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Debenhams research: over a quarter (28%) of Brits didn’t know their partners’ dress or suit size

Debenhams research: over a quarter (28%) of Brits didn’t know their partners’ dress or suit size


  • Quarter of all Brits have argued with their partner after receiving the wrong sized gift
  • Over a quarter (28%) don’t know their partner’s dress or suit size and one in ten can’t name their shoe size (13%)
  • Nearly half of men (46%) do not know their partners bra size, some even struggle to state their partner’s eye colour!
  • One in four (24%) don’t buy clothes or shoes for their partner at Christmas in order to avoid ‘domestics’

London, 2017-Nov-28 — /EPR Retail News/ — A quarter of all Brits have argued with their partner after receiving the wrong sized piece of clothing as a gift, according to the latest research by leading British retailer, Debenhams.

The high street giant interviewed couples – who had been together an average for 20 years – to see whether they knew, unprompted, their other halfs’ dress size, eye colour and bra size. The findings form part of Debenhams current #youshall campaign which encourages shoppers to find their ‘fairytale Christmas’ and depicts the tale of a young couple who fall in love following a chance meeting when the woman loses her shoe on a train in a TV ad.

Of the 2,000 people interviewed, over a quarter (28%) didn’t know their partners’ dress or suit size. Women were slightly more clued up with one in four women (25%) struggling to remember their partners’ shirt size leaving men further in the dark with a third (31%) clueless when it comes to naming their girlfriend or wifes’ dress size.

Things get marginally better when it comes to footwear with only one in ten (13%) unable to name their partners’ shoe size. Partners in London are the most ignortant on shoe sizes, with almost a fifth (18%) unable to find a shoe that fits.

Typically when it comes to men knowing their partners’ bra size, nearly half (46%) of all men draw a blank. In Scotland and Northern Ireland over half of the men (60% and 52% respectively) don’t know their a, b, c’s from their back sizes and cannot name the size that their partners wears.

Even more concerning, despite spending two decades together together one in ten men (11%) don’t even know the colour of their partners’ eyes.

Managing Director for Beauty and Marketing, Richard Cristofoli at Debenhams, says: “Debenhams has created an amazing footwear range including a limited edition shoe by designer, Jenny Packham.   With a little forethought gift givers can avoid Christmas Day disappointment by simply taking a shot on their phone of their partner’s favourite ahead of the shopping trip.  That way we believe ‘you shall’ have a fairytale Christmas all round!”

The report details that one in four (24%), don’t buy clothes or shoes for their partner with men especially feeling nervous about making the wrong purchase. Over a third (36%) admit they don’t feel confident selecting a size from a rack of clothes compared to one in ten (13%) of women said they felt the same way.

Of those that do buy clothes for their partner, almost a quarter (24%) end up buying the wrong size and arguing about it. Men are most likely to be in the firing line, with a third (31%) facing anger if they get the wrong size. Nearly a fifth of women (18%) admitted that they had argued with their partner as a result of being presented with a wrongly sized gift.

To encourage male shoppers to get more size aware, Debenhmas has created a limited edition shoe by Debenhams Designer, Jenny Packham, which features in the TV ad campaign and is designed specially to make the recipient feel like a real princess. The crystal studded stiletto, which retails at £99 has a production run of just 600. Scarcity of the item urges shoppers to ensure they purchase the right size first off to ensure that they are find a fairytale ending.

The Debenhams #youshall campaign sees stores up and down the country converted into a glittering ballroom scene. Across the company’s 175 UK and ROI store estate, more than 326,500 metres of glitter ribbon, 242,500 baubles, 12,500 twinkle tree lights and 100,000 stars have been used to set the festive scene.

You Shall Find Your Fairytale Christmas

Notes to Editors

Debenhams is a leading international, department store destination with a proud British heritage which trades out of around 250 stores across 25 countries and is available online in more than 60 countries.  Debenhams gives its customers around the world a unique, differentiated and exclusive mix of own brands, international brands and concessions.

Debenhams has been investing in design for over 20 years through its exclusive Designers at Debenhams portfolio of brands.  Current designers include Abigail Ahern, Jeff Banks, Jasper Conran, Sadie Frost and Jemima French, Patrick Grant, Henry Holland, Julien Macdonald, Savannah Miller, Jenny Packham, Aliza Reger, John Rocha, Ashley Thomas, Justin Thornton and Thea Bregazzi and Matthew Williamson.

For more information, visit

For more information please contact:

Shannen Doherty

Rebecca Maund

Debenhams Press Office
020 3549 6420

Source: Debenhams


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