- George at Asda have launched a brand new unicorn range after seeing rise in demand from older audiences
- The George website saw 79,000 unicorn searches in December 2017 with another 12,700 searches in the first week of January 2018
LEEDS, UK, 2018-Feb-21 — /EPR Retail News/ — After seeing huge demand from older audiences and nearly 80,000 searches for the mythical creature in December, George at Asda has launched a brand new collection of unicorn inspired products, geared towards nostalgic adults.
Whilst the unicorn is still very much the focal point, stars, clouds and rainbows in addition to metallic and iridescent finishes expand the theme for this collection, making the range incredibly Instagram-worthy.
The range features everything from dinnerware, cushions, crockery and glassware, bathroom accessories and even ornaments. With an air of whimsical chic, the range is perfect for the trend orientated Millennials whose demand inspired the range.
The collection falls under ‘Cosmic Retro’, one of the six core trends for 2018 as highlighted by George Homeware Designer and Interiors Guru, Natalie Ratcliffe.
Natalie said: “This is the third unicorn range for George and we fully expect this one to be as successful, if not more so, than the previous.
“The difference in this range is that we’ve responded to the overwhelming demand for a more ‘grown-up’ selection of products, and given the customers exactly what they want – the unicorn has officially graduated, in terms of style, for 2018.
“We knew nostalgia would be a key player this year as part of Cosmic Retro but the unicorn as a standalone micro trend is still going from strength to strength, so for all those unicorn fans out there, you’ve got a lot to look forward to.”
Cosmic Retro Trend
Cosmic Retro is the unicorn of 2018 with its juxtaposition of space age and retro, think disco balls, iridescent metals, astrology and sequins, this trend provides new nostalgia. With space tourism something we could see in this lifetime and advances in tech, our interest in space, the galaxy and the stars has been renewed and this trend fully embodies a dreamlike wonderment.
The colour scheme is taken straight from the skies with black, the entire spectrum of purple and silver being the palette for the entire trend. Coloured marble, crystals, iridescent acrylic and high shine metallic metals are prominent whilst prints are inspired by horoscopes, the constellations and astronauts.
For 90s kids, it’s a revival of their childhood, for Generation Z it’s the newest in a line of social media friendly interiors, sure to be a hit on Instagram.
The new range is on-sale at Asda stores and online at www.george.com