite, these crumpets shaped like a pumpkin are a spooky treat. Perfect with butter and your favourite spread, they’re a great snack to keep hungry rumbling tummies at bay anytime of the day.
RRP: £1.00 per pack of 6 crumpets

Chilling Chocolate Balls 
These chocolate skull balls are perfect for treat or tricking. They’re so delicious everyone will be licking their fingers and asking for more after having the milk chocolate melt in their mouths.
RRP: £0.80

Pumpkin Smash Cake 
This haunting cake will make a spooky centrepiece at a Halloween party. Guests will love it once they smash past the pumpkin on top of the cake before enjoying the chocolate sponge and sweets inside.
RRP: £13.00

Gravestone Traybake
If anything in the kitchen is going to cause a fright on Halloween night, it’s going to be this. Only those brave enough to cut through the skeleton hand will enjoy this indulgent chocolate treat. Watch out…it’s got a temper!
RRP of £5.00

Blood Orange Bucks Fizz –adults only
The Blood Orange Bucks Fizz will be sure to tantalise taste buds and calm the nerves after a day of frights and horror.
RRP: £2.48

Ghoulish Ghost Microwave Cake Kit
This spooky make-in-the-microwave ghost cake kit will keep the whole family entertained over Halloween, and makes a fun centrepiece for parties! Simply add egg, butter, milk and vegetable oil, pop it in the microwave and watch it arise from the dead.
RRP: £4

All products are available from selected Asda stores and Asda.co.uk

ENDS

NOTES TO EDITORS

High res images and samples available upon request. Please contact asdafoodanddrink@mischiefpr.com for additional information.

About Asda Stores Ltd.
Founded in the 1960s in Yorkshire, Asda is one of Britain’s leading retailers and helps customers save money and live better in stores, online and through their mobile devices.

Each week more than 18 million customers visit its 645 stores – including 30 Supercentres, 392 Superstores, 155 Supermarkets, 33 Asda Living stores, and 35 standalone petrol stations – and websites, and are served by 153,000 colleagues. www.asda.com and www.george.com deliver to 99% of the UK’s homes and to its 538 click and collect sites across the UK.

Its main office is in Leeds, Yorkshire and its George clothing division is in Lutterworth, Leicestershire. Asda joined Walmart, the world’s number one retailer, in 1999.

SOURCE: ASDA

MEDIA CONTACT
0113 826 2829

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ASDA to host National Curry Week with new range of authentic Indian dishes starting 9 October

ASDA to host National Curry Week with new range of authentic Indian dishes starting 9 October

GET YOUR SPICE ON WITH ASDA’S NEW CURRY RANGE

LEEDS, UK, 2017-Oct-04 — /EPR Retail News/ — National Curry Week (starting 9 October) is only one week away! Asda’s NEW range of authentic Indian mains and sides has landed to help Brits rustle-up a curry night spread that packs a punch! What’s more, all the curries are on rollback until October 18 so it won’t cost the world for taste-buds to travel the globe!

NEW CURRY DISHES:

NEW: Chicken Tikka Daal Masala
A twist on the classic Tikka Masala, this curry is a North Indian favourite. The marinated chicken breast is simmered in a fiery red and yellow lentil sauce, and complimented with the fresh tastes of coriander and mint to ensure the perfect balance of spice! RRP: Rollback from £3.50 to £2.50 until the 18th October

NEW: Lamb Kofta & Apricot Masala
This Lamb Kofta and Apricot Masala is Asda’s take on a Mumbai favourite. The subtle taste of apricot adds a mouth-watering burst of sweetness to the rich, garam masala spiced sauce. RRP: Rollback from £3.50 to £2.50 until the 18th October

NEW: Coconut Chicken Curry
From the Southern Indian coast, Asda’s rich Coconut Chicken Curry is perfect for those after a pinch of heat. The curry leaves and cardamom enrich the dish alongside the sweet flavour of creamy coconut.
RRP: Rollback from £3.50 to £2.50 until the 18th October

MORE CURRY CHOICES:

Main for 2 Chicken Tikka Masala 
Britain’s answer to an Indian curry dish, the Chicken Tikka Masala is packed with a unique blend of tandoori spices. The creamy sauce is great dipping ground for a naan or poppadum, and it’ll please the whole family.
RRP: On rollback from £3.50 to £2.50 until the 18th October

Main for 2 Lamb Rogan Josh 
Infused with bay, cloves, and cardamom, this aromatic curry is a go-to for spice lovers. Tender chunks of lamb are marinated in spices and smothered in a rich tomato sauce. It’s got a kick for meat-lovers looking for a medium spice.
RRP: Rollback from £3.50 to £2.50 until the 18th October

Main for 2 Vegetable Balti 
This Balti blends juicy cauliflowers and tasty chickpeas with a spiced tomato and onion sauce. Red and green peppers add a splash of colour, and makes this 3-chilli rated sauce a spicy base for a delicious Indian dish both veggies and meat-lovers can enjoy!
RRP: Rollback from £3.50 to £2.50 until the 18th October

Limited Edition Keralan Prawn 
For a taste of India’s South-West coast, Asda’s limited-edition Keralan Prawn curry packs in finger-licking good flavours. Juicy king prawns are cooked in a fragrant coconut sauce with tamarind, curry leaves, and mustard seeds – yum! RRP: Rollback from £3.50 to £2.50 until the 18th October

DELICIOUS SIDE OPTIONS:

Pilau Rice 
You can’t have a curry night without rice, and pilau is the perfect base for any spicy sauce. It’s livened up with hints of onion and spices, ensuring the flavours of India run through every bite. RRP: Roll-back from £1.30 to £1 (28th Sept – 18th Oct)

8 Onion Bhajis 
Perfect your curry night with a selection of moreish side bites. Onion Bhajis are a staple – crisp on the outside with a tangy soft centre, Asda’s are flavoured with subtle hints of spice and come in packs of 8, making them great for sharing.
RRP: Roll-back from £1 to 85p (28th Sept – 18th Oct)

Chicken Tikka Pakoras
Succulent chicken fillet pieces are deep fried in a golden tikka flavoured batter. Enjoy as a starter before tucking into a curry dish or add to the mix for your main. RRP: Roll-back from £3 to £2.75 (28th Sept – 18th Oct)

All products are available from selected Asda stores and Asda.com

ENDS

NOTES TO EDITORS

High res images and samples available upon request. Please contact asdafoodanddrink@mischiefpr.com for additional information.

About Asda Stores Ltd.
Founded in the 1960s in Yorkshire, Asda is one of Britain’s leading retailers and helps customers save money and live better in stores, online and through their mobile devices.
Each week more than 18 million customers visit its 645 stores – including 30 Supercentres, 392 Superstores, 155 Supermarkets, 33 Asda Living stores, and 35 standalone petrol stations – and websites, and are served by 153,000 colleagues. www.asda.com and www.george.com deliver to 99% of the UK’s homes and to its 538 click and collect sites across the UK.
Its main office is in Leeds, Yorkshire and its George clothing division is in Lutterworth, Leicestershire. Asda joined Walmart, the world’s number one retailer, in 1999.

SOURCE: ASDA

MEDIA CONTACT
0113 826 2829

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Asda introduces the NEW Takeaway Cheesy Chips Mega Pizza

Asda introduces the NEW Takeaway Cheesy Chips Mega Pizza

LEEDS, UK, 2017-Oct-04 — /EPR Retail News/ — Asda introduces its most deliciously decadent pizza yet. The NEW Takeaway Cheesy Chips Mega Pizza is inspired by one of the nation’s favourite guilty pleasures. The novel creation follows the recent food frenzy around extravagant inventions such as the Mac ‘N’ Cheese Pizza and Lotta-Chocca Pizza

What could possibly be better than crispy on the outside and fluffy on the inside chips covered in tangy melted cheese? When they’re loaded on top of a delicious, deep-pan cheese and tomato pizza base. Naturally.

Asda has seen two wondrous worlds collide with the launch of its latest creation – the NEWTakeaway Cheesy Chips Mega Pizza – combining two of the nation’s favourite dishes. It consists of a bed of fries slathered with a truly tempting three cheese mix and sweet chilli sauce, kicking back on a 13.5-inch pizza base.

As winter approaches and the urge to spend Saturday nights snuggled up in front of X Factor or your favourite box set grows, the moreish mash-up rivals the extravagance of takeaway favourites such as Mac ‘n’ Cheese Pizza and Lotta-Chocca Pizza and is mere quarter of the price of popular pizza chains.

An Asda spokesperson, said: “We know the nation has a soft spot for cheesy chips, it’s an undeniable guilty pleasure that deserves to be honoured and what better way than on top of a pizza? If you’re looking for the ultimate indulgence to create the perfect Big Night In, look no further.”

Asda range of mega 13.5 inch takeaway pizzas also includes the Takeaway Mac ‘n’ Cheese Mega Pizza and the Takeaway Beef Kebab Mega Pizza.

Asda’s new Takeaway Cheesy Chips Mega Pizza will be available in Asda stores from 25thSeptember with a RRP of £4.00.

ENDS

Please contact asdafoodanddrink@mischiefpr.com for more information.

About Asda Stores Ltd.
Founded in the 1960s in Yorkshire, Asda is one of Britain’s leading retailers and helps customers save money and live better in stores, online and through their mobile devices.

Each week more than 18 million customers visit its 645 stores – including 30 Supercentres, 392 Superstores, 155 Supermarkets, 33 Asda Living stores, and 35 standalone petrol stations – and websites, and are served by 153,000 colleagues. www.asda.com and www.george.com deliver to 99% of the UK’s homes and to its 538 click and collect sites across the UK.

Its main office is in Leeds, Yorkshire and its George clothing division is in Lutterworth, Leicestershire. Asda joined Walmart, the world’s number one retailer, in 1999.

SOURCE: ASDA

MEDIA CONTACT
0113 826 2829