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DFS Group celebrates Lunar New Year 2018 ‘The Year of the Dog’ with a series of promotions, exclusive offers and in-store activities

HONG KONG, 2018-Feb-03 — /EPR Retail News/ — DFS Group, the world’s leading luxury travel retailer, will celebrate Lunar New Year 2018 ‘The Year of the Dog’ with a series of fabulous promotions, exclusive offers and fun interactive activities at selected T Galleria and DFS stores worldwide throughout February 2018.

DFS Group’s 2018 Happy Lunar New Year campaign celebrates all that’s important about this very special time of year, also offering customers a range of exclusive offers from its Give Joy Together gift guide.

DFS President Merchandising and Consumer Marketing Sibylle Scherer said Lunar New Year is one of the world’s most celebrated festivals and is a time for family, friends, giving, happiness and good fortune.

“Our Give Joy Together gift guide, in conjunction with DFS’ 2018 Happy Lunar New Year campaign, is sure to delight anyone who visits our stores this festive season. As we welcome the Year of the Dog, we proudly thank our loyal customers and look forward to welcoming new shoppers who seek a warm, friendly and luxurious shopping experience that only DFS can offer.

“Our gift guide showcases all that is fun about giving and sharing, offering our customers the chance to show their appreciation to their loved ones, or treat themselves to something special this Lunar New Year,” said Sibylle.

In celebration of Lunar New Year 2018, DFS will host a range of exciting in-store activities, including ‘DFS Game’, a Pokémon Go-inspired game featuring the DFS Lunar New Year dog character Lolo, who will lead customers to ‘catch’ incentives, experiences or blessings in-store. The game will be available at T Galleria by DFS, Hong Kong, Canton Road, T Galleria Beauty by DFS, Hong Kong, Causeway Bay, T Galleria by DFS, Angkor, T Galleria by DFS, Hawaii and T Galleria by DFS, Sydney in February.

Other in-store activities include ‘Catch Your Luck’, a Fortune Tree and Wishing Tree with lucky prize envelopes, and a personalized charm giveaway set offer when customers take advantage of DFS Give Joy Together promotions.

DFS 2018 Lunar New Year exclusives also feature products from Tiffany & Co., Burberry and Coach, as well as the new Marc Tetro Westie and Boston Terrier cosmetic and tote bag range, a perfect gift to symbolize the Year of the Dog, and exclusively available for Hong Kong shoppers. Marc Tetro celebrates color, style and fun and demonstrates DFS’ commitment to stocking unique, world-class fashion, jewelry and cosmetics from design houses across the world.

DFS also offers customers savings on classic, timeless pieces from brands such as Estée Lauder, Anne Klein, Hamilton and Emporio Armani.

Products exclusively available at DFS this Lunar New Year include:

  • Estée Lauder – Pure Color Envy Sculpting Eye Shadow & Lipstick, Limited Edition
  • Anne Klein – Blush Ceramic Watch with Genuine Swarovski Crystals Women’s Watch
  • Marc Jacobs – DFS exclusive Tote Bag
  • Hamilton – Ventura Elvis 80 Automatic Rubber Strap Men’s Watch – Receive a complimentary exclusive Elvis Presley tote bag with your purchase
  • Emporio Armani – CONNECTED Touchscreen Smartwatch
  • Bvlgari Serpenti Twist Your Time with Mother of Pearl Dial
  • Bvlgari Serpenti Twist Your Time with Red Dial
  • Swarovski Haves Bracelet, Pendant and Earrings
  • Tiffany & Co. Keys Fleur de Lis Key Pendant and Tiffany & Co. Keys Petals Key Pendant
  • Marc Tetro Hong Kong Pug Large Cosmetic Bag
  • Marc Tetro Hong Kong Westie Tote Bag


Source: DFS Group


EPR Retail News