Auckland, NEW ZEALAND, 2017-Dec-27 — /EPR Retail News/ — The travel retailer has successfully unveiled their full Aelia Duty Free Departure store in Auckland International Airport.
Debuting in the airport in July 2015, Aelia Duty Free has been significantly transformed to deliver a world class Duty Free experience, both in-store and on-line.
Covering 1480 square metres of retail space, passengers travelling through Auckland Airport will discover global and local brands in an engaging world class retail environment, showcasing the best of luxury products from various categories including alcohol, perfumes and cosmetics, confectionery, technology, sunglasses, local gourmet, gifts and wellness products.
Matthieu Mercier, CEO of Lagardere Travel Retail in Pacific says they are thrilled that the departures store is now unveiled. “It’s been our largest project to date in the Pacific Region and every tiny detail has been well considered and tailored for the passengers travelling through Auckland Airport. We’re very proud to offer a world class shopping experience matched with award winning customer service, in a store that is premium and accessible – but not intimidating.”
Driven by the Aelia Duty Free concept Four Key Pillars; The Art of the Gift, Facilitation, Care and Here and Nowhere Else, the store captures a strong sense of place through design elements such as the hexagon honeycomb ceiling evoking the special role Manuka Honey plays in the health products of New Zealand.
Presenting a themed area ‘New Zealand Gifts’ which is located in a premium position within the store, it offers a selection of local gifts & souvenirs, confectionery, wellness products and gourmet food.
Luxury brand Chanel showcase their latest global counter, and Marc Jacobs, Karen Walker, Carolina Herrera, Keihl’s, Urban Decay, M.A.C. Cosmetics and Tom Ford all make up part of an extensive and exclusive range of luxury perfume and cosmetic brands, complemented by a ‘Scentatorium’ table inviting customers to sample fragrances.
Committed to delivering interactive experiences and unique high quality digital brand activations, this innovation allows tailored and customised messaging to the diverse mix of passengers travelling through Auckland Airport. A world first digital activation from Coty featuring personalised labelling and interactive discovery screens was unveiled in Aelia Duty Free.
Lagardère Travel Retail currently operate Aelia Duty Free, RELAY, tech2go, Victoria’s Secret Beauty & Accessories, M.A.C. Cosmetics, Kiehl’s, Hub Convenience and Eye Love in Auckland International Airport.
ABOUT LAGARDERE TRAVEL RETAIL:
One of the four divisions of Lagardère Group, Lagardère Travel Retail is a pioneering global leader in the travel retail industry. Operating 4,300 stores across Travel Essentials, Duty Free and Foodservice in airports, railway stations and other concessions in 33 countries worldwide, Lagardère Travel Retail generates a €4 bn sales (managed 100%).
Lagardere Travel Retail has a unique holistic approach aimed at exceeding traveller’s expectations throughout their journey, and optimising landlords’ assets and partners’ brands.
In Asia Pacific, Lagardère Travel Retail operates over 300 outlets in 16 airports, supported by professional local teams in Australia, New Zealand, New Caledonia, Singapore, Malaysia, Hong Kong, China and India.
SOURCE: LAGARDERE TRAVEL RETAIL
Janette Doolan, Communications Manager